Most of Your Music Career Doesn't Need You. Here's What To Give AI

Tell me if this sounds like you. You just left the studio. You recorded a beautiful song. You're so proud of this song. You had a blast in the studio. You can't wait to get it out into the world because you're building a music career and you've got some great music to back it up. But then you remember the laundry list, absolute laundry list of things that you have to do between now and the next time you're actually in the studio making art, the thing that you love to do to get the song moving, right? I mean, that is quite the list. So yeah, now I'm trying to remember what the hell I did last time that I dropped, right? I have to remember what I did well, what worked, what I fucked up on, what I forgot to do, what didn't work. I gotta tell all my people about it, right? I gotta email the email list. Gotta hit the list. Gotta hit the list I have to. I gotta pitch. I mean, I gotta pitch to fucking everybody. Playlists, venues, PR, publicity, uh content creators, influencers, like all of them, one by one by one, by one, by one. Jesus Christ.

And I mean, let's don't. Let's don't say it. Well, with the C word. We gotta do the C word. We gotta make 50 pieces of content for this song to get it out into the world. It's 50 now. The number goes up every day. I can't keep up. Fuck. It's So hard. And we gotta figure out where everything is. Where is the file to the master? Just the organization. Where have I registered the song? Is my bio up to date? Do I have an EPK? Like, where are all the links to the different platforms? Like, fuck Henry. It's so much work. And everything, all that work, everything y'all just felt is what we're talking about in this episode today. Because the reality is about 80% of what's eating your week, the stuff that isn't in the studio making the art doesn't necessarily need you. What? If you can train, you could train a person, but these days there's a brand new technology. I don't know if you guys have heard about it. It's been in the news lately. And it's called AI. And when you set up some systems to get done some of these just repeatable churning tasks, you can actually unlock a lot more free time to do the shit that you love to do. Okay, but before some of y'all click away because you heard AI, like, let's set the record straight here, Henry.

We are not talking about using AI to help you with your creative process and the making of the music. Never. Okay. This is all about helping you run your artist business more efficiently, okay? If anything, this should buy you more time to work and focus on the art. That's the fucking goal. For sure. It's the opposite. Yeah, if you do or don't use AI for your music, we you probably shouldn't for lots of like legal reasons, first of all. But we're not talking about that at all today. So, yes, clear boundary. Thank you for setting that there. So, how we're gonna frame the episode is essentially five hires that we have adopted ourselves here at one more time. We're gonna paint the problem that you guys almost all are definitely having today. We're gonna describe the version of it that we've built for ourselves and how it can apply to you, sort of the baseline version that you guys can go out and install into your own systems to start buying back some more studio time. So hire one is the chief of staff. Don't you guys fucking lie to me right now?

I'm sorry to use that word, but I gotta get real. Your entire careers are mostly living in your head right now, isn't it? Maybe an iPhone note, maybe a few scattered group chats, a Google Doc from 2023. You haven't opened. No, it's all in their head. It's in your head, not even an iPhone note. And some of you guys have really good things up in your head about like who you are as an artist, what platforms you're doing well on, what all your social media handles are. There's no organization. There's none. Yeah, it's a fucking cluster, y'all. Like, I know enough of you guys, I talked to enough of you guys, I know this shit, and you're not alone, okay? And we're here to help, okay? Because Henry has built some ridiculous shit. Because we too had kind of our whole company. I mean, to be let's be honest. Oh, and it was horrible. What did we do last week? There's still some things that like I'm like going against Henry's wishes by like texting about certain things. And he's like, why didn't you put this in this system? And I'm like, Jesus Christ, bro. Every meeting that we have is logged.

I mean, every decision, everything. It's very clean. And yeah, you know, creative people, we can get kind of messy. So the solve for this, anyone that's kind of doing AI at a mediocre to higher level has what's called a brain, It's kind of the canonical term that people are using. It's basically just that you don't have to be too intimidated. It's typically just a text file, right? Maybe a folder of text files that has your basic information, right? We're talking about your artist name, what you're working on right now, the links to all your places, what your goals are, who your audience is, basic shit, right? This is the part that feeds every other part. The chief of staff, he's the one that hires all the other people in the company, right? He needs to know what's going on so that every other piece can run smooth. Yeah, I mean, it informs every decision. Right. Right? Just like again, if you had this in your head, that's what informs every decision that you make. And so this whole episode is talking about how AI is going to do things for you. It needs to know who the fuck are they doing this for and what am I are they supposed to be doing, right?

