PromoGod: Music Marketing SECRETS from Helping 20,000+ Artists Win

I started with this artist with zero monthly listeners. Right now he's around 50,000. Artists need to understand that it's all a time in the moment and it's not something that is gonna define you. You know, you gotta use all these different steps as ways to get to the like next level. People are bored, and if you represent what they represent and you're going after what they're going after, they want to be a part of your journey. Your only choice is to build something organically, you know, because there's no way you can keep up with all the expenses. If you're not on TikTok live right now, you're possibly missing f you don't have to promote every single song. You just have to make something blow up. I was making $1,500 a day with a $30 investment. Most of you probably found the One More Time podcast because you're looking to promote your music and market it and get more people to hear it, right? Well, today I have a Christmas miracle for you. The promo God himself came onto the One More Time podcast and we had an amazing conversation. This episode is pure music marketing. We're talking branding. We're talking content marketing, we're talking paid ad strategies. We're talking about crazy outside of the box ways that you probably haven't even thought of to use.

If you take notes on this episode, you absolutely will get more streams on your next release. I mean, he's the freaking promo god. So without further ado, let's get into it. I feel like everyone wants to be that star and you know that takes credit for everything and then no one, you know, helped them and they did it all on their own. Even like when you help someone, you know, and they blow up, a lot of times they try to take all the credit too, you know. So it's like You've experienced that firsthand multiple times, right? Definitely. Um I mean, there's a there's a lot of artists that you know, uh that I know even working with other people is the fact that uh they'll like they'll work with someone for years, and then um, you know, that person will help them with studio time and all types of stuff, and you know, help the market just pretty much teach them the ins and outs, and then as soon as they blow up, it's like they they're gone, right? God, we got promo god in the building on the one more time podcast, y'all.

Yo, collab of the century. Collab of the century. Santa, thanks for joining us too. I thought you meant with Santa was the collab of the century. I never thought we'd get you on all the way from the fucking North Pole. He made it, folks. We got Santa on the podcast. No, but appreciate you coming on, man. Um, we were talking off camera. I think there's a lot of synergies between like the things that we talk about on the show a lot uh and the content that you make and the way that you're helping a similar community of ours, which is you know, musicians trying to make it in this shit, man. Because it is, it is a grind. This is not for the faint of heart. Um I I think one thing that I wanted to start with is just artist branding, right? Because I think there's a lot of ways we can take this conversation, but I think if there's no foundation with the brand, then I think all the tips and tricks and Facebook ads and content marketing tricks that you might have. It's counterproductive because you know, like if your brand, if your music stands for a certain thing and then you're posting memes, you know, like let's say you're, you know, I'm not against that, because that could like it's worked for like Lil Nas X, for example, but um some people, if your brand is like emotional and spiritual, you don't want to put out a bunch of memes that take away from that. You know, you want your brand to align with your music, and I think it all starts with the story, you know, what do you represent as as far as like uh besides music, you know, because most artists with like strong brands, if you look at like Kanye West, Rihanna, they can take a step away from the music and still come back years later and and you know release an album or or get into other things.

And I think, you know, as an artist, you have to identify, you know, what your core values are and you know what you stand for and what you want to represent, and you kind of have to align your music and your content with that. Yeah, so for I feel like brand is such a like buzzword, it's such a like theoretical thing for a lot of people. Um, I don't know that our community and myself even fully grasps like what all goes into an artist brand. So, what do you think the most important pillars are of an artist brand? Like if I'm starting from scratch, or even if I want to just rebrand, right? What things should I be considering? Like what are the different components? The first thing I would look at is your story because you want your your brand is technically the story behind you know your music and what you stand for. So it also goes into like the fonts and colors and stuff like that, but I don't think that's as much as important as being organic. But uh your brand is essentially your story, you know, what your music stands for, what you represent outside of music, and you know, it has to align with the music, but there's other things like fashion and stuff like that that um you know people align themselves with.

