100 Viral Content Ideas for Musicians

We forgot to say this in the beginning of the episode, but make sure you stick around to the end. We are sharing our favorite viral content ideas, and we'll see you there. So my new personal best is five coconuts. Jesus Christ. But that's not what we're here to talk about today. We're not. We're not here to talk about that today. We're here to talk about our latest project. We have compiled 100 viral content ideas. I wish I was at the board so I could hit the alarms. Just imagine it, folks. Air horns are going crazy right now. For musicians. It's a monumental moment for the One More Time Podcast. This is big. It's like our first kind of digital product. And we're giving it away for what are we charging again, Ben? Absolutely fucking free, Henry. What do you mean, Ben? Free? We should charge millions of dollars for this. Or like two. Millions of doll hairs. Maybe maybe three. Yeah. No, man, but but so why did we do this? Right?

Like just set the stage for why it is we spent hours and hours and hours. Borderline felt like 10,000 hours putting in this fucking project. So why do we do it? My first thing always is how can we be the most beneficial to our community, first and foremost. Like I'm always thinking of what do our music makers need, and how can we assist? So there's always that in the back of my mind, combined with just talking, voicing, actually talking to them and asking them and hearing what they're telling us. Yeah. How do I promote my song? What type of content should I make to promote my song? I don't have any ideas. I'm struggling with what to post. I mean, that's like y'all are out there and you you you're literally probably laughing right now because it's you, right? Like you guys, you consistently struggle with this, and we get it. It's fucking hard. You guys signed up to be musicians, not content creators. So I think that was really the like, you know, foundation for why it is we wanted to put this this e-book together for you guys was like, hey, let's let them focus on making the best fucking song possible.

We got y'all when it comes to helping the creative juices flow when it comes to like the content that you should be making, these different viral formats, right? Because it takes a lot of it took me and Henry a lot of fucking time. A lot of time, yeah, to find these hundred video ideas, right? And you nailed it with the juices flowing because there's different ways you could use this. You know, we're hoping that you bookmark it, and anytime you're coming out with a new song, you go to this and you get inspired. Some of these are pretty like plug and play. You can just pretty much copy what's going on, insert your song, but a lot of them too, we just hope will inspire you to come up with kind of your version of this. Like, why did this work for them? And then why will this work for me? Kind of in my world. But yeah, you know what I'm gonna say though? Some of them you could just rip, just don't be afraid, at least getting started to maybe just straight up use the ideas. Yeah, there it is. Like, I mean, I mean, guys, yeah, like we've gone viral as fuck on TikTok doing the draft format where we were drafting teams of rappers.

It was not a novel format. We saw some other people doing it, we saw that it was working, and what do you know? We did it, and it fucking worked. Like, we have tens of millions of views from that format. Content formats are not copywritten. No, and and they're gonna be unique just by the nature of you making it. You're you, you are you, it's not gonna be exactly the same. No. Maybe the text on the screen, the title text is similar, but it's you know, if it works, it works, guys. We are trying to get your music heard. You guys make great music. Let's get it heard by the people. For sure. For sure. So the way that you guys find these hundred ideas, there's gonna be a link in the description of this episode, or you can go to 100 viral content ideas.com. 100 viral content ideas.com. It's gonna take you to a Google form, simple as fuck. You're gonna just fill in your information, and then we're going to email you the link. Okay. Once you have the link, I would highly suggest you bookmark it, right?

But you can always just go back to your email and click on the link again if you don't want to bookmark it, right? But once you go to the actual link, right? It's gonna have a table of contents where you can basically click on any idea that you think, like, oh, like that that piques my interest. You can click on the actual number of the idea in the table of contents, and it's gonna take you straight to that idea, or you can just like very easily scroll throughout the whole fucking book, like on mobile, on desktop, it doesn't matter. It's super easy to use. Uh once you get to an idea though, walk them through like the experience and like what they'll, you know, what they're gonna see. Yeah, so the post is playing automatically. These are just posts that are actually are on social media right now. So hopefully they don't take them down, or we might have to update an idea. But you will see the video playing automatically. There will be a link for you to go to the post and it'll open on Instagram or TikTok, wherever the post is located. You can see how crazy it went, you can see the comments, you can do your own research, and then a little blurb, you know, a couple of sentences maybe on how to use the post or what to think about the idea from us. And there's a hundred of those.