Um, so it's extremely, extremely important. This is what like AI companies are built off of is making sure that they have this shit nailed down packed, right? Because especially if there's multiple people, forget about it because they're working on different sets of information. But even if you're by yourself, this is huge. Exactly. This is a huge reason why a lot of people have issues with using AI as an artist. Yeah, is because it's the whole classic, like garbage in, garbage out, right? This is to avoid that. This is why it's number one. This is the anti-slop. Yes. If every time you use AI, it has context on the basic shit about your music career, it'll be that much less sloppy. Yeah. And obviously the more detailed it the brain is, the better. Like ours is very detailed. It's insane, y'all. But we just want to get you guys starting. Don't look at what Henry has done. It is overwhelming. Very, very insane. But even a basic, like you know, strike at this man. It's super, super helpful, right? Yep. And that's why the thing that we built for you guys this episode is exactly that. It's one very simple prompt.

You guys can go to onemoretime.fm slash brain. It is one prompt. It is one copy button. You can throw it into any AI you want, ChatGPT, Claude, Gemini, whatever you use. It's going to ask you 15 very basic questions. Should take you maybe 20 minutes, and it's going to spit you back a document that you can save in an iPhone note, maybe if you guys are still using that, a Google Doc, whatever. Save it somewhere that you will actually remember it's there. And then every time you go to use AI, you're going to make sure that this brain document is loaded up at the very beginning. Whether you got to paste it in at the beginning of a chat, or if you guys are using projects, the different AIs have projects. You can have the document live permanently in a project where it's just already there every time you use it. But the point is that whatever output it gives, it's giving it with the context of who y'all are and what you're doing. And it's going to make your experience using AI that much better. Thank God for the chief of staff. We gotta have the chief of staff.

What would we do without him? Most important guy on the team. Her, him, her, it, whoever they are, they need a promotion. I'll tell you that much. But the good news is our chief of staff is fucking what, 20 bucks a month for Claude? I don't know. Built into our AI subscription, we were already paying for it, guys. This is free, basically. So everything, every other hire is gonna revolve around this. If you do one thing from this video, get your brain document set up and start using it every time you use AI. Your results will improve exponentially. So moving on to hire number two. Before we do, please like, comment, and subscribe to the channel. We go in our analytics all the time. Actually, we have Claude feed us our analytics, and we know for a fact, majority of you guys aren't subscribed to the channel. Claude said 75% of you guys that watch aren't subscribed. We'd love to have you as part of the one more time family. Yes. Go into the next hire, please. And I'm glad you kind of teased it right there with the analytics. Can I do something? You got lucky on that one. Cook. Hire number two is the data analyst. Let's go.

This is a huge one. I mean, we have so many numbers on so many different platforms, right? We got our Spotify numbers. No, no, no. Here's what the artists are doing. I know y'all. Okay. Remember, I fucking know y'all. Okay. Five five years into this shit, just podcasting alone, managing artists and producer for the time before. I know when you cut me off, you're about to cook. I fucking know y'all. Here's what they're doing. All right. First of all, you're probably not looking at your data. I mean, that's number you know who you are. At all? Probably are. Occasionally. No, bro. So many of you guys don't even know you're logging to Spotify for artists. It's fucking criminal. Damn. Okay. But so let's say that you think you guys look at it occasionally, but then forget. Okay, there's a lot of y'all that don't. But let's say the ones that do. You're manually having to go into Instagram. Go to the analytics within Instagram. Okay, cool. So yeah, I noticed this. I noticed that. Great. You're going into TikTok. Okay, cool. Did this and that. All right. YouTube Studio. Okay, like I see this. Retention to b-da-ba-da. All the things. Oh, gotta go to Spotify for artists. Okay. This and that. Email list has grown, have a little bit. Okay.

How many new uh email subscribers did I get? Okay. I gotta go into all the other fucking places where all the analytics live. Yep. And by the time you do all that, first of all, you already forgot all the things that you just looked up before that. Okay. So it's just a cluster, man. It's very, very manual and it's very, very spread out. Yes. Right. And you are a human, and it's very tough. Again, we're speaking from fucking experience here. It's very tough to identify the trends and really understand like what's happening like day by day, week by week, month by month, year by year, right? As your business grows and as it morphs and changes and so on and so forth. So that's what let me know in the comments if I'm right. Like if that's one of y'all, because that's how we were doing it too, bro. Did that hit home? You used to try and schedule. Do you remember this? You should try and schedule analytics meetings, yes. So data the whole day. You tried to get me to do whole days. Because it's important.