Who are some of the artists you think in like today's music industry that have like the strongest brands? Are there any like examples? You know, like if I'm an artist that wants to work with you, we start working, you're talking about branding. I'm assuming you might have like a few examples you can point to of like, hey, this is what I mean when I say like a strong artist brand. I think Tyler the Creator is a good uh example. Yeah, he he he he he represents kind of like a you a uniqueness, something you know, different, uh, creativity, taking you know risks, and I think people are attached to that, and it's not just the music, so it's like when people are attached to other things that they feel like you represent, and they're you know, you know, they're passionate about you know, more people from that crowd listen to your music. So, you know, personally, I just feel like Tyler the Creator uh creator is probably one of the best examples. Yeah, what do you think about Chromacopia? The new album.

Oh, uh I mean I honestly I haven't listened to it that much. Oh, listen to it. But uh I I saw how much is sold and it was like the people are are are speaking for it. Yeah, yeah, like you know, and he does he's not like a mainstream artist where everyone's like, oh, that if you go to the streets, like people won't even talk about Tyler, the Creator, but it's like his fans are there, you know. There's something about his brand that is like very, very powerful, yeah, that people support, you know. And I think people are missing like authenticity, like an overall in the music industry. Everyone just sounds like they're overproduced and just you know, forcing certain sounds down people's throat. And I think he represents that uniqueness that he brings in, you know, makes it. Yeah, it's wild because I think Tyler is such a perfect example, man, because he's obviously been around for a while now, right? He he was you know, rise, he he rose to fame during like the blog era, and he's kind of sustained over a decade now of like pretty crazy success. And what's been cool is seeing his story unfold, right?

Because I mean when he started, yeah, Bastard and Goblin. He was this crazy young kid, Right. Super different projects. part of odd future, right? And like seeing his brand develop, I think something that I would stress to a lot of artists when I talk to them is like, look, what's you what your story starts off by telling, like chapter one doesn't need to look like chapter two, three, and so on, right? They're almost scared for it to be like this locked in. Forever thing that fucking change. That's that's actually one thing that uh I would say is like artists look at like even like content, like they look at it like it's gonna be forever or something, or people are gonna judge them like oh the you know, you put out a bad video, people are gonna remember it forever or something. Like, no one even cares about what I post. They they look at it once and it's over, like who cares? You know, social media is like 30 seconds later, the video's done. Once you watch it, it's like fast food, it's like it's over with. Yeah, you know, and it's like artists need to understand that it's all a time in the moment, and it's not something that is gonna define you, you know. You gotta use all these different steps as ways to get to the like next level.

You know, you might have to start out with content and put out, you know, uh you know, videos about things that relate to your music, and then eventually when you get to the point where the music takes off, you can branch off and do other things. You can go to the next level. Dude, I fucking love that. Dude, that's why I appreciate that's why I appreciate Promo God's content because you'll have artists that'll super overthink every little video that they're gonna post and what's it gonna look like and what's how are people gonna perceive this and it's gonna be on my page forever. And and this man, you know, you have a good idea you want to talk about, and you hold the phone right here, right? Right, you hit record, and you explain the idea that you have, and and that and and it's great. And that's what people and that's all people need sometimes. Dude, I don't even remember what we posted yesterday. We didn't post yesterday. Okay, well, actually, okay. So that's a good reason. God damn it. The point being, like, I don't remember what we posted borderline today. It's in and out, in and out. It's it's that doesn't matter, you know. Like, people just people are bored, and if you represent what they represent and you're going after what they're going after, they're like, they want to be a part of your journey.

Yes. A lot of them are afraid to do it themselves. They want to see someone else do it. You know, and I'd love to be that person that, you know, that takes over that lane if if no one else wants to do it. Because personally, if I can build a brand with just my phone, I think, you know, every artist out there can, you know, if they apply themselves, they can definitely, you know, with content, even you know, take it even a lot further. That's the double-edged sword, right? It's like not only is he given the game, but he's showing artists like I'm doing it also, doing what I'm describing that you guys can be doing. He's actually doing it. Yeah. Which is cool. It's well, I I just sometimes liken it to And we even have this discussion when we're trying to figure out what we post and whatever. It's like, it's not that serious, guys. It's also like this is not life or death. Yeah. To your point, like you'll post it, it'll do whatever it does, and then everyone's gonna fucking forget about it, right? Like the crazy thing is, like sometimes I'll spend, I'll I'll reshoot a video 50 times because it's like it's something that's advanced, then I'm like, oh, this is gonna go viral. I'm putting in time, and then uh no one like uh no one engages in it.

