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#155October 31, 2023Henry & Ben

EASY Ways to Level Up Your Live Show, Why Old Rappers are Winning, & Atlanta Falcons

A memorable concert can turn casual supporters into SUPERFANS. On this week's OMT Show, we discuss easy ways to improve your live show, the amount of rappers blowing up over 30yrs old, and the move H3NRY would make if he was head coach of the Atlanta Falcons.

Full transcript

Timestamps jump to that moment on YouTube.

0:00

Welcome back to another one more time show. A what? The auto, the audible, the audio only one more time podcast experience. I think that's right. I feel like I should kick it off like that for some reason. I don't know. We've never done that before. This is still new to us, guys. Jesus Christ, give us a break. Um, but yeah, welcome back, y'all. Uh, if you're on Spotify and Apple Podcast, please leave us a review and follow us. We haven't really asked y'all to do that that much. So, like, we're just gonna kick it off. Coming out the gate with asks and haven't even given them any value yet. We never ask or remind. So I just feel like we need to just make that clear that this is only on audio platforms. Yeah. Um, so we recently interviewed an artist named Sad Boy, and the night before the interview, I went to her show. Henry didn't because he's a piece of shit. Um Wow. Yeah, that's how we're starting too. That's how we're starting. Yeah. Just me being sick and can't breathe and um leaking nose fluids on my fucking face into my beard. I'm so glad you stayed home describing it like that.

0:58

You would not have had fun with me there. No, for sure. So amazing performance. Um, but there was like one thing that I walked away from that, you know, thinking, like, oh man, if she just would have done this, like the show would have been that much better, and people would have walked away, like definitely knowing who Sad Boy was, right? Because she was the opener for Nia Archives, super dope DJ producer. Um, but Sad Boy, incredible performance. Uh, she was dancing her ass off, she was singing her ass off, such good crowd engagement, right? But the one thing I felt like she could have done more was say her name. Like remind the crowd classic that her name was Sad Boy and spelled S-A-D-B-O-I. Yeah. Very easy to rattle off. It's not like you're spelling something long. You could do that between every fucking song borderline. Well, some people have impossible names. Exactly. But I feel like, you know, her her social media handles are that. Yeah, that's her artist name on Spotify and and all the DSPs. So for me, I was just like, damn, I don't think she like did a good enough job of like making sure that every single person in there that was likely, you know, most of them were likely there for the headliner, Nia Archives. Make sure that you walk away with them remembering like who the fuck they just saw.

2:06

Especially when you're an opener, especially because they definitely, you know, might not have any idea. They might not even saw you on the bill. And it's there's no playbook, there's no manual. You don't learn this when you start making music. It's not really a thing that's talked about. It's not something that's gonna be like in your rehearsals necessarily if you're rehearsing, hopefully. And you know, unless you're told and like beaten to a poll, like say your name. I get why a lot of people don't do it, but it is super important because that that's all you're trying to do is convert people into listening to your music, following you, and they're not if they don't know what your name is, it's gonna be pretty hard to do. And when has anyone been mad about an artist like saying who they are again? Like can you say it like between every song? I think I think so. I think that's fine. Yeah. Once again, I'm sad boy. Yeah, especially because you're the opener, so like they get it. Like, yeah, they don't need the headliner to do that because that's who they probably bought the tickets for. Right, right. So, yeah, I think once again, I'm sad boy, S A D B O I. Yeah, and again, I'm sad boy, S A D B O I.

3:05

In case y'all forgot, I'm sad boy S-A-D-B-O-I. Yeah, like just do that a lot. Okay, so then it had me thinking like, what are some other just like underrated things that independent artists can do? If they get the opportunity to open up for a headliner, right? You know, this venue is like 800 capacity, right? Like it's a it's a medium-sized room, exactly. So if you get that opportunity, what are those few things that you can be doing to make sure that you're making the most out of that opening slot? So, like leveling up your shows, essentially. Yeah, like how do we level up the show? Walking away with value, kind of being remembered. That's what it comes down to, I think, is being remembered. Why should people give a fuck? What are why would people talk about you after instead of just the headliner that they came to see? Is that what you're asking, Ben? I was like, are you just repeating my question in very many words? I'm processing it. Okay. Can I All right, are you processing? Yeah, yeah, yeah. Yeah, yeah. So for me, a couple other things came to mind. I think the biggest one for me that just like irks me, and I'm not even like an audio technical person, right? But I just don't understand why more artists do not have show mixes.