But did we do it? No. We did we never fucking did it. Now, how you go ahead. What what, what have we built for ourselves? Because it's monumentally different than anything we were doing before. Our data analyst emails us uh uh twice a week, is kind of the cadence that I've set. We can do it more if we need. Scrapes data from everywhere we exist, right? Our website, um, our all of our social media, our email list, absolutely everything. It gives us to, to us in a nice table in in the email that it emails us, tells us what's going on, what's growing, what's straight, right? What's down this month? Which by the way, our last two weeks, um, we just found out our little down let's let the last two weeks. Our numbers are down. So if you guys like, comment, subscribe on this video, maybe we can have a up week this week to fix to fix that a little bit. Yeah. Um, but then yeah, it's the judgment layer on top, right? I mean, there's data stuff has been solved. Like you could get data that you know is fed to you automatically. That's existed since probably the nineties. But the judgment layer on top is what's so valuable. And what I mean by that is AI noticing, going back to the trends and the patterns, it actually can think about the numbers too, and even give you detailed recommendations.

So, my favorite story from this something that happens when I very first set this workflow up is we got our first analytics email, and it said that 51% of our podcast downloads were from Apple Podcasts. Oh god, you know. And I think 29% were from Spotify. We always assumed Spotify. It was on Spotify, right? Who the fuck? Of course. Over half of our audience is on Apple Podcasts. Then the next week, the next actually three days, because we got it twice a week. The next email we got, it said that by the way, over half of your downloads are still on Apple, and you haven't claimed your show. You haven't claimed your podcast on Apple. Holy shit, like light bulb. I didn't even know what you meant by that, but I know it's not good. Over half of our audience essentially invisible to us. Like, I know it's not good. Over half of our audio, you guys listening right now on Apple are like, Yeah, I'm fucking listening to you on Apple. What do you mean? But I don't even, it was weird to see you. I don't know, it wasn't a real podcast. We had no idea, yeah, right.

So that was a huge unlock for us. And then another example, we did a pod, uh, we did a podcast episode with an artist named Pertinence. Yeah, Purdy. shout out pertinence, absolutely love pertinence. Love him. He told the story of he noticed himself that an old song of his was, you know, typically you guys release a song, the life of the song, you know, you put it out, it peaks, and then it's over time, it's slowly kind of is going down, you know, less and less streams over time, unless you put some huge marketing effort into it. He noticed that an old song of his was had sort of gone flat, maybe even started rising again kind of randomly. He didn't know why. And he decided to make 10 new pieces of content for that song. Yep, those pieces of content exploded. That is now his biggest song. Yep. That exists. So he recognized that. I don't know how he did it. Shout out to him. Most of you guys aren't going to recognize that. You're not going to go look and see, oh, well, the song streams were going down, and then they kind of flatlined a bit. An anal a data analyst on your team whose only job is to watch for patterns and trends and monitor your numbers, will point that out to you immediately. Yeah.

And you could then go out and make some extra content to a song that's maybe like starting to flatline or curve upward. And then that might turn into your biggest song. You have your own purdy moment. Yeah, this is all about just giving you guys all the insights that you can, right? Because again, we're trying to fit like this is if it was just so straightforward as to like do this and you get these results, then no one would lose. Like this is very like trial and error, and the trial needs to then be backed by like evidence on what happened, like what actually happened. So you can even get as granular as like I posted again, going back to the C-word, right? I posted 50 pieces of content for this one song. Here's how that like mattered, right? So taking like social to streaming data, right? This is stuff that you have to pay like tons of money for from like chart metric, and even that scratches the surface on like what you can even build for yourself. Right. So a lot of y'all and it's shit you can you could do this, but it's like why are we wasting our days doing it? We don't have the time, anyways, bro. This shit can do it while you're sleeping.

We don't have the time, anyways. I don't want to do it, and I don't have the time, but it's important. Yes. So if I can outsource this to an AI agent, why the hell wouldn't I? So. Absolutely. I hate to interrupt this episode, but guys, I got one thing on the mind right now, and it's data. I can't stop thinking about it. All the artists in 2024 are winning because of data. They know who their fans are, they have access to their fans. Do you? Spotify is not telling you who your fans are. Apple Music ain't telling you who your fans are. But our friends over at DistroKid created a feature called hyperfollow. Every single release, you can set up a pre-save campaign with a HyperFollow and get access to every single fan's email address. Now you can let them know when you have a show coming up, when you're dropping exclusive merch, when you're going live. And without the data, you're just bound by the algorithms of TikTok, Instagram, YouTube. No more relying on those platforms. We're going straight to our fans. DistroKid is the best DIY distributor. You can upload unlimited music for a ridiculously low rate. And you're gonna have access to features like hyperfollow.