Like you have to keep it as simple as possible and keep it as organic as possible. Even the high quality content that used to work for like uh artists, like TikTok, a lot of companies would you know do high quality content for artists and stuff like that and try to get them to blow up, but like right now, that doesn't even resonate with people. It's like people want something that's organic and unfiltered, you know. Yeah, TikTok really changed things, man. Yeah, so if if I'm an artist and I, you know, come to want to work with you, right? Like, are you stressing then that like kind of lower quality, like not overly produced, more organic, raw, authentic style content? If they want to run ads, you might need some good visuals. Yeah, if you're promoting the Spotify and you're using like Instagram uh ads to get the to people to Spotify, your visuals have to look somewhat decent because people honestly, if the song sounds good, people will check it out. But I've noticed like some artists I run ads with, um, if their content is not all the way good, if their visuals are not all the way good, the cost goes up crazy, you know. But if you you if you create like a uh some you know a visualizer with some text on there and just have the title of the song and it looks neat for some strange reason.

I think Facebook and all these platforms, they're using a lot of artificial intelligence. So like they'll charge you a lot more for specific type of ads that they would for other ones because they don't align like the artificial intelligence can tell that it's not like something that's neat or you know, uh should be you know something you run ads on. And I feel like definitely bro, let's talk about ads. These algorithms let's talk about ads right now, bro. Yeah, ads is such a polarizing topic. I feel like some music marketers and a lot of artists even think that like ads don't work, fuck ads, why would I run ads, whatever, right? Then there's a lot of people, I think you being one of them that have seen ads work and like and yield real results. So if I'm an artist considering running ads, like what should my mindset be just generally speaking around ads? Like, when should I use ads? Why should I use ads?

Like, just how do you talk to your you know clients about running ads? Ads could be expensive, especially if you get a company company to do it, they charge a lot, like 50% in some cases, a lot more. Of the ad budget. So if you want to spend so if you want, yeah, the typical in my business, the typical range is 40%. I I take a service fee. I don't charge that much because I do a lot of different things. And you know, I try to make it fair for the artist, but if I wanted like uh there everyone else. yeah, the 40% is like the minimum. So if I want to spend a thousand dollars in ad spend, I would pay the company $400. Definitely that's like a general ballpark, how it might look. Some companies might take more Oh, shit. I've known people like I spoke to uh Greg, for example, and in the panel, and he said he paid a company like $15,000 and they only put like $3,000 towards the service, and the rest went paying the staff and stuff like that, the billboards. And you you know, when you when you pay a company that is that is very uh that has a team and that is like a lot of people work for them, you're not just paying for the service.

You know, you're paying for all that staff, you're paying for all their marketing, you're paying for everything that they do to run that business, you're paying for that as well. So like ads could be really expensive, especially like if you want to only focus on ads, you know, uh it definitely gets expensive. But one way I will say that works if you have a low budget. One thing that I'm doing right now, because you know, I had an artist who had like, for example, a $2,000 budget. What I did was like instead of stretching that for two months, we spend it all in the first two days. Whoa. And we were like, uh, let's hit the all because the first 24 to 48 hours are the most important for a song. If you can get Spotify to see that people are listening to the song in the first 24 to 48 hours, I mean, you get shot out in the algorithm. Like we we did that, and l he I started with this artist with zero monthly listeners. Right now he's around 50,000. Wow. Wow. And we we use that method where he would release a new song, and if his budget wasn't that big, we would spend all that in the first two days and just kind of hit it hard. And then uh we would see a a big algorithmic push.

Okay, so let's let's keep going with this example. So $2,000 budget, right? How many streams did you convert just from the ad spend itself? Cause I don't want to talk about the algorithmic push, because we'll get to that next. But just from the ad spend itself, we spent $2,000 trying to get people to go listen to the song. How many streams roughly would you say we converted? So we got like $2,000, 3,000 conversions, which equates to about six to 7,000 streams. Okay. But we targeted the right audience. And you know, and obviously, as you said, you're gonna get into the algorithmic push, but like we did only got like 7,000 streams from the ad, but it was the initial push that uh I mean it was that you know first 24 uh to 48 hours where people those 7,000 people engaged and pushed it out in front of another, you know, 40,000 people. 40,000. So then so we got the six to 7,000 people or streams from that ad spend. Then how many algorithmic playlists did we get added to, right? Like tell tell me about like what happened after that.

