Schweinbeck Interview: Backstreet Boys Home Invasion | Managing Rich the Kid -

A hustler is someone that's trying to get it from any means. I have a corporate job. I have successful artists. I make money where I need to make it, but I will never stop hustling to make more money. I'm gonna continue to do that for the rest of my life. The One More Time Music Podcast. Genuine conversations with genuine people about music. Hosted by Henry with a three and playback Ben. Ladies and gentlemen, welcome back for another episode of the One More Time Podcast. I'm your host Playback Ben here with one more time. Ladies and gentlemen, welcome back for another episode of the One More Time Podcast. I'm your host, Playback Ben, here with my co-host, H3. No Hummer, baby. No Hummer. Yo, it's been a while since we've done this. I've been gone for a month. You've been gone for a bit. But Henry, who do we have in the hot seat today with us, my friend? Couldn't be more excited to welcome in on my return episode of the 73rd episode of the One More Time. One more time podcast. Legendary comedian from the upper east side of New York.

It is Amy Schumer. Yo, I didn't know you went brunette. Wow. Changed the hair up. Wow. She's funny as hell, though. I don't even care. She's pretty good at it. I'm not even mad at that, actually. That's Great. She's pretty good. But I did change the hair, but I still have a little bit of blonde in the back. Okay. We could have called you Diane. We could have. but you didn't. We have Schweinbeck in the motherfucking building. Thank you. Head of marketing at sync. I am. Manager, event curator. I mean, the list goes on and on, really. Just an all-time hustler. Jill of all trades. Jill of all trades. I like that. That's amazing. You haven't? No, that's amazing. Wow. Are you do you live under a rock? Uh, from time to time I feel that way. I think we're just extremely sexist, that's probably all it boils down to. I thought there was only Jacks of all trades, goddammit. Who's Jill? Yeah. Fucking Jill. Sorry. Yeah, but so you're in Atlanta right now. I am. Um, just for, I guess, like, you know, how long have you been here? I came out here Wednesday night.

I had a show Thursday night at our bar, so I did that. It was my last show of 2022. All right. And also, and also BET weekend. So Okay, perfect. But you make it sound like she hasn't been here. Like you make it sound like she's just visiting Hey, this is a Atlanta born and raised. She is. Well, I'm technically born in Philly. So I'm a Philly gal, yeah. Get your shit straight, honey. Yeah, you don't even know me. Yeah. That's the reason why we're here. This is the exact We need to get the shit straight. So you're in town from LA. I am and you had your industry mixer, the Schweinbeck Industry Mixer. Yes. So, like, what what is that event, right? And then like how how have your events evolved over the years? Because you you know, you've been doing events for a while now. Yeah. So, like, what is the industry mixer? What's it all about, and kind of how has it evolved? Okay, cool. So that's a good question because it's a funny story. I actually just celebrated my 10-year anniversary, so I've been doing them for 10 years. Congratulations.

I feel really old saying that. So don't I mean I'm gonna tell you when I started it, so you're gonna know my age, but whatever. So I started on my 22nd birthday. I was like, I want to throw a party. And like I wanted my friends to perform. So I threw an event at West Side Pies, which is like a pizza spot off Huff Road in Howell Mill. And I had who did I have perform? I had K Camp, I had Scotty Dale. Oh, I had um Calvin the coordinator. He goes by DJ Calvin now with Oom Camp. He was DJing. Um I had the coolest Mac. I had my boy Zade. Mac, I love Mac. That's my guy. I love him so much. I was just with him in LA. Um, but yeah, I just threw a party and I was like, it's my birthday, they're gonna perform. And like so many people came. And I was like, what is this? Like, this has to be something, you know. I continue. Like, I wasn't charging artists to perform, I wasn't charging any type of entry. It was just like, let's all kick it at a pizza spot. Like it was no stage, it was just like we had a microphone, whatever.

So doing that, it just grew. It just got bigger and bigger and bigger. And you know, I started charging artists. I think I started like $35. Like, hey, just pay me 35, you know, it's gonna help me with like my bar and whatever. So I just continue to grow it, and it was a party. So, like, literally every mixer to me is a birthday party. Yes, I swear. That's kind of a gem too to not be charging people at first, like when you're trying to just establish something, you know, get your name out there, you know, you gotta kind of make some sacrifices, right? And that's how you started. Yeah, and It wasn't even about money, it was like my birthday, you know. So, what is an artist pay today? Today, If you don't mind us asking. today my fee is $300 10 years, 10x. That's about right. 300 and I but I don't charge every artist, right? Like, if I see you like have a movement, you're gonna bring people out, they're gonna pay at the door, I'm not gonna charge you. If you're upcoming, I don't I've never really heard of you. This is like your first time getting exposure, you have to pay, you know, and and that's just how I do it. A lot of artists don't like to pay to perform, but you're gonna pay at my event.

So, so what do you think like the role of these types of events plays in an artist's like come up? Um, I think it's super important because it's exposure. The my biggest thing with my events is it's an industry mixer, so it's not only performances, it's who's in the building and who you can network with. I'm not gonna literally walk you through the door and be like, hey, meet this person. You know, hey, make sure you meet this person. We might be on the mic, be like, hey, blah blah is in the room, or they're in the room. Make sure you're like you're walking around, you're networking, you're meeting everybody, you're shaking hands, all that. So it's really a networking event. Cause sometimes, you know, like when I first started doing it, it would be stupid packed, right? There's times when I throw shows, I'm not gonna lie, it's not as packed as it used to be. It's very s oversaturated right now with a bunch of events and networking things. So for me, it's not about the amount of people in the building, it's who's in the building. That's like my biggest thing. It's like cool, I could have like 50 people in here, but I got like 10 Grammy nominated producers, or I have a DJ that can break your song, but it's all about you know walking around and and seeing who's really there. It's not like a concert where it's just you as much many people as possible.

It's the quality of attendance. I like that. Exactly. So I actually want to do like a one more time mixer. Yeah, you should. We should team up and do one. That'd be amazing. Listen. Wow. No. seriously. Are we striking business deals on the one more time podcast right now? To Virgil. I wanna say epic. Let me ask you about this though, because my vision for it is like it's a mixer, but and I want there be to be performances, but I kind of want it to be like almost a karaoke kind of style. Like if any artist pulls up and they have like one song they want to do, like anyone can kind of come perform a song. So open mic, kind of kind of karaoke, though. Yeah, okay. Is open mic a better. Open mic, yeah. Cause my even for me, like I call it a showcase, is because I sign up artists maybe like a month in advance, but an open mic, anybody can come. Right. And you know what? I want to perform tonight. So that's what that's what you would want to do. Okay. Yeah. She's a branding extraordinaire. I tried. She was more about to call it karaoke. it. karaoke. I'm like karaoke. Is there going to be lyrics on this? That's what I said.

I was like, bro, we're not like still, I'm sorry, but a karaoke night is very fun. So that does, that's a good idea. Exactly. Karaoke is Equated with fun. But yeah, no, they would obviously hopefully know the lyrics to their own songs. We don't have to put your lyrics on the screen. But maybe we could. We could. And then the crowd could sing along with it. This is epic. We're doing this for sure. Don't take our idea. Yeah. Did we just invent something? Jesus. Do we owe her something? I don't know. Cut this part out of the video. So obviously you've been doing them from Atlanta, but you relocated to LA, I guess, you know, somewhat recently. When was that? 2019. Okay, 2019. And you started doing events out there as well. I did. Well, what's it been like? Because you're from here. You clearly had like a core network, whatever, right? To be able to bring those people that need to be in the room for it to be valuable for you know the people paying the entry entry fee and the showcase fee. Right. What's it been like starting it up out there? So it's crazy. The day I moved to LA, which was like the last day of August in 2019, I had my mixer that night.

Like I literally moved in. I was I'm in a hotel because my place I wasn't moving in until like a week later. And um, I got I was going to LA like once a month for like a week. So I already had like a good Rolodex of like contacts out there, people I knew on top of me just being in the industry for so long. And then all my friends that had moved from Atlanta to LA, they were all out there. So my whole branding for my event in LA was bringing Atlanta to LA. So my goal was to have like three Atlanta artists, three LA artists. So it's like that mixture, and then it's like Atlanta, LA, whatever. So I did my first event that night, and it was so successful. Like, and I found this venue that is super dope called Apartment 503. And I like just like told them, you know, what I've been doing in Atlanta, and they didn't charge me for the venue. They were like, we believe in it, we want to build it, and I was like, amazing. So we did like five of them, and then COVID hit. So big womp womp.

But it was really growing, it was really like something. But then LA was probably one of the last cities to really open up in the US as far as like venues and like throwing shows. So we really just started back this year. My first time in LA, we had the trip already planned in like January of 2020. We all know like March 2020 is when the shade shit hit the fan. And that's basically we went out like April 2020. And it that California is not where you wanted to be during the pandemic. No, I had to go. I just moved there. It's terrible timing. I'm like, oh, I'm about to be out at these events. I'm about to meet all these people. And it's like, no, Diana, you're gonna be in the house with your dog. And I was like, bet. Well, I was gonna ask, like, what were your first impressions of LA? But let me ask it this way. Once it opened up, what have been your impressions of living in LA? I've always loved it. LA is such a vibe. It's like every time I would go there, I was like, I didn't want to leave. I'd be, oh, my flight's tomorrow.