Yeah, man. And it's like I'm not gonna lie, we really tried our best, guys, to find a hundred like unique examples, right? And and I mean, you got to imagine if we were able to find a hundred, we could have probably found more. We just didn't want to make it two hundred and thirty-five viral content, right? Like we just thought a hundred was a very nice, neat round number. We're keeping it a Honda. Yeah, for sure. So, like this should hopefully, like Henry said, like, really just get the creative juices flowing. Get some of you guys who aren't as comfortable making content, like have it be a little bit easier, right? Like, take the guesswork out of like, oh, what do I post? How do I post it? What should it look like? What kind of format should it be? How should it be edited? Like, nah. Like, you can really study these posts and kind of like replicate a little bit of what's going on, obviously, adding your sauce to it. And of course, it's gonna be adding your personality and your song. So it's already gonna be different, right? So let's talk about a couple of our favorites. Let's do that.

Okay, for sure. I'm gonna kick things off, bro. I wanna kick things off. Oh, you kick things off. Nah, nah, I don't want to do it anymore. You Kick it. You kick it. Can I kick it? kick it? Yes, you can. Okay. I'm kicking it right off the bat. You're gonna give me shit for this. I know it, but like I'm going with number one. You're giving them number one? I'm giving them number one. Don't you like wanted to maybe let them figure out what number one is. No, guys, number one is fire as fuck because it's number one. It was as I started doing my research when I was getting into it. I was like, yo, I want this one to be the first idea. Tell them what it is. And it's the classic engineer meets artist skit. Okay. The Connor Price. We've seen the Connor Price. We've seen the Suacos do it beautifully. Yep. They've done it a thousand different ways. So once again, you don't have to do it exactly like them. You don't have to do it exactly like you think you've seen it done because I promise you, there's like a ton of variations of this interaction. It's just basically like engineer, you can even maybe make yourself a producer and you play that character. You can play both characters.

Let's just you don't need to get an engineer to be in your video. No, it's you can do this. It's way funnier if you play both. It actually works better too. You need to play both characters. So you are the engineer. Or multiple characters. Who knows? Maybe there's five people in here. You're the engineer, the AR, the artist, whatever, right? But just basically playing off this skit of like, oh, who's this artist? What's this song gonna be about? Like, oh, he's not he or she's not gonna make a great song. Like, look at them, or you know, like basically setting the stage for uh, you know, redirect, right? Like, you don't think that this artist is going to make such a great record, and then of course, insert your song at the end of the video, and the payoff. and that's key because I think I think you reel them in with the story, you know. It's the classic, like door opens, you're in the studio session. You know, all of us that make music, we've been in studio sessions, we know what the environment is like. There's you know, engineers at the boards, and then you know, got artists in the back that just seeing that is already interesting, and you kind of grab them with that story, and then the song kind of comes in once you've got them hooked, you know, and then your song plays, and then people are like, Oh shit, this is a great song, and then boom, now they're checking you out. Yeah, I think the best version of this is when Connor Price played the uh carrot flute.

I mean, I think that song has like 50 million streams on Spotify alone, like it's got a hundred million plus, probably across platforms. Yeah, and he once again, like was the producer of the song, and he wanted to play this carrot flute, and he laid down this like super dope flute melody, and then rapped on it. And it was an incredible song, it was an incredible piece of content, and it went viral as fuck. Like he do the it starts with the door opening. Oh, yes. That's a classic. there's something fun about guy enters room within one second, you know. It immediately catches you off guard. You're like, what's gonna happen with this interaction? Right. So yeah, that's number one for a reason, guys. It's fire. Try it, please. I hope you guys are enjoying the conversation. I want to take a quick moment to tell you about our pals at DistroKid. You can't get your music onto streaming platforms without a distributor, and DistroKid is an excellent choice to handle that for you. For the ridiculously low price of $23, you can upload unlimited music for an entire year that is less than $2 a month. I tripped on $2 walking down the street earlier.

They have countless features to help you out on your musical journey. One of my favorites is splits. Instead of my collaborators hitting me up all the time saying, Where's my fing money? I can input everyone's percentage when I upload the music, and DistroKid will handle it. I've personally used DistroKid for many years and can genuinely recommend them as a great tool to get your music out into the world. And if you sign up at omtdistro.com, you'll get 30% off an already insanely low price. This is absolute peanuts for unlimited uploads yearly. We wish you the best with your creating. Let's get back to it. All right, I'm going to go with number five. It is group of people turnt. And we have seen this very recently. Oh, if you know the name Tommy Richman, and you check out his profile and you try to figure out how Million Dollar Baby went so viral, and you look at all his viral content, it's pretty much all him and gang. Gang gang baby. in the studio. and they're all vibing. The song's playing loud and everyone is enjoying it. Everyone's having a good time.