It was too many playlists to count. It was like thousands, you know, thousands of people. If you run ads, like you'll see your playlist ads go up a lot. Like a lot of them is personal playlists too. Okay, yeah, yeah, yeah. But a lot of it is algorithmic playlist too, you know, discover weekly uh Spotify radio stuff like that, and you know, um release radar and um all that. But yeah, definitely it does, you know, push your content out once you you know show the right audience that's actually engaging. And I'm interested in that because the I think the right audience is extremely important. Cause you could show your song to 2,000 people. If they don't like it, they're never gonna listen to it again. They're never gonna tell a friend about it, anything. So are there any uh strategies or ways that you target the people that you're running ads toward? Yeah, how do you find the right people? You know, I go based off the music. If I know uh who's gonna like the music, sometimes I go based off the content, like if the content is shot a certain way, and I know there's other artists who've got results that way. I'll look at those artists' uh audiences and I'll try to target them and stuff like that.

But in most cases, we'll have um you know, songs that I'll listen to, and I'll like if it's an EDM song and it sounds like specific EDM artist, we try to like look at what they're doing and how they're promoting, and we try to create similar visuals and do like lookalike audiences? Definitely, definitely because that's one of the most important things. Like if you have just a thousand people that really like your song and they're streaming it, you can create a lookalike audience from that and get in front of all those people. So that's actually one of my uh, you know, strategies that I use. But for uh that's something that comes down later once you have a little following. But uh primarily like early on, I would just try test out a bunch of different audiences. Uh, you know, sometimes I'll target like so certain social media influencers, audiences and stuff like that. And sometimes I'll target other artists' audiences. So technically we just try out a bunch of audiences. Sometimes, you know, there might not be any artists that they sound like, and we have to search like you know, for different things. For example, I have an artist who's like more spiritual and more meditative type of music.

So what I'll do is like we'll target people who are interested in meditation and spirituality and stuff like that. Nice. Yeah. So interests as opposed to just like similar artists, sonic sound, not it, maybe not as important as yeah, the the vibe. Definitely, because I have this artist, she like she's kind of like a she raps like Nicki Minaj is a female artist. Uh when I was promoting her music, like that type of music is very, very expensive to promote. So why is that? I think it's like a lot of competition. Yeah, yeah, a lot of labels are probably running those ads. A lot of people are running those similar ads, so it's like you know, there's a lot of competition, and if you're not like consistently in the ad and and tweaking stuff, because it's all artificial intelligence, you know. Yeah, you might have the perfect audience, but they'll charge you 80 cents per stream. You have to tweak it, keep tweaking it. They want you to keep going in there and keep playing with it until you get to the point where you bring it down to like 19 cents or 18 cents, you know. They don't just give it to you right out the gate, you know.

I'm interested you said um AI. Are you using AI in any of your campaigns? I don't use AI in my campaigns, but I do use it for my social media, like uh because AI knows who I am. Like if I ask you, do you know who promo god is? They're like, Yeah, I do. And I'm like, I'm like, what are some of the biggest, you know, uh tweets that promo god has put out or best post, and they'll tell me that's so cool, and then I'll be like, uh, how can I make it better? You know, how can I make my how can I get even go more viral with these? What should I do? And it'll tell me, yo, you should go in depth with this, and you should go in depth with that. Do you think AI knows who the one more time podcast is? I'm hitting up ChatGPT after this. No, ask him, they might know. They know what it is. Ask him, yeah. Yeah, no, my overlords, All hail. I was chatting with GPT earlier. and he told me, Give me some real good tricks and tips on how to improve my content. No, but it's it's genius, actually. Like, you it's really smart.

You have to train artificial intelligence to do some of the stuff for you, you know. Like, yeah, artificial intelligence has like a memory, so once you tell it like, hey, I like this, like that, it remembers that. Yeah. And it just keeps refining that for you, you know, and like it keeps making it better and like trying, you know, it shows you all the angles from everything that you put up, and it just essentially gives you um all the answers to a lot of the stuff that you you know you want to you want to figure out. So when should an artist start running ads? Honestly, if you know if you're an artist starting out, I wouldn't run ads. I would try to do something organically with content or whether vlogging or something like that, and then um I would try to build it up organically, something organically, whether it's a viral post, whether it's a vlog of you, you know uh doing something uh around the neighborhood, whatever it is behind the scenes, going shopping, you know, whatever it is, if it aligns with your brand and you get something to go organically, that's when you put a little money into the ads. Because if you want something, if if if you're like going straight into the ads and you haven't built anything organically, I mean you're gonna get charged a lot, you know.