No, it's not. I'm about to extend for a couple more days, right? So I already had that whole like I'm in love with LA. I'm not the type of person, I'm not out at the club. I'm not like where are you? I'm at home with my dog. I really am. I'm working from home, I make money from home. So then why be in LA? So COVID wasn't that hard for you then? COVID was not that difficult, but it was like it was because it I had just moved there, right? So it's like I feel like I missed the opportunity of like what was going on at that moment because after COVID hit, everything changed, right? Everything's not the same, the events aren't the same. People aren't the same. People don't go out. People are still scared. So I feel like I did miss something, but then once I'm stuck in the house for like a year and a half, I got used to it. So I go out if it's beneficial for me, I'll go to an industry event, a networking event, my events. If my artist has a show out there, if he needs to go somewhere, I'm gonna go with him. Other than that, I'm not gonna be at the club popping bottles or any of that.

You're not gonna see me there. So what are the biggest like misconceptions about LA? Everyone in music has at some point, I feel like, right? Like a dream of moving to LA. I could chime in on that as well. Yeah. So like You should go first. I'll get both. All right, okay. So H3, like what what is the like real deal, right? Yeah. When you go there, what's actually happening? I just lived there for a month. Um, I got back less than 24 hours ago. So like September was LA vibes. Wait, are you jet lag? Um, I not really. I can't sleep when I'm out here. The only difference is out there, like I was going to sleep at 10 p.m. and waking up at like 6 a.m. like jazzed. And here I'm still like waking up at 11 or noon and going to sleep at 6 a.m. Like no, like literally. That's why. Literally. yeah, but I whatever if that's jet lag or not. LA is amazing. Like I love it. There's definitely everyone out there has like a hustle, right? Everyone out there is there for a reason. Like even you go to Chipotle and you want to get a burrito bowl, like the dude behind the counter is like a TikToker or some shit. You know what I mean?

Like there's a reason that people are there, which is interesting. The Uber driver would just perform last night. Yeah, no, seriously. But um, yeah, I loved it. I love the there's a bunch of like good energy. The the vibe is definitely different. I don't know if I would like live there myself, but I would love to like I want I definitely want to be kind of bi-coastal and like tap in. And there's just, you know, there's people there that are motivated and want to do shit. Yeah, and and I want to be a part of that too. So getting in the mix over there for a month was super dope for me, honestly. Sure. But like, was there something that you thought it was gonna be? And then you went and you're like, dude, what the fuck? answer the question is? Yeah, was exactly fucking don't skirt this shit. Like I like was there this weird, like, no, like this isn't how it is. The people are dope. Like the people are all like trying to do something. They're kind of rude out there, it's not the south. So they're like really like cool. They're very LA. They're like, we're cool. but what does that mean? Like, they're very cool, they're progressive, like you know, parents are rich. Okay, so Henry's not answering this question very well.

I'm gonna answer it. Okay. So like you literally relocated your whole life to there. And I always wanted to move there, so like as soon as the job that I got, they were like, Would you move to LA? I'm like, hell yes. Yeah. So what did you think was gonna be that wasn't um I would say probably the ease of meeting people, like being able to go to events and like really shake hands with the people that were moving in the city, like it's not what you think. Like, you're not gonna walk outside and see Ben Affleck, right? Right. You're not gonna be like, oh my god, like put me in a movie. But it is a place where people can like really make their dreams come true if you do it the right way. But yeah, it's not I don't know. Every time I went to LA, I always explained it as like I love these vibes because I feel like nobody works here, like nobody has jobs, everyone's just chilling. The job is just a hustle to the thing they're trying to do. Yeah, like I always was just like, like, do people work? Like, I don't know. I didn't know.

It's funny about the homeless people there too, because like There's a lot. Because they're aspiring TikTokers. as well. The homeless people in California are different. They're on TikTok. Probably. They're just I give them my sweatsuits and shit and my merch. Well, that's nice of you. And it is. I want them to be warm, but I also want them to be like. In Schweinbeck Drift, for sure. They're just walking advertisements. They're like permanently in the house. Don't take my idea. Yeah, very high foot traffic places. Jesus Christ. You wearing a sweatsuit? That's a gem. The homeless people there are like, you know, just aspiring artists that are just haven't made it or they're just lazy or whatever. So that's what happens if you don't make it in LA? Yeah. You're just a homeless. You're a Homeless. They're different. Everyone, all the homeless people in California have a thing they're trying to do. I just want to check my eyes. And like homeless people in Atlanta, you know what I mean. She's checking her hair. Jesus, you look fine. The curls. It's as good as it's gonna get. I mean, I'm just saying. at this point, it's gonna get worse. Yeah. As the episode goes on, it will get worse. Okay, I'm sorry. Um, okay.

So what do you miss most about Atlanta though? Um, my family, yeah, my friends, my artists, the food, wings specifically. I'll say that. Um, that's really it though. Because I feel like when I left uh Atlanta, Atlanta really changed to a city where I didn't want to be at all the time. Yeah. Why? Unfortunately, crime, um beef with artists, like just negative. And that's like something I really try and steer away from. So even when I would come back here, which I still do, of course, I'll do my event, and you will not see me in the city. I will be with my family the whole time and then I fly out. So if you want to see me, you have to come to my show. If you don't come to my show, you're not gonna see me. Or to your parents' house, apparently. Or you can come to my parents' house if you really fuck with me. Pull up at Thanksgiving. Yeah, my artists are always welcome. But what about for example, PnB Rock just just got murdered in Los Angeles? That was terrible. there's crime out there too.

You know, there's a lot of crime. Like, oh, I heard LA's like as hot as it's ever been. It's bad, dude. Oh, yeah, for sure. Like, I would say, if not worse than Atlanta right now. Yeah, yeah. But I'm already there. So I'm like, she's just trying to believe that Atlanta's worse. At this point, yeah, it's scary. Like, I like jewelry too. Like, I don't wear, I can't even wear my jewelry how I want to wear it. I know I'm not an a rapper where I have like. I mean, let's just see the chain. Let's see the chain. Can we do a close up on the... Wow. Sheesh. Damn. How much the chain cost, my girl? No. I see the chain. This is the waffy way, though. But no, like, I don't wear, I'm not super flashy, but people like out there, they really don't care what you have. Like, you could have a f one chain. They're like, give it to me. Yeah. Sure. I'm gonna give it to you. Like, whatever. But PnB, rest in peace. That was terrible. Like for sure. He was in a wrong area, wrong time, wearing all his jewelry. L.A. with no security, too, really. And now they found out that the kid was fucked up. It was like 17 years old.

And he had just got out of jail. And it was with his dad. And he had an ankle monitor on. That was fucking bizarre. Like this dude like had just got out. And I was just listening to something online. It was like his dad was the one that really saw PnB. And I don't know how true this is. You know, we never really know with the news what really happened. No one really knows what really happened. Everyone was blaming his girlfriend for posting their location. That was terrible. And it turns out they were at the fucking place the whole time. That's terrible. I mean, because even poor girl. Yeah, I know. I like I feel terrible for her. But I also I was like, how can y'all even blame her? I mean, even if someone did see that, right? You were in a really bad area with like a lot of money around your neck. Like it's a risk you take as an artist. And not only not only the jewelry, like you as a person. Like maybe they thought you had money on you. Like you never know. So you just have to be really like aware of your surroundings, and that shit was scary. Like, yeah, yeah.

No, definitely unfortunate circumstances. But I mean, there's a lot of lessons to be learned for artists or just anyone who is out and about, you know, portraying a certain degree of financial success and with collateral on you, right? And not protection in terrible neighborhoods. I mean, because I heard that was like the worst Roscoe's, of course. Like, in the whole. yeah, that was the one you should not have gone to. And what's crazy, my dad was in town at that time, and I had taken him to this other chicken and waffles place that day. It was literally an hour before, but I wouldn't have taken him to that one regardless. But it was called Ann Waffles. They're really fire. They're in North Hollywood. They're really safe, too. Yeah, they're check them out. I felt really good there. Yeah, maybe. I had my I don't know. It's just like I was like, but I was like, do you like Roscoe's? He's like, uh, it's cool. Like my friend took me there, and then literally we get back to my apartment, and I'm like, this man just got killed at Roscoe's, like a chicken and waffles spot. Like, really, like, we're out to eat having dinner. It's like a waffle house out here.