4:10

Sure. Well, I can tell you why. Okay, well, so for those that aren't even familiar, like what the fuck's a show mix? A show mix is a version of your song that has most, if not all of the lead tracks taken out so that you can be the lead because you have a microphone and that's your job, right? Otherwise, why are you there? And it's custom catered for you to be on the mic and delivering the essential bars. Yeah. And I think that that version can look however which way you want to skin the cat. Like it doesn't matter, right? Like some people that have crazy bars because they've punched in a lot of their raps, for example, might leave like the ends of certain lines because they've rehearsed it and they know they need to take a breath right there. Or they'll tell their DJ, like, okay, you need to say the end of this bar, you need to say the end of this bar, and they'll have a good flow. But regardless, yeah, this age of just playing the master song as is and just letting it run and then competing with yourself and hearing two of you doing the trying to do the same thing on top of the beat, uh, is it just screams, you know, amateur. Yeah, I mean, just for me, I I sometimes can't tell like if the artist is even performing when they just have a backing track, right?

5:19

When when it's just the song playing as is, the studio version is just playing with them performing. Sometimes if the mic's not good enough or like the you know, audio isn't good enough, then I really can't tell the difference between like what's happening. This is why Britney was, you know, lip syncing in 2005, bro. Like it goes back that deep. Throwback to Brittany's 2005 lip sync. But they're not even trying to like hide it now. They're just will not rap a bunch and then like turn up. Um some people I will give credit though, are good at it. I saw Jelani Amani open up for Wiley ATL recently at the loft, and he had um he had his vocals playing, which I was like, Jelani, you sure about that? But the way he was doing it, he would like whenever he needed a breath, he might like hold the mic out and then like mouth the words that were playing really like exaggerated. So I could still like see and hear the bars at certain times, and you could just tell even though it wasn't like necessarily a show track. Maybe the vocals were turned down a little bit, actually, now that I'm thinking about it.

6:21

But I think you're giving him a little maybe too much credit, but you might be. He had practiced. He had practiced, he had rehearsed, he had figured out. He's just a good performer. Yeah, so it worked for him. But most people are gonna see that and be like, What are you hiding? Yeah, like what why how why aren't you performing? Why are you why are we doing karaoke? Yeah, actually, it wouldn't be karaoke because karaoke would be the legit version. I was like, wait, yeah, yeah. I don't think the songs are playing during karaoke. Yeah, no, no, no vocals. Yeah, yeah. Exactly. Make it do it, do karaoke. So, yeah, yeah. The couple other things that I noticed is like, you know, doing something up on stage with the crowd that's gonna leave that like memory, right? Something memorable, some lasting impression, something kind of off-putting, surprising, shocking, whatever, right? And so Sad Boy has an example. If you want to explain kind of what what happens with her shows. Well, you were at the show, but I know she's doing it, she actually didn't do it at the show. You were disappointed, she did not do the sad boy sacrifice, so it definitely sounds like a unique thing that people can talk about. Explain the sacrifice.

7:14

Okay. So basically she's gonna pull up a man in the crowd, right? And she's gonna ask, you know, some guy to come up on stage. They're typically like excited, thinking they're about to get danced on, like whatever. And they are kind of gonna get danced on not exactly the way that they might have thought. They get on all fours and she basically sits on them and performs the song while getting ridden around on you. And whips them and just kind of like it's kind of like some dominatrix shit. It is a hundred percent. And it's it's very memorable. Like here we are talking about it on a podcast. Like clearly, that's a thing that we were like, oh shit, like I remember that. And someone from her label just shared another podcast talking about it. So like it's making noise, like it's working. Period. Okay. And so once again, she's you know, an artist that's still on the come up. She's not fucking headlining arenas, right? So this these are things that you guys can do, right?