omtdistro.com You're gonna get 30% off when you sign up for DistroKid, and you can start collecting your fans' data today. Henry, let's get back into it. Our next hire, I'm so glad you asked. Hire number three is the copywriter, The Copywriter. Oh my goodness. How many times? How much time do we spend writing emails to our list, writing captions for posts, right? And immediately get red flags going off on you. No, I don't want generic AI sloppy emails and captions that use the word delve and use m-dashes, right? The classic shit. That's not what we're building here. Yeah, and and I mean, God, like there's there's so many emails to be written. Yeah. Like, just you guys know what you want to be doing. You want to be hitting up managers of artists you want to collab with, you want to hit up producers, you want to hit up brands, you want to hit up venues, playlist curators. Um, you want to just be contacting a ton of people. But when you're doing this manually, a lot of times I again, we've done this ourselves. Like, you just kind of give up.

Well, we never even like emailed our list until we had AI helping us. Yeah, yeah. We never even did it. The whole email marketing part of this is like a whole other thing. I'm even just saying, like, like literally communication in general. There's so much communication that has to happen for an artist to be successful. And I'm telling you, the ones that have the biggest teams, they have people who are constantly their whole jobs, like good managers, and then managers have day-to-day managers and so on and so forth. They're always they're just literally just emails, emails and texts and calls and just constant communication. It's their life. And when you're solo, or maybe you have a manager, a homie manager, maybe you have one, two people on your team, like there still is so much outreach to be done. But then, yeah, when you talk about like connecting with your fans and your community via an email marketing platform, via an SMS marketing platform. That's a fuck ton of communication too, bro. Like if you guys watch us at all, you know that we we're not advocates of go get a million monthly listeners. We're super I'll take them.

Sure. But we are team over deliver for your one, two, 300 biggest fans, right? And a lot of you guys are out here trying to go get to a million monthly listeners, and you're not communicating with your first hundred people who actually love you, and you actually, and that could actually pay you a lot more than those million people streaming your song once could ever pay you, right? For sure. So what have you built for us on this front? So great example for us. Like I said, we never even none of us, we neither one of us wanted to learn email marketing. Fuck that, dude. But now, but we know it's important. We've always wanted to do it. We want to communicate with you guys, we want to email you guys value. Yeah, so we now we have a weekly newsletter, goes out the morning after every episode. I love it. We've gotten actual compliments on it. It's great from our people. They're like, yo, loving the emails. Yep. It's called the loop. Um, it has a few sections in to it. It describes our new episode, which, you know, finds our transcript, takes a very valuable lesson from our transcript, plugs it in. It has the inbox at the end, so it scans our email, finds, you know, when you guys send in questions, finds a good one, you know, and drafts a reply to it. Again, it's just drafting.

We're not automatically sending shit out. This is you got to be very careful because you can get sloppy results if you're not, you need to be like in the loop, especially in the beginning. You guys need to be like here, you know, moving with the AI. Well, yeah, because this is what's gonna overcome their objection of like, it doesn't sound like me, it's not my taste, it's not my style. No, it can be freakishly good. Like these drafts now that you're approving are getting very scary as if you wrote them immediately yourself. You can have it read your entire every sent email in your inbox and draft you a voice profile. This is how I sound in emails. Base every draft that you make for me off of my voice profile. It can look at your Instagram captions, it can look at YouTube comments, it can look at Instagram caption profile, voice profile. It can take information. Again, this is where like AI is so good, guys. It can take and ingest all this information. They're just data points, right?

It ingests them, it learns, and then it gets better and better and better and better and better every time that you use it. Better over time is key. Yeah. For sure. I love that for us because again, like it's getting to a point where you were like probably way more involved with like the editing. A lot more tweaking, it's a little less now. And you know, maybe eventually it gets to the point where I'm always gonna read everything and make sure it sounds like me and I'm proud to send it. But eventually it's gonna get to a point where it's just nailing it. And I just tap one button that says approve, and the loop is sent. Yeah, and again, it's based on you and your style. So, like the Which is why the brain, we go back to the brain. Exactly. Yeah. This is stuff. It's your starting point. And again, when we talk about like Henry's, you know, brain for OMT being insane, that's because all of this stuff makes its way into the brain so that it's basically just growing and like it's constantly evolving. Our brain is getting bigger and bigger and bigger and bigger all the time. We've got a big brain. We do. We're big brain around here. You know what I mean? Um, but that's what makes this so beautiful, man.