I mean, you're gonna be spending it a lot to get and you have to keep these ads running to get in front of these people, you know, consistently. So I would say the best time is when you have put out content and you've done something organically to build up like some sort of steam without you running ads, then you kind of add to that with ads. So are you a fan of like if you do have a post kind of do above the average and kind of start to go more than your average post? Maybe that's a good post to put some dollars behind. Definitely, like if I see a post, uh I also look at the conversions, like how many people followed or like followed and actually look to the external links because it tells you on the post how many people clicked your link from this post. Uh-huh. Sorry. But uh that's usually what I do. I I'll look at that and and um from that I'll kind of you know judge it based off that. That's pretty smart. Yeah. I don't know that we've looked so much at link clicks as we should, you know what I mean? If someone goes starts going, we'll be like, okay, that's the one. But yeah, we don't look at the biggest.

No, because like if you're an artist, I mean, see how many people actually clicked your fucking Spotify link. Right, right. Like it sounds obvious, but it's like I don't know that a lot of artists are doing it. It's like, you know, you had a post do like viral for you, then it's like, okay, cool, but how many people actually gave a fuck enough to go listen to the song that you might have been promoting in the piece of content? That's one of the biggest things that I tell artists. Like, artists will tell me I I put out a TikTok, it got 2 million views, I got zero streams. I'm like, you know, there's no call to action, there's no, you know, it's more than just a viral post because Instagram will push out anything that's keeping people on the app. Yeah. You know, if if you're doing something that's engaging, they'll do everything in their power to push that out to people that are gonna stay on the app and not really take any other actions to any other platforms. You know, they're because, like, the artificial intelligence from these platforms, it kind of classifies like all the content uh in a way where like if if it doesn't uh bring more visit you know users to TikTok, they're not gonna push it out. They don't want to take people off the platform. So you have to find those posts that didn't all the way perform and go viral, but necessarily got a good reach.

And there was a lot of uh backend clicks and stuff like that and follows, you know. So like sometimes I'll have a post that does 30,000 views, but I'll get like you know, a hundred followers from that. But sometimes I'll have a post that does, you know, 700,000, you know, uh views, and I'll get uh the ratio is not the same. So I'll uh what I would do is take the post that even it has a lower amount of views, I would take that one and and try to run ads towards that. Yeah, that's interesting. Shares, follows, link link clicks. It's almost link clicks, bro. More important because like shares and follows to your point, they could share it because they think it's stupid or like entertaining to the point of just like yeah, worth a share. But like link clicks, whether you're in our business as like you know, music marketing platforms or whatever, seeing if people are clicking through to your services, seeing if people are clicking through to our episodes, or if you're an artist, are they clicking through to the fucking song? To your point, it might be a more middle of the road kind of post as far as viewership, but like I would almost look at the yeah, like percentage of link clicks to views or some some like ratio so that you understand like where you're getting the most like bang for your buck within that post, you know what I mean? Yeah, and something to consider is like a lot of people don't notice, but there's a way to track like there's websites that uh give titles and video scores, like, oh, this is 100% viral.

Tell us and this is what are they uh VidIQ Yeah, vidIQ. I know that one uh for YouTube. But when people look at those charts, a lot of times they make the mistake of going for something that's at 100%. What you want to do is go at something that's like 70% because it's not too trendy, it's not something that's gonna be here and gone, you know, right away because something at 100% is like trending in the moment, everyone's like engaging it, and in a couple months it goes to like uh you know 50 or something, you know, uh the score as far as like the title and and optimization because people in that moment are really, really interested in that. But if you go at something uh, for example, at 70%, like a key term that's ranking at 70% or something like that, that gives you a longer, long, you know, more people in the in the back end and that come over time based off that versus that 100% within that moment. It kind of makes sense.