8:12

Like I even saw I saw Wynn in concert recently, and or we both did, and she had a basketball hoop on stage. And even just like having a ball on stage and like in the middle of the set, she took a shot and said like she was gonna take a shot of tequila, I think, if she made the shot. She fucking drained the shot and took a shot of tequila. That was tight. And she brought someone from the crowd up on stage to take a shot. To to you know, give it their go. Yes. And if they missed, then they had to take a shot. Whatever, right? So uh it's it's he missed, but then she gave him another one, and then he made it, so they took the shot, I think. So yeah, it's equal part like crowd engagement, but also like something memorable, right? Like it's it's not just like pointing out someone in the crowd and like thanking them for being there, because you need to do that too, right? But this is like even something like, and you've seen it a million times, but if you have a song with a hook that's simple and memorable and catchy, teaching people the hook before the song comes on. People that don't know your music, if they can sing along to it during the song before it even comes on, they know what's what they're about to say. I mean, bro, you're so much more likely to remember a song that you've been taught, and then you sang along to while you saw it live.

9:18

That's that makes the whole thing more fun. Yeah, there's a reason artists do that. Absolutely. And so something else that Wynne did really well. I'm a huge Wynne fan, by the way. We love Wynne, Y N N E. She's this super dope MC from uh Portland, Oregon, and she's a bad bitch and she knows it and she's popping her shit and she's spitting bars and she's really dope. That's crushing over here. I love Wynne. I love Wynne. Yeah, you do. She's badass. Um she's got real bars too. Um so something that was very evident when we saw her perform was the amount of rehearsing that went into her preparation, right? Like she was very well prepared. Like she didn't skip a beat, she knew what the fuck she was doing, and it showed, right? And so I think uh I saw a recap video from another city, right? So she was on like a 10, 12, 15 date tour, and I saw a clip from another city, and it was a very similar bit to what we saw in Atlanta. But you would only know that if you're like freakishly obsessed with the music business and like studying, like, oh shit, she did that similar thing in Atlanta, and it was so perfectly curated, right? And so that just goes to show like she was fucking prepared.

10:23

She had that plan. It's like I mean, a stand-up comedian has a routine that they do in every city, literally because they know it works. Multiple nights in the same city. It works. It's okay, no one's gonna get mad if your Baltimore show doesn't match your Sacramento show. It's fine. Exactly. Like it as long as it hits, right? Like, that's all that matters. And so I feel like it really, really hit because she was so prepared. So I would just say, like, the amount of artists out there that I guess you're just not maybe taking the opportunity serious enough. I'm not really sure what it is, really. Because if I were an artist and I got that opportunity to perform anywhere, I'm talking open mic type shit, opening for a you know, mid-level artist and opening for a superstar. Like, I'm gonna put in the hours and hours rehearsing, bro. It's rehearsal, man. It's so simple, but it's so important. It's I think it's just a lot of it is part of like the hip hop world too. I feel like a lot of rappers aren't big into that, you know. It's this whole like kind of entitled, kind of like I'm the shit mentality. Yeah, is it contributes to that?

11:22

You'll just like my song playing while I stand up here. And that's the reason there's a lot of trash ass live rap shows these days. Yeah, they're not great. Um, but yeah, so just those are a few ways to like improve your live show going into it. Do we miss anything? I feel like we have more, but I'm kind of blanking. As far as ways to make your show better, yeah. I mean, that's pretty good. Um, something memorable, rehearse. Um, yeah, no, I think that's a solid okay. Yeah, yeah, yeah. Show mixes, show mix, yeah. Actually perform, yeah, practice. Okay. Um, yeah, get the crowd involved. Yeah, yeah, for sure. Okay, all right. I think we're that's solid. I think we're good then. Yeah, move on. Those are like, yeah, like three. If you can do those three things for your next show, like you're better than 90% of the people performing, regardless of your talent level. Exactly. We'll we'll probably come up with more at some point. But uh anyway, so you had something you wanted to bring up, uh you know, with regards to the whole offset uh interview that he had, I think, right? Yeah, basically, offset was in an interview recently, and he talked about how deciding like what your single is, he he he I think the way he worded it was singles are pointless. Oh, which is an interesting way?