Is that I I too had the uh concerns that I'm sure a lot of you guys have of like eh, like bro, like yeah, like you know, I don't want to fucking send an email with a no, like it's it can sound like you like it really can. And um, again, we're like if you had all the time in the day to just write a bunch of emails all the time, then like shout out to you. But like we don't, yeah, and I know y'all don't. We'd rather do the shit that we like to do. Yeah, and I bet y'all do too. And I bet for y'all, it's making the music. Exactly. That's the unlock here. So hire number four. Ooh, this is I love this one. Well, because you like money. I do. I love money, bro. This is the money man. I like the you know, the get heard and get paid. I like the latter. And they work at tandem getting heard, can equal getting paid when you're smart about it. But hire number four is the agent. Yeah, okay. So this is how we are exponentially, exponentially. I'm talking about volume, yes, getting outreach to places where you're gonna end up getting paid. For sure.

I mean, just again, here's what I think is happening for you guys, okay? When it when we think about like all the things that an agent of all types would be doing for you, and not to be confused with AI agent, because technically all of these are AI agents. It's a good call. We're talking about like a music agent. Yeah, we're talking about booking agent, sync agent, yes, brand deal agent, Correct. right? Like those types of people, right? That again, this is an agent that's that agent. Yeah, it would that again, if you had all those team members already, then I mean, A, they should be using AI to help optimize their productivity, but like, fuck them, whatever they want to do to like get you all the deals that you need. Sure. But you don't have those people. Nope. Let's just be honest. You don't fucking have them. Nope. And so this is why we've built all these different tools, or like that's why we're suggesting that you guys unlock a lot of this shit for your own career because it's like you don't have the team yet. Um, so I mean, I guarantee that you're hitting up venues by yourself, right? You're acting as your, and then once a venue is like, yeah, I'd love to do a show with you. You gotta literally do the contract, you gotta do the advance, which is basically you negotiating like what type of equipment you can bring, what their sound system can and can't support, where you can put signage in the venue.

Imagine you already had a brain that had all that knowledge already and drafted you a perfect email with all that shit built in. Exactly. Okay, so sync. your, I don't know, I don't even know what you might be doing. You're like looking at credits on TV shows and movies and finding the person, going to LinkedIn, finding their LinkedIn, messaging them, emailing them, right? Like you're looking for libraries and then you're pitching to the all of them. I don't know. Uh brand deals, you're trying to find the brands. Okay, who's the director of marketing? Oh, wait, shit, they don't they don't handle influencer marketing. This person does. Okay, then you gotta fucking email them one by one by one by one. And then when they hit you back, you gotta negotiate the brand deal. When do I get back in the studio, bro? Jesus, Christ. bro. You're an agent, now. Holy fuck, man. You're full-time fucking agent. Well, that sounds horrible. Yeah, it is. It really is, guys. Okay, like again, so this is where like we've built some similar stuff for us. Again, like we're not trying to get sync deals or whatever, but like we are trying to get brand deals. It's absolutely applies to there's a version of this thing.

For sure. Because the key unlock here is volume. Because if you guys have ever sent an email hoping to just accomplish any of these little things one by one, you know that 90, 95% of them, first of all, you might not even get a reply. And then most of the time, overwhelming majority. It's just not gonna work. Not interesting. And so we only land one of these by doing it in volume. This is where AI really excels. Yep. Not only can it, if it knows exactly who you are, because you have your brain set up, it can it knows which type of companies you should be reaching out to for brand deals. It knows everything about the company. Everything about the company. It knows which type of playlists you belong on, it knows which type of you know mediums you'd be good in for sync. Yep. And then in maybe you plug it into the copywriter who knows how you how you sound in emails. Did our team did our hires just start working together? You guys starting to understand how this synergy is kind of work. Uh-huh. And you can wake there's a world where you just wake up and you have 25 drafts in your inbox that you can look over. This one's going to this brand for this.

This one's going to this playlist, and you can, you know, tweak them and hit send. And now you've just done 25 outreaches that otherwise would have taken you literally the entire day. Now we're talking about half an hour. Yeah, and honestly, bro, like, I mean, you definitely should be reading all of your like fan communications, but like, shit out to brands. I might let that shit fly, bro. There's a world. There's a world where there's a world where if you want the volume. The bar is a lot lower on like again, do what you want, but like, I might just let that bitch rip. You know what I'm saying? For sure. There's even a world where you like because you're not talking to your fans. It's like, who cares if the marketing rep at fucking whatever brand XYZ our chief of staff, you know, has a name and an identity. There's even a world where like it's pitching for you. That even looks more official. Oh it's like, hey, my artist would love to love to work with Henry. They don't need to know. Perfect for Kevin Williams. Yeah, yeah, well, yes. Has this new song and is pitching on your behalf.

