Signing to Authentic Empire and Starting a Fashion Brand ft. Gabriel Avrett

Nah, but people could see the confidence I have for myself and they just boosted me from then on. And it was like that was a day I was like, dang, I'ma keep coming here. And I guess that would be meaning I'ma take this serious. The one more time music podcast. Genuine conversations with genuine people about music. Hosted by Henry with a three and playback Ben. We're from Bemo Coops to Piss off. They buy that one more time. Ladies and gentlemen, welcome to the third episode of the One More Time Music Podcast. I am your host, Playback Ben. What's up, Ben? What's going down? Henry. I'm Henry with a three. Your co-host. I'm Gabriel Averitt. I thought this was uh Lil Pump. I get that a lot. I get that a lot. We know you do, so we wanted to go ahead and throw it out there early. You know what I mean? For sure. For sure. Lil Pump is probably the next thing. If they don't know my name, they call me Lil Pump.

Yeah. Yeah. Fair enough. That there's a lot worse things you could be called if they didn't know your name. I take it as a compliment. There you go. There you go. So Gabriel Averitt, where you from, my man. I'm from Gwinnett County, Georgia. Raised, um, moved out to Gainesville. For those of us who don't know where Gwinnett County is. That's north of Atlanta. There we go. So It's like north side. You know, it would be really weird if someone knew where Gwinnett County was if they weren't from Atlanta, I would say. Well, to me, No, because the Migos kind of stayed the north side. Gwinnett County's kind of on the map now. Yeah. It's on the map. All right, maybe I'm hating on Gwinnett a little bit more than I should. You're a hater. I'm a DeKalb County guy, so you know what I mean? Okay, for sure. Good deal, good deal. So so did you recognize the intro theme song by any chance? Of course. Uh me and Henry with a three produced that song. Um yeah, it was a dope song. It was it was a dope concept. Like it was like around the time I think you thought of one more time and like started to make it a thing. Yeah.

And I thought the concept was so cool that I was like, why not join him and make something that, you know is the brand. My idea was to do an EP with a bunch of different artists and release it under one more time, kind of as the label. You know what we should do? We should find a drop from that song, like uh just one one more time that stands out in that song. Yeah, we could do that instead of the English trick here. One more time. We got Kimmy doing this one, but maybe we could replace her with you. Shout out to her. We could use her for different moods, you know. Right. For sure, for sure. So you and I actually have one big similarity. I'm not saying we don't have many similarities, we have many differences. We're both white. For sure. That is 100% true. Facts. Um, but I think we're both mama's boys from what from what I know. Uh what's your look, what's your relationship with your mom like? Oh, that's my best friend. Like, she knows everything, literally. For better or for worse. Yeah, facts.

And it took me a while on some of the worst side things. Yeah, everything good, she of course knows. She knows everything bad. She's just my best friend. We grew up together. Hell yeah. How did she contribute to your love of music? She kind of put me on, like, you know, my mom was like a teenager when she had me. So like everything that was hot is what she was listening to, like at that time. So Gwen Stefani was big. Uh, you know, she liked Smash and Pumpkins a lot. She liked Eminem a lot, she liked Outkast a lot. Uh she liked everything that was like, I would say, accepted in the pop culture, not exactly pop music, but just pop genres that were going crazy. Um, and that's what kind of put me in the loop. So I wasn't just listening to like classical music growing up. I was listening to what was hot, you know. And and not just you were listening to it at a young age, you were listening to it at the age of like three and four years old. Before I knew what was happening. She She uh told me a story that at the age of four, you were rapping Outkast, like literally perfect lyrics, like not missing a word.

Words he didn't understand. No clue what was being. Said. He knew how to say them. Look, Fish and grits. Yeah. All the pimp shit. Yeah, yeah. So how about your love for fashion? Was she at all um a contributor there? For sure. Uh she definitely was, is the best of her ability. Um and you know, when I even when before like I knew what brands were, and I had just certain styles in mind, like she definitely was she wasn't like putting me in nothing I was saying no to. She would try it and I'd say no, and she'd, you know, let me do what I want, which is awesome. Shout out, mom. Shout out, Sarah. I love her mom. Yeah. So she told me another story. At the age of two, she, you know, she didn't grow up very wealthy, right? She was a, you know, working class woman, right? Single uh, you know, mom for a lot of your early childhood. At the age of two, though, she told me she bought you a pair of J's. Do you remember this?

No. Well, let me let me refresh your memory. She told me that she spent like probably more than she should have on her, you know, latest paycheck, right? Right. Getting you these these J's. And of course, she kind of regretted it, but at the same time, you were just obsessed with joy with shoes from then on. Yeah. I I don't remember the Jordans. I remember being in um, I remember being that age group, like just like in elementary school, and being really picky, and I can remember having conversations with kids in class um about shoes. And just like I remember like this dude hit me up randomly on IG and was like, bro, you remember me from school? And I was like, nah, bro. He's like, bro, I had the blah blah blah. You had the Iverson's and we was gonna trade. And I was like, damn, I do remember you, right? I was like, yeah. So like I don't remember like the exact Jordans. I couldn't remember what they looked like or anything. I don't even remember what number they were. And I'm not even big on Jordans nowadays. But um she told me you were very opinionated Yeah, when it came to fashion.