Kind of more evergreen. It's peaked. If it's at 100%, it can't. Can't go higher. Can't stay higher. So you can't You're only going down. You can't stay at 100 forever. Yeah. Right. It's actually a very good point. Like, and I would totally see how artists could want to chase that 100. Obviously my first instinct is hello. I was about to call him an idiot. What are you talking about? Promo God. It makes sense. Yeah, no, that's funny, man. Okay, so obviously we cover paid ads, but I think you mentioned the approach to paid ads should be like, let's build some shit up organically. And I think you're a pretty big proponent of content marketing, as are we. Because I mean it's fucking free. I mean, yeah, it's that's my biggest uh point. It's free. If you have a phone, all you need a phone is uh and and if you connect with people, like literally you could be someone that people think is cute and they're like, oh my god, you know, I just want to whatever this person does, I'm just gonna engage in it, you know. You can be someone who's positive and they're like, oh man, I love this dude.

Like people tell me that all the time, man. Oh man, you're so positive. That's why I follow you. You know, you're like yeah, you genuinely did just seem like inspirational. This guy's just sharing all the game all the time. Like, what the fuck? How could you not like him? Promo guy just posted. babe, wake up, promo guy just posted. Yeah, you know what I mean? Yeah, no, I think it's a very good point. So, why do you think that artists dislike making content so much? It goes back to our first point where they think it's like something that's gonna last forever, you know? Yeah. And I think we we need to uh get to the point where you know, we teach these artists that you're gonna do a lot of things before you get to the top, you know, when you're just an artist like whatever Drake or whatever, you know, you're gonna have it because he for him, you know, to for artists like that, just you know, maybe a side note, like they obviously had a lot of funding and stuff like that out the gate. So if you're an artist and you don't have that that that big budget that five to ten thousand to spend on ads every single month consistently, your only choice is to build something organically, you know, because there's no way you can keep up with all the expenses of doing it the other way. Radio and all these different platforms, like they all cost, you know, with content you just you're putting yourself on.

You know, if you look at like Gilly and Wallow, for example, I mean, they didn't run any ads. Love, we love them. They just, I mean, Wallo was just putting out content and just kind of like, me and we, like, literally, it blew up organically. It's not something that you want to put a billion, you know, you, you don't want to, you know, overspend on on you know something that it doesn't retain that well, you know, like ads and stuff like that. Yeah. So it's just like the the mindset, if we can help flip the mindset of like this doesn't last forever as much as you think it does. Like, yes, it it might be on your page, but like I promise you no one's going back a day in time, much less a month or a year in time to like judge your old post. And even if they are, some people might like that. They want to see what you know, they fall in love with you. That's a good that's a way better way to look at it. What did he post a month ago? You know? They might love it. And you're gonna be, I think it's it's there's a lot of insecurity, right? I think that's where a lot of it is rooted.

And it's like it's really the understanding that not everyone is gonna like you. I think every a lot of people naturally want everyone to like them. That's the problem. You have to get past that. They want everything to be perfect too. Like uh they think if their hair looks a certain way or whatever, it's like me. I don't even care. Sometimes uh man, I don't even uh cut my hair, I'll go looking crazy, just make a video, just give out gems. It doesn't matter. No one cares, you know. And and the more you're yourself and more relaxed and more, you know, just doing it organically, I think the the more it connects with people. Yeah, I've always said people are they're either gonna like you or they're not. Like it doesn't matter if you act a certain way, this this video or slightly different this video. You are who you are, and people are either gonna connect with that or they're not. And the quicker that you can just have this, the quicker your turnover rate of finding the people, like, okay, that I posted this video, they don't like it, boom, they're gone. Right. This person did like me. Now they followed me, now they're paying attention.

Boom. It's just getting that, like, it's not trying to convince the people who are never gonna like you to like you. It's just getting to the point and finding the people who do who will or will not quicker. Imagine if you were an artist in the MySpace days that was too afraid to put themselves out. Now MySpace is gone, no one even cares. You know, one day Instagram's gonna be gone. Yep, TikTok, all these platforms are gonna be gone. We're not even gonna be on these platforms. So whatever you post won't even matter two to three years from now. So on that note, are you big on um owning your data and email databases, SMS marketing? I used to, but uh, I got to a point where things were going so good, people just go to the website, and I was like, you know, I'm I'm not even gonna do all that. Like it's just people, you know, if they want to buy, they buy. If not, you know, I don't try to like go directly to people and like people come to me, and that's when I uh, you know, service them. Yeah, that's how I do it. Yeah. You do have a website though, which is definitely you're like you own that. Right, right. I so what I do is like so on Facebook you can do this thing where like uh um certain people that go to add you know uh stuff to their cart or purchase things, you can create look-alike audiences from all those people, and that's kind of what I do.