And then it really doesn't matter how it sounds because it's not even you. Dude, That's actually really good. Just came up with that. I love that. It's your chief of staff emailing. Shout out to our no, it's your agent. Well, it's your agent. You literally have an an agent agent. Yeah. I represent I represent Henry. I represent Henry. He has a new release. Here's all the info about him because it knows because it has your brain. Saw you guys were doing this new campaign around XYZ. Yes. Think his track would be perfect for it. You can be you could theoretically be doing infinite outreach per day. Are you? Is the the gear start. Do you guys see how excited we are about this? We're cooking in the episode. I'm saying, bro, this this shit is insane. And just we dropped an episode last week, too, with Jayo. Just in case you guys aren't convinced that any of this shit matters. Yeah. The entire episode is basically like how much money he actually makes from the music. The other shit. Oh, well, that's not the streams. He had a six-figure deal on the table with Chipotle, right? He has a sprite collab.

He has, I mean, Tostitos was in his DMs, like dove, like just all sorts of major, major brand deals, man. This is where, you know, if you're serious about making music a career, you need to be open to all the avenues that are that make that a reality. It's not just the streaming, guys. Absolutely. And this is how you can accomplish that at scale. So the agent is a big one. What's the but the one you guys have all been waiting for? Here's number five. The one pain point that you guys all bring up. Oh, what is it? We hear it over and over. Oh no. We've literally dubbed it the C word on the show. It is the editor who is going to handle your content. Oh, ain't no fucking way, Henry and Ben. Ain't no way this is real. Don't cap me down like that, Henry. AI is not making my content, Henry and Ben. Bullshit. And listen, up until about two weeks ago, I would have agreed with you. Okay. This is the last thing that was like, mm, it can't necessarily do like full edits, full videos. Literally, it was like Henry saying, Well, I'm still gonna have to do our, you know, social media clips.

Yeah, this is great. All I gotta do is I gotta just edit now, and then basically AI's doing the rest. Now, holy shit, guys, it's getting better and better. And just another like caveat to just let's keep in mind AI is the worst that it's ever going to be in the history of humanity right now. Yeah. Tomorrow it's gonna be better. Next week it's gonna be way better. Next month it's gonna be way better. Next year, holy I don't even know what's gonna be going on next year. Who knows? But um, you guys spend all your time, you know, on content. You know that free, organic content is the way to reach people. I mean, literally, again, just to paint the picture, I'm sure what you're experiencing. You plan a video shoot, all right? You shoot a fuck ton of content, okay? You gotta edit it though, right? So again, either you're paying, which you ain't doing that because where's the money? These editors ain't cheap. So then you have to bust it all down, right? Into clips for social media. Then we've had so many episodes recently talking about fucking trial reels. You guys are probably like, fuck, I thought I had to post a lot of content before.

Now you guys are telling me I have to post like double, triple, quadruple on trial reels. Quadruple. That means more clips I gotta bust down and edit. Try different things, try different starting points, try different text hooks, try all the different things to see what works. Coming up with the text hook, coming up with the caption. Exactly. Rigmarole. It it is, it's really intense, man. Like the content side of things, I know for a fact, y'all, is demanding. Like we've heard it. I mean, we've surveyed, we've talked to y'all, we talked to people on the show. We know that's the tough part. For sure. It really is. So, bro, tell them, like, show them what we show them what we've done. I and okay, before I even get into this, I want to be very honest with you guys. We're not here to lie. You guys know we cut through the bullshit, we cut through the fluff. This has been the toughest one to get right. Yeah. By far. This has been a lot of iterating over time. How much time do you think you have spent to get what we're about, what you're about to show? Tens of hours. Tens of hours. Tens of hours, easily. Yeah. Just to get it to a point. And this is like Captain AI. Like, we're doing this.

This is all I do. We're doing this as a business now, is like servicing music industry people with like AI systems and tools, et cetera. That's right. So, like again, caveated with, you know, tens of hours for him could be hundred hours potentially for you. Potentially. But it's worth mentioning because we know it's y'all's biggest pain point, you know? Yes. So it's worth bringing up. So, you know, there's a level of taste. And we always say AI should never replace your taste. You know, this should be doing the things that are repeatable and predictable, right? Your taste and your personality and your unique character traits are what make you you. So, including our content, right? So I had to train our AI editor once we hired him, yeah, for hours and hours to get him to start making content that looks like our content that I want it to look like. Yep. And it took a while, but man, are we at a place where it is not it is not too bad. Let me tell you guys about the first post, the first post that we posted that was completely edited by Claude Code. Bro, he's just pulling up the numbers here.