I wondered what was cool. Like you just left no word unsaid. I wonder what it was. Right. I wasn't gonna wear uh what was it? It was like collars. I didn't like collars. Um, I didn't like stripes, even though I'm cool with stripes now. I hated stripes, and you made it known. You're like, fuck stripes. I'm not wearing that. Like, no, there's no way you're gonna put me in that. Yeah, like it was like not having stripes. You know he's like, yeah, yeah, like he wouldn't get a present for Christmas that had stripes and not say, like, well, fuck this. I don't want this present, right? I don't fuck with the stripes. Yeah, she was definitely um, you know, reminiscing about how, how opinionated you were, and that's how she knew you were probably gonna be interested in fashion way before you ever, of course, we'll get into that at you know eventually, but um but yeah. So. Saw the future. Yep. Yep. So so what kind of music did you like growing up, right? So she put you on it sounded like I mean you went from smashing pumpkins to Eminem and Outkast, right? So very different. I mean, was your style and thinking about what she liked?

Sure, sure. What was I was never a smash and pumpkins fan. I just know my mom. When she goes to talk about what she liked, that's gonna be mentioned. Um me, it was Eminem and Outkast. Um that hit me and Talib Kweli. So always rap though? It was rap and modest mouse, but modest mouse didn't really hit me. It was more like why do we have to listen to this? And then when Modest Mouse started to influence me, it was like high school, you know. Yeah, I had to get older to enjoy like the lyric side of music. But before it was just the sound, and the sound of hip hop influenced me, and it was the whole lifestyle. Like it wasn't really I didn't really know what the lifestyle contained of, but it was just the look of it, you know, the money, the girls, the jewelry, it just looked like they was having fun. That's a really interesting point. That's the reason why Henry got in there. No, well, part of it, not exactly, but it's interesting how like Can't you tell? How the overall, you know, how, how, like the sound of something, you know, without even listening to it, it's just like the zoomed out perspective can have. Well, because at that age it has to be the sound, because that's all you got, yeah.

Yeah, you're you're not interpreting, you're not actually doing it. You don't even know what your life consists of. So it's like the littlest you could have known. Let's be honest, some people at our age can't understand the lyrics, right? And so hip hop still impacts them from just a sound, sound beat, feeling perspective, right? So, yeah, that that's that's totally understandable. So you listened to music, of course, at a super early age, you know, giving your mom she said she was a raver and a hip hop head, right? So when did you start actually making music? And I'm not talking rapping and recording songs, but like any kind of music, right? Like some kids had toy drum sets, like blah blah blah. Like, you know, when did you actually start making any sort of music on your own? Okay, so it actually started from the toy drums. Um they weren't really toys. The reason I said that is because we had another guest that actually had a toy toy drum kit that was his first like right exposure. So that was my. my stepdad, Chris, um, which has a lot of influence in my life today, he uh he played African drums, him and his friends did when they got together. Um so I think I just always like when I was like four or five, I just liked hitting the drum because it's like the easiest thing to do.

They're doing like the drum circles, yeah. Everyone gets campfires and they're yelling. Crazy shit. Cool. Yeah, trippy. Literally. Um so he actually got together with other people to play like tribal drums. Whenever they they were together and just chilling, I guess that's not why they got together. But it was like an activity. That's something they all had in common for sure. Yeah, and you were there. And I was I witnessed it. So nice. Okay, so you started beating on some drums. What else? Um, so yeah, so after beating on drums and just listening to music, uh when I was in I would say middle school, um, me and my friends a lot of the time we just wrote like s rock song like punk rock songs, because like and when I was in middle school, punk rock influenced me most, even over rap, I would say. Like what bands? Uh all time low, Mayday Parade, Take It Back Sunday. Mm-hmm. And that's just a list of a few of them.

You know, uh Never Shout Never was a big influence for me. Hit me personally. Like I don't know if he hit my friends as hard as he hit me, but he was dope. Not only did he have like I set my friends on fire, which was like another band he had, and that was like his screamo side, but never shout never was his like I'd say acoustic, like more like girly side. You know what I mean? And it was dope. Um I started writing music at that time. So I think I was like going into middle school, like sixth grade. Me and my friends would kind of just write music on some like bullshit. We were bored, like we didn't have nothing else to do. We just listened to music all day and start to write music when we were bored. You know what I mean? It wasn't something that I did all the time. And I made my first song in high school. I think I was in 10th grade. I got mono for a week. And I was I literally never got mono. I got mono.

I escaped it. I feel like, because you weren't kissing any girls. Yeah, you wasn't getting a ass. Yeah. I literally walked into that one. Completely. That was terrible. I was I had mono, so I was at home on the couch, bored as hell. I had made a uh, Tinder, not Tinder. Shout out to Tinder. Shout out to Tinder. He was swiping earlier so he's got it on the mind. Tumblr. Tumblr. Tumblr. Tumblr. Um rhymes. So yeah. Tumblr rappers. Shout out to the Tumblr too. They were dope. They had like just I was just bored on Tumblr all day. Um pretty sure they still exist, right? Yeah, Tumblr's still around. Yeah, Tumblr's still. Well, he said they were dope. It's the original, it's the original meme. They're not the hype's not there, but it's the original meme site. Sure. Yeah. Like it was the app that was meant to upload your memes. Yeah. So I just got like a bunch of ideas when I was scrolled through Tumblr, because that's all it was was pictures and ideas. Um, and I was like, I wonder if I plug my rock band mic into my computer.