12:27

I don't comp like that's not worded well. Was that just a clickbait title, or did he say that? That's a good question. Because that is the that is that was the title. Did they get your ass? They might have got me with the title. Or did he say it? It's not exactly what he meant, but the point is very solid. This was very smart, like high-level music industry thinking by offset. He was basically talking about how people love to decide what their single is. Artists are always like, This is my single. Here's my album, but this one and this one, these are the ones that are gonna go. What's the single? They know. What's the single? Out of 14 songs, you're positive that these two are the ones that are gonna do numbers. This is the single, bro. Don't fucking at me. It's just not facts. It's just not how it works. You do not decide what gets received the best. It happens time and time again. Um we talked to was it Amber Grimes who I think summer had um a song that they thought was gonna be the single, and then it ended up being something completely different. It's so common with people.

13:23

And then same thing we talked with J.R. McKee about um about freaking money long single. Right. Time machine, they were they were fucking sure that was gonna be the single. Like It wasn't the one. We're we're doing like that video was the first one they shot. They were queued up, ready to go, project drops, and hours and hours starts just going crazy. Right. People are loving it. So I think the point is like we first of all, you should be dropping singles because people aren't listening to albums like that. We're definitely not saying don't drop singles. But the point of the clip was not to put all your efforts into one song before it's proven that it's being received well by the public, before it's proven that people can do a TikTok trend to it, or people are adding it to playlists, or DJs want to play it on the radio. Put the songs out, maybe give everything, you know, I think pretty equal kind of push until until you have some data. This is a really it's a data-driven world.

14:22

People hate that. Data, data, data. Millennials in their data, right? But it's but there's a reason for it. Fuck your data. There's a reason, man, because you'll have way more success, I think, when you put everything out and then you see what is you know what's going like this, and then what's going like this. And the shit that's going like that, that's the shit you want to push and uh put all your money into instead of wasting money, you know, tens of thousands of dollars on a music video that no one likes the song. But you know, you know, basically JR said this. He was like, fans are the best ARs. Yes. Right. And so he he kind of changed my uh thought process around uh for independent artists. I was always like, shit, like y'all shouldn't be teasing music so much. You should just be putting it out and then making a bunch of content supporting it, right? And he agreed that that is a strategy, but also another strategy is to basically tease a fuck ton of music, and whichever one is actually received the best, then maybe double down, triple down, like really go hard for those songs. The ones that are like to your point, the data is proving that these are outliers, right?

15:31

He was like, and it needs to be just outliers for you. So if your videos usually only get a hundred views or a thousand views, you need to pick the outliers, the ones that get 10,000 views, 20,000 views, whatever, like something that sticks out, right? Uh that that's just way different than your average, way different than your normal. You need to be listening to that, and you need to be like responding to that shit, right? It's the same strategy, but it's pre-release, which is kind of interesting. Yeah, it's the same idea. It's here's a bunch of shit. What do you guys like? Oh, you guys kind of like this one? Okay. Like, and artists have to be okay with maybe pushing a song. First of all, you should love all your songs. But a lot of times it's the songs that the artists don't expect to be the ones that are the ones. So being okay, like putting a bunch of effort into like track eight that you almost cut, but now everyone says they love it, you kind of gotta be okay with that, I think. Yeah, I think from an artistic level. Yeah, I think just not trying to fit a square peg in a round hole. It's like that's your go-to. I literally say it all the time.