Yes. And just think about like you're sitting down with your girlfriend eating a meal, and someone comes up to you and says, Give me your jewelry. And then before you, I don't even know what PMB did, whatever, you get shot. Like, what? Yeah. It's like, it's crazy. Yeah. Wow. So you've got fucking bars with some of your posts, right? Oh, my goodness. I'm going to read one. Okay. You might the way you're wearing that chain, you must be a rapper. Is it crooked? No, I don't know. I think it's on straight. Proud, the number two, proud to be a product of ATL. That shit put that hustle in me. Yes. That's a motherfucking bar. If I've ever heard one. It really did put that hustle in me. It's a bar though. Like, should I rap? Well, yeah, maybe. Can we get a freestyle? What No, Henry. You got to pay me for that. No, Henry. Henry, not everyone is gonna freestyle like that. You need to work on that. He's a producer, dude. This is terrible. I gotta beat everyone. Terrible. Terrible. Okay. So Schweinbeck. Do you manage me or not?

what is your maybe not after that? What is your what is your You just lost me as an engineer. I'll still be your co-host though. Um you're a producer of the stove, right? Yeah, it is. Producer engineer. Nice to meet you. H3. Hey. H3 got hit. You are here. Okay. Define hustler for me, though. Like, what is your definition of hustler? Um, a hustler is someone that's trying to get it from any means, right? Like, even regardless for me, I have a corporate job, I have successful artists, I make money where I need to make it, but I will never stop hustling to make more money. If I have a skill in another avenue or category or however you want to put it, I'm gonna continue to do that for the rest of my life. Like, I'm not gonna stop. I don't have to do events, I don't have to do blog work or like any type of whatever third-party service that I offer with my company. Like, I do it because why not? Why would I not want to make all the money I could make? Yeah, we're going to hustle

forever. You're passionate about it. Yeah, let's go. That's the main thing. So, what specifically about, you know, because the the uh quote is basically like Atlanta specifically, like being a product of here. Like, what about growing up here though? Would you attribute to like your hustler mentality? You know what I mean? So, me, I'm from Alpharetta, so I went I moved to Atlanta when I went to Georgia State, like right after I graduated high school. Go Panthers. Yep, Panthers and Panther Pride. I'm a Panther for life. Panther Pride. There's so many Panthers on this podcast, though. Georgia State's the shit. Everyone in music, like went. I I think you finished, but everyone went and dropped out. But I think you actually it started Mike Fresh, because we graduated together, and that's my boy. Shout out Mike Fresh. Point is if you don't know what the fuck you're doing with your life, you go to Georgia State. Yeah. That was the only school I got into. The truth comes out. No, but like my parents. were like, if you stay in Georgia, you know, I didn't ever have to live in a dorm. My parents got me a condo downtown Atlanta. Oh shit.

I lived there for 12 years. I never left. They got their money's worth. Yes. Yeah, you really did. But um it was a hustle. Like we were in school, like everybody when the reason why I got in the industry is like everybody that I was meeting, they were in the music. I'm a DJ, I'm a producer, I'm an artist. And I'm like, shit, I'm in accounting. Like, I don't know. So when I started meeting all these people, like I was like, okay, I gotta put something together, but like we're still broke college kids. Like, we didn't have anything. So all you get is like a dream and these ideas, and you really have to hustle to achieve it. Like this industry does not pay in the beginning. Like when people say I'll never do shit for free, yes, you will. I did a lot of it for free. Period. I'll still do shit for free if it makes sense. Like, I really will. Like, even though like people know who I am and whatever, you know, if it makes sense, we're gonna do it. That's a gem, I feel like.

That's actually a big gem. Is that another bar. That was a bar. That was a bar. Wait, can we get that? One one one more time. Can you summarize that real quick? Like, let's just like, let's for the people, because we like to bring value to the listeners, right? It's from time to time. Sometimes we just fuck off and have great conversations. But they made me take three shots before I started. What is this? Drink champs. Yeah. We're just making public about it. It's all off camera. I'm sorry. Make is a strong word. Shots of water. Yeah. Make could be construed in a very This isn't any Rick Ross kind of status. Exactly. You don't even know it. Oh, my God. God. Speaking of bars. Oh God. Sorry. But yeah, doing shit for free, even to the point where you've gotten to. It's like it still goes back to, and I feel like you're like a huge um like proponent of this, right? It's like if you believe in something or someone, like whatever the fuck it takes, like you're gonna you're gonna do. Like that's kind of what I think.

Money's always gonna be there, right? We might be broke sometimes. We might have some money sometimes. I don't, it's like you can't think about just the money. You have to think about what the angle is, what you believe in. Is it something that's gonna make me get to that money eventually? Maybe not, maybe it will, but you have to take chances. You really have to like you put a plan together. And sometimes that plan includes not making any money. Nah, that's that's facts. Bars. So did you have like this entrepreneurial like spirit about you, like from a young age, or was that really something that came about in college? When you realized everyone was music was around you. It came from Atlanta, like it came from me. Like one thing I will say, I was always that girl, like music was my shit in high school, in middle school. Like, I was that girl making the mixed CDs. I was literally writing every name with the different color sharpies. I wasn't selling them, I was just handing them out.

I was like Who are you listening to? Let's get some uh names here. Three six Mafia is my shit for life. Bro, like the amount of three six that I downloaded off of fucking LimeWire and Napster and BearShare and fucking, like. LimeWire. I would literally so I met like I met um 3-6 when I was 16 years old on my 16th birthday. All of them I met Juicy J DJ Paul. And yeah, who is the other one again? Well, there's Crunchy Black now, there's Gangsta Boo. There's La Chat. Well, Gangsta Boo. Gangsta Boo and Forget about her. But her girl, like for real. Yes. that's my girl, yes. Lola. Lola, yeah. Lola Mitchell, that's my girl Lola too, bro. But I was on LimeWire. Does she follow you on Instagram? I don't think so, Henry. Moving on. Exactly. I'll introduce you next time you're in LA. Can we get Gangsta Boo on the podcast. That'd be amazing. That'd be fucking I don't know the last time she came out to Atlanta, but like We'll come to L.A. literally, like that's my girl. Like literally, we're doing the podcast. She's a great friend of mine. She just texted me yesterday. We're going to Halloween Horror Nights in. Horror nights?

Horror horror. Okay, sorry. Wow. Henry. You're gonna get us fucking canceled, man. Is there a Halloween Horror nights? That I don't know about. Because if so, she's going. I'm there. What's up? Henry's definitely there. I'm like do you dress up or not. I don't know. But yeah, so like Three Six was just Three Six was my shit. I'm I was introduced by a guy when I was like maybe like 13, 14. And I just remember going to like my homegirl's house, and we were like, we pulled up the song tongue ring, and we're like, we pulled up the lyrics. Let me see your tongue ring. And we literally memorized Gangsta Boo's verse. Like we were like in that room, we're just rapping our asses off. And like that was like my shit. I had two 12-inch subs in my 4Runner when I was in high school. I would pull out of the parking lot blasting 3-6 mafia. I'm relating. I'm relating right now. But I had two 12s. So like everybody that sees me from high school, they're like, everything you do makes so much sense. And I would have never like I never thought I was gonna be in music. Like I said, I was in accounting very young. I started like when I was 16, like the work from home program, like when you leave high school and you go to work and you get paid and get your credits.

I was doing that shit. Oh shit. And so when I got to college, I already had like a nine to five. So I was going to school like three days a week and I was working the other days. And yeah, when I moved to Atlanta, it was like shit. I know the business. I'm in school for business management, and then I know like all these artists, all these producers, all these DJs. It just made sense. Two and two together. Bam. Yeah, but like still, I mean, me as you know, everyone I feel like in music to some degree, if you're gonna like make it, you gotta have that like entrepreneurial spirit, though, right? I didn't know I had it. Like, I didn't know, like, I had no thought in my mind, like, one day I'm gonna have my own company, I'm gonna manage artists. Like, I really like my first job was Zaxby's. I worked at Zaxby's. See, I was a rival, I was a Chick-fil-A guy. Wow, I love Zaxby's. and I to this day I love Zaxby's. Then I worked at a daycare, and then I got into accounting. Like, music was never in my in my vision.

It was an untapped, yeah. It was just I loved it. I went to every type of concert, I listened to every type of artist. But but those Memphis motherfuckers got it down, boy. Oh, yeah, but wait, go back to my 16th birthday. When I got to that show, it was at the tabernacle, it was at the Cotton Club. It was a free concert with 955 the beat. Shout out 955 to beat. Exactly. They're gone. God, I got tickets because of course they were free. So I'm there with like a couple of my homegirls from high school, and I'm like a huge 3-6 fan at this point. I got their t-shirt on, dangerous scoundrels, and I'm like, whatever. DJ Paul sees me in the crowd, and I'm like showing him my shirt. He's like, get up here. He pulled me on stage on my 16th birthday, and I'm like, oh my god, am I a fan or what? I swear. And it was just like, that. Was before I was even in music. I was 16 at that point. I mean, I didn't move to Atlanta until after I graduated high school. But just like little things kept happening to me in my in my like young life, as far as like going to concerts. I remember being at some shows, getting backstage somehow.