Hmm. I can get and it'll work. Rock band the game? Yeah. I love it. So so I just did it. I love it. Incredible. And it came up and said, wants to use this microphone. I was like, oh yes. Yes. And then I was like, damn. And now how do I record? So I was like, free softwares. Audacity popped up. Shout out to Audacity. The truth. Audacity is the truth. Every real musician just went through Audacity. It's a great program. Audacity is like a free software. It's fucking bullshit. For the, for the For the cost of free, it's pretty dope. Yeah. So I downloaded it. It let me make some bullshit records. And I hopefully nobody ever finds these records. They're hidden. Oh, we'll find them. Yeah. Nobody knows. We'll Put a link below to these songs. In the show notes, there's gonna be Gabriel Averitt. whatever he was going by when he had mono in ninth grade. Bro, they'll be there.

Go stream that shit. We're horrible, but I made this song called Yellow. If that tells you like what era I was in, you know, it, you know, that's the age I was, yellow was cool. So I made the song called Yellow. And and I did a couple of like Lamborghini Mercy that song. I did like a remix. I did some couple songs that had like pre hooks involved, and I just wrote verses. So that's like when I started, like I was like, damn, this is dope. I saw a show my friends at school, and I got a lot of support. The people I did show that I trusted enough to like, I wasn't really thinking about it going like I would at that at that time I wanted these songs to go everywhere, right? But at this time, obviously, there I don't. But um, uh, that's kind of how I started. I was like, dang, I could I could do this. You know, so literally while sick with mono, yeah, you freaking, that's when I became a rapper. Bootlegged some free software, somehow connected your rock band mic.

So how old are you? And it was my sophomore year. 15, 15. 15, 16, 15, 16. So right. So I didn't start start like that's what so I did that, and then I started like going through life, you know, that age is weird. Um Yeah, so what were you doing? Uh at that time I was smoking weed. I quit sports. Shout out to weed. I was a skater. So not much has changed. I was a skater. No, I was still skating pretty fluently. I had just recovered from a knee surgery. Not knee surgery, but knee, like I couldn't. From skating? Yeah, I broke my kneecap at half. And I just recovered. So I was skating. A lot of my friends were quitting and I wasn't too far behind them. But um, I was just, you know, I was just not really knowing what I was gonna do with my life. You know what I mean? The doors were open everywhere pretty much at that age. And and so a big thing of what you talk about is making music for the broken youth, right? Mm-hmm. So how does that actually literally apply to your youth?

Right? Like would you consider yourself part of your target demographic? Like, is that why you make music for them? Because you had what you would consider a broken youth? Right. I I was confused most of my childhood. Uh whether it was my dad's situation or whether it was um what happened with your dad? Passed away when I was like two. Yeah, so passed away when I was two. I had a stepdad. Um I just knew, but I still was conscious enough to know that I didn't have a real dad. You know what I mean? So like I didn't, my real dad was gone. I knew that much. And uh that just started, that's kind of started the confusion. You know what I mean? And then from there it was more like uh just trying to relate to other people in other ways, looking beyond that the average thing you would look at, and just trying to relate to people in other ways. But um, yeah, so I forgot where we were at.

No, it was just basically, you know, you like broken is a whole, you know, we'll get into to what else it means, but I guess making music for the broken youth has always been something you've talked about, something that I think you've said inspires you, right? And and makes you want to keep making music, right? For that that group of people, and I was just wondering kind of how you actually fit into that, or if you did, or if it was just a target group that you wanted to make music for, right? Right. So that yeah, that it just kind of naturally fit, and um, it took me a while to realize that. Like I'd make I started making music just because I just felt like it was for me, and then I realized dang I need an audience, you know what I mean? So that's when I got to that point, I was probably like 20. like 22. Would you say you were a broken youth, and that's why you kind of try to represent them now? Yeah, for sure.

I could relate to that, yeah, for sure. And so at that point, I mean, you know, you bootlegged audacity, you know, you made a song, right? Like, but when did you start taking music actually seriously, right? And putting your heart and soul into it. You mean, because you know, you mentioned you were skating, fucking around, whatever, right? So, like, when did you kind of realize that you actually wanted to take this music thing somewhat serious. Right? you know, maybe not what you're doing today, even right, but just when did you were like, okay, I'm gonna give this a go. So I think the the first thing was like I would always perform to that the biggest thing before I did any shows or anything like that was performing to my friends. Like that meant a lot to me, right? So like when I showed people I wanted I wanted them to like almost gather and sit and watch, right? So like just that feeling I got from that, um, I think it naturally sparked somebody saying, or it was the girl I was with at the time saying, I know somebody that does open mics, you should do it. And I was like, you know, obviously I was on board because I love that so much performing to my friends.