He literally just so casually, I I pulled up to the studio like what was this, a couple weeks ago at this point? A week. A week ago. I I pulled up and he was like, Hey, did you see the clip for today? Yeah. And like he always does that, y'all. Yeah. He does that all the time. So it wasn't like it was more like, Did you see this? I tried this, whatever. And I was like, Yeah, like, you know, it looked pretty good. Like, oh man, you know, because at that time it hadn't it hadn't gotten legs, it hadn't gotten legs. So I was kind of like, yeah, like, man, I really thought it was gonna be like going crazy because I fucking loved it. You know, I mean, I was like, Oh man, it's fire. Like, and maybe I thought there was some like little stylistic thing. I didn't really know what he was, he was clearly like egging me on fishing for something. Like, you know, bait me a little bit, and I had no fucking clue. And when you dropped the bomb on me that like that was a fully clawed edited clip, I was mind blown. Like, seriously, like the shit he's he's been blowing my mind for like you know, weeks and months and whatever at this point. So, like I'm not really shocked when he's like, Oh, yeah, by the way, I can like I automated that thing that we were like doing. This is the only this is the only one that blew my mind because I genuinely thought this level of output wasn't possible.

Yeah, we're gonna flash some of the stats of this post on the screen here, guys. Over 10,000 views, which is an outlier for us. We could there's a little graph that shows our typical reel, and then what this one does. Huge, huge difference. We're talking about 92 saves right now. We're talking about 97 shares and 13 follows. Yeah, I mean for one clip. Not only that to do anything. Not only did Claude Code edit it, it scheduled it through our scheduler. Yep, it wrote the caption that I did tweak a bit. Um, but but our copywriter wrote the caption and it scheduled it. So my guys, imagine a world where you literally in one workflow, the clip is you go out and shoot shit, it gets edited, it gets the caption gets written. The first comment, even is left, that's written, and then it's scheduled, and then and you're done. Doesn't that sound beautiful? Again, this is not easy. This is high level shit here, but it's possible. Yeah, but honestly, like I'm kind of thinking about it more for like artists, right? Like with a podcast, there's a lot of stuff that you would like want to exclude.

Like again, when we're chopping, you know, social media clips, it could be easier potentially. It might be easier for you guys, bro. Like, but like it's your song, yeah. You want the song to just play in the right words and the right order. And yes, we're gonna like have AI probably like chop different bits and like you know, try different things and maybe even throw like transitions. I don't know, whatever you want to do. Again, that's where your creativity can also like meet the technology where it is. But for us, the fact that it was able to like take out parts, shorten it, condense it, know like which line to go next and and whatever, like it's almost more impressive than just like you know, helping you again get frequent or get like um quantity out of something that you already shot long form, you know what I mean? And I don't and I don't know if I was clear, but like all the iteration and all the setup that had to do in the beginning, it's that's logged, that's saved. It knows our taste now. I never have to repeat myself again because it's all in our brain, right? So there's all the whole section in the brain that knows how we like content to look. And I'll never have any anytime I say no, you fuck this up, Claude, do it again.

It knows that and it and it won't fuck it up again because it's in the brain, it has very specific instructions. AI is smart, but it's dumb. So you have to be very clear about what you want and what you like, and it might take a little training to get there, but anytime you hire someone, right? If you hired a content editor on your team, you gotta train them too. It's no different, except this one cost you a cheap monthly subscription. Um, and then yeah, one other uh interesting like uh anecdote from this whole process. Yeah, once I had it looking exactly how I liked it, I asked it. I brought back the reasoning and the judgment layer, right? Like, if you were our CMO, right? If you were in charge of making our post do well, how would you change this post? Now that it looks like how I like it to look, I did a whole pass of like, what do you think? You know what I mean? Just from a zoomed out layer. And it said, Oh, oh well, I would I might um end it in a place where it does a clean loop back to the beginning. Right. So it's that whole trick where like people might accidentally watch it over and over because it's seamless from the end to the beginning. And it re-edited where it had a it ended on this zoom in to me and then in the beginning it come back came back out to the zoom out and it's just like super clean.

