Sonny Digital Interview: Not Your Average Producer Turned Rapper Story

Sending the DM ain't putting in work. You and a plethora of people talking about why I ain't see your DM. Thinking that you putting in work. If I see you at the studio, that means you're doing something right. That's a more suitable place to say you putting in work. If I'm hearing you here, that must mean that we both doing the same thing. I'm beyond thrilled to be welcoming in on the one more time podcast legendary Atlanta producer from producer grind. It's TB Digital. No, I'm the podcast. Jesus Christ. Right now. Sonny Digital. You put TB digital in the notes, I thought. No, you put that in the notes. I put Sonny Digital in the fucking notes. Did I read that wrong? You definitely read it wrong. Sonny Digital? We do have legendary producer, artist. I mean, just Atlanta icon, bro. Like, you are one of the like best to ever do it here, man. Fashionista. Fashionista. Absolutely. Dripping today. I'm not, you know. Every day. Every day.

Dude. Yeah. Not just today. Every day. Okay. I feel like I should see the, you know, Sunny Digital, what's on the star, you know, like that app that just counts your pockets as far as what you're wearing. Oh, yeah. Yeah. Where to buy the items of the fit. Exactly. No, sometimes it don't even matter how much it costs. You know, that's how you got it on. Exactly. That's like a true testament of like someone who has fashion sense, I feel like. If they don't just rock the most expensive shit always, if they can put something together. Yeah. I don't rock expensive stuff, and I can't put anything together. So come on, drop some bombs for me. Let's go. Okay, or that. I got the sad one. All right, man. So I wanted to kick it off with a couple of your uh tweets, right? I like to understand the mind of our guests, and I think that you know, Twitter oftentimes is like a stream of consciousness. It's shit that you want to get off your chest, you know what I mean? So you tweeted recently, becoming a producer is is becoming easier and easier every day. Yes.

And so can you like just, you know, expand upon that for us. Some people took that the complete wrong. Well, every time any any any of my tweets that like reach like masses, usually get taken the wrong way. Okay, so how did it how did it get taken versus what did you mean? It got taken as like AI is gonna take over this shit, and um everybody was on some like you whenever it's happening, you still gotta do create, you still gotta be creative to be successful. I'm like, I'm like, bro, I'm successful. You don't think I know what it take to be successful? Like, like, you ain't gotta tell me, like, like, you know what I'm saying? I wasn't even I wasn't even getting at that point. Like, so what were you trying to say? The reason I tweeted that was because I was excited about a new plug-in that had came out that morning. It was a new plugin that came out that morning. I was like, boy, this shit is like on some life-changing shit. Like, and that's when I was like, dang, being a producer, uh, if you want to become a producer today, it'll be easier thanks to these tools that I got and stuff, though. Or you know what I'm saying?

That was the basis of why I tweeted that. And people took it on some, I was talking about like AI or something. I don't know. I don't know what they took it as though. I'm like, man, but I mean, technically it is AI, but it was like, I'm not looking at like how they looking at it though. Yeah, well, as as a one half of the podcast that uses plugins, I would love to know, like, what is it? What does it do? It's this shit. So it's called life, right? It's called life. Um it's made by the people that make RC-20. Shout out to them. Yeah. They just sent me all the stuff over for free. Shout out to them. Fire. Yeah. But um, I was just surfing online one day just on um on my um on my um Instagram feed, and I seen this plug in where it was like you can like get sounds from like anywhere, like right now, recorded on your phone, and then it shoots to the VST. You know what I'm saying? Then it chops it up and make it a loop or make it whatever you want it to be and stuff. You know what I'm saying? instantly sample anything anywhere. Instantly, like right now, like you pair it to you pair your phone to the VST.

Yeah, you know what I'm saying? And so like it can give you 15 seconds to record any type of sounds. Like I can record like me smoking or me hitting this ladder against this, and then it'll make a loop or some type of um like something from all them sounds and stuff. You know what I'm saying? It'll pick manually like the sounds that they feel like it go together, and then they'll make something from it though. And you know, damn. As a producer, when I seen it, I was just excited. So I tweeted that. That's when I was like, shit, being a producer is easier than it was, basically. And I mean, in my eyes too, I just don't see how anybody can take that wrong though, because it's like it's like most of the niggas who saying that shit ain't using the goddamn MPC, the first MPC that came out. You know what I'm saying? You're using some new shit that was advanced. It ain't no old shit though. So it's like like shit, being a producer should be anything should be easier to do than what it was like for you to get into it though. You know what I'm saying?

So I mean, that's just with technology, it's gonna progress though. You know what I'm saying? And like we're not recording the tape anymore, guys. Well, exactly. Well, yeah, it's also that there's no there's no like tone of voice in text, right? Which Twitter is text, you know, heavy, right? And so for them, there was two options of them to interpret your your tweet. It was ah, becoming produced, becoming a producer is easier and easier. And then there's little like yo, becoming a producer is easier and easier every day. Bro, like that's exactly how I felt, but they took it like they're like, Man, be the producer, easy, man. Like, anybody can do this. Like, like you were just excited as fuck about like I was just excited about a plug-in for my producers and stuff, and some of the producers took it wrong. Like, no, it's not easy. You gotta be creative. I'm like, what the nigga. like, what you think? Like, like, how you think I got here, bro? Like, like you telling me what I did to get to where I'm at, and you're not even close to this shit. Right. Like, come on, bro. Side note. I love that cheat code for viral tweets. Tweet something that could be misinterpreted.

Apparently. That's just how the internet is. Just say anything in a video, in a tweet, in a fucking picture. Like, it doesn't even matter. Anything, like anything that people can debate about. Like, really, it's just tweet your tweet how you feel. Anything I when I say how I feel, that shit just be going viral and shit, though, because how I feel is definitely gonna be the opposite of how somebody feels. So you know, so it's gonna be an argument there. It's gonna be you know, it's right wing, left wing on goddamn Twitter, man. Like, yes, but it's fun though. That's when you go viral, when you get something that goes viral on there, you're gonna get both of that shit, though. Like, it ain't never gonna be a hundred percent positive unless it's like some I'm dying or some shit like that. Some shit related to that. It ain't it ain't never on some like just we 100% agree with you. It's gonna be 50-50. Yeah, for sure. And we're not called we're not calling it X yet, right? That's not I don't think so. I don't think that's ever gonna catch on. No, it's probably gonna catch on. The new kids ain't gonna know Twitter, right? When we keep on calling it Twitter, they're like, What are y'all talking about?

Yeah, like Vine? Exactly. Like, you know what I'm saying? Like, that's exactly how it's gonna be. But I'm interrupting this podcast with a very special announcement. February 9th, here in Atlanta, Georgia, at the center stage vinyl. We are putting on our very first concert experience featuring headliners, Suave and Ben Riley with support by Will Hill and Cam the Artisan. DJ set by Dos Diaz, hosted by Manny Akeo, all six of which we've interviewed on this podcast. Tickets are available now at OMTpresents.com. Go cop yours today. And now back to the episode. So what was, you know, because you've been in this shit for more than a decade at this point. Yeah. Right. And you know, what like what was the process of, you know, since it's gotten easier and easier, I just want to kind of break down like what was the process for you becoming a producer, right? Versus if I wanted to start today, right? Like, can you kind of compare and contrast like those two, you know, I guess, starting points? I mean, I feel like right now, now producers got more of a blueprint of being a producer and stuff, or what kind of producer they want to be, or they can be they can look to like a metro Boomin and look at his whole full career because it's been, you know, front mainstream and stuff, and they can follow along them lines though.

Where when I was coming up, it wasn't like so much of that. You know what I'm saying? It wasn't we we knew who certain people was, but it wasn't like the producer, like was like a Metro Boomin at the time. It wasn't it wasn't it wasn't front screen and stuff, so it was hard to like kind of track everything, and you know what I'm saying? But yeah, like it wasn't as cool. It wasn't it wasn't to the mainstream. I don't think it was cool. I- it was just a job at the time, and you know, a job that paid. you know what I'm saying? So, like, you know, I guess I guess they didn't look at it like to evolve it, like how I feel like we did though, to where it was like we kind of like we not the artists, but it's like we could be the artist, though. You know what I'm saying? We could be looked at as the artists too. Yeah, but so like how did you even start then, right? Because there wasn't really as much of a blueprint, right? Like, what was there even YouTube tutorials and shit on like how to use anything? Or like how do you think? I didn't know anything about beats. So if you if I don't know anything about nothing, I don't even know what to look up about this shit, though. Because I don't even, I don't even know what to type in. Yeah, I don't know what a tempo is.