Why wouldn't I love performing to random people at a random place? So I was like, dope, let me do that. And it was like Montego grill, and it was like the first show I've ever done, and it was hosted by Clip Monstar. Shout out Clip Monstar one time. Uh he actually might be coming through later, but nice. Um he uh hosted this event. I pulled up. I didn't have no song recorded. I didn't have I knew the not even the song from when you were, you know, had mono? No, because at that time I I knew that um at this time I was 17. I was a little older, like two years later. So I just knew that like doing it like an audacity like song with a mic rapper. Wasn't gonna hit this open mic. Yeah. So I was like, You'd rather go in unprepared. I'd rather go or freestyle. Right. So I had the beat playing at a good quality. Um, and I just rapped over the mic at a bad quality.

Hey, at least you're self-aware. Right. But nah, but people could see the confidence I have for myself, and they just boosted me from then on. And it was like that was a day I was like, dang, I'm gonna keep coming here. And I guess that would be meaning I'm gonna take this serious. I'm gonna keep coming in my practice, I'm gonna get better. I would say so. Um and then when I was like, you know, 19, 20, I was like, this is what I'm gonna do. This is where I'm I'm a get rich off of this, I'm gonna get money off of this, I'm gonna be successful from this. Like, this is my calling. Exactly. So like I just started attacking it since about like 19, 20. So you think the feedback from your friends was a pretty important thing growing up like performing live for people? Yeah, because that meant more than just making it in my room. That was like one more time. That was validation. One more time, we've activated the Henry. what is that? We've activated the one more time feature of the one more time podcast. So whenever we think an artist has dropped a gem that we need people to hear one more time because they weren't listening and they have this on in the background while they're in the car and they're just kind of halfway tuned in. We have to tell them one one more time, one more time.

Give them that one. Okay, for sure. So let them know, let them know about that one more time. Let them know like. Okay. The importance. So. how it affected you. What affected me? My bad. Oh my how uh yeah, you're about getting through that blunt. How I forgot. You know. the importance of feedback and performing it live. Right. So my my friends validating my music, yeah, and giving me honest opinions on how they feel like that, even if it wasn't honest, even if it was to make me feel good, you know what I mean? Like, that gave me enough momentum. So it wasn't just about what I thought about my music. When I got advice from other people, that's what really drove me. You know what I mean? And my advice was to, yeah, this is you. Like go crazy. Like, you know what I mean? Dope. So after that first show, did you go perform again? Like what what was the I don't remember the second show? Like I remember that first show. Like that first show, I remember that vaguely. I kind of remember going back there with friends, but I kind of like I just got comfortable that

I like people looking at me. I was always known for talking in school. Like I liked when people watched me. You know what I mean? Like, even though I didn't do the most outrageous stuff, but when I did get my time to shine, I liked it. Like I wasn't ever super nervous. And when I was nervous, I liked that feeling. Like, you know what I mean? It was like an adrenaline. rush. Being comfortable with the uncomfortable. Right. So that was kind of like. But how many live shows have you done? Can't count. Can't now. I literally Because Clip Clip and I caught up a little bit. I did well over I did well over a hundred. In in a very short period of time as well. I mean, yeah, I mean, considering I did my first show when I was, you know, 17. Um, I'm 25 now. So, like, you know, seven years of performing. And I Yeah, but but but like what was that first six months with Clip like? The first six months, I didn't I mean, we they went out a lot then on the business side. When we started driving, like and going out for like six months and going out night to night night to night.

Like we went out every night for six months straight. Um that's already like that 30 times six. That's literally like a hundred and eighty shows. Yeah. So I yeah, so I done probably close to a thousand. Yeah, I was like, I was like, wait, a hundred. Yeah, like I was like, you know, the math 100 in the first year. Yeah, the this first like month. So like, you're two months. Probably the first two or three years I was doing music. I I feel like I was like 18, 19 when we did that. Yeah. I did my first show at like 17. But you do a lot of growing at that point in your life. Yeah, I mean, what would you say you learn most about yourself and about your artistry through you know a hundred plus shows in the first six months? You think more. You would think more. Really? No, that's that's fair. Yeah, you know, you would think I learned way more than I did, but it's like I mean you were young. But it's like, yeah, the the capacity of my learning was only so big at that age. Like I didn't even know what I needed to learn. You know what I mean?

So I was learning shit that I probably didn't even need to learn. Like, and I was thinking on a different aspect, but now since I've like kind of now thought of I think about my breathing, like all the way down to my breathing on stage. So it's like when am I gonna pause and let the let that go and then come back in. Right. So I I've always wondered this. How much preparation do you now put into doing shows? I just I still I'm still in the basement with it, bro. I'm still like, you know, I just practice in the basement and I remember like keywords. Like in front of the mirror and type of shit, or like I don't even see myself. I just I don't even record myself. I just like play the song and I just make sure I can do it. Just try and put yourself in that place of like I'm on stage. I know how I'm gonna do it. There's a bunch of people, I know how much my voice in front of a lot of people. Yeah, like I like to have like a uh I wouldn't say like a host voice, but like a host like projection. Like have you ever hosted? Mm-hmm.