Like, what's going on? Like just meeting people that are like involved in the band or whatever. I was going to like battle of the bands, like punk shows, all that kind of stuff. And I just kept meeting people. So everything just like kind of tied together. It's beautiful. And it was crazy, right? I don't know. Wow. It was God. Man, I'm jealous about the 3-6 show. That sounds fucking amazing. I have footage too. I'm like on stage. I'm like freaking out. I'm like, oh my God, I'm on stage right now with 36 Mafia. We'll link that footage below. Yeah. You gotta find it. Ben will link. He's always offering up my editing skills. And it's like it's not that hard to link a thing. Just link put it on her face. Oh link the shit. Right here. Okay, so obviously you're doing the work uh on the marketing side with sync, but you know, managing artists, like you said, is also part of your hustle, right? Yeah. Go ahead and shout out the artists that you work with right now. So I manage four artists right now. Sayari the kid, Pacquiao, Damar Jackson, and Squala. Awesome.

So how would you describe your management style, right? Everyone's different. I'm a manager as well. Like, what is your style, like an approach? I do everything. That's my style. Like, whatever you need, I'm gonna get it done. I'm very organized. Um, me and Cy, we've probably been working the longest. So now we're considering ourselves as business partners. So he doesn't technically call me his manager, I'm his business partner. So we manage Pacquiao together. That's the new. Is that like the Ty Baysden thing. Like, what is that? Like, you know, Worldwide Ty? Who'd. he business partners with Brent Faiyaz. Oh, yeah, okay, yeah. I mean that's like the new wave, Yeah. That is the new wave. And like since the 80s, Zeke and Barry, they do like business partnerships and like whatever, Poe baby and Donnie Slater. Yeah. I just remember like back when I was younger, it'd always be like, my artist, my artist, my artist. And it's like, girl, chill. Like, there's it's it's so much more, right? Because you guys have the same goal and the same passion. It's not, he's not yours, she's not yours.

It's together. It's like a really ours. Yeah, it's ours. Yes. Yeah, I like that. Yeah, I mean, Donnie described it as like, this isn't some slave shit, bro. I'm yours and you're mine. No, the Donnie, I mean, speaking of Donnie, I'm saying he's black, he said it, okay. Yeah, but you repeated it. Don't cancel us. We're three fucking white people. Jesus Christ. White people in hip hop. The metaphor from Donnie is he said that he is the restaurateur, and Poe Baby, who's the rapper, is the chef. Restaurateur and chef. It's more like that kind of relationship. Because now I see people like that have artists. They'll be like, my artist, my artist. I'm like, dude, shut up. But I was like, I used to say that. I used to say that. And I'm like, I wish I didn't, because it's so much more than that. We don't own them. We work together. You don't, I don't work for you. You don't work for me. It is a partnership at the end of the day. So yeah. It sounds weird. That's my artist. Oh, oh, yeah. Let me link you up with my artist. my artist. He's fucking mine. I swear.

That might have just it might just be like a territorial, like you want to sound powerful type thing. Like oh, I'm definitely still calling you my producer. Our producer. You're mine, bitch. Um okay. Okay, so you described some of your clients and the experience that you had with them. And I hope I'm getting this quote right. As sometimes they play the role of your boyfriend, dad, or child. Okay, yeah. We wanted to unpack that. Yeah. That's true. We need to understand, like, yes, give me, give us exactly us, not me, mine, whatever. Not me, mine. Yeah, I'm like, now I'm like fucking re-thinking everyone. Should we all hold hands? Okay, so no, Diana, Don't. don't play into his bullshit. Okay. Okay, so like give us an example of each, right? In what way could your client be acting like your dad? Let's start there. Oh my god. Let's start there.

Sayari. Let's start at with Cy. You didn't have to use the specific artist, but I was just saying like Sayari is a kid. It's way better this way, man. Shut up. He, dude, he's he's close with my family. So like he has my mom's number, my dad's number. So like I remember one time when I was in LA, and like it was just one weekend, I wanted to just like let loose, right? Left my phone at home, nobody knew where the fuck I was, which was stupid because my parents are like OD protective. So the whole time I'm out like partying, I'm like, my parents are probably so pissed. They're probably so pissed. I got Cy on their line, like she needs to really work on herself. Like, just like Oh shit. just like this is unacceptable. And I'm like, dude, like, why are you telling my parents this kind of stuff? Because they're like, Cy agrees with us. Like, this is crazy. And I'm just like, He's like the strict uncle. Yeah, I'm like, are you my dad? Like, I don't get it. Like, I really don't. But he still does that shit. So I don't care.

you know what the fuck. That's perfect. Okay, so give us the boyfriend angle. Like, how do they act like your boyfriend? Protective if I talk to other guys. Oh wow. Yeah. I have like You trying to manage that motherfucker? Yeah, like no. It's like you ain't getting any of that. Like, I have a video that was so funny. It was like, it was probably A3C, like seven, eight years ago. And it's like, I was talking about seeing a guy like I liked, and they were like, but you ain't getting none. Diana, you ain't getting none. We're not gonna let you get any of it. anything. And I'm like, excuse me. Like, what? I'm not getting what? Like, so yeah, like they're very protective who I talk to when I go out, whatever I do. Um, and that's always gonna be me, just as like as a female, regardless. But yeah. Yeah, I'm not sure Henry cares who I'm uh oh, I'm happy married. I'm just saying, but like, you know. That's what I'm saying. Like, throw me under the bus. You don't care? I just mean like I don't know if we have the boyfriend dynamic.

I mean, that's all I'm saying. Okay. Do you want that? Exactly. I'm like, maybe. Bro, I didn't know this. Do we need to do we need to talk about this a little more? Okay, so then the child, yeah. So then the child like relationship. Let's back to PNB. Like, it's really anybody that goes to my parents and says anything, because they'll tell they'll like be like, yeah, he agrees with us. Or like, he thinks this. Oh, back to PNB, rest in peace. But when that whole thing happens, I had gone to my house to meet up with my dad to get some merch I had left with him last time I was in town. And they were, I guess the conversation came up, and he was like, Diana has to be really careful out there. She can't be wearing that jewelry like that. And I'm like, why are you scaring my parents? Wow. Like, they don't tell me. Like, damn. I'm like, I know, I know. So Redd Push was the one who alley ooped this uh interview. Big shout out, Redd Push.

Shout out Redd Push. Redd. They told me you were their favorite, but guess what's gonna happen after this one? I know. She's definitely like new favorite alert. She's gonna have to be a little bit more. New favorite female. She's coming for the top spot. No, honestly, we have not had enough females. So we we have like multiple lined up like this week. Oh, perfect. And I want to I want to just say this. Let's go ahead and fucking make it during the episode. October's all female interviews. Ladies month. Ladies month. We already have two or three. Did you just lock us into that. Yeah, and now we have to, because I said it in an episode. Wow. All females October. October It might not happen guys. If I see a guy get recorded, I swear to God. If there's a fucking guy interview in October, these guys are cat. It's four weeks, dude. We can get four. Cut the camera. Okay, so tell us about your relationship with Red. How did y'all even uh meet? Okay, so Red and me met through Sayari. Him and Cy actually had a company together called Push, which you guys know Red is Redd Push. Um we've heard. Yes. If you don't know, you know now. Um, and yeah, like he was a part of our team.

You know, I was working with Sai, he was working really closely with us. We did a lot of things together. Unfortunately, no longer works with us with Cy. But what happened there? Um, a lot, like changes of, you know, I stopped working with Cy for a little bit too at that point. It was just more I feel like it was what I'll say is just growth as like learning the industry and the artistry and figuring out exactly what you want out of it. Um, so unfortunately, you know, we got rid of a lot of people on our team that like it was kind of just like a fresh start for us. So we kind of started from like zero again. Yeah. Um, but in the midst of like me working with Red and Sayari, me and Red formed like an amazing friendship. I'll I'll definitely say he's one of my best friends. Talk to him every day. I got was on the phone with him on the way here. I'm like, you're not coming to the interview. Um we love Red. He doesn't love us though, apparently. Yeah, he was like, he was like, fuck them. I already got him. He's like, oh, ATL Jacob has a fucking bowling thing.

It's private. ATL Jacob over over one more time I'm like. Private? Like I can't come. Like but he did want to invite me to use my bowling skills because it's a bowling event. He saw me bowl over 200 last week and he was like, bro, can you come to this ATL Jacob thing? A bowler. No, he really did. He was like, he has his own bowling ball. Do y'all know that? Oh, he's one of those. If you have your own ball, you're for real. I think he has a bag too, because I don't know how he brings it in without one. He's gotta have a bad ass bag. If you don't have a bag, get a bag. You raw dogging the ball, like bringing it in just in the finger holes, like in there. He's already walking in. Can't even pay. You can't do that. So what what about like a co because, I mean, were y'all technically co-managers? Um like what was the like definition of the relationship? I would say I want to say he was like road manager, like so yeah, co-managers. I could say, right? Okay, so I would say that. Like, when does co-management work? Um, how does it work?