I don't know what all the so I'm learning all this shit as I go, but only reason I got into it because like I'd be telling people all the time, like I started rapping first, which was the easier thing to do because it took no equipment to rap. To actually make a beat, it took equipment though. So you know the in that and at the time that shit is expensive as fuck. Like you know what I'm saying? So it's like we couldn't uh an MPC or MPC right now, even like a new MPC right now, like like in today's market that's expensive, like spending $1,500 on one piece of equipment, then you gotta still spend money to actually get all this stuff that goes with it. Like that's still expensive, though. So you do that like back then, trying to get like that equipment back then, which was super expensive to us, and we didn't really have like no money like that. So shit, I was fucking rapping first, and then YouTube didn't really have tutorials at the time. YouTube only like stupid videos and shit, probably like stupid videos, cat videos or shit. A very small amount of instrumentals, a very small amount of instrumentals, you know what I'm saying? The tight beat wasn't existed yet. The tight beat did not exist.

It wasn't no tight beats, it was just straight instrumentals. It was just it was it was kind of like the wild wild west. It was like barely nothing there, you know what I'm saying? Nothing there, you know what I'm saying? And we used everything that we liked on YouTube. That's how that's how much stuff wasn't there. Like we used everything, all the beats we liked. We was able to use everything, and you know, that's kind of what pushed me into making beats up because we had used all the shit on YouTube. Imagine not being able to find something new on YouTube, yeah. Like we could spend our whole lives dedicated to trying to get through all the videos on YouTube, and we wouldn't even scratch the surface now. He's like, I went through every beat on YouTube at the time. Yeah, there was no more beats for me to hear. So it wasn't that many people uploading at the time. I was young, I was like maybe six, fifth, sixth grade, somewhere around around there. So it was kind of like new. Like every all this shit was like new. Yeah, yeah. And my buddy, once once we kind of like exhausted all that YouTube shit. And you know, at the time, I I don't know if you I don't how old are you, bro? 31.

32. Okay, okay, okay. So we in the same range. So you remember Cool Edit Pro by any chance? Of course. All right. Bet. All right, cool. So That's what we it was so easy to get that program. That's how we started recording first. You got a torrent of it, right? You didn't buy that. Yeah, yeah, yeah. No, we didn't buy that shit. Hell nah. hell nah. hell nah. Hell nah. Everything, everything up until like maybe like this year. You know what I'm saying? Everything was a little, you know what I'm saying? It was a little shaky, but you know. I went back A lot of shit that I had, I went back and bought everything. Uh-huh. Okay. Yeah, but uh, huh. So yeah, the crack plugins will fuck you up sometimes. They did. I swapped, I swapped over to Mac too, so it's harder to crack shit on there. Yeah, you know what I'm saying. But I would, I would listen. I'm not even gonna care. I would gladly take a crack program before it happened to like do all the loops and going through like, you know what I'm saying? Fucking trying to get this paid program. Like really what I was doing, I was getting people just loading up my computers. I get a new computer and just ask somebody load that shit up. Yeah, you know what I'm saying?

I had a homie that would just flip. computers with shit on it already. Yeah, that was like his business. He would get a laptop, load up like uh a fruity loops and like a bunch of sound packs and Photoshop and crack everything and sell them like with the shit on it. That was a real business. That was I would have bought one of them. I remember I seen one of them laptops. I was like, they weren't even expensive. Like it was like everything you needed right there. But yeah, but yeah, like um then what was I getting at? I forgot. Cool Edit Pro. Oh, yeah, so Cool Edit Pro, that's what we started recording on. And I learned how to like record and all this shit. Cause it was easier to record for some reason. Like we was able to get our hands on a microphone or like a cheap microphone or some shit, like something. But after we used all them beats and shit, though, it was like, dang, we need some more beats. My buddy, he already knew about Fruity Loops. At the time, it was Fruity Loops 3. That was the newest one. Oh shit. Wow. That's way back. Way back. He gave me Fruity Loops 3. I don't know how I learned how to use that shit, bro. Like, I don't know.

I guess like I was a child still, though. So like it piqued my interest. So I just kind of like dug into it. And it was kind of like I was just like naturally just catching on to it. And I'm in there just I don't know, I'm having fun. Because at the time too, it's like like I said, I'm a kid though. So my friends is kind of like finding their way. So you know, they over here finding out they love basketball. They love the video game, they love cooking, they love doing whatever it is. Everybody finding their passion and shit. I'm sitting there like I don't know what I want to do. Even when I um kind of like found like making like beats, it wasn't like nothing to really look to to be like this is what it can be though. Yeah you know what I'm saying? So it was still kind of like a gray area for me, though. But I knew I wanted to do it, you know what I'm saying? But um he gave me that program, and then I just really just started like going in, and it was a demo version too. I remember that, so you couldn't save it. Couldn't save them. You gotta bounce whatever you got, and that's it. Yeah, you gotta bounce it right there.

Like when you when you done, you gotta bounce it out right there. So it's I hope you got it right. Exactly. So it ain't no shit, high hat pattern for me. Man, so boom, I'm or you could, you could just instead of I had I had came around another way, you could just export each sound and had a whole beat. Ooh, a little hack right there. Yeah, but it'll take a little more time. Well, actually, no, I think they still had the split thing back then. I probably just didn't know about it. But um All at once. Yeah. Yep. You know what I'm saying? But um, that's really how I started. But then my my um my cousin had came down to Atlanta from Michigan and he was making beats, but he was making beats before me. But the beats he was making was just to me at the time, was like on some like, what the fuck? Like, how are you making these beats on this same program I got? You know what I'm saying? So like you thought he was a god. He was to me. Okay, you know what I'm saying? That day like at the time, I'm like, and then I'm like, I'm like, and he's staying with us too now because he moved out to Atlanta. So I'm like, I'm over his shoulder just watching him because I'm like, I'm just really like, how are you doing this?

Like, like, bro, we got the same shit. Like, show me, like, show me. So he ain't necessarily show me. He just let me kind of watch him though. You know what I'm saying? So you can stand behind me, Sonny. I'm not fucking telling you a damn thing. It's cool. I was like, but I mean, it was cool. I wasn't tripping. I was like, bro, I just I ain't even the type of person where you can we could tell me how to do it. I'm I'm more of a visual person. I gotta see it, I remember, and if I need some help, I'll ask you. But I just looked at him while he was doing that shit all that time, and I was just kind of nah, I ain't gonna say stealing sauce, but yeah, still in the sauce on how to make beats. Hey, that's fire. So, you know, as someone who started out rapping, you know, obviously you've kind of like shifted your focus, obviously, into your artistry as of as a recent, right? Um, does it feel as full full circle as it sounds? Or am I like making that up as far as like it sounds like so poetic of like the 12 year old sunny rapper, like now is focusing more on that? I feel what you saying, but it doesn't even to me to me, when I be doing these type of things, like like I not even these type of things though, but when I just do like things that like turn the wheel, I don't really pay attention to it.

Okay, I be kind of like just on some like I'm doing what I'm supposed to be doing. But I just don't want to get caught up in the shit either, though. Like I don't know, like shit. I just be on some shit. Even like on some producing shit, though. Everything that everybody be saying about me, I'd be like, ah, this shit cool. I be like, but you know, when you living in this shit, I be telling people when you're doing legendary shit, you just never really know it. You know what I'm saying? You have to sometimes you gotta look back after the shit's like way, way, way, way, way done and be like, damn, that was crazy type shit though. You know what I'm saying? But like you're living in the moment. What's yeah, it's just it's just hard to absorb when you're living in the moment. It'd be like, all right, that's what's up, it's cool. Like, everybody was saying, oh, gee, you a legend. I'd be like, bro, I'm I'm only 32. Like, like relax, man. Like, give me some time, you know what I'm saying? And all those years producing, it's not like in the back of your head, you were like, damn, I just want to be a rapper so bad. Like you were just living the producer life. Yeah, I was literally just living it.

But I mean, I was having fun though. That's the thing about it, though. Like, I was having like fun making beats and stuff. So did you stop having fun producing? As much fun. Yeah, so it became like more like um, to me, it felt starting to feel like a um standard and shit, though. Like on like we expect for you to have these type, not expect for you to have these type of beats, but we expect for you to have like hits. Like you you a hit maker, like everything hit coming from you, like it don't matter, like, you know what I'm saying? So, and that ain't the case, you know what I'm saying? Like, I be telling like people, like, you gotta think of all the songs that y'all actually heard from me though. Like, at the max, probably one person maybe heard at the max. I'm gonna just get on like probably 10 or 15 songs from me though, but to equate that, you gotta see like how many actual beats I made in total, though, to even get to those beats, though. You know what I'm saying? Oh, it's less than a percent. It's way less than a percent. He's less than a fraction of a percent. So it's like, how much do I gotta go through to actually get to those beats that y'all like though? That y'all don't see, you know what I'm saying? Yeah, it's crazy though, because our audience is probably listening, being like, oh man, like you know, boo-hoo, you get like categorized as a hitmaker.