Yeah, I've hosted open mics with clip. Okay. So what was that like? That was dope. That was like I like hosting. I like keeping the party lit, whether it's with my music or like just me just yelling into the mic. Okay. I've been to a couple shows that he hosted. Yeah, yeah. For sure. Well, what was your take on it? Did you do did you do a good job? Yeah, definitely. Like vocal on the mic, like kept, you know, anytime there was about to be like a lull in the action, you know, he'd say something. Who's ready to turn the fuck up right now? You know what I mean? And then get it back going. Bring me back to the DJ booth. Give us your best host bit right now. Let's get a drop. Let's get a drop. Here we go. Turn this podcast the fuck up. Right now. Okay. For the people sleeping in the goddamn back. One more time drop right. Yo, yo, yo, what the fuck, y'all on tonight? We're about to go crazy. The bar's wide open. Make sure you get yourself some drinks. Oh my god.

That's a little bit. No, that's incredible. If only we had an open bar here. I mean, we kind of do. They should pay me for that, man. They they will pay you for that. We could incorporate an audience into the one more time podcast. A live audience? That's a great idea. I've gotten paid for hosting it. Shout out to Clip. Yeah, Shout out to Clip. he put me on. Clip's good people. One night I remember because I was like, you know, I was I started rapping at this point. And somebody called Clip and was like, we want GA to host. And they paid me. I went out there. Like it wasn't his show. And I hosted some random party. It was dope. But they just liked the way I hosted. Yeah. Clip with the alley oops, man. He he alley oops, man. He really looks out. I mean, he's very tall. So I think it's in his nature. Yeah, no. Yeah, I thought you were gonna hit me with a wah, wah, wah. So so you mentioned yellow was the name of one of your songs, right? What do the colors pink and blue mean to you?

Uh no, yellow. I thought you said yellow. Yellow worst segue ever now. I completely thought it was yellow too. I'm not sure. You gotta enunciate, bro. Pink and blue. Um so yeah, let me let me let me start over. So colors are a big part of life. What would you say the what the colors pink and blue mean to you? Um that's 50s and hundreds, man. That's 50s and hundreds, man. Is there a story behind that? Or is it what is it? What does it mean? There is no story. I was just looking at the 50s, and I was looking at the Huncho. No, there is a story, ladies and gentlemen. There's a song that he wrote. Oh, okay. Let's assume no one knows anything about you. I thought we were already getting there. No, no, no. we're trying to get there. There's a record that I've made with Henry. Yes. Yeah, it was one of your first, I I would say, from what I've heard, one of your first like more serious drops, right? I mean, right.

You know, it was after you were you know, you weren't having mono on the couch fucking bootlegging audacity. Like this was a real record. came to the studio, right? Had it written. Yeah. Who made that beat? Who produced that one? That was I didn't I don't think I produced that one. You didn't. That wasn't me. No, I recorded it. I thought that was a shameless plug, like, you know, I thought he was putting it up for you, yeah. So I mean, I don't remember. Oh Ty Bumpin'. It is Ty Bumpin'. Shout out to Ty Bumpin'. Shout out, shout out Ty. My my man My man. It's my bad, bro. We didn't forget you Ty. I'm just high. Okay, so so you went from doing a fuck ton of shows with clip, you're running around the city. I think you guys hit every strip club within 300 miles or something. Been to every one of them. Seen all types of titties. Yeah. So how do you then find yourself at a table with authentic empire? Oh shit. I had just got out of this program.

I was in a lot of trouble legally. And I had went to uh I had went to rehab like twice. So it was my second time. It was like around when I was getting out of the program I was in. Um I I probably ain't did a show in like six months. I dropped, I ain't dropped no singles. I barely even posted on social media, maybe like a handful of times, like five or six times while I was in there. Cause I was just focused on other stuff for like six months. Recovery. Right. So I got out and um I dropped one more time. Shout out one more time. The intro song. So I had a video, dropped one more time, and I had some songs in the making. I didn't drop yet, which was Fall Off. And um as one of them was Fall Off. And uh basically I didn't have nothing going on, right?

I was just like trying to get stuff popping with that one more time song. Um I was just trying to get my name back out there. I was gonna I'm promoting it on Facebook and IG. You know, didn't know if anybody was seeing it or not. Um when I was uh so whenever me and Boo Man link, uh damn. Okay, so yeah. So Fetty G called me. Fetty G, shout out Fetty G. Shout out Fetty G. He he was like, yo, I just want to introduce you to somebody I feel like. You know, at first he was like, I just want to um uh lock in with an artists, I believe in you. Like I just want to lock in with an artist and manage an artist. I really believe in you. And then uh and you know, he said some other things that really, you know, were really personal. And I just seen him. I got like, damn, he's genuine. So I was like, bro, if you I can't say no to you wanting to help me out. You know what I mean?

Um, and obviously he wasn't asking for no money or anything like that. So, you know, I just couldn't say no, and I was like, for sure. But I had a lot of stuff going on. So we didn't keep in touch for like three months, and then he called me, and he was like, uh, I got somebody I want you to meet, bro. I feel like this dude can change your life for real. Like, he's like, I know I ain't been in touch, blah blah blah, I got this going on, but he's like, I know this dude could change your life. And that that was Boomin. Shout out Boom Man one time. So yeah, so I met Boom Man whenever um the night, the night I met Boom Man, he told me everything that was going on. Euro got it, walked downstairs. Shout out Euro got it. Shout out to a lot of people. Oh, hey, this is your story, man. You didn't get here on your own. I'll tell you. So somebody has shown me in this last rehab I was in, right before I got out, somebody showed me this song uh with Euro Got It and Lil Baby. It was called Posse. That song was crazy.