Shit, that's a great question because you have to really be able to work with that person. That's the same thing with a manager working with the artist. Not yet, sometimes it just doesn't work. Like sometimes, even even when I start managing an artist, I'll be like, We're not making this official for like three months. Cause I gotta see if like we worked well together. Yeah, I might not like the way you work, you might not like the way I work. It has to be like, it just has to mesh, you know. You I can't really explain it because I feel like it's something like so internal. Like, I don't know. But it's a vibe. No, I mean me and Red worked. Like, like we did work, and the reason why I think that we're well, I know that we're so close is because of that. You know, we really got to see what other people bring to the table and what our goals were and what we were trying to do in the industry, and just like the belief in an artist, period. Because management, we don't make a lot of money. Like, that's just a fact. So pay up, Henry. Yeah. Right, checkbook. Come on, bro.

I gotta make a lot of money first. Yeah, right. So we won't we won't make it until they do, but like that belief and that that push, no pun intended. You walked right into that. No, no pun intended. You did. You said the way you said it, push. It was very Come on. You knew you're doing it. Oh Lord. I mean, like, that really shows someone, like, and even me too, because like I had been working with Sai prior, just myself. So when I see someone come in that has that same like belief and energy, and like we gotta get this, this, and this done, and I'm gonna get this, this, and this done. That just like draws you to them to want to work with them. So I see me and Red working together for the rest of our lives in different opportunities. We both work at distribution companies, he's AR, I'm marketing. If I have an artist that I'm seeing that maybe my company doesn't want to sign, I'm gonna pass it to him. If he has an artist that they don't want to sign, he's gonna pass it to me. So it's like at the end of the day, we just have that same hustle and goal, and that's my boy.

Yeah, no, we just win together. That's dope. It's beautiful. Win-win. So so you know, you mentioned this briefly earlier about like who might be in the building at one of your industry mixtures, right? Like DJs. Red talked about like the importance of DJs and how he's still like all in with the DJs. 100%. How do you feel about like what the role is of DJs in breaking artists today? I think they're the biggest piece. I think they're like, they're just undercover A&R's, right? Like these are these are DJs that can really like hear a record and know if it's gonna work or not. And not even the DJs, the hosts as well. Like the ones that are really curating the crowd and like being able to be like, no, listen to this shit, like really listen to it. And then you got the DJ who's willing to play it, you know, for free. Like a lot of these artists are getting broke off these DJs playing the music over and over again on the radio over and over again. But they are the glue. Like, and that's why I'll never understand artists not believing in the DJ or not thinking that the DJs are important because they are. I think very much.

I think DJs are less important. No. Really? Than before. Why so? I'll be the antagonist here. Uh-oh. So, like, but like, I'm not sure you've ever played this role. Let's go ahead and see what you got. This is a big leap. Should make for some good content. Yeah, at least. Um, I mean, like, you know, satellite radio and stuff, maybe. I I mean, like, I don't know, the in-person stuff is cool, but how many times are you like at a club and you hear a song and you shazam it and then you discover the artist and then that becomes your new favorite artist? I feel like a lot. A lot? Yeah. Not even sh okay, the whole Shazam, whatever. That's your favorite artist type shit. Maybe not that, but like you might hear a record in the club and never heard that before, and that shit becomes your song. Like that's something like, oh, I'm gonna play that or like play that again, or what song was that? Like, I feel like they really have the power, especially in the strip club, for example. Sure. Like that's an Atlanta thing, though. That's an Atlanta thing. I feel like that's an everywhere thing.

I think TikTok is an everywhere thing. I would That is very true. Do you want. Do you want a DJ. do you want a DJ to play your song everywhere? Or do you want a TikTok influencer to be dancing to your shit all day? I'll take the TikTok influencer. Personally. Me personally, I work in distribution. I'm on TikTok if my clients are on TikTok, but I would rather hear break a song in the club. Like that's just me, because I am not that person on my phone all day on TikTok. I can't. No, but the rest of the world is. Some of them. I won't say the rest. Because I'm a part of it. Most of the world is. Okay, so let me ask you. I think the kids are. So okay, the future. So let me ask you this. Are they? By definition, I think they are. That's the definition. They're definitely not the past. I don't know. okay. So let me ask you this then. As someone who's head of marketing at a distro company, then you're clearly helping with marketing, you're clearly responsible for marketing budgets. Correct. What's a DJ budget versus a uh like you know social media influencer budget for you? So, okay, so that's percentage. It depends on the record, right?

Like if it's a record that I feel that needs to be in the club, we're gonna get that budget together to pay the amount of DJs we need to pay. TikTok, if it's if it's a record that works with TikTok, which is usually that catchy shit that starts off with, you know, whatever, like it's like the first six seconds that's like amazing and it's the beat. We're gonna do that with them. But that's a good question because it really just is based on the record. And I think you bring up a good point. And like, you know, records that can live really well in the club, the DJs are arguably like way more important potentially than are you not capping the are you not putting a ceiling on it then? Like m think about money man. But think about how much music. you hear. Who in the country us in Atlanta? We know Money Man. This guy runs the streets, right? This guy like makes the street music that Atlanta knows and loves. But you can put this guy on TikTok, it's not working, bro. If you want to go global, you want to be this, you know, a superstar.

It depends on your goals, maybe. That too. But like if you want to be global, like you gotta be in these places where all the eyeballs are. Yeah. And do you want to be money man or do you want to be, you know, ice spice? But I think that what Spice is. Oh. oh my god, I thought it was spice ice. Are you dyslexic? Um I think so. Yeah, we just confirmed it. No, I think I think this brings up a great point though. And as a marketer, I think you'd probably, you know, you basically said this is that it depends. As much of a cop out answer as that is, like, you gotta, you know, artists out there, like if you are a street dude, you gotta make sure your record's moving through the fucking streets. Right. Like, for real. And like, of course, TikTok's still gonna maybe like play into street records to some degree. I mean, you hear street records that are like, you know, going viral on TikTok, but there's still a time and a place for you know, a chill vibes playlist on Spotify, you're not breaking that record in the fucking club. You know what I mean? Like, it's just not happening, yeah, right. So, like, I did I do think as like annoying of an answer as it depends. It depends.

depends. Yeah, I'm just saying no, TikTok is freaking huge. Like, I will say that. Like, it's something that came out of nowhere, and like it's really breaking artists. It's the number one music discovery platform in the world. Yeah, it's insane. If you ask me, it's insane. But I will say these DJs can still break that record. If you want to be local and she's not backing down, bro. I'm gonna say that. No, I love the back ing work. Salute the DJs, salute the motherfucking DJs. I salute them as well. I just think they're less important. So I think one thing exactly. Jesus. Dude, we're not getting any records played now in the club. Like, you are fucked. We just fucked ourselves, man. Sorry for speaking my mind. No, I get like Red, I don't know this guy. Can you still help me like Intro to me some? DJs. I get the viewpoint, but like there's always that traditional marketing that like you have to go back and think about. Because even though like times change, the shit that worked in the past still works. So you're what are you gonna do?

TV ads? Like FM radio ads for your music, like no, like billboards. If I have the budget, I want to do everything to be honest. But if I got that record that, like if I got one of my records from Pacquiao and I think that shit's gonna go in Atlanta, I'm gonna pay every DJ to play it. So I agree that in if you wanted to start in blow in Atlanta, yeah. But not even just Atlanta. There's Houston, there's Dallas. There's a lot of places that break music in the club worldwide. I will agree with you that TikTok is the number one music discovery platform. If you want to be global, yeah, if you want to be global, but like it or hate it, you know. I'm not saying that I love that. TJ's. I even though I don't even go to the club a lot, but there are times I do go and I'm like, damn, what song is this? I never heard this. Because I'm not someone, even though I am doing marketing, I'm not on TikTok all day looking for artists. I'm not an AR first first thing. But you can find music in the club for sure. Yeah. So how is your time spent right now? Like at sync specifically, right?

Like, what's a day look like? So a day for me, I work from home, and it's like pretty much working with my clients, putting together their pitches for their releases. So I'm very like, I'm very putting together like an email with all their information, their metadata, pitching it to these DSPs, which is a digital service platform, which is like Apple Music, Spotify, Amazon, and I'm reaching out to them trying to get support, playlisting, featured slots on on everything. And not only that, but just really putting together a a really good marketing rollout that's gonna make their music hit, right? Um, but that's what I find my and on calls all day. I'm on calls all day with different companies, different companies, clients, you know, just trying to get stuff done and trying to try new things. Like there's so many different companies out there that offer all these different services now, and it's like we're really trying to test as many as we can over at Sync to see who works best, you know, to see, and that also falls into like depending on the record and who who the audience is and what platform we want to target. Are you genre specific? specific?

I actually do all genres. Okay. It used to be all genres but Latin, but now I have three Latin artists and I'm trying to learn Spanish. But Boom. yeah, so Sync where I work. Because that's like a big part of their. Yeah, sync where I work is primarily Latin. Yeah. Like it's like Which is awesome. Yeah, it's their bread and butter. So when I got brought in three years ago was to build the general market side, which is pretty much every genre, but Latin. But now I have Latin clients, so I work with the Latin side as well. Um, I'm going to Columbia next month. That's where my office is, and I love it. That's dope. Yeah, I love it. That's our biggest office is in Bogota. Um, we have an amazing team out there. But yeah, I work with everybody. So are you gospel? Are are you typically on calls with directly with the artists or with their teams? Like with managers and stuff. Okay. But majority of my what's crazy, majority of my artists don't have managers. Wow. Okay. Unfortunate for me because I kind of step into that role because I can't help it, you know. Oh God.