You guys can watch the post. Well I'll probably link the post maybe you can go look at the post and see what it made. And it did that and recommended that on its own and who knows how much that helped it. Maybe the people watched it two, three times through before they even realized what was going on. Sure. And again this is like this just goes back to you know us us not being able to to necessarily like identify these things on our own. Yes. Like that's what I am still just continuing to continuing to be like blown away by is that it's a it has the ability to recognize things again through deep research on the whole fucking internet versus like yeah we're smart we're two smart guys we could go research it ourselves. We built this cool little platform and podcast like on our own for fucking five years you know but oh no it's getting crazy now at this point because we have the assistance of an omni omniscient, omnipotent whatever the like all knowing one of those. One of those omni omni omni blank yeah yeah but like honestly that's just what I love about this man is that it can just see things that we can't.

This is why I've been just so addicted to it because you spend you spend the time up front to set up something that in the future just unlocks all this time. There's so many things now we used to have to do that we're not doing and I that's what I want for you guys. So if you watched, you know, our previous AI episode, that was more, you know, along the lines of use our 10 AI super prompts, right? To sort of help you assist you in doing the tasks. Today, we're having agents, you know, we're having AI do the tasks, actually do the things. This is the next level up. Yep. Um, and if you guys, you know, have used 10 AI super prompts, go check out that episode, by the way. Make your brain, go to one more time.fm slash brain, make your brain, go rerun the super prompts with your brain and watch how much your outputs level up and you'll start understanding. Like, I just want these unlocks for you guys because it's seriously been like so fun and eye-opening. It just has made us be able to focus on the shit that we want to focus on and the shit that needs the human. Because again, you guys are the operators, you were the directors.

You can you only let it do what you want it to do. You're always in the loop or on the loop, as we like to say. You're always there making sure everything's running smooth. You make every decision, but you have it do this grunt work that is just taking the fun out of the music, you know what I mean, and keeping you out of the studio. For sure. So I know you're big on this. Like when we're when we're using AI for our business, we have a few no-nos. We have the AI no-nos is what I've called them specifically. Yeah. Like make sure I think it's very important that they understand kind of like the parameters that we've set for ourselves. Yes. And like again, you can decide whatever you want to do, but I think these are pretty good, like, they're they're good guidance. Definitely good guidance to start out with because AI is very powerful and with great power comes great response. Okay, fucking Yoda. That was Ben's uh, that was Uncle Ben, bro. What do you mean? I'm kidding, man. Spider-Man, Yoda, Jesus Christ. Dude, don't fucking come at me about pop culture right now. For AI no -nos. Talk about the no-nos. For AI no-nos.

We don't let AI send, spend, delete, or promise. So, like I said, you know, we're drafting emails, we're drafting captions. We're not just shipping shit right now. We want what we're always making sure like, does this response to this email sound like us? Does it accurately reflect what I want it to do? Does this caption sound like me? Am I proud of this? And it's a lot of tweaking at first, you know? But again, they're all self-improving. So they're getting closer and closer, and we're having to edit less over time. But no automatic sending. Don't spend. Pretty obvious one. Please don't charge my credit card. You know what I mean? I need to click the pay button on anything. Don't delete, right? Um, there are some instances where I am having I am starting to let it personally like delete stuff, but in the beginning, like just be careful because it has the power to lose some shit that you might need. So don't delete. And then never promise. Don't promise. Um, don't make a have AI commit you to stuff that you otherwise would not have committed to. So don't send, don't spend, don't delete, and don't promise.

There's four AI no-nos. Besides that, you can pretty much let it run wild. And this these unlocks are just gonna. I hope you guys are excited about this as I am. All right, so obviously we spent this whole episode kind of showing you guys what the realm of possibility looks like, okay? This is meant to inspire you all to either A, go do this shit yourselves, or B, if you do need help, we are willing to work with artists and labels and managers and anyone that works in the music industry, we are trying to help you guys set up these AI systems and tools because we firmly believe that they are just revolutionizing every industry. So the music industry needs to stop fucking sleeping on this shit. So go to one more time.fm slash work with us, fill out the information, and we'll get back to you. But yeah, if it can be done on a computer, like it can be delegated to AI, literally anything on a on a computer, guys. And I've just been so excited about what it's done for us, and yeah, we just want to share that with the world. So one more time to fm slash work with us and go do your brain. One more time.fm slash brain. Seriously, just get it started and get get your feet wet.

Because that's free and that should be used regardless. Again, if you're gonna do it yourself, or if you want to work with us, we're gonna require you to set up a brain, anyways. We're gonna help you set up a brain. That's kind of part of the whole thing. Might as well already have it done. Let's go ahead and get us get a start on that. You know what I mean? So until next time, what we doing? Getting out of here. Getting out of here. Peace, y'all. Peace.