It was like a big, I was fucking with the song. heavy. Still is crazy. Yeah, I love it. Like, um, it's a hit. It's forever gonna be a hit. Yeah. But it hit me hard when I was in rehab. Somebody showed me the record and I fucked with it, I downloaded it and I listened to it like almost every night. Um, and then when I got out, I ironically met him, like through some like it was like weird. It was like, I call it magic. Like, it was just random. Like, you know what I mean? Yeah, so I met him and I didn't I didn't know what AE was. I didn't know what authentic empire was. It was new, so it wasn't like I should I was asleep or anything like that. Um That was a nice disclaimer by the way. It's like, whoa. Yeah. I'm with it. Yeah. I'm not fucking over here sleeping under a goddamn rock, okay? That I shouldn't have known. Right. So it was like it was uh it was just like crazy though. Like I was like, damn, that's dope as hell. Like I just feel like I ain't doing no shows, like I ain't even I did work hard in the past, but like for that, you know, point of time I didn't have a lot going on.

I just ironically met him. I showed him like uh half of the hook to fall off and he paused it and he was like, Yeah, I'm signing you. He's like, I need he's like for sure. Yeah. So you met Boomin through Fetty G and you met Euro randomly separately while I was with Boomin. in the same time. Right. It was dope. So it all just kind of lined up. Yeah. That is magic. That is. Yeah, it was weird. Absolutely. And I didn't know who Boomin was, but I knew who Euro was. So it kind of just validated everything. You know what I mean? Yep. And and so what made you want to sign with them? Right? Like because I mean at this point Euro being signed with him seeing how to do it. Okay, so so really it was like, yeah, I was looking up to Euro and his Yeah. For sure. artistry and where he was at in the game. I just felt like it was a sign. Okay. Like somebody randomly showed me this and react. Well I f I started fucking with it and then boom boom, I meet him. I was like, now I have an opportunity to work with him, not only work with him, but like work with him in the industry, like be side by side, yeah, be label mates with somebody I was looking up to. I just feel like it was just meant to be.

You know what I mean? And then also, boom man, it's like, you know, what what are you gonna do if you meet somebody with nothing going on there? Like, I'm gonna change your life. You're gonna probably go with it. Most people are gonna go with it. So it was just a blessing. You know what I'm saying? I didn't want to take it, I didn't want to leave. You know what I'm saying? I missed a lot of opportunities. Let me just say that. I missed a lot of opportunities, and I was ready to take something like this. One more time. One more time. Tell them that one more time with the opportunities. hey man, I missed a lot of opportunities. You know what somebody told me was not every door that's knocked on is meant to be answered. But when I felt like I had it, okay, cool. Now I'm in the finally in a position to say yes and no, because before I wasn't legally. And I was like, hell yeah. You know what I mean? Like, so just I feel like you're gonna have a gut feeling when you know if it's the right opportunity or not, and just take it. You know what I mean?

If you feel like it is, even though um you might not be educated uh enough to know for yourself, and even though you might have to go through, you know, lawyers and stuff like that. Just if it's a gut feeling telling you something, I just feel like go for it no matter what anybody says. Yeah, I feel like I feel like instinct is so key. Yeah, for sure. Right? Underrated it's definitely underrated. I mean, I'm not saying just go off any willy-nilly feeling that you have, right? Like be thoughtful, do your homework, do your research, right? But at the end of the day, if something don't feel right, especially, it's probably not right. Yeah, right. I mean, so I I know for myself, just in, you know, countless times, right? Just throughout my life, I I feel like I've known something's kind of off, and I've maybe just tried to shove it out because maybe the world was telling me it was good, or like on paper it was good, this, that, and the third, right? But you know, for whatever reason it wasn't, and vice versa. I have, you know, thought something was right, and maybe didn't do my homework, didn't do my research, and I trusted instinct a little too much, right?

So it's like kind of about finding that happy medium, I would say. It's like life is like a court date. There's like uh sounds like a rap like a bar. For real, Like rappers come on here with bars. Yeah, Bars. there might be like a different, like just because I got court and you got court. We got the same charge in the same situation, different counties, and there might have been a different outcome. You know what I mean? Most of the time it is a different outcome. Yeah. And you know, not to get too deep in the court side of shit, but in life, like you know what I mean. Like, just because something people might have went through different experience with something, doesn't mean you're gonna go through that same experience if you do that same thing. You know what I mean? So that's how I shout out the justice system. That's why I don't really care. That's why I really don't. care. We are shouting out anyone and everyone. If you guys want to shout out, drop a comment below. Henry might get you in the next episode. Most likely.