Like, but it sounds like that was something that it was almost like it's like a gift and a curse, you know what I'm saying? I mean, I understand when people say that though, but that's people that don't be in a position, though, that I don't really understand it, though. You know what I'm saying? It'd be like, okay, cool. Like, I can be like, okay, having a hit. I always tell people having a hit is cool, but it's like when you actually having a hit though, you will actually come with it though, not what what comes with it though, what you gotta do after it, though. That's what really determine everything, though. I'd be like, yo, you can have one hit though, but that's not enough. Yeah, they're gonna they're gonna ask for the next hit then. Even after you get that, they still gonna be like, yeah, you got another hit in you. Like, let's just make sure that's that last one was better. Yeah, hold on, let's just make sure it's not a fluke, you know what I'm saying? Before before we say that you just that guy, you know what I'm saying? And you know, you just keep on delivering it's like it's never like like people are just kind of like never not satisfied though. You know what I'm saying? I think that's what's happening a lot with artists too in the TikTok era. You know, they're they're having a song go crazy viral and they're getting this super exposure on one song, and then all of a sudden the pressure is on to like do that again and follow that up, or you're immediately kind of considered like a one-hit wonder or a flop, or you're just uh you know, here today, gone tomorrow kind of guy. For sure.

So, you know, I just want to give you your flowers while you're next to me. I feel like you have been like one of the best ears in Atlanta, right? Like, I would say that you don't get enough recognition when it comes to like almost your AR abilities, right? And and so for you to buy insurance on those ears, you know what I'm saying? Jesus Christ, man. No, right. Um, but no, I mean, I'm you know, I think there's just been so many people who you were like super early on. I mean, I feel like you were early on like Savage and early on McConan, and I mean just there's a ton more. I don't even, I'm sure you maybe even like Don is one of my favorites for sure. Yeah, like early on Don't Oliver. I mean, like, just you know, the list goes on and on. Do you think that that has been a big part of your success? Is that almost like AR like ability that you have? Because any, not anyone, but like there's good, you know, beat makers or even good producers that don't necessarily wear that like AR hat. Like they might come in later in the process when the artist is already established and they'll give them a hit, like whatever the case may be.

I feel like you've really been early on a bunch of these folks. Yeah, so I feel like it's good for me to a certain degree, you know what I'm saying? But it's good for me and a good good for like a certain community. It's like it's like it's like a food chain. Like I play a certain role in the food chain, though, even though I would love to be a little higher up though, but it'd be like this how I usually go. Like, like me, I feel like I'd be out here though, you know what I'm saying? I I'd be going, I'd be outside like on some gist. I'd be at the regular spot with somebody will be it though. Like anybody will be it, you know what I'm saying? Like I'd be there, you know what I'm saying? But I'll also be in these crazy rooms or be at these fucking awards or be doing those other this other shit though. So I'm like the medium between like a regular person and somebody who doing this shit though, you know what I'm saying? But I just be on my light just like I live kind of like like a real, I ain't gonna say modest lifestyle, but I just live regular though. You know what I'm saying? It's almost like you're fucking Superman where you're like Clark Kent during the day with the like regular folks, and then like I'm just saying, and then at night you're like you know doing the most badass shit, you know? Really, I'm really let's say I I'm just they'll they'll they still know who I am though.

That's why that's why it works though. So these people that know who I am though, then be like it's like me being this close to these people and they seeing how I'm moving. I'm not giving off no aura, like they can't come talk to me. You know what I'm saying? So it's I'm opportunity for these people though, you know what I'm saying? Which a lot of these people who like already say when I start messing with these people now, because I'm on the ground with them and I get to actually talk with them and get to see them and get to know them and stuff though. You know what I'm saying? So I'm building with them, you know what I'm saying. It makes it easier for the next person to come and you know what I'm saying. Once I get it all polished up, it makes it easier for the next person to take it on up through there and stuff. You know what I mean? Does that make you feel some type of way? I mean, at first it did, you know what I'm saying? But like as I got older, I just really just didn't really care because really I I mean it wasn't never like my my aim to really even have artists and stuff, you know what I'm saying? But you know, I feel like I had got caught too much up into like wanting to be like a producer or wanting to be that though, I don't know. Um and I don't know, that shit just well, I mean, looking in the high side now, me having the artist never was my thing.

You know what I'm saying? And you know, that's just me, you know what I'm saying? Cause I feel like that's kind of like having a kid, you know what I'm saying? So it's like hey, you said it, I didn't, but I totally fucking agree. But you know, like um I don't know, like um, I feel like I just did I was I was it's like like I said like the food chain, I was just playing my role in it though, you know what I'm saying? Which was like I'm why I'm on the ground finding these people though, and I'm connecting the links to these people though. It's kind of like, you know, they only they not only link it because it's through me, but it's like, you know, I'm kind of like some type of verification for these the next people above me to be like, okay, well shit. Sonny likes them, so maybe we'll check them out. Type shit, though, you know what I'm saying? So you know, I kind of feel like that's how it was, but I like that role. Yeah, yeah, it's cool. I don't know. That that seems like I could see where it's a lot of money that get missed in that role, though, because it's not like I it's not an actual like role that I was meant to play though, because yeah, I'd be producing. I I'd be producerized in that situation versus being looked at as a person as like a person who's connecting the dots, you know what I'm saying?

You're you you're getting more of a stereotypical producer revenue stream with that situation versus maybe a label or an AR or manager or you know, whatever the other like roles are that you could have. Which I mean, at the time, like at the time, like when I say I feel like it mattered and stuff or I thought it mattered, yeah. I was probably a little mad, but like looking at it now, I really don't give a damn. I'm like everybody grown as hell. Like, honestly, I just kind of I'm kinda I'm kind of mad at myself of being mad at them niggas. Because it's kind of like shit, everybody grown. Like, you make your own decisions and shit, though. I respect it, man. Yeah, it's like I don't really care to be honest. Who was on your Spotify rapped? As far as who I was listening to, yeah. I didn't even look at my Spotify raptor. I was looking, I was looking to at the um the artist shit though, like on my numbers and I was looking on the other side. Artist rapped, yeah, yeah. Who's listening to me? There's gotta be nothing better than like when you're a top five artist for someone though, right?

Yeah, that shit was cool. That's gotta be fucking cool. I like I was like, who the fuck? I like I like who the fuck listened to me that movie Okay, yeah, I like I fuck with you. I know, I know. I mean, like, because there's like podcast ones too, right? And it's like just imagining people who's like top five podcasts is the one more time podcast. I'm like, yo, that's like next level. It's like proud, proud moment. You know what I mean? That's how I was feeling. It was cool though. For sure. Um, all right, you know, moving on to another tweet. And I just want to, you know, then we'll get into the project a little bit. Uh sending a bunch of DMs to a person is not considered putting in work. I repeat, sending a bunch of DMs to a person is not considered putting in work. And he actually said, I repeat. And the second half of that tweet was in all caps. So he was like, For context. He was just, he wanted to really hit that home. Let me give you context on that. Let's go, let's go. So there was a guy, like I said, I have an open door policy on everything all around social media and all around even just my life. But I feel like DMing is one of them things, it's like, okay, bro, it's probably a lot of people DMing is one person the same exact thing.

Like if I'm smart enough to say that about my fucking friend Travis Scott, and I know if I if I DM him, I know it's a million other people DMing him, it's like this is not gonna get through. Like, like what the fuck? Like, like, like I'm not saying I'm Travis Scott, but it's like nigga, it's a whole bunch of you's hitting my DM too. Like, like, you're not the only one that wanna work. So it was a it was a dude that was on on Twitter, and he was like, Yeah, I been hit you up to work or try to work or whatever though. I'm like, When you hit me up. He showed me he sent me a screenshot of him hitting me up with one DM and shit, though, like from years ago. I'm like, this is what you call hitting me up. Sending me one DM, one message talking about you want to work or whatever the fuck is said in it. Then he goes on a tweet. Uh uh sent all the other DMs and stuff. I was like, man, I'm like, bro, like he said he wants trying to look thirsty, and I'm like, but he was just like on some, like just trying to penalize me. I made me feel bad for not fucking with him.