Sync's like, Jesus, Diana, you can't manage them as well. Yeah, no, a lot of my clients at Sync asked me, like, can you manage me? I'm like, I wish I could. I really could though. Like Squala, he's over at Sync. I'm in the city. It's not like against the law, but actually, all four of my artists are managed by me and they're sync artists. All that? But Nice. I can't keep adding artists to management because then it takes away from all my other clients, right? Squala is probably my latest addition. Um, and I just really believe in him as an artist. He's from Houston, he's super dope, but not saying I don't believe in my other artists, but I don't, I can't manage everybody. No, for sure. Yeah. Yeah. I mean, because you know, one thing people don't necessarily understand is like to take that leap into managing an artist and like for real managing a producer, or whatever, like, dude, it's a time and fucking emotional and like, you know, energy driven, like, like draining, excuse me, like thing. Like, so I mean, you do like if you're serious about this.

Like, you lose a lot. Like, I didn't have a personal life. Like, I had three artists at one point, and I didn't have a corporate job, but it's like you're in school, you're working a job, you got three artists. It's like, when do you have even like time for Diana? Like, you don't, right? So you really have to figure out what you can juggle and what you can do and what you can get done, because at the end of the day, you can't just be a hundred percent in music. You gotta be able to get away at some times and just like clear your head and have a family and like live a real life, you know. And it might include music, which is completely fine, but it can't just be work, work, work. Like that's not healthy. So I think what's super dope is that like one of your first, if not your first management clients was Rich the Kid. It was back when he was called Black Boy the Kid. Black boy the kid. We changed his name, you guys, because I was like, Black boy. And I'm like, oh no, that doesn't even sound right. Doesn't sound good.

Say like black boy, black boy. Like, no. We're gonna have to change your name right now. Doesn't sound good. No, it didn't. It's crazy. As a white manager, it's just not working. No, it wasn't even something I even wanted people to be like, what'd you say? Yeah. So um yo, you gotta link up with my my black boy. Yeah. You know, black boy? Excuse me. Do I know who? But um, no, yeah, Rich was my first artist. Um no, I won't say first, Jahad was my first artist. He was an RB singer, which introduced me to Rich the Kid. Um, Jahad is actually now signed to Rich under Rich Forever. He goes by another name now. You forgot. I don't know it. Um I'm sorry, Jahad. Shout out Jahad, Jay Hud or something like that. Forgive her, Jahad. Yeah, I don't know. She doesn't mean it. But he was my first artist. And then he introduced me to Rich. Rich was like his little homie, like whatever lived with him sometimes. And so we met, you know. I believed in his music, believed in his vision. Rich was one of those artists that I knew was gonna make it regardless. Like, he was one of those artists, like he's gonna keep poking at you until that happens.

And that's what he did. Like, he You were right, yeah. Yeah, it was a lot, like, even but me being in college and being so young, and like he was young too, and it was like we were kind of learning together. Like, he taught me a lot of things, I taught him a lot of things. We parted ways very respectfully, like nothing, there was no beef drama. We're still cool to this day. Do we hang out? No, do we really talk? Not really, but if we see each other, it's all love. It's like we started together, I learned a lot from him. I started managing Sayari. I actually managed them when to both together when um before me and Rich parted ways. But it was a great learning experience. It's a great, it's a great story to tell that, you know, look at Rich now. Yeah, yeah, you believe in someone and they fucking made it. Yeah, for sure. And I don't regret anything. I think everything happens for a reason. I wish him the best. I'm so happy what he's doing, and I'm focused on what I got going on. Plug Walk. So.

So we kind of always laugh about this with managers on the podcast, right? Of like, there's no fucking like degree of like, oh, I'm a manager because I got my like manager certificate. Like you can literally just join the company like I'm a fucking manager. Anyone can manage, yeah. So so like what were your first moves? You're like, oh, I'm managing even Jahad or let's even take Rich, right? Like, what did you actually go fucking do to even be able to call yourself a manager, right? I think it's just like for me, I always tell people like coming into a situation and like organizing it, right? Figuring out what your goals are, what you have going on, and what you're missing, and how we're gonna get to what you're missing, right? So coming in, and then not even that, just like being your I don't want to say assistant, but like kind of though. Yeah. It's kind of like we like babysitter. I was about to say that. That's so crazy. It's so crazy, but like anything that you need, we're gonna get done, right? So I really came into a situation like, okay, cool, we're gonna drop an album.

Is the artwork done? Do we need a model for the video? Do I need to schedule the video? Are we gonna have a release party? Where is it gonna be? Let me get the venue, let me make sure this person's there and this person's there. It's like it's operational. stuff. Yeah, it's just giving all in, just like you manage a Zaxby's, not Chick-fil-A. I have no, I have no like true allegiance, although Chick-fil-A's drive-thru lines are about you know 30 seconds. Whereas Zaxby's is like 30 minutes. first of all, no, Zaxby's. I was on the drive-thru line and we had timers, and I would, dude, my shit was crazy. My numbers. Always in the green. Always, and shout out Zaxby's being okay with with gay people too. Like, I think we can shout that out. Oh, can't we move past that? I have no available. I mean, just Chick-fil-A, of course, like, you know, they're traditional Christians, they don't fuck with the gays. Oh, no, fuck Chick-fil-A. Chick-fil-A? Yeah. I mean, the average employee there, like clearly probably, you know, doesn't actually anyways. They're scared to be gay or go to hell for a life. This is not that kind of podcast, Henry. It's not.

I'm like, let's just talk about the chicken fingers. But see, for me, like, for me, we have so many people that like struggle with that executive assistant almost title, right? And like, it is to some to some degree, don't you think, like, yo, bro, if you can't do the fucking artwork and shit, like, what the fuck are we doing? Like, I don't know. Like, I, you know, even my artists I work with, I'm like, bro. like, go get your fucking artwork and like submit your fucking song, bro. And what's crazy is my time is not best spent like this, bro. Like, that's what how I am now. But in like when you first start off, though, anything they need, it's like, Diane, I couldn't sleep at night. Oh, okay, let's get you a doctor. Let's go get you. No, I mean, I admittedly did come into this much later than you. Okay. You were like early 20s, right? I started, I'll say seriously, like 21. 21. And I'm 32 right now. I was 28. Yeah.

So I was at a point where I had been working a like serious big boy job. Yeah, you already have your shit going on. You're like, I'm not doing it. You can't fucking get an artwork done. Like, bro. this isn't for us. What if there's the most talented artist in the world that's just going crazy, but like doesn't get the concepts of rolling out. Then hire someone to do that. Rolling out a single, thinking through strategically rolling out a single and just knowing that you need a fucking cover art. Yeah. Come on, bro. What if it's just a savant, like crazy artist that just doesn't think about that shit and just knows how to make the sickest fucking things. Yeah, this is what we're here for. We see what LA did to you. Exactly. You done changed. No, but to her point, maybe that's just not. I know you before, but you don't change. Maybe that's just not the right artist for me. No, there are times, sometimes my artist asks me to do something, I'll be like, you gotta be fucking kidding me right now. Like, I'm gonna say this, Sayari. I'm sorry. But the other day he was like, can we make a link in my bio that like connects all my links? I'm like, yeah, link tree.com.

You fucking heard of it? That's what I'm saying, bro. Someone asked me to say that, how do you get a fan link? Fucking Google it. Oh my god, yeah, that's my favorite line. Have you heard of Google before? I'll be like, no, they'll ask me a question. I'll just literally type in Google.com and that shit will just pop up. I need to use that. Because you're not gonna ask me things you can get done, right? If it's something that specifically is needed for a manager or like something you know I have a contact to, I'm gonna get a few. What is specific? What is specific to a manager? A relationship or thinking critically. Strategically, like fucking real big boy business shit. Not like. I don't know if I agree with all this. Oh, bro. Because you're not a manager. Facts. I think that a manager. I think that an artist. you don't even ask me to do these types of things. I don't even know because I can do them. Exactly. The fucking normal adult should be able to do that. I think I can do anything. I think a manager should just be able to help me with the things that I know I can do. Did I just get fired? No, it's just a manager. This is good guy.

Am I switching manager? You just said you weren't taking new clients. I'm not. And now she's stealing mine. He's like Can you fix my mic? Produce. Listen, producer clients are way easier than artist clients. We've had managers verify. Okay, first of all, you know what's crazy? I managed a producer in the past, but it was before streams or like and what's crazy, it was Kato on the track. And he's one of the Kato on the track. We love Kato. Kato's the shit. And I'm so proud of him right now. Like one of the top 10 producers on TikTok, really figured out a way. My man set up a tour. Dude, a tour Just to go talk to people. He was going to teach producers how to make money. Love it. Beat stores, all that. Like, really took the time to create like eventually an empire. Like, I really like I'm so proud of him. But when I was managing him, it was like we couldn't even get in the studio for artists to hear beats. Like, how are we even gonna make money? How was I gonna make money? You know, like there wasn't there wasn't that you know what I mean? People weren't paying for beats, like streaming, They're still not. yeah.