If I have something that I really really want to sell, for example, I was doing this trending audio package with a team, and I was like running a $30 day dollar $30 a day ad on it using that data for my website, and I was making $1,500 a day with a $30 investment. So I took it to $100, it went to $2,000, $3,000. So I literally, if you have the audience and you're collecting that data, I mean your job is done, and you have a little money saved up and you have a good service. You can literally just have it on autopilot and it just collects money from you. It's like a money printed machine. Start feeding the machine, baby. I don't know though, bro. I'm not gonna lie, I kind of don't agree with you not like building up a like email database and shit. for artists I definitely recommend no, even for you, bro. I'm even thinking for promo guys. I do have an email list. I'm like, You should definitely have an email list, bro. I do have one, it's pretty big. I have like 20,000 people who've used it. That's pretty big. but uh I I don't message them or anything.

I've I it's a thing, it is a lot, it's a task, it's a whole endeavor. Like you can't just like fire off one email randomly. And MailChimp ain't cheap, man. MailChimp. That's what I was about to say. It goes based off how much emails you have. So it's like you're paying 500 a month just to have that service. Just to have 20,000 contacts. Yeah, just to have 20,000 contacts. So it's it's all business at the end of the day. What I would do is honestly, like I tell artists, um use your website, you know, like create a Shopify and stuff like that, and you know, try to figure out other ways to contact your fans and, you know, and make it as as cheap as possible. Like I have a broadcast channel, you know, with all my biggest supporters, and then you know, I post something and goes straight to them. So it's like I think something like that is a lot cheaper, and it's uh also just as beneficial. Yeah, I mean, Instagram's not charging you per broadcast channel member. Yeah, I hope you guys are enjoying the conversation.

I want to take a quick moment to tell you about our pals at DistroKid. You can't get your music onto streaming platforms without a distributor, and DistroKid is an excellent choice to handle that for you. For the ridiculously low price of $23, you can upload unlimited music for an entire year that is less than $2 a month. I tripped on $2 walking down the street earlier. They have countless features to help you out on your musical journey. One of my favorites is splits. Instead of my collaborators hitting me up all the time saying, Where's my fing money? I can input everyone's percentage when I upload the music, and DistroKid will handle it. I've personally used DistroKid for many years and can genuinely recommend them as a great tool to get your music out into the world. And if you sign up at omtdistro.com, you'll get 30% off an already insanely low price. This is absolute peanuts for unlimited uploads yearly. We wish you the best with your creating. Let's get back to it. If I'm an artist and I'm trying to figure out like what platforms should I be active on? Like, are there ones that you like you have to be on TikTok?

You have like uh if you're not on TikTok live right now, you're possibly missing five thousand dollars a month just from lives. I know artists right now. Sheesh. Literally, you guys can go on TikTok live right now and you'll start getting people to pay you coins and stuff like that, and you get paid like that. I know, like I I did a lot of consultation calls, and every artist that's making a living from their art is off TikTok. Whoa. That's independent. It's all from live going live. Like people are making two, three thousand a week going live on TikTok. That's crazy. We need to, we got some homework, man. What are they doing specifically? Exactly. Like if I'm an artist, what should I be? You know what I mean? Any things that you're seeing work? Uh a lot of them are just talking to their audience, you know, like you know, just um engaging with them, asking them, you know, what what I should make music about and stuff like that, just a lot of different things, you know. And and the TikTok live goes into people's explore tab, so it's not like a live that is on Instagram where it just shows your followers. It's in the lot it's in the news feed of TikTok.