I'm like, bro, that one, that's why I tweeted. I'm like, bro, sending the DM is not putting in work though. Because I it was something alone the lines. The basis of our conversation was like putting in some type of work or something like that. And I'm like, bro, sending a DM ain't putting in work, bro. That's not if you continuously send that's not putting in work, bro. I'm like, that's that's just so con it's more convenient than putting in work. Like, nigga, I'm outside every fucking day. I'm saying I'm outside every day. I'm at the fucking store. I go to the gas station every fucking day. I fucking do all the same regular shit that you do every day. You know what I'm saying? I get outside, I do, I go to the studio. If if I see you at if I see you at the studio, that means you're doing something right, bro. Yeah, you know what I'm saying? That that's a more suitable place to say you putting in work or trying to link up with somebody at the because I'm like, if I'm hearing you here, that must mean that we both doing the same thing. Nigga, you online sending me a DM with a whole bunch of niggas like you, bitches that's trying to fuck, bitches just trying to get money. All you you in a whole fucking, you in a plethora of people talking about why I ain't see your DM or why you know what I'm saying?

Like, thinking that you putting in work. Like you thinking that's putting in work, sending me a DM, bro. Like, so safe to say you're a fan of the new uh Instagram thing where if you send one person a message, you can't send them another one until they accept it. I didn't even know that you can do that, but I love that though. Like it's like it's like bro, it's like Instagram on some like yo, this this some damn that's some mental shit though. Like, bro, niggas are sending you a hundred DMs talking to themselves. Like, Instagram on some, like, all right, y'all, just hell, yeah. Like, stop talking to yourself. That's how this y'all, y'all making these crazy narratives about these people. Like, do you think these people talking back to you the way you, you know what I'm saying? Like, like Instagram's like, we're gonna take this into our own hands. Yeah, yeah, no. And we're gonna just settle y'all down. Just the one DM. The pressure's on now, though. Like, that one DM better be fire if you're actually trying to. I made the mistake before I knew that that was like the rule or whatever. I sent something that like was not the like it wasn't the best shot to shoot. It was like yo. It was like maybe yo, and then I would have followed it up with the other like juicier info, like making me try and stand out. And I was like, no, I said yo.

So never getting them. Shout out to that person who's probably never gonna open that one. Never. But no, man. So, like, you know, our communities once again, like a bunch of, you know, people who are trying to get in this shit, who are, you know, trying to make careers of of themselves. What what are some things? So, like, you know, you mentioned kind of being in person at a studio, right? Because you're gonna rub elbows with people. Like, what are some other things that are you know putting in work, like that that they can start doing like today? You know what I mean? See, I'm I'm saying like just certain things. I said the studio because that's that's such a common thing, though. The studio is a public place. No, it's a it's a very good piece of advice. Like, if you if you and it is it's not as costly as you think, though, but at the same time, people got put on the scale, like whatever expense it is to use the same expense for me though. So it's like, nigga, if I get the one one big room in this studio is 150 an hour, and I'm in here, I'm that's my money ain't no different from your money, and we in here goddamn making music. Making music is we all taking risk at the same time. Yeah, you know what I'm saying?

So, like, man, even if I'm in this big room and I see you got the room, the smallest room in this motherfucker, and we rubbing shoulders and stuff, and the small, the small room might be 25 an hour and shit, though. I just respect you being in the same building as me, though. You at least trying though, you taking a shot. Yeah, you know what I'm saying? I I can respect that though, and like I be saying shit like that. It's like these are public buildings and stuff, though. You could go to these spots and stuff though. You know what I'm saying? Like, you know, not every studio, but a lot of spots is public spots. Like your money's still green, too. You know what I'm saying? So you just, if I see somebody actually putting in their work or trying, trying to at least though, and not doing the easy thing, which is like I be saying, like shooting the DM and stuff, because anybody can do that. But if I see you out in this ground with me, if I see you out doing something, I see you at a studio, like, and I just don't even be at major studios. I might be, I might come to your studio. You know what I'm saying? I might be in this motherfucker type shit, though. So I like it over here, type shit. though. Let's go. Y'all heard it. You know what I'm saying.

So, but don't tease us, Sonny. Nah, for real, bro. I'd be all over the place, bro. But like he did say it was a vibe when he walked in, just for the record. Nah, for sure. It is. Just for the record. And the weed passed all the tests. Nah, nah, for sure. All of the tests. Nah, it did. It did for sure. It's just different forms of respect, respectful work that I that I take in, though. You know what I'm saying? If it's something that everybody can do, which is like sending a DM, I'd be like, man, that's cool. But it'd be like, if you get through, just consider yourself lucky and shit, though. In any case, though, not just my case though, you know what I'm saying, but just like any case getting through to somebody who got shit going on with a DM and stuff, you lucky though. But like really, I even I I would still respect somebody more who just out here putting in that actual work. If I see them out here though, doing anything though, if I see you in real life, just actually doing real life shit, though, I respect that though. You know what I'm saying? Yeah, like just more effort, to be honest, right? Like just more effort. I'm gonna be honest. The the amount of people that we've met by like just taking that like leap of faith and going to a thing, right? Like whether it's a conference or whether it's a listening event that like I didn't know this Grammy winning, this, that, and the third was gonna be there, but they were, and I met them, and now here we are interviewing them on the podcast or something, right?

The amount of people that we've met just by like actually putting in effort that, yeah, I could have easily sat on my couch. That's where I'll be that's or that that's bottom line. When I say I'll be having like cryptic messages inside my tweets, bro. That's really that's really all it'd be. It'd just be me saying something direct, but really just saying it just how you said it though. Just put more effort in though. You put more effort in people. That's your show. That's how that's how you stand out, too. Because everyone can do the surface level DMing. The people that stand out and are gonna separate themselves are the ones that are you know, Top one percent of working hard, hustling. And and I mean, to your point, it's like it's not to say that you gotta go blow shit tons of money to like meet people or whatever, but there is some level of of respect and and the and the whole thing of like we know you're taking it seriously if you're spending your hard-earned money. I don't care if you're fucking rich, poor, whatever. Bro, I can't. If you spending your money, if you spending your 700 and you spending it when you go to the grocery store, they don't give a fuck when you go to that, they ain't got no line that says 700 or more, just line 25 or less. No, nigga, we want all y'all money, everything green, you know what I'm saying?

Like, like, but I I don't know, man. This shit, I uh I feel like people just should never take nothing wrong, though. Like, especially things that I be saying, because really my thing be trying to push the people to do better, you know what I'm saying? But like sometimes they need some tough love. That can come off as a mean dad. Yeah, you know what I'm saying. They come off thinking as, you know, you know, I'm I'm hating or I'm trying to bash them or push them back, but it'd be like, no, I'm trying to push y'all to go forward though. But like y'all really, you know, right now everybody's sensitive though, so ain't nobody really giving nobody that push. Everybody getting that little pat on the back, but I'm like, man, go be the best. You know what I'm saying? Too many eighth place trophies out here. Exactly. You know what I'm saying? Man, they didn't gave out too many eighth, ninth, tenth, fifth, 15th place now. Participation, like participation. When did we start awarding people for participating? I mean, that's the only medals you had, I thought. All right, moving into Dolores' Son. Yes. The project. Yes. If you haven't heard it, streaming everywhere. Sunny Digital's latest project. Loved it.

For sure. You know, one thing that I found interesting is that the production is absolutely like bananas. Like this shit. It's crazy. But you only touched a few as like producer credits, at least. Because you know, I'm a credits nerd, so I was like looking at all the songs. Yeah. What was the rationale behind like in my mind? I kind of thought you would either have done like an all or a nothing kind of deal where it's like, I'm not gonna make a single, I'm not gonna touch a single beat on this project, or I'm gonna touch every single beat. What what was the thought process behind like only being you know credited as a producer on like a handful? It was that the same exact thing that you just said. I didn't want to do what people was gonna think I was gonna do. Oh. He was like, Ben's gonna think this. Yeah, like we're gonna have some shit to talk about on the podcast. Yeah, but then you know that was gonna be easy to you know what I'm saying. But then also it was it was a plethora of things, though. It was like I was really trying to be an artist, you know what I'm saying? So I wanted to like really like actually go find beats and stuff, and also looked at it like an opportunity for producers, too.

You know what I'm saying? Because like shit, I'm with a label, I got a budget. I could make all the beats myself and just take up that whole budget myself, but I feel like that's a little selfish. And I've always been. But that would have been a cheat code, though, bro. Just dipping into the label's production budget. I I ain't I ain't dipping in their budget, it's just shit. They would have had to pay any other producers. I'm not I'm not signed to them as a producer. No, I know. That's why I meant like me, the selfish greedy bastard would have been like, I'll make all the beats generation now. I've got this. Nah, no, no. I thought about it, but I was like, man, you know what? You know, like because initially that initially that was the idea to make all the beats. Yeah. Initially That was the idea to do to do that. But I was like, I wanted to go up the route. Then I was like, man, shit, I still want to give people opportunity. Cause I got I got a lot of my friends around me are producers. They start they start producing not, they started producing, not necessarily because of me though, but they started producing or start getting like serious more. Yeah, more hope in it though.