Um, so so you've been with AE for what two, three years now? Two years. I've been around them for over two years, but yeah, I've been signed. Okay, for like two years. All right, and so obviously you've dropped, I think, two projects with them, right? Two, yeah. Two uh projects and a lot of singles and a bunch of singles, right? So um most recently, you have uh launched your brand Broken Denim, right? So we talked about the broken youth, kind of who you make music for, right? Tell us about broken denim. What the fuck is it? Where can I get one? Tell the people what they need to know about broken denim, your brand. Broken denim started with an idea I had probably like a year ago. And I just uh thought of a company I was just thinking of like a clothing brand I could create. Um, aside from music, it would be dope for people that don't know who I am, and for people that just like dope clothes, right? Like streetwear. So I just had these ideas, and I'm like king of having ideas, not putting them into

action. So it sat on my mind for like a year. And the other, and like I would say like maybe two or three months ago, I just had like a spark, maybe not even that long ago. I just had a spark in me, and I was like, I gotta go get a sewing machine, and I gotta make this happen. So I went and bought a sewing machine and I started making uh the stack jeans. Um I have an IG up for him right now called BRKN Denim, Broken Denim. Follow Broken Denim, by the way. That's in my bio. Gabriel Avery on IG. Are you wearing some right now? Yeah. Can we get maybe like a can you like stand up maybe like yeah, There you go. Yeah. So uh hell yeah. Um get you some, man, if you fucking with them for sure. Yeah, so from having mono on the couch, recording one of your first songs to running around the city, every strip club, every venue in the freaking, you know, south, right? Doing shows, running around with clip, meeting boom through Fetty G, signing to AE a couple years ago, doing a couple projects, right?

Went on a tour. Going on tour. Okay. We went on tour. Going on tour. That was like the first year I was signed. We went on tour. And it was like So where'd you go? Euro got its tour. And we just all over the country, or no. We went like local states. Like we went to Tennessee, Alabama, or North Carolina, South Carolina. Southeastern Florida. Florida. We went to like Florida maybe twice. We went to Miami a few times. We just went around. Like, and it was all like, you know, it was a self-owned tour. Like, we just went out the strength of Euro single, Posse. Yeah. You know what I mean? But we all performed. Euro let us all like rock out with them. You know what I mean? And we was on the sprinter. It was dope. It was a dope experience. Yeah. Like six months long. And so, you know, here you are today. What can the people look forward to coming up? Do you are you working on projects?

Are you working on more singles? Kind of where are you at with your music right now? Um right now I got a single dropping this Friday on the 30th, April 30th. It'll probably already be out by then. So go stream that shit. What's it called? Go stream that shit right now. Uh it's called Give Me Some. Give me some. Give me something to talk about. Give me some to date. Give me some to roll up. Give me something to drink. Give me something to love and give me something to hate. Need a little bit of time. I don't know how long it takes. My boy uh, Beats by Trav signed it. Internet Money was involved in that. Shout out Beats by Trav and Internet Money. Henry's getting heavy with the shout-outs today. I like shouting people out. He does. You got to, though. I mean, you have to show love. These people I mentioned, I mean, and then Henry Shouting out like a crucial. You know what I mean? I wouldn't be mentioning them if they weren't. No. And that's something I, you know, this is the third episode, right?

So we only have a couple other guests so far. But one common theme is just like this shit is not done alone. Right. Right? I mean, you're fucking lying. If you, if any artist says they got anywhere, I'm talking first song, even, right? Like, much less sign to a label and you know, half a million streams on Spotify for one song type of, you know, status, right? So it takes a village. As cliche as it is, yes. There's a there's a team effort to this, right? Um, you know, how would you say that you you know pick your collaborators, pick the people you work with, right? You know, mentioned instinct before. Is that how you also pick kind of who you like to work with on the creative side? Yeah, I like people working with, I mean, I look at it like who you trying to partner up with, and then like who you trying to stick with for the rest of your life. You know what I mean? Oh, wow. I believe in creating a team and being able to stay with them. Like, I'm not if it's not gonna be long term, it's not worth it.

Yeah, right. Yes, you don't catch waves necessarily. Right. If we're not building a legacy together, then why? Give them that one. For the people in the back. One more time. if we're not building a legacy together, then why are we? doing that Then fuck it. Yeah. So I'll ask one more question. Dream artist collaboration, and then a dream fashion brand collaboration, right? If you could work with any artists and if you could work with any brand, right? Whether it was a broken denim collab or just a Gabriel Avery collab, right? Like, who would you collaborate with on the music side and the fashion side? Music, Music? I have to say Eminem, bro. Slim Shady. Shout out. That'd be I'd probably like act weird. Like, yo, I'd be I'd be crazy. I just couldn't imagine that. Um how about on the fashion side? Fashion side.

You said collab with. Yeah, yeah. Like, you know, either either from the broken denim side, like who would you want to do a you know, cross-brand collab or just Gabriel Avery, you know, who would you? I haven't really thought about that. I'm not gonna lie to you. I mean, I have like on a local, Well, we're here to make you think, man. on a local uh term, I have thought about it, but not like huge. It's not somebody huge like you would think. I've hit up uh a few people. Uh shout out to dead worldwide. Um Dead Worldwide. It's like D-E-D. Okay. That shit's fine. nice. It's crazy. Hell yeah. So I hit them up a few times, they didn't respond, but you know, I still feel good. Well, let's get them on the fucking line. We're hitting you up, D-E-D Worldwide. Dead Worldwide. We're coming for you. We know you're watching this podcast. So that wraps it up for me, but I know Henry has a uh final segment that we like to do. Okay, let's do it. Ramp, ramp, ramp, ramp. This is the Rapid Fire Rampage, still a working title.