I can't say exactly why this one works. No, I I know. I know why it works. I know why. I think there's I'll say first. No, I know why. This is my example. No, but you just said you don't know why it works. But I have a guess. I'm here to save you. I think that there is some psychology around seeing people enjoying the song. I think that makes it easier for you to enjoy the song. When you see how others enjoy something, it's very easy to kind of like replicate that without even thinking about it. You know, for sure. Oh, they're vibing to this. And then and then you listen to it and you're like, yeah, no, okay, I'm vibing to this. I think it's very easy to kind of join, you know, the crowd. Like for sure. I don't want to say be a follower, but it just enables you to be able to have fun with the record. Like you said. It's the pack mentality, bro. No, you pack mentality. I didn't have to save you, bro. You did very well. I knew It was very well done. Let me have my example. I think it's the perfect example to uh what doesn't work, if we take the very opposite of that, is a lot of you guys, when you're making content to promote your songs, it oftentimes might just be you. And since you are oftentimes a little bit uncomfortable making content, right?

Like as most artists are, we get it, y'all aren't the best at this yet. Um, that reeks. Like you, like us as viewers can be like, you don't look like you're having fun yourself. If you don't like your own song, you don't look I mean, you might actually like it. But you don't look like you don't look like your own song, yeah, we hate your song. Yes. If we if we can tell you look like put off by having to make this video by yourself, it's dead. So if you can curate to your point, a group of people who hopefully do like your song enough. Or can pretend like or are hell of a good actor, you know what I mean? Then yeah, bro, it's a beautiful one. Excitement is contagious. I love that one, man. It's contagious. All right, I'm gonna go into my next pick. Uh once again, there's a hundred of these, so bear with us. We're just gonna give a couple of uh our favorites here. One more each year. Yeah, yeah, yeah. Yeah, oh yeah. Number 68. All right, this one's a classic one. You're gonna duet a producer's beat. Classic. All right, you are going to basically layer on your vocals, your artistry on top of a producer's video that includes their sound, right? So our friend Kato on the track has gone absolutely bonkers viral as a producer where he makes beats and he does the classic, like, hey, who's got the dopest bars?

Duet this beat. Right. But like Charlie Puth does it all the time, right? Goes super duper viral. Speaking of duet this beat, I think that's actually a good way to maybe find some of these. I think duet this beat might be a hashtag because it, you know, it's like, how do you find these producers? There are a lot of producers posting these asking for duets. Oh, that's a good one. I think hashtag duet duet this or duet this beat, like search search some hashtags that have duet on TikTok or reading. Or search Kato on the track and see what hash see what hashtags he might be using on his duet beats. Right. And then just go down a rabbit hole from there. Right. Um, so yeah, obviously, we're linking one. I think it's the uh Charlie Puth one. Um, and yeah, I just think this works. This is just such a win-win win-win-win-win-win. There's so many wins when it comes not only could the post do well, you get the attention of a producer you might want to work with, right? You're networking. Um, they might they could collab on a post with you. You could get tap into their audience, they might repost you. Dude, the the most common version of this is that producer that makes this uh beat and this you know, this this piece of content hoping that people are gonna do edit.

They typically end up doing it, posting you back or that, or they'll post their top five and get comments to basically rate which one they think is the best. So you can you're getting like multiple like chances at going viral again. You know, what I mean? Or fuck going viral, picking up one new fan. Yeah, you're right. I mean, these are viral content ideas, but if you get one new fan from any one of these ideas, then you have one my friend. W's in the chat. It's a big W in the chat for that. W's in the chat, folks. We don't want you to think that it's a failure if you didn't go viral, whatever that even fucking means at the end of the day. Well, hopefully we know what it means. We're trying to pick up fans, community, build community, people that enjoy our music, might buy merch, come to our shows in the future at the end of the day, give us their data, whatever. It's basically you could go viral, you could have a you know, very successful video because oftentimes you're I would suggest duetting popular videos, right? Because the algorithm just knows. Unless you just love the producer, too. If you want to work with it, that and then this is just also good practice when it comes to like your songwriting.