Because they seeing everybody like me, Metro. We we say we share we got a lot of mutual friends and stuff, though. So they're seeing this going on for all of us, though. You know what I'm saying? So it's like we just got a lot of producer friends around us and stuff, though. So it's like that's love, bro. Yeah, I got that. Just to try and put your get your you know, your guys on. Nah, for sure. So that's dope. Tell me, tell me, tell me if this was part of it too. This is something that I kind of learned as a producer that I think the greatest producers are okay, doing whatever is best for the record. Like the record comes first. It's not about I did this, they did this. It's you gotta just the song comes first. Whatever it takes to make the best song. If I can do the hi-hat line the best, then I'll do it. If this guy can play a bass guitar line on it the best, then he's on it. It's bro, it's that unselfishness, just serve the record. That's exactly what I was on. It was like if I if I if need be, if I need to come in and use my production skills, you then I will. If I if I just want to, if I just you know what I'm saying, then I will. But other than that, I want everybody to like kind of like be the best at whatever they do for me.

You know what I'm saying? Like, I'm not trying to, I'm I'm calling you for a reason. I'm fucking with you for a reason. You know what I'm saying? So it's like, I'm gonna let you do whatever it is that got that make me fuck with you. So you know, but uh it's certain things from everybody though, you know. You know, I might not fuck with not necessarily personal, but like their their beat or whatever they do, I might not fuck with it a hundred percent. But if you're your drums are trash, we're taking it off and redoing it. Boom. Exactly. Exactly, exactly. Like, do we need to be Sonny's interpreters? Like he said I interpreted his tweet perfectly. Now you're like, you're like taking the words out of his mouth and you're delivering them the the way that everyone needs to hear them. I like that. Yeah, all right, man. We, you know, We'll send you an invoice for that one. But um But no, okay, so so then you know, you kind of just picked a few that you know, maybe spoke to you or that you felt you needed to or wanted to be. Yeah, yeah. No, no, like well, I mean, the ones you wanted to work on. It was basically like just it just kind of happened. So the way that, bro, so the way that project even came about was like, bro, I had been working on the project so long, bro.

Like, probably like a year, a year and a half. In a year and a half type span, I was like doing it, then redoing it, doing it, then redoing it, like trying to like find like what this shit was gonna be about, though. You know, certain things I felt already, like I felt like I wanted to do a project, I wanted to do a project, I knew that. So I was trying to the initial aim was to do a project. You know what I'm saying? So that was even even though that goal was like unclear, I had the goal of doing the project. So that's why I started making projects and stuff. I was trying. I was like, I'm just aiming because I know that's what I want to do. I'm just making a whole bunch of songs, a whole bunch of songs. They're good, but they're not cohesive songs that stick together, though. They like just kind of like all over the place. And you know what I'm saying? There's no ideal about what this project is gonna be about. But like I said, I still just knew I wanted to do a project, so I'm just aiming at that right now. So boom, um aiming to aiming, just doing that, restarting scratching, boom. So in the midst of all this, I started um going from using the FL to the MPC, so going from digital to um analog, baby.

Sunny analog, baby. We were literally gonna call you Sunny Analog at the beginning of this episode, and that would have been or shady analog. Oh dark analog. Yeah, I don't think two white people saying that would have been No, no, no. dark analog, my boy, um my boy Self, you know, self the engineer, he passed away Oh, Seth Perkins. Yeah, yeah, yeah. He the one came up with that name for me calling he used to be calling me um Dark Analog, or he used to be calling me Cloudy Analog. Cloudy analog. Him and him and KY. Yeah, KY Engineering. KY Engineering? Nice legend. Okay, so yeah, so it wasn't that bad. Seth's white. Okay. I like Cloudy better than dark, I'm not gonna lie. Cloudy or safe. I mean, just for me to say. Dark analog is cool. Okay, well. Sounds like an anime character. I got Sunny's pass, I guess. Dark analog cool. Not like you said, like nigga analog. Wow. Well, okay. Okay.

I sure as hell didn't, everyone. Exactly. You can say that. Oh, man. We might make a clip, though, like pretending like he said it. Come on, bro. Don't do me like that. AI, AI he'll do it. Yeah, make him actually say it. Oh, my God. Oh, God, deep fakes, man. Sunny. I thought we were friends, man. Yeah, we are. This is what friends do. Okay, you're right, you're right, you're right. It's true. Okay, so you know, you're just making a fuck ton of songs and you're looking for that like cohesion that you knew the project. Yeah, so required. So the way I even got to the project, so I was um going from Fruity Loops to using the MPC. So when I'm using the MPC, I'm trying to learn all this stuff. So I'm bringing the MPC to the studio with me, though. Cause I usually just keep it at home and I do that at home and go to the studio and record and rap and stuff. But I was kind of like in a little standstill place with the project. So boom, I'm taking the MPC to the studio because I still had the studio book, like damn near like every day out the week. So I got tired of going to the studio and being stuck, so I'm like, I'm gonna take the MPC there and just learn it. So every day I'm there with the MPC, learning it.

Um and then I got a cousin, he made beats too. He was sending me like sample chops and shit though. So he sent me this one. And I started, I don't know, I just start catching the beat to it. I start catching it like on some like, you know, you be catching that vibe when you make it a beat, like, oh shit, like, boom, I done caught the beat. For me, it's when you start like freestyling to it in your head. That's when you know. So that's exactly what happened. So I'm starting, I'm sorry. Like, hold on, I'm hearing something in my head. You know what I'm saying? So I'm I'm so kind of like just happy with what I done in the MPC. I got everything hooked up to Pro Tools. I got my MPC hooked up to Pro Tools, Fruity Loops hooked up to Pro Tools on my laptop and shit. So boom. I was way, I'm way more swift on Fruity Loops. So I go to Fruity Loops, get all my drums and shit though at the time and stuff. So I'm I done got the shit chopped up on the MPC going. I go to my free loops, start chopping up the drums, get that shit going. This shit sounded like something now. I'm like, dang, let me try this rap shit on this shit.

Start rapping on that motherfucker. I'm like, whoa, this shit kind of hard. I did the hook, I'm like, damn, hold on. Setti in the studio too. It's like three, four o'clock in the morning and shit, though. I think I know which song this is. I wake him up, I'm like, bro, you know, try this right quick, bro. And try to rap like this, you know what I'm saying? Boom, and then get up, do that shit. I'm saying listen to the song after we done. I'm like, damn, bro. Now I know what I want the project to sound like. You know what I'm saying? Like I had the whole vision now. I can hear it now. You know what I'm saying? I can hear it now. You know what I'm saying? So I I was like I wanted a project. So was it Never Again? It was Never Again. Okay. Yeah. That was the piece. I just got good, bro. That was the piece. That was such an epic, the way he just told that, I was like, oh shit. So that's why there's the intro never again, the interlude never again and the outro track never again. With Seti. Because it's that important.

Exactly. I was wondering I was like what is this? What is this about? All of them are actually so the interlude, the intro, the outro all came from the last beat, which is the first Never Again, which is featuring Seti. With the interlude and the intro I just added more to the beat and took some shit out though. So you wouldn't even know it was like all the same shit though. Yeah I I couldn't tell I was just an average listener. So if you put them all on one track together, like you had time one day, just put all tracks on one track together, they should all seamlessly just flow together. Ooh I'm doing that after this Bro, you just ruined anything I needed Henry to do this afternoon for the podcast. Yeah no like it's gonna be quick it should say well nothing it should be quick. YouTube to mp3.com my friend, but you're gonna like vibe to it. I'm a geek out, bro. Yeah, it's gonna take way longer than it should. imagine it as just one long ass beat that's crazy because that's that's how the project came about. I was making that beat.

That's fire, bro. So they're all the same tempo. All the same tempo. Yeah. You know what I'm saying? Um same key. Same key. Yeah. They all derive from that from never again. Everything derived from that. And I was just adding on to that. And I was I was adding on to that and everything. I was adding on to that. I was making it into a new track. You know what I'm saying? So like it was just some producer shit I was doing, like on some just, I don't know, like no, that's that's vibey, bro. Just that's crazy. It was crazy. It was crazy though. I ain't gonna lie, like, you know, like you know, it'd be a lot of people being on like some stick to production. I'm like, but shit, this is all I really be kind of doing. Like, yeah, I I enjoy producing, but I felt like that track was just it was enough. Like, I was like, and then like I still wanted to leave room for other people to produce, and I still was slick producing on some of this shit though, but it wasn't like enough for me to be like produced by, yeah, you know what I'm saying. On a respectful, level. I already got enough going, like, you know what I'm saying? It's like I'm just letting everybody get their shine.