16:29

But it's like but it always makes sense. It makes sense. It's like don't try and do something that's just completely counterintuitive to what you should be doing. It's like I've talked about this before too, like you know, upcoming artists that think they can make a bunch of different types of music, and like I'm all about experimentation. Don't get me wrong, I don't want to stifle anyone's fucking creativity, contrary to popular belief. Everyone thinks I'm like a dream killer and a fucking creativity. You kind of are. No, I'm not. I'm just saying, I'm just being realistic about like if you're making a bunch of different types of songs, and once again, you notice that one type of song is a significant outlier amongst the others. Like, how dumb do you have to be to not focus your efforts there? But you do have to make a bunch of different types of music to get there. I agree. Just so early on, maybe it's better. Yeah, I mean, just I think it's fine whenever, right? As long as you're like being smart about it, like you're not, you know, spending a fuck ton of time and energy and money into like all those things, as long as you're just kind of dabbling to see what works. I think it's completely fine, really, no matter what stage you're at.

17:29

Like, even the major label artists are trying to figure out what's working. They're always on live stream teasing shit, seeing the reaction. They're posting in studio snippets, they're doing these things that are kind of testing the market, right? So I don't really think it's a it's a status thing. I don't think it's like, oh, if you're just getting started, you need to do it exactly this way. And if you're a major label, you need to have some data to go off of. And I think that data can be there for every type of artist, right? Like the data will be there if you put out enough different types of music, exactly enough different types of music and enough different types of content. I mean, even us, bro. We saw that a certain type of thing was working on Instagram, and we saw a certain type of thing was working on TikTok, and we kind of tried to double down our efforts with those types of content, right? Yeah, no, this type of shit we're doing right now does not work very well on TikTok. Yeah, and once again, just acknowledging that being okay. We'll do some fun games for you guys. Exactly. But but we enjoy both. I do. And so that's where that's where it also becomes a matter of like do what you love too. But like if you're doing things that you love and some things start tend to stick out, tweak it.

18:30

Yeah. Do what you love and then be okay making it make sense in the context of where it's ending up. And focusing your efforts accordingly. Um, all right, moving on. So Yeah. Uh so Two Chains and Lil Wayne are uh set to release their collab project. Go. I wanted to drop all my sound effects, but I'm not sitting in my seat. Welcome to Collie Grove. Uh, I think it's November 17th. Two. Two, exactly. Welcome to Collegrove two. Don't forget the two, sorry, don't forget, It's the second welcome to Collie Grove, folks. Uh, both of them are, you know, elderly rappers, if you will. I mean, is that like a I think they are collecting social security at this point. At this point, The way you're acting. They're part of the AARP for sure. Um, but no, so you know, basically it kind of begged the question, you know. We were talking about this of like, damn, like there's some old rappers out there that are like still doing the damn thing, and some of them actually broke over 30. Over 30 years old. It's a beautiful thing. Two chains is one of them. Absolutely. Like he had a career before that as Titty Boy. Play a circle.

19:27

Play a circle, yeah. But like he didn't break until he became two chains and he was over 30 years old. There's a million examples of that from Danny Brown to even like currency was young money, but it wasn't until jet life, you know, he that he kind of started his own shit. Rick Ross. It really happened. Maybach Music. I mean, Griselda, the whole crew. Yes, absolutely. Old as fuck in comparison, right? Like well, and and you know, you're talking about getting on, but as far as like even famous rappers, I mean, bro, the big three, Drake, Kendrick, Cole, all over 35. Kanye, 40 something. I think 40. Like, yeah, bro. Like, it's it's insane, bro. It used to be such a young man's game. And I don't know. I think it's just it's officially, we can say it's not exactly like that anymore. It's to some degree. Do you want to know what I think it is? Do you want to know what I think it is? Go ahead. I literally think that it has to do with this conversation as well that we have with JR, right? Um, it it basically is that the fans now decide what they like. Yeah, There's no control by the labels.