One day it'll be the official title, probably. Do you think we're gonna be on episode like a hundred and still say work? Working title most likely. And it's still gonna be rapid fire rampage. I haven't thought of anything better yet. So um basically it's a it's a three-part kind of series of questions, right? I'm gonna do some quick short answers. Give me a short question, give me a short answer. I'm gonna do a this or that. I'm gonna give you either this or that, and pick one, and then we're gonna do a word association. I'm gonna give you one word, you just give me one word back. First thing off the top of your head. Okay. Kind of style. Are you ready for the rapid fire rampage? Let's do it. Here we go. Starting with short answer, give me one project in your top five all time. Mixtape, EP, album, anything like that. Just favorite project. It's up there. Damn. Man on the moon. Kid Cudi? Yeah. Love it. Give me, being a fashion guy, some of your favorite uh colors for clothing. Black and black and black.

Love it. If you know me, I'm with it. All the newports in the world have vanished. What are you smoking? Marlboro Blacks. Shout out Marlboro Blacks. Blacks. Has there been a Newport shortage? You answered that question really quickly. QT does run out. So you yeah, that's your backup. Yeah. That's incredible. I don't think I've ever seen you without a pack of Newports. So it hasn't happened in a while. Shout out to Newport. Shout out to Newports. They're keeping their supply chain on lock. Give us a genre of music you secretly like. There's no secrets. You're pretty open with the genres of music. What's one that like you someone might not know that you like? I think I got a little love for country in me. Okay. I think it's there. Okay. I've hated it for a long time. That makes so much sense now. I think it's just been I've been in. So many times with you in the studio. I don't like. You don't hear me listening to it. Does he have a country hook? It's just me

Like admitting it to myself. Yeah. I'm the same way. You don't listen to it that much. In high school, respect it. In high school, I used to actively say, like, I like all music except country. That was literally me. I literally said that. Because my sister was obsessed with rascal Flatts and fucking Dixie chicks and all those goddamn white girl groups or like whatever. I fuck with Rascal Flatts on cars. I know. Now that I'm older, I actually did fuck with Rascal Flatts for real. Back to the rampage. Yeah. Sorry. We we digress. We fuck with you. Rascal Flatts. Shout out Rascal Flatts. I'm not shouting out Rascal Flatts. Unless you guys want to come on the podcast. I just did. Okay. But you didn't hit the button. So if you had to live outside of the United States for a year, where would you live? Damn. We're going global. I've never been anywhere, so it's kind of sketchy to say, but I think Australia's got good vibes. Love Australia. Great answer. Give us one of the dumbest things you've ever done.

Um this is one of my favorites. One of the dumbest things I've ever done. Or just a dumb thing you've done. You want to relate because we all do dumb things too. Oh man. I've done a lot of dumb. I cut myself with a knife before. On purpose? Yeah. It was dumb. But it wasn't on purpose, but like like emo shit? Nah. Okay. It wasn't like it wasn't. I wasn't on a like gothic emo, like in my room, cutting myself, anything like that. It was like an argument. And it just got crazy. It must have been pretty bad. That sounds really dumb. It was dumb. Yeah. Okay, on the flip side, one of the best decisions you've ever made. Um the best decisions. Start doing music. Love it. Absolutely. Give us one thing you look for in a female.

Um smile. Important smile, yes. Very good, very good. Okay, rampage. That was part one. We're gonna move on to this and that. I'm gonna give you two options. Pick the better one. Mountains or beaches? Beaches. Day or night? Night. Freestyling or writing? Both. Beer or liquor? Liquor. Cars or trucks? Both. Both is an option that no one has exercised before, actually. So I like that actually. Is it though? It's called this or that. Not this or that or that. It still speaks to, you know, you still learn something about him from the both answer. So eating out or ordering in. Eating out. Cats or dogs. Dogs. Leather or denim? Leather. Interesting. So why isn't it called broken leather?

I just, that sounds weird. Singing or rapping? Both. Rampage! Rampage! Rampage! Moving on to the last part of the rapid fire rampage. Quick word association. I'll give you one word. Hit me with the first word off the top of your head. As little thought as possible for this part. Your first word is fashion. Gear. Water. Drink. Pistol. Tragedies. Sushi. Good. Rock. Hard. Kids. Fun. Pandemic. Tragedies. A couple of tragedies going on. Cartoon. Fun. Bass. Low.

Mushroom. Fun. Future. Bright. Right. Hell of a rampage. Hell of a Mr. Gabriel Avery. Hell of an episode. This has been the One More Time Music Podcast. We've been here with our boy Gabriel Avery. We're gonna link his Instagram, his uh TikTok, all of his socials down below. We're gonna link his music down below. We've got Henry with the three here. I'm your host, playback Ben. This is the One More Time Music Podcast. We're here every fucking week. Every week. Until you get sick of us and until you pay attention, uh having genuine conversations with genuine people. We are out. Peace. Peace. Pod that shit like one more time. Pod that one more time. Pod that shit like one more time. Pod that one more time. Pod that one more time. Yeah!