I'm not really fiending for nothing. Then I'm already I'm already the artist on it too, so like, well, I ain't gotta double dip. He needs both halves of the pub, yeah. So so like you know, once you catch that vibe with never again and kind of use that as like the anchor, do you like send that or play that for every producer that you then bring into like the world to build the project around? Or did you have songs that were already in that same vein? So Look, so once I knew what I was looking for now, it was easy. I didn't have to play nothing for nobody. I could just call in producers. I I hang with producers, so all these niggas is good. So I can tell them what I want now because I know what I'm looking for. You know what I'm saying? I mean, I want some shit like this, you know what I'm saying? I want some some shit with samples in it and the drums like this, and just let me do the rest, you know what I'm saying? Yeah, that's kind of what it was, you know what I'm saying? I I let I I know who to call in. Like I said, most of all my producer friends are really good producers and stuff, so yeah, you know, and they got these type of beats though. But then the beats that I wanted though was like beats people weren't really using and stuff, so it was kind of easy to get them.

For sure. It's interesting to see, like, how the the formation of albums and how people do it. You got the people that like before they've even made a song, they know exactly like the name of the project, the concept of the album, they know of the entire blueprint. If some people who just make a 100 songs and then make an album out of it, and it sounds like you kind of were in the middle. Like you started making songs, caught the vibe of it, caught the concept, and then finished it. The back half. So I think my thing be is like I be like having just the goals and stuff though. Like I said, the main goal, I knew that I wanted to make a project, so I was aiming at that. But then what you what was next after that was what kind of project, you know what I'm saying? So what kind was this? Uh vulnerable project to me. You know what I'm saying? A project where people can, if you want to know about me, you can go find out something about me, though. Outside of just production and stuff, you know what I'm saying? Yeah. And so, like, um, you know, it wasn't to me, this wasn't like no turnt up, no fun. Like, it's fun, but it ain't like on some like hit is pretty turnt up.

Yeah, that's the most turnt up one though. That's the most turnt up one now. And I did it like that purposely, though, because I didn't want people to get the wrong idea about what it was gonna be. You know what I'm saying? Yeah, but it's like sunny day, like cruise music too, bro. That's what I wanted to be. I I really I really want people to like listen to it though. So whatever, whatever you do, when you listen to music though, when I say listen, not just hear music though, but when you listen to music, whether it be you cleaning up the house, you got down, taking a shower, whatever it is, this is what that music is meant for to me. You know what I'm saying? If you want to really get to know somebody though, just listen to her, be in tune with somebody, you know what I'm saying? But I love that you just made that distinction though. Yeah, I hope everyone caught that. Yeah, hope, hope you were listening and you didn't just hear what he said. Because that was such a bar, bro. As far as like there is a time and a place where people are just like hearing music, like there's just music on or whatever. Whereas when you're like actually giving something a listen, like there's a big fucking difference Way bigger. Yeah, bro.

And there's a time and a place for, I guess, you know, both kinds of listening or both kinds of activities, I guess. And in 2023, yeah, there's not as much listening as they're used to. So much hearing. Too many distractions and shit. Like, no, I guess shit need to come with a manual now. Like, listen, you need to go listen to this. Close your eyes. Yeah, like yeah, like here's how you listen. Turn your phone off. Yeah, like looking. You know, but that's how I want people to absorb this project, though. Maybe my next well, I don't really know about the next project how I want to do it, but you know. Can we get an exclusive? Give us a little something for the next one. No ideas at all. I thought you were talking about a song. I I got a, I got plenty of songs though, but shit. I got more songs than ideas, though. Like as far as like what it's gonna be about and stuff, though. Like, I'm kind of I'm kind of all over the place. I got a lot of songs Though. I don't know if I want to, like, give them out for people to, like, use on some writer's shit right now, if I want to use them. I don't know, it should be getting difficult, bro.

That's why I be trying to slow down going to the studio too. Because I'd be done made some fire shit and whole ideas and change and shit. You know what I'm saying? But so selfishly, I just wanted to get like the just 30-second version of my favorite song on the project to believe me. Oh, yeah. How did that happen? This is something we agreed on. Yeah, we never agree on like our favorite songs off albums. And literally, I walked in, he was playing that one. I go, Oh, that's my favorite song off the project. He was like, No. That's my favorite song off the project. He was like, pissed that I took it. I think that might be my favorite song on the project, though. Oh shit. Like outside of the ones I produced, that might be my favorite song. though. Well, yeah, never again's like that's not fair. Yeah. Ain't it, it ain't. You know, other than never again. That one I was like, okay. I I I secretly really liked that song, though. That that was like one of my like it's amazing. Yeah, I don't, I don't, I couldn't really, I don't know. I really like that song. You know what I'm saying? How did it like, what was the just to give us a quick version of how it was made? Bro, we was in the studio.

It was probably like close to the end of all the songs. So like I said, I had an ideal of what I wanted. So it was me, Spiff, my boy Spiff, he Spiff Sinatra, Sinatra Spiff Sinatra, man. He went crazy on the intro, too. Yep, yeah, my boy Spiff, um Parker and Parker was in there too. Man, I was like, I want a beat like this. And then Parker was like, I got these samples from um Sugar Hill Gang or some shit like that. Oh, shit. Yeah, it was some shit he had on the flash. I like bet. Loved that shit up. So we just start going through them shits and uh start chopping it up. So basically, I mean shit like they know how to produce, man. They be around me a lot, they know what I like. Parker is, I feel like he's a a generation under me, so he probably has a little bit of influence influence from my generation and stuff. So you already kind of know what niggas like, you know what I'm saying? Spiff, he be around me every day, so I didn't have to do too much touching. The only thing I had to do was tell him what sample I like. Right.

And chop it up, you know what I'm saying, and not tell him what chops to do and stuff, or which ones not to do. And shit, I'm just right there with them, letting them do what they do. Shit, I don't need the credit, you know. You know, not that I don't need the credit, but it's like I would rather them get the credit for for some for doing something for me. Like, so it's like so they're working on drums and you're coming up with melodies, maybe like they're doing everything. They they are like, I'm kind of a I'm not a burnt out producer. I'm just kind of like tired of doing that type of that type of work. You know I'm saying? Burnt out a little bit. Yeah, I'm like, I'm like, I'd rather I enjoy watching them do it, and I can sit back and go do what I want to do, which is no rap. So it's like and if I if I need to come in, if I just need to come in and put my producer hat on, yeah, I can do it. I can try, I could talk to them on and produce a language, right? You know what I'm saying? But I don't need to though. I could just sit here and oversee everything, which is perfectly fine for me, though. You know what I'm saying? But that's definitely how you would be as an engineer, I feel like already. You've been doing engineering for like a little, a long time. So if you could just sit and like give the reins to someone that you trust that's like from the next generation, of engineers. I'm always here, you know, like in the chair, um, producer and engineer, and a lot of times I'm doing both at the same time, locked in.

I had a session at a studio recently where like an intern was engineering, and they were just like, Yeah, you want to make a beat? And I was like, I got to be on my feet while the artist is recording, walking around, like try that one again, and like just not in the chair, like doing kind of what you were describing, you were doing that's my favorite type of production. That shit was cool, it was like a cool workflow, but you but then you know, like like I said, even still, we had to dig down in the production. Like all the samples that were on there had to get replayed. Yeah, oh okay, yeah. Everyone, you know what I'm saying? Every single sample on there, none of them is the original one, though. Everything is interpolated. Okay, you know what I'm saying? Because is it easier to clear that then, or do you not have to even clear it then? Or uh what's the thinking behind that? You don't have to get the master, the master, the master clear because it's not the original one. If you're using the original one, then you gotta get that one cleared. Okay, so you're just going to publishers, et cetera. Okay, yeah. That's a that's something I actually think that's a good piece of advice. Yeah, it's like if you really need that exact fucking original, you're gonna have to clear it twice. Or like, well, you're gonna have to clear it with the fuck ton of parties in general.

But you're gonna have to pay that master clearance fee, which is usually up there, then you gotta pay the publishing though. So like you said, like twice. You're definitely double dipping. Um, so how do you feel it's been received? Like, what were your expectations when you dropped it, right? As far as like the love you get on it, you know, versus like what you've heard, you know what I mean? Like so, I feel like um a lot of people they don't know, you know what I'm saying? A lot of people know it's it's it's weird. Like, I don't know. I just feel like I feel like I feel like it got received very well though, you know what I'm saying? But then it's just a weird time too, where it's like I feel like people you see, they're gonna digest it quick or it's gonna, they're going to, it's going to take a long ass time to digest. You know what I'm saying? It's either or it's kinda like not no in between anymore, though. You know what I'm saying? To me though, but I might be wrong. I don't know. But um how do you handle like releases either on the producer side where like a big record's about to come out? Like, do you I don't know, I'm always nervous when I release shit though, bro. I've always been like that since like releases shit on SoundCloud days.