20:28

Exactly. There's no control of being like, you're too fucking old, you can't put out music, no one's gonna like you. Yeah. Uh no, there are clearly people out there that are liking these old rappers doing their damn thing. That's a beautiful thing, I think. I love it. Yeah, like that's what gives me so much hope about just the state of the music business right now, right? Is that the fans and the consumer are in control, and you know who else is in control? The fucking artists. Those old people could do whatever the fuck they wanted to put out the music and post 10 times a day to social media. They didn't need anyone to tell them they're too old, or they're, you know, too ugly, they're too this, they're too that. It doesn't matter. Yeah, it doesn't matter. Too white, too. Uh just the uh just no one can tell you shit. Yeah, 20 years ago, if you were 35 and you were like, yo, I need this music video on MTV. Like they're not I need this Rolling Stone article. They're laughing at you. It doesn't matter. Yeah. So that that is what I find like so fucking beautiful.

21:27

Um it should motivate anyone too that's like hit 30, shit, hit 40, shit, Eminem is 50, like keep going. If this is what you love, fucking do it. I mean, you can really make shit happen. Like, it's DIY as it's ever been these days. You I mean, it helps to have a network and money and shit like that, but the amount of shit you can do for free, there's really no excuses if it's what you love. And if you want to just not have that regret of wondering what if, to me, that's a big thing. Do you want to die wondering, like, damn, if I just did that? Yeah. You know, I don't want that. Yeah, and and for me, it goes way past age, right? Uh, I mean, shit, we talked about Saucy Santana uh with Trey Tracks, and it's like he's a fucking flamboyant homosexual man that the industry had never seen anything fucking like it, right? Like, in the rap game, yeah. Exactly. I mean, shit, borderline across genres. Like, I mean, he's one of a kind, right? Um, and so, you know, once again, who decided that they fucked with him?

22:26

The audience, the fans. No one could tell him shit, right? Like he was gonna put his stuff out and it was received well. And so then, of course, labels are starting to get on board, they're starting to understand the vision, they're seeing what's going on. But they have no choice because he's built an audience and he comes with a built-in fan base. He has the leverage now. Exactly. So, really, like, no matter your sexual orientation, your gender, your race, age, age, like, you know, socioeconomic, like species. There's some hot hard dog rappers coming out, I think. I mean, dude, whatever. There's one squirrel that has bars. Pronouns. I mean, it doesn't. I mean they're telling you, bro. There's they thems now. Listen, I know a dolphin that goes by they them, dropping an EP this Christmas. Damn. Okay, well. Highly anticipated. On that note, um, so we also wanted to talk about, you know, basically this conversation we were having recently about, and it really stemmed from something that we saw within our own platform. It was like, man, we had this video, producer tag draft. Go fucking watch that shit on TikTok. It's amazing. Um, it did seven, almost eight

23:24

million views. Eight million views almost, man. Some light work. Yeah, light work. But did we see a fucking like one percent increase in our interview views? Yes. Lies. Maybe like point nine. No, we didn't see shit, bro. We literally didn't see shit. Maybe point eight. No, we saw nothing. He's lying. I think a a couple people converted. I don't think so, man. I look at this shit, bro. So but out of eight million, the point is. The point is, is that like you would have thought, like, oh shit, these guys are fucking out of here. Like, all those people are about to go listen to every single podcast they drop, tune into every interview, look at every piece of content. And it's just not the case. No. It is just not the case. So, first of all, yeah, our our other content is not producer tag drafts, also. We interview people in the industry. So maybe it maybe some of that's on us. Maybe they like saw what it was and shied away from an hour interview with someone they don't know. No, but this is this is the point I'm making.