Streaming wasn't around. Producers have a lot of upper hand now, A hundred percent. Which is amazing, which I'm so happy that they do. But back then they didn't. I was like, I don't know what to do. Like, I know all these artists, we can get you, we can get them beat packs, they might choose a beat, but then what? Then you wait a year to maybe get paid. Yeah, it's not fair, but Kato really took the time and like created something, and I think that's what's crazy is when a lot of producers reach out to me, like, oh, what should I do? I'm like, go look at Kato, go go follow and see what he's doing and like reach out to him, follow, do his classes, whatever you want to do. But like, me personally, I can't tell you. I can't to me, I think that these days a producer more than ever needs to have a personal brand. Yeah, I think you have to be, you can't just be a Timbaland that's like behind the scenes. making hits. He's killing it. Yeah. Like killing it, he's hosting frat parties. Like he's literally playing at like Sigma Nu, Georgia Southern or some shit. Yeah. Killing it. And that's amazing, and that's like the kind of things that you need to be doing.

So I'm kind of branching out and not just being a typical producer, but overall, it's an artist as well. Like, you gotta figure out what works best for you. Yo, I'm gonna shoot our shot right now. Are you still close with Kato? Uh close. Close enough to ask him to come on in the podcast for an interview. Oh no, I meant I meant like close, like we don't talk all the time, but like of course, I think if I reached out, he would be willing. Hopefully, he'll watch your interview and be like, yo, that was so fucking dope. Come on. Yeah. Are we close? Yeah. This will be the real test, Kato. If you come on a one more time podcast, this is like damn. Well, look, I I came up under Jay Padron, you know, Justin Padron. That's my boy. Yeah. I love him. I moved in with him 10 years ago, and he taught me producing and engineering. That's how I started this shit. Ask him about me. And he was, I have. I mean, he's the reason I pulled up at one of your mixers five or six years ago. Um and uh him and Kato and Blake 808 Blake, a past guest. 808's amazing. They used to be uh SMKA together Yep. and do the whole thing. So yeah, Yeah Blake's my boy too. Oh yeah. I should probably ask Blake and I should probably come ask Blake too. I don't like from

multiple angles, you know what I mean? Yeah, Yeah for sure. supermarket knife attack. Definitely. I never knew what it stood for. Supermarket knife attack. Is that really what it is? Supermarket knife attack. Wow. I learned something new every day. Well, you're about to learn some new shit. Henry, we've entered a final segment of the one more time podcast. Where the fuck are we at? Buckle up and I getting roasted again. No. Don't call me Amy what? Schumer. Oh yeah. You did. But she's funny, so I don't care. Oh, I did want to ask this actually, real quick before we enter that segment. Um, Cy shouted out your number on a song. Motherfucker. That was on a Gucci mixtape. Yeah, I still have it. That number. Yeah, so uh how many calls did you get like leading? A lot like after that. and because it wasn't on his mixtape, it was on Gucci's tape. Right. So I was getting so many, and I called Cy and I said, I swear to God, if you ever do that game. So I'm never changing that number. Like that's my that's my number from when I was like in high school.

Like I'm never changing 404 type of shit. 678, baby. she was Alpharetta. wow. They didn't let her in the 404 club. I'll get a 404 if I want. I got an 818 right now. Hello, LA. Okay. I got both. But anyways, um, I was so pissed. Because I didn't think it was funny. Like, I didn't think I thought it was hilarious. when I heard it. Yeah, I'm sure you did. I and he probably thinks it's funny too, but he was locked up. He was locked up at the time. Oh, I thought you met Cy. I'm like, no. Oh, that's what I thought too. No, so I was like, oh shit. Yeah, he's he's out and free. Yeah. Um, I don't know if Gucci was locked up. He may have, actually, you know what? He may have been, because I think they were putting those projects together with verses he already had out. Right. But um, yeah. And I heard that shit. I'm like, dude, don't ever do that again. In what context did he? Hey y'all, call me right now. Like, he was like four, I'm not gonna say my number. I'm 678 anyways, and I'm sorry, not 404, but she doesn't even know her. number. I want to be 404 so bad. Exactly.

I was such a subconscious like Freudian slip. I was just like, dude, um, because I'm all about answering calls. Like, one thing for me, I never wanted my number on stuff. I'm always I'm an email person. Don't DM me. Oh, she tried to push me to email so quick. I'm sure I did. I was like, bitch, you better give me your number. Oh, you just called me bitch. Bold. That was bold, but it's okay because we can get him back. Because you slipped me to the email. Dude. That is a bitch move for me. That is so It's a bitch move. That is so me. Like, I uh people and everybody feels a type of way about it, but that is how I organize myself. Like, I hate DMs. I hate messages. DMs are fine, though. What did you do? I'm saying, no, I'm saying to ignore DMs. Yeah, but what how did you message me? I mean, I don't know. Did you DM me? Possibly. Probably. So guess what I said? Email me. It's in my bio. Mm hmm. Is that a bitch move? Or is that like I don't think so. Is that organization for me? DMs are so annoying because I lose track. Like emails, I'm so organized because if it's No, I think I asked for your number, and you were like, it's easiest if you email. me. Yeah, because who am I gonna give you my number for?

I don't know you. Red vouched for me. Oh, I didn't know. What the fuck? Let's blame Red. Okay, all right. God damn it Red. Your boy called me a biatch. God damn it, Red. Your boy. Uh no, I know. He's not gonna claim me either. Jesus Christ. For sure. No, I get that because a lot of people are just like, they're like, girl, you're responding right now. I'm like, and I'll restrict you. I don't care. I will like as soon as I respond to you, I'll be like, email me, restrict. Don't even try and DM me again. Period. Because that's why my email's in my bio. Wow. Like, that is the I'm on a laptop all day. That's how you do business. Right now, but I am on that shit all day. I got two laptops. I'm at my parents' house an hour ago on both my laptops. No, I get it. Like it's I'm just I'm like mainly giving you shit, but I also did feel like. I get it though. Because if I were to reach out to someone be like, hey, give me your number though, email me up, but I'd be like, fuck you. I'm not emailing you. I swear, I wouldn't. But straight up. But if I say it. Yo, someone give Diana a taste of her own medicine. Next person. Someone tell me to email.

Someone tell me email in my bio. I'll be like, are you do you think you're me? Yeah. Okay. Now we can. Can I start the can I start the goddamn segment? Now we can enter the final segment. What is this? Buckle the fuck up. Henry, explain, please. Buckle, do I have one? Uh, we should include buckles and install a seatbelt. Yes. But no, this is uh Mrs. Schweinbeck, the rapid fire rampage. Okay. Miss. Yeah. Miss But misses you can use for like either. Is that either one? Okay. Oh, yeah, misses. So it's a three-part rampage. Okay. I'm gonna start with some short answer questions. And it's rapid fire rampage, so you know we're trying to go kind of quick. Okay. Just off the top of your head. Second part is gonna be a little this or that kind of would you rather kind of scenario. Two choices, you pick one. Can I skip? No one's ever asked if they could pass. Yeah, you can actually. Sure, sure. If it's inappropriate, I'm gonna be like pass. Sure. No, I don't wanna do like I never know with y'all. What the and then the third part.

You call her Biatch and she starts thinking that we're like at this point. The whole interview is fucked. Fucking creepers. interview's fucked. And then the third part is fucked. The third part is a word association. I'm gonna say one word and you just reply with one word right back. Yep. So here we go. Oh shit. Episode 73, Diana Schweinbeck, starting with the short answers. Wait, I'm sorry, but who did that drop? Archer. Have you seen Archer? Archer the show? Yeah. Okay, yeah. Yeah. So it's copyright claim, but oh well. Diana, you've decided to start a rap career. What is your artist name? Schweinbeck. I was hoping what did I say earlier? I was hoping she would say. but if it wasn't. Uh shit. Baby D. Ooh. Oh, but if there wasn't a baby D. But if there wasn't a baby D, There's already a baby D. Damn. No, Schweinbeck is great. And that would be my DJ name, too.

That's hard. DJ Schweinbeck. Yeah. No DJ, Schweinbeck, just Schweinbeck. Like Trapaholics. Oh. Fair enough. Schweinbeck. What is one of the biggest risks you've ever taken? Shit. Probably quitting my corporate job to start full time in the music industry. Boom. In the next 15 seconds. Invent a color. Uh fuck. Um blue magenta. Okay. That's kind of cool. We'll take it. Yeah, I know. It's like my nails, and then my favorite color is blue, so I'm gonna make it. What did I say? I said she I bet she likes blue, and then what did I do? Wow, I made all the lights in here. Wow. That's my shit. My dog's name is blue. Hello. What did I say? I said before she got here, I said I bet she likes blue. Damn. It's my favorite color. Is that because I put the note in there that said her dog blue? Which we didn't talk about until now, but no, I missed that. But now, yeah.