I release some show on SoundCloud and literally close my laptop and not even now go do some shit that's so far removed from social media and probably go check that shit like a day or two after. Just pray that I'm getting like some good feedback on it though, you know what I'm saying? Cause you know, as much as I'm confident in what I do, I'd be like, man, I ain't gonna lie, shit. What people say, I ain't gonna sit here and be like, that shit don't matter. Like, nigga, that shit'll have had you thinking, like, dang, like what I need to do, like, you know what I'm saying? Even though you know that you good, though, it's still I'm I'm a human. It'd be like you trying to figure some shit out though. Like, but you, you know, it's it's music though. It's kind of like you want to make people like like your shit, you know what I'm saying? Yeah, yeah. And the negativity is always louder than the positivity. A hundred people saying they love it, and you see that one guy that's like that shit's weak as hell, man. Bro, I don't know why, but I'll be like, man, go back to producing, sonny. I'll be like, yo, shut the fuck up. Like, like, like spends a whole day, like ruining this guy's life. Nah, shit, we be ruining each other's life.

I'd be like, by the time I be the end of the hour, I'd be like, what the fuck? I'm like, I'm tripping. When you come back, you come to? Hold on, let me delete every tweet I said, bro. Post tweet clarity, you know what I mean? Post tweet clarity. Wow. That was a bar. I'm just saying, like that's kind of a bar. It was you've had it with our you've gone to war with people in our comments sometimes too, bro. But I usually stand on that business right there, though. Okay, Drew. I don't believe it. Chill on. So sometimes you gotta stand on that business, though. Yeah, sometimes sometimes you got to though. You but only thing, only thing when you got when you start doing it though, people start. One thing I notice is people do things for a reaction. Like, people would do some shit and be like, oh man, no, bro. I ain't even, you know, I really fuck with you, bro. they flip immediately. They just wanted the attention, they wanted a response, bro. They'll be like, I ain't even, you know, I really fuck with you, bro. I was just, you know. Yo, shut the fuck up, bro. Right, 100%. Because like, I can't even imagine how it is for someone like in in your status, right? Because even with our supporters or like community, we'll get these fucking people that wanted to just get a rise out of us. Henry will clap back at them and they'll be like, yo, bro, like, I didn't even think y'all would reply.

Bro, I hate that. I'd be like, I didn't even think you would reply, like, bro. Come on, you said something, you said something that to to get a reply, like, right. Like, like what you mean you didn't think that I was gonna reply? Like, like, come on, bro. And then, like, we're kind of guilty because we gave them what they want, they wanted, they'd be like, Man, come on, bro, you're supposed to be a bigger person. Man, what the fuck? Like, bro, we all human, bro. It's so hard. Um, but no, I I saw you, you know, kind of post something, and I wanted to get you know a little bit more deep into this. Like, you're someone who even to this day, like you want your people to win, like whether it's the producers that you fucking put on, whether it's just artists that you worked with back in the day or now, whatever the case may be, like you you do seem very like selfless and like want people around you to be successful. And it you seemed like you kind of were feeling some type of way of maybe you weren't getting that level of like support in return from some of the people that you've been like, I don't know. No, I can say that, yeah, for sure.

That's I mean, I did feel like that. I do feel like that, but I mean, it's it's I could feel like that, but they're not obligated to support me though. I know, but it's annoying, bro. Yeah, I mean, but shit, just on a real scale, nobody obligated to do nothing. I'm not signed to none of these people. I they don't make no money from me. It's like, you know what I'm saying? Like, we've made money together, but it's like you know, like shit. I can like I said, I'm entitled to how I feel, but it'd be like, is it is it like is it fact? It'd be like, you know, yeah, no, but it's it's just something that I I probably struggle with this more than you, as far as like even our past community of guests, right? Of people who, you know, there was a lot of people that I feel like you know, we gave a platform to who like, you know, they weren't getting like big interviews or anything, right? So I'm not saying that we're fucking huge, but like we gave them a place to like have maybe their first interview or their one of their only interviews, whatever, right? And I don't sometimes I feel some type of way, bro. No. where I'm like, you're not rocking with this like new shit that we're doing. I've never seen you share a fucking thing, never seen you comment, never seen you like shit.

It's just I I like I said, we are entitled to how we feel though, but it'd be like I'm not entitled to how somebody acts or what they want to do, though. That's the thing, though. So it'd be like it's hard for me, bro. But I mean, only thing I'd be like, I just don't only thing I'd be trying to like really just be like, if I just try not to let those situations alter what kind of person I am, though. Yeah, and stop sharing people's shit and stop showing love like you've always done. You get what I said? You get what I'm saying? Like, because that's them, them just isolated situations and shit, though. Yeah, in my eyes. I mean, you know, it's cool. For sure. When you get that one that reciprocates that love back though, it'll reciprocate it for everybody. You know what I'm saying? So it's all worth it. Yeah, so oh, that's like it's the best when like a past guest who's maybe like episode 20 or something, right? We're about to be in the 160s, 170s, and like when they hit us up being like, yo, so proud of you guys, like you're crushing it. Like that fuck that almost makes me forget about every single motherfucker that we've had on here that didn't ever like comment or share or say anything. No, it doesn't.

Seriously, he's the one that's got quick fingers, he's quick draw, man, on the on the Twitter fingers. I'm with you, my boy. You gonna go to you let me know when you at war with somebody, I'm right behind. Okay, that's big support. Listen, I'll be right in the comment section with you. Likewise, man. I got your back. Yeah, I got your back. Well, Sonny, we could talk to you for hours, man. But we've entered a final segment of the podcast. Oh shit, are we here? We're here, Henry. Are we? Is this the time? This is the time. It's the time. The time is now. Okay, Sonny this is the rapid fire rampage. Okay, it's gonna be a three-part rampage. I'll explain them as we go. Just gonna start with some short answer questions. Okay. There's no right answers, you're only judged on speed. Here we go. I hate when you say that. They're judged on speed. That's how it goes. But then it lets them off the hook. We need right answers. That's why I tend to start with the really complicated deep questions. I'm just gonna get that right off, you know, out of the way. Yeah, yeah. What's up? Nothing. God damn it.

Hate this guy. Sonny, give us three tips for artists or producers trying to make it big in 2023, 2024. What would you tell them? Consistency. That's our number one. Content. Yes. That's our number two. Um, no sensitivity. Ooh. Ooh. that's hard. What word would conclude that? What word no sensitivity. don't be a sensitive ass bitch. I mean, yeah. Come on, bro. Sometimes I want to hit my own sound effects, bro. I'm looking at you for like some fucking love. And he's like, just silence. I'm like, can I insert my own fucking sound effects? Can I get my own board? No, but I can't mute. That needs to be when the uh the um the sound effects. Don't be a sensitive ass bitch. Damn, you're right. Wait, give us a drop real quick, we'll stop talking, and then we can sample it. He already said it. That needs to be the what? He's not Sonny digital.

It don't matter. That makes it even better. Thank you, Sonny. I'm making it, I'm making it. I'm stamping it. Thank you. If your A&R ear says so, then I'll go with that. I'm telling you. Thank you, bro. It means a lot, man. All right. Sonny, you can party with any three fictional characters. Who are you partying with? Hmm. Vegeta. Good one. Um, Peter Griffin. This is pretty easy because I play Fortnite a lot. Okay. Um, and I'm going to say um. He's like having a field day with this question. He's like, it's great. It's like Christmas come early. I guess I kick him with Spider-Man. Okay. I guess I was just playing with him. Okay. We're talking Tobey. We're talking Tom Holland. I'm you know what? I like Tobey, though. But I only like Tobey, though, because I heard how he act like outside of the whole, oh, like the regular Tobey. I heard he's like a dickhead.

I heard that too. He's he used to go to poker game. If you watch Molly's game, bro, yo, that shit, that movie crazy, bro. Love that movie. Man, they call him player X, but like it's you've told me to watch this, I think. Implied. You've never seen it? That's Tobey Maguire. Bro, he watches movies like every day. So it's me and my dad's thing. Crazy. It's really good. Yeah, you gotta shoot me some movies because I'd be I'd be sitting there trying to like I'd be I'd be on some movie shit too. I got I'm watching some other movies, bro. Me and my dad have a database. Yo, Molly's Molly's game, bro, it's based on the true story too. Yeah, okay. And there's a guy whose name is Player X, and they don't say it in the movie, but everyone knows that that's Tobey Maguire that's playing that guy, and he's a dickhead. Oh, that's great. Hold on, ain't it? who plays that character? Uh is it um Jesse Eisenberg or um or Michael Cera? It's one of those like awkward kind of characters. You you'll you'll know him when you see him, you'll be like, oh shit. Like but it's yeah, it's real good. Okay, Check out Molly's Game. let's do it. All right, um, Sonny, we're gonna need your phone for this one. We're gonna go to the gram.