24:24

The point is is that going viral, even if your like sound is in the video, if you're an artist, uh, like it's just it's not gonna convert to streams. There's certain types. there's I'm just saying, like, it's not necessarily, it's not guaranteed to convert to streams. It's unlikely, even. It that's a sadder way to put it. Unless your shit is like on point, you know, this is in line with this, and your link goes to this and you're in your bio and you're boom and you're bow. You know? I don't know, do that again. You're booming your bow, bro. Dude, if you're not booming and you're bowing, you ain't shit. Uh yeah, but I mean, you know, the the the point was is that like every artist that we know is always like, man, if I just like went viral and like I see them doing stuff to just try and go viral that's like super outside of what they probably would want to be going viral for. I think it's very important that you just set realistic expectations around like, all right, if I make this piece of content and it goes viral, how is it actually going to convert or not, right? Into streams, views, et cetera, like actually impact the music.

25:25

Uh, because building audience is great. Like, don't get me wrong. If you have more eyeballs on you, we'd like to think that like that's typically a good thing. Um, but I think that just having the realistic expectations around like if I see a viral video on my page, uh, even if my sound is like the background music or something in it, it is like not at all guaranteed to impact your streams or views whatsoever. Goes back to Kato on the track, the most viral TikTok producer who has done stupid numbers. His sounds have racked up hundreds of millions, I think. Four billion views. Four billion. Fuck your hundreds of millions, for billy. And he's not seeing a bunch of sales on the beat store because those things aren't necessarily related. Are all these people like, oh cool, a beat I can do it on and rap on? Yeah. But are all these people gonna hit him up and see like what he's got for sale to then make a song to release for their music careers? Not necessarily. Exactly.

26:20

So I just think that goes back to just like having realistic expectations. Like that's the point that we're trying to make. Viral is good for the most part, but know what your goals are. Exactly. Right. Exactly. Because he could have gotten way less views. And if he was making content that was very hyper specific to converting people into beat purchasers, right? Then that would have been better for his like beat sales business, right? But that wasn't his goal. He didn't have anything about like beat store Lincoln bio. He didn't have any call to action at the end of the content, right? Like that wasn't the goal. So like he went in kind of knowing that that wasn't what he was trying to achieve. But everyone just assumes, like, oh bro, like you went four billion views viral. Like, holy shit. Of course, you got more beat sales. So, what was our goal for a producer tag draft? Exactly. We didn't have the fucking goal in mind. Um, I I mean, I think building audience has been our thing for a while. Uh, we've been really focused on building audience, and I think that that was something he was trying to do too. Yeah, because what did happen is he started getting fat fucking checks from brands.

27:19

So facts, yeah. So I mean, he he achieved eyeballs are good for just period. Yeah, you might not get more streams, you might not sell more of your merch or whatever you're trying to do, but it's shit, eyeballs are monetizable, like always. Yeah, exactly. So, like it moved the needle for his business, but just not in the way that a lot of people would assume maybe would have happened, right? Um, but yeah, man. So I don't know if you've you know been able to tell, man. I've, I've been a little bit on edge, bro. Are we moving into bullshit? I've been we're we're in it or in the bullshit right now. And I feel like I'm in the bullshit, bro. I've been a little bit on edge. I don't know if you didn't, if you, have you have you been able to tell. You're always like that, but like extra extra a little bit, maybe a little. Yeah. Is it incoming baby? Incoming baby, bro. Like, I don't know, I don't know how to describe it. Like, has there ever been a time in your life where like something's coming up? I don't know, like even what example I could use, where you just have this like kind of constant state of anxiety and or like pit in your stomach. Um, like you can't really focus a lot.

28:21

Like, you know what I mean? Have you ever had that? Maybe like performing, like uh when I used to, you know, drum in bands and you had like a show coming up, you know, that butterflies. Yes, yes. So for me, it's like at any moment now, like literally, like right now, like right now, I could get the call. Yeah, and it's fucking go time. Yeah, and I just have this like I almost just like lost my breath there, even just saying that, right? And so I I think you know, I'm really nervous, man. Um, that I just forgot to do something or or whatnot, right? Like, I had to get her pregnant. I I think I checked that one off. The belly is the belly's big, yeah. Yeah, she didn't just have a big lunch. You're fine then. Um, no, but it's more so around like do I have an extra stroller? Pack the car seat, uh packing the fucking hospital bag, uh, the insurance shit. Um, the making sure my mom knows how to take care of my other child for two days while we're at the hospital, right? Well, look how you turned out. She clearly has no idea what she's doing. So 30 mom.