I have something coming up though that's kind of just wait. Kind of dog related. Just wait. Okay. Schweinbeck. Mhmm. You've just opened a strip club in Atlanta. What do you call it? Diamonds. Fuck. There's already a diamond. Stop stealing other people's names. God, get original. Jeez, I thought you were a marketer. Luxury. Ooh. Ooh. I thought you were gonna name it Schweinbeck. At this point, she's obsessed with herself. Facts. Schweinbeck. Schweinbeck. Yes. You must marry a cartoon character. Who do you choose? Cartoon. Like, oh, um. Like, Pac-Man. Yo. No, she didn't. Such a better answer than I could have ever hoped for. It was amazing. That's the worst answer ever. Why?

He seems fun. He does seem fun. Now we know your type. You already know. In cartoons. Giggity, giggity, giggity. Moving on. Okay. How many times has your heart been broken? Once. Shout out to him. Fuck him. Shout out to him. Fuck him. Shout out's not necessarily a good thing. Like, yeah, fuck it. Diana, is a thumb a finger? Yes. Tell us about a time you got in trouble in school. Uh, one time I had a coach named Braddock, and I, my sister had left school. She broke into the Backstreet Boys' house. Brian from the Backstreet Boys. Then I broke into. She knocked on the door. She went through the gate with my best friend, went to the door, knocked on the door, She calls me screaming, so I thought something happened. So I'm on I answered the phone in the middle of the class, and he's like, get out of front. I said, fuck off, Braddock. And then had to go to the office.

Wait, the Backstreet Boys lived in Atlanta? They lived in Alpharetta. Brian had a house like right next to my high school, which was Milton High School, Go Eagles. What the fuck? But they left and they went there, drove up the driveway, made it through, got to the door where his wife answered, and she called me freaking out, but I thought something like happened because she's screaming, and I'm in class, and I'm like trying to talk to her, and he's in my fucking ear. Fuck this lesson plan. Yeah, he's in my ear. And I'm like, dude, like I'm on the phone with my sister. Yo. Yeah. I was an NSYNC guy, but you know. I like both. Okay. But BSB for life. BSB. All right. Moving on. Wow. This is uh this is a fan favorite. Okay. Here. I don't actually know that idea. Is it just assuming? It's his favorite. Yeah, it's my favorite view. Which fancy? It's my favorite. He is a fan of the podcast. We have to be fans of ourselves. I'm a huge fan. You must get rid of three states. States? Which states do you get rid of? Okay.

Uh shit. I'm sorry. Maine, Rhode Island. The Northeast is dwindling by the second. Um. I don't know. Um. I don't know. I wanted to say Arizona, but they're lit. Um, let's say Minnesota. Pretty good. Schweinbeck, why do tennis balls have fuzz? Because of the courts. Oh, or the rackets or something. I don't know. We don't know the answer to this question. We didn't look this up. I don't know either, but Tell me. We don't know. We have no idea. We thought you might know. Yeah, I really don't. That's the point. We're actually trying to learn this stuff. Yeah. Um where do you see a 65-year-old Diana Schweinbeck? Um, I'm hoping I want to live in Jamaica in a little, not a little, I want a big ass mansion in Jamaica. A little big ass mansion in Jamaica.

Little like L I L. Yeah. Retired. Like his balling. Yes. Kind of thing. Cool. All right. Last one of the short answer, Diana. What is your favorite curse word? Fuck. Part one of the rampage. Part one, great. Fantastic. The Backstreet Boys story takes the cake. Had a lot of fun on part one for sure. Moving on to part two. This is the this or that. I'm gonna give you two options. You're gonna pick the one that appeals to you. Okay. In your soul. Got it. Speaks to you. No thinking allowed. I mean, you should think quickly, but fast. Have to start off with Atlanta or LA. Atlanta. Memphis slang or Atlanta slang? Atlanta. Drums or melodies? Melodies. Drums or flats? Flats. Yes. Lemon pepper. Extra crispy. Wet. Lemon pepper? Wet. Flats. Older romantic partner or younger? Younger.

Madonna me. She's the female uh uh Johnny Depp. I'll take it. Or uh Madonna Or Leo DiCaprio. That's who I meant. That's who I meant. Sorry. I was like wait. I was like, what a Johnny. do? Sorry. Sorry. I'll take Johnny Depp though. Hello. Yeah. Didn't he like I don't know. Let's leave it there. I was gonna say, we're not gonna unpack the Johnny Depp's. Moving on. I don't know. But Fight club or book club? Book club. Tattoos or piercings. Shoot. Tattoos. A great Dane sized cat or a kitten sized pit bull. Kitten sized pit bull. Adorable. Yeah. Cutest little thing. Fucking cat. Give up smartphones or give up salt? Salt. I like pepper better. Your face. Okay, no, that's fine. No good answer. I do. Lose your best friend or lose all of your other friends.

Lose as in what? Die? Dude, that's how I heard it too. I was like, this is so sad. No, no, no, no, no. Sorry, no, just like lose, like you can't find them? Like you're not, no, you're just not their friend anymore. Best friend. Lose your best friend. Yep. So yeah. Heavy traffic or slow Wi Fi? Slow Wi-Fi. Staying on the Wi-Fi theme. Free, super high speed Wi-Fi everywhere that you go, no matter what. But you have a two-inch antenna coming out of the back of your head. Yo. Or not having that. Not having that, probably. What? That was an experimental one. I was trying something new. Yeah, we're not keeping that for the next one. That's funny. I might edit that out actually. Okay. Since I am the chief editing officer. CEO. Yes. Moving on. Get a large permanent face tap of Shrek. Or lose a finger.

I'm gonna lose a finger. It's gone. Shit. Which one? Pinky. Pinky's gone. Left or right hand. Right, because I'm left-handed. Okay, Well, shout out lefties in the building. Okay. We just did a left-hand tap. Shrek? Come on. On your face. I was about to say I wouldn't mind a face tap, but I'm not putting fucking Shrek on my face. What would you get on your face? Something small. Maybe a teardrop. I'm just playing. Oh my god. Maybe not that dude that I had the body. Moving on. Moving on. Podcast gets it. We don't want this podcast to be incriminating, Diana. Diana, either all of your socks are slightly moist forever, or lose one year off of your life. Lose one year. No one has any record. People do not value life. So I upped it from like a two weeks to a month. I barely wear socks. I don't really like Okay. I wear flip flops. I'm a white girl. Okay. So then it shouldn't even impact you then. Oh, oh, yeah. But I got socks on now, and I'm like, that would be really uncomfortable. That would have been a long interview.

Yeah, it would have been like, I gotta go. Her face would have been terrible the whole interview. I'm Like swishing. Moving on, moving on. Get verified on all social media. Or fuck that. I don't care. What? Free sushi for life. Ooh, sushi. I have a sushi fan. Love it. I don't give a fuck about those check marks. Fuck a check mark. People do though. Last one. It's a drug. Well, it's a thing. Like it, whether we like it or not, it's a statement. They're fiends. You look differently at someone's profile. You do. For sure. Every time. No. It's a huge psychological thing. Whether you agree with it or not. Last one of the this or that. You have this is to gauge your risk tolerance. Okay. You have either a 75% chance of Sayari's next project going platinum or a 25% chance of it going diamond. 75. Taking the ease the low risk. We're doing that. Let's get it up there. She wants that platy. Part two. Part two. Fantastic.

Great. This last part will determine how the entire interview goes. Okay. Basically went. It's my rating. Let's go. Word association. I throw you one word, you give me something right back. Here we go. Rabbit. Hip hop. Music. Rabbit. Hole. purple. Rain. Pickle. Chips. I don't know. Guitar. Player. Goat. Me. Blunt. Me. Oh man. Family. Love 'em. Love. You can yeah, like if it's a first thought word and a half, that's fine. First thought. Word and a half. Um, I know. October. Halloween. TikTok. Odd. Monopoly. Winner.

Base. Ball. Jacuzzi. Fun. Bully. Fuck them. Lil. Murder. Lil Murda. Is this a guy? Bro. Is that a real person? Probably. Y'all don't watch P-Valley? No. Oh. Oh, don't watch it. No clue. We'll look it up after the episode. Don't okay. We won't look it up after. the episode. Now we have to. Okay, please do actually. Okay, just a few more here. Okay. Ninja. Turtles. OnlyFans. Subscribing. Just all of them. How many subscriptions is there? Every single one. I've only subscribed to one. Pretty sunny. That's my bitch. Okay. How's her? How's her OF content? How's her content? I watched it once. I just wanted to see what was up. What was going on? Okay, well, we'll take this offline. Moving on. There's only a few more here. Yeah.

Album. Sales. Blockchain. Diamonds. Podcast. One more time. Let's go. Let's go. What a rampage. As always, please like, comment, subscribe if you fucked with this interview. Schweinbeck has been an amazing guest. We appreciate you coming on. And H3. Thanks for having me. Until next week, what are we doing? Getting the fuck out of here. Getting the fuck out of here. More females on the way. Peace. All October, baby. Ladies month. Let's get it. Ladies month. Yes, sir. Let's go. Hop up in a flash card. No.p