And we're gonna need to know the last three DMs that you sent. No cheating. Okay. Hold on. That smile. that's a devilish fucking smile, bro. This is gonna be on YouTube. This is gonna be on YouTube. So don't fucking show anything, man. I ain't gonna show, man. Okay, unless it's something we might want to. I don't know. I'm just saying. Maybe show some DMs that I sent. He's already scrolling through. Yeah, I ain't scrolling. I ain't scrolling. Okay, okay. I'm just looking at them. I'm gonna try and see what I sent. Yeah, some of them he hasn't replied to it. That's fair. So that's not a DM sent. So you do kind of have to scroll. Got a lot of new ones. He's Sonny Digital. He is Sonny Digital. We have to know the three DMs he sent. We have to know. All right, so I mean, these ain't these three sent ones. I'm I'm gonna tell you, y'all caught me at a bad time. Okay. It was just me because I posted up a flyer. I'm doing a show with Cheetah.

Right on December 13th. Legendary Atlanta strip club. And Henry will be there. Usually I'm the one that shows up, but I think you're gonna take this one. I'll handle this one. I had a band there, a live band, so I posted that up, and you know, everybody was hitting me back about that and saying they were gonna pull up. So, you know, that's really what's I ain't gonna lie. That's what's in here. It's nothing crazy in here at all, though. Okay, telling people about the show. Yeah, I I DMed this nigga Jack Carlo this morning, though. Fellow gen now. What'd you say? He was doing some dance moves. I was like, he was going in. I was like, where'd you learn I saw that video. He was actually going in. I didn't know white people could dance. No, he he was doing his thing. He hit me back. He said, seen a lot. Like, what? He's a student of the game, clearly. I was sitting there watching like what? I watched it now. All right. we'll take it. We'll take it. Yeah, I love it. Moving on, Sonny. You have an unlimited budget for your next album. What do you do differently?

Oh. unlimited budget? Unlimited. Calling it every feature I want. Yeah. Every feature I want. Throw a couple out there. Who'd you get? Jay-Z. Yep. Kanye West. Yep. Who'd you get just now? Post Malone. Yep. Jack Harlow. I'm paying for everybody. Uzi. Yep. I'm paying for the whole industry. Rick Ross. Matter of fact, fuck that. I'm doing a Rick Ross and 50 Cent song together. Holy shit. I don't know how much that's gonna cost, but we're gonna get it done. It doesn't matter. It cost a lot. Doesn't matter. Unlimited. We might get Diddy on it. too, you know what I'm saying? Oh, he's in the news right now. Him and 50. I don't know. We're gonna get we're gonna we're gonna put them all on a track. Might even throw Ja Rule on there. Oh shit. No Ja coming back. Dude, he's settling beefs. I'm telling you, man. I'm starting peace, man. Anything else on like uh on the production level? You deal with that? Um production, I would I would I would probably own a humbook, probably buy for real beat.

Okay. Just Blaze. Why not? Um money's not an issue, why not? Exactly. If we talking, you know, I buy I probably buy Zaytoven's whole whole catalog. We're talking about unlimited. Damn, that's a loophole, bro. He literally can just buy people's catalogs. He can. I'll buy Shawty Red catalog. Yes. Oh yes. I'll buy Drumma Boy Catalog. Unlimited budget. yeah, that's crazy. I'll buy Don Cannon catalog. Okay, all right. I'll buy everybody catalog. We get it. All the catalogs are gone. They all belong to Sonny now. All right, fine. Unlimited publishing. Yeah, okay. It's my new company. Unlimited publishing incorporated. LLC. yeah. Okay, uh, this segment is called Ideal Audio. We're gonna create the perfect song. He just did. Kind of similar to the last question, as it turns out. But you're creating one song. Any artists, writers, producers, whatever, alive or dead, who would you put on this one perfect song? A perfect song.

Um you can't include yourself, of course. No, I'm not gonna include myself as an artist, though. But I would I will I I'll uh fuck. It just depends, bro. Matter of fact, this shit gonna sound crazy. No, I ain't even gonna say that. No, we need we need it. Say it. Whatever you were thinking, say that. I'm just like taking my favorites and mashing them together. Yeah, this shit is just weird in my head. That's the beauty of this. When I'm listening to it in my head, I'm like, how is this gonna work? We gotta hear what that is. We need it. Because it's like this is like far left, and this is like super far right. Okay. We're talking like political spectrum, or what? No. No, no, no. We got a Trump fan and a Bidener. So we're talking like Key Glock and Taylor Swift. It's not that far off. I'm gonna go, I'm gonna go see my favorite rapper, and I can say like one of my favorite rappers is Rocco. I'm only saying that because I can think of him right now off the top of my head for some reason.

I'm probably gonna listen to him today. Shout out Rocko. That's crazy, by the way. No one's I mean, shout out shout out to him, but like no one's ever said that. Yeah, no one's ever said that their favorite rapper is Rocco. I'm just gonna Yeah, it's it might be a little deeper than just rap, though. I might because I be looking at the people though and what they be doing and stuff. You know what I'm saying? you know, future was signed to Rocko, so you know a lot of the reason why I was fucking with Future back then was through Rocco and stuff, because I fuck with Rocco so heavy, but yeah, you know, um I don't know. Michael Jackson is like somebody when you said dead or alive, I was like, dang. Yeah, I don't know if I would like a song with them together, but I would like some new music from them. Yeah, I don't know necessarily together, Michael Jackson and Rocco. Bro, okay. Produced by Sonny Digital. That's a very bizarre collaboration. That's why I said it's kind of weird. Like, I don't know. No, but we're here for it. I done heard Rocco do some weird shit before. Yeah. Hell yeah. Okay. All right. Uh, last one of the short answer. What is your favorite curse word?

Fuck. Part one. Oh, that was good. That was good. I love that. Some good insights. Catalogs are gone. A lot of catalogs. Rock Rocco and Mike Jack are doing a fucking record. Yeah, a lot happened there. Don't know what that's like. Don't know what that's gonna sound like, but. This next part is the this or that. I'm gonna just give you two choices and you pick one. Okay. Here we go. Starting with, obviously. Producing or rapping. Rapping. Start with drums or start with melodies. Melodies. Write lyrics ahead of time or come up with them in the studio. Come up with them in the studio. Keys or horns? Keys. Zay 808 or spin's 808. Spins 808. That's the only correct answer. Stacks or ad-libs? Ad libs. Delay or reverb. Reverb. 10 platinum records or one diamond record. 10 platinum records.

Ice Spice or sexy red. Damn. Cannon. Cannon. Don Cannon. You know what I'm about to say, man. You know, you know what I'm about to say, man. You know I'm going sexy red. He's riding with red. Sexy red. Shit. Put The hottest princess out now. God. Hot or lemon pepper. Lemon pepper. And finally, I have a magic coin. Mm-hmm. Heads. Dolores' Son goes platinum. Tails, you get a face tat of Taylor Swift. Do you flip the coin? I'm flipping a coin. Let's go. I mean, a T-Swift face tat wouldn't be like the end of the world. It's inconvenient. Might go platinum after that now. Yeah, right. I might need to go listen to his album now. He flipped the coin on it. Yeah. Might be the promo for the album. That's funny. Fire. Okay, that was part two. This is the last part. This is the word association. I'm gonna say one word and just give me the first word right back off the top of your head. Gotcha.

RAMP. Hip hop. Black. Art. Nice. TikTok. White. That's the funniest shit I've heard in a while. Auto-tune. T-Pain. Pokemon. Cards. Tequila. Casamigos. OnlyFans. Bitches. Gas. Weed. Police. Run. Oh God. Eggplant. Gay. Isn't it funny how we've sexualized this one food? It's amazing. TMZ. Paparazzi. Crypto. Currency.

Fn. Bullets. Content. Creator. Lil. Uzi. Dolores. Let's go. This has been Sunny Digital. Dolores Sun out every fucking where possible. Let's go. As always, please like, comment, subscribe, follow us on Spotify or Apple Podcasts, wherever it is that you uh listen to your podcast, leave us a review, five stars only. Sonny, appreciate you coming on, man. Thank you. I appreciate y'all. Thank you, man. Henry until next week, what we doing? We're getting out of here. Getting the fuck out of here. Peace, y'all. Play that shit like One More Time. Play that one more time.