29:19

No, but 32 years later, she really doesn't fucking remember anything, right? Um, so yeah, man, I'm just I'm just like, it's been hard to breathe recently. Have you tried breathing exercises? You could actually maybe benefit from like some meditation and just all around chilling the fuck out, I think. Send me some links, bro. Send me some links. I got you. man. But no, what's been going on in your life, man? This is all I wanted to comment on for the bullshit section. Let's hear it. Let's hear it. And it's something I thought about talking with you privately, but I kind of just want to bring it up here in case I'm right and it becomes a thing. I want to put it on wax. Shit. I really just see the hip hop and golf worlds coming together at an alarming rate. I think that these worlds are really meeting. I think golf is becoming because rap has always been cool. Golf has not almost ever been cool. You know, like cool, cool. You know who was early on that shit? Who's early? Schoolboy motherfucking Q. Schoolboy, I've watched him play golf on Twitch last year. But yeah, he's been playing forever, even before that.

30:18

And has been like tapped in with the golf market. He was one of the OG golf rappers. Yes. For sure. Love that for him. Yeah. It's becoming like a thing. And I maybe after the cameras are turned off, the audio is turned off. I think we could think about a way to like capitalize on this intersection of golf and hip hop, man. It's very interesting. We need the one more time open. The one more time fucking open. The amount of like Instagram story comments that we got. Yes. When we just posted that while we were at the golf course. Yes. We were like, yeah, one more time open coming soon. And that was like it was kind of a joke, but like everyone was like, oh fuck yeah. It's serious. I'm about it. I mean, between like DJ Khaled, obviously doing all the golf content now. Let's go golfing. Eric lottery. I mean, shout out RNG. That's like my favorite page that exists. I mean, you got Quavo is out here playing celebrity events. You got everyone like is out here, bro. Oh, uh the Street Execs golf tournament. Hello.

31:13

Two Chains and that whole crew. See, they they're before us. We need to not let anyone else get before us. So maybe we shouldn't even publish this last, last section. All right, editors, if you can edit this part out. No, but seriously, I'm just I'm excited about that. It's two worlds that I love, and I see them coming together. And so I want us to capitalize maybe because you you like golf too. I love golf. Yeah. But I think we can put our heads together and figure some shit out. This is like y'all have any ideas. Please DM us. This is like Email us. It's like a fantasy for you, bro. It's some, there's something here, bro. Yeah. I don't know what it is yet. No, I I I agree, man. I see it too. Because even just other people that I know in the industry, I'm always seeing them on their stories golfing. So it's happening for sure. So yeah, wait, man. We better get on the train. Let's do it. Yeah. All right. Well, as always, y'all, we appreciate you tuning in. This is an audio only episode. Uh, please don't like, comment, and subscribe. That's YouTube. I gotta get that out of my brain. Follow us on whatever podcast platform you're at. You can follow the podcast. I do it to my favorite podcast. I hope I'm following our own.

32:10

You're such a follower. Are you following our own podcast? Yes, I am. Okay, thank God. I think I am. Uh Spotify, Apple Podcasts, Google Podcasts, wherever it is that you listen to this. We appreciate y'all tuning in. We're gonna try and do more of these. We're really just doing it as frequent as we can. Uh, you know, no dropping every Thursday type of deal, um, dropping every week. But yeah, I mean, we we enjoy these, so it's one of those things we want to give our audio only listeners something special. Little dose of the gyms takes in the bullshit, baby. Exactly. So uh until next week, what are we doing? Peace and out. Or hell, I guess until next time. Don't say next week. It might not be next week. I might have a baby next week, and I'll not. until whenever the fuck we come back.