Writing music, just write more songs. I think um shit, CyHi the Prince. I'm pretty sure he write he wakes up and immediately writes five songs or some something at least one song. I might be making I know, I. Five songs is crazy. You remember? It's Take 228 on the pod. on the pod. Yeah, yeah, yeah. He literally said he was on vacation with CyHi. He's doing that for a while. And literally just CyHi would like write a song over coffee every single morning. I would say write something. I'm just saying. every day. Yeah. And you're in a probably in a good place. Four to eight bars, a hook, something. And why not post it? Yeah. You don't know who's gonna who's gonna resonate with it. Lil Yachty didn't like Poland, and that's it's a hit for sure. All right, what's your next one? Last one, last example, example number 87 in the 100 viral content ideas.com. Hey, Yeah. This is show a stranger your song. Oh, I love this. I've seen these videos. Love this. Also, these are great for multiple reasons. Our example, we'll put it somewhere in this overlaid. It's here is our friend Gus Glasser. I love Gus. We love fucking Gus.

Uh, he he takes it, he does his way of doing it. He has his song preloaded. He even recorded like an intro. Whoa. So he just he doesn't even say anything. He just has a pair of headphones, walks up to a stranger, puts them on. You know, is he like, is it cool? Ask for consent. Ask for consent. Dude. Don't just put headphones on a random person. Puts it on, and then you hear the audio that the stranger is hearing. And it's hi, thank you for taking the time to listen to my song. My name is Gus Glasser, and, you know, I would love to get your feedback on this. And then they listen to it. Wow, I didn't know he did that. Yeah. That part of it. The super, yeah. That's he see he took this idea and twisted it. And that's what he got. That's what y'all should be doing. Extra points. Extra points. Um, and so this is cool for multiple reasons. One, it's it's a great piece of content. People love, you know, stranger on the street type of person. Just look at Hawk to a girl. She's fucking famous. This was like person on the street with a microphone. You know what I mean? This is this type of content works. Who doesn't love an interaction between strangers?

Strangers. It's the best. How's this gonna play? out? We love it. We don't know what's gonna happen. We love humans being humans, just being like kind of awkward and weird to each other. You know what I mean? It's like our new version of being social, is sitting on our phone watching uh two other people be social. It's like a reality show almost. Yeah. Let's put a bunch of strangers together and see what the fuck they talk about. Yep, okay, okay. So he's so he's putting the headphones on. There's they are giving you feedback on your song. This is market research. Are they liking this at all? Do they actually like it? You know what I mean? And then that person could even, you know, become a fan of yours. They'll probably follow you, you know, they'll remember it, they'll see the post. You know what they're tag them and yeah, you well, you know what else they're gonna do? What else are they gonna do? They're obviously telling someone what happened to them during the day. Word of mouth. Right, like, hey guys, you wouldn't believe what happened to me. This dude came up to me with his big hair and just didn't say anything and gestured at me to put on headphones. I did it. And I was listening to his song and it was fire. Yes. Literally, and then and now you have a nice little viral piece of content. Literally, the word of mouth promotion is also just such a good one.

You can go in the city and shoot 10 of these and use, you know, the best six or whatever. Like it made some of them maybe not. You know, use your judgment on because bad reactions could be funny too. Yeah. And you know, we don't have to love your song. Lil Man Jay is great at this. Listen to my song. He goes in public. Listen to my song, and they're like, yeah. And he's like, ah, damn. And Michigan goes viral. You know what I mean? And and do you know what else it does? It typically draws a crowd. Yeah. People are like around, like, because you know, you're usually doing this in public places. Maybe a homie with a camera or something or a phone. What's happening? Yeah. Who is this guy? What's going on here? Yeah. I'm interested now. Hey, can I listen to the song that you just played for this guy and the headphones and the thing happened? You're creating a moment in public. Absolutely. Word of mouth. And word of mouth always beats the internet. You have to have the internet. Don't get us wrong. You need to be on the internet doing internet things. But IRL. It's more memorable. Dude, IRL. Everyone is sleep on IR. And I think it's sometimes our fault. As like they're like

but some people are like only IRL. Like, yeah, I'm I'm in the street. I'm a so mixtape on my truck. I mean, like, I'm getting DJs to play my song. That's like maybe your biggest fans are in Bangladesh, like or something. For sure. So have a balance. So these were our top two favorites, but there are a hundred of these viral content ideas. Go to 100 viralcontentideas.com or link in the description. Fill out the form. Get the link sent to you immediately and start creating. We love you guys. We really hope this is helpful, man. This was fun for us. I hope it's just as fun for you making this shit. We want to hear about your stories. DM us, email us, send us some fucking footage of you guys going viral. Let's go. Let's go.