So like random people come in all the time. Yep, and if you're and it's like artificial intelligence, they can tell if you're moving around and making people uh entertaining people or providing value, and that's when they start putting you in front of even more people, and that's when um you know they start paying you a lot, like people start paying you coins and stuff like that. That's the big difference between Instagram live and TikTok live. Instagram live, you go live, they notify all your followers kind of immediately, and then you'll start out with you know a high number of people watching, and it'll kind of go down, slowly go down. TikTok, you'll start off with two people watching you, but if you start, yeah, if you are engaging or doing you know, entertaining people and they're hanging out, they do just like you're you it typically tends to go up over time. Yeah, because I was on TikTok. Uh I had to test it out for myself. I went on there for the first five minutes, there was no one in there. Then all of a sudden, 30, 50, 100 people coming in. Crazy. One by one, like hundreds of people coming in. Damn. Now that's that's a gem. TikTok live, bro. Don't sleep

on it. What about um TikTok shop? I know a lot of ton of people are selling products on there. I mean, can bank. Right? I don't know if the if the if the gold rush is like over, but like it's real, right? It was fun. It was crazy. Like it was people are making hundreds of millions selling like uh products and stuff like that. I have a website that is called uh Kalo Data or something, Kato Data or something, and it just like shows you how much people are making on TikTok. You can literally go on anyone's TikTok and it shows you how much they made this month, yeah, and how much their website is making. People are making hundreds of thousands, millions, you know, with these products. Damn, bro. Have you seen it work for any artists? I've seen like a few artists uh sell microphones and stuff like that, but uh I noticed like a lot of the artist uh products don't do that well, but if you can get into like you know, um other products, merchandise and stuff like merchant merchandise, they're really good on TikTok for a lot of people I would run ads for. Okay.

Essentially, TikTok is like a new, you know, when when Instagram first came around, it was like that too, you know, because these platforms they want you to use their platform so they keep rewarding you. You know, TikTok has given away billions of dollars, you know, essentially for free. They're covering a lot of people's uh like some some of the some of the products on there, TikTok pays for 40% of it. You as a customer only needs to pay for like 60%. They're just like like giving that money to the creators, you know, the people selling uh stuff on TikTok. So just as a long term play to keep you on the platform. My advice with that would just to be if you do want to go and sell products, try and make it products that you at least do actually recommend or align with your brand as an artist, right? I wouldn't go just shilling garbage to start making a couple bucks for that. Or fuck it. Get the bag, bro. Nah. It's not financial advice. So yeah, you know, we we wouldn't be doing our job if we didn't uh kind of dive into like an example rollout, right? So if I'm an artist, I'm about to roll out a new song.

I do want to get your perspective on a few different things. So, first of all, how many pieces of content should you make per song? If you know, if you're only focused on the organic uh approach, you know, where you're not running any ads, honestly, I would make as much content as I could, you know, at least 20 to 30 pieces right out the gate, just so like you can as soon as the song is released, like the first 20, 40 to 48 hours, like I said, are the most important. So you want to have everything ready before the song is released, you know. So I usually get tell artists to plan 30 days in advance and have everything ready, you know. So by the time the song is ready, you roll out all the content and you you know keep people engaged. Maybe you do behind the scenes for one of them. Maybe you talk about the meaning of the song, you know, like just different things to connect with the audience. A lot of times people might not necessarily connect with that if they don't know who you are. So something you can do is take other content that's doing really well within your niche and kind of like stitch it, remix it, and you know, put text on your because I don't know if you've seen I don't want to say any names, but there's a lot of artists right now that uh they'll have like pretty nice titles in their videos and they'll like stitch it something popular related to their niche and then they'll come out and say, Hey, I made a song just about this topic. You guys could should go check it out, and you know, and stuff like that resonates with people who are uh not new to you.

I mean, who are new to you, you know. So, because a lot of the content that we tell artists to make, I feel like a lot of it re resonates with people that already know who you are. You know, like if if if someone doesn't know who you are, they probably don't want to check a behind the scenes, you know, because they're like, I haven't even heard the song. So it's like, you know, they might not be interested in that point. But if you find ways where you can, because you know, content is the first initial connection that you have with your audience these days, you know. Unless you have a big budget and you're going like the traditional route, content is like that fit first initial, you know, contact you have with your potential audience. So I would take things that you know are related to your music. For example, if you have a song about breakups, or if you have a song about, you know, uh, whatever is a working out song, whatever it is. I would try to take content that already is going viral with that, put you know, use that as the first three seconds, and then come in there and say, hey, here's my song about this and that, and and try to push it out like that. Yeah.

It's interesting, man. I actually heard from someone, I can't remember who it was. You're probably gonna hate this advice. I almost would bet. But you need to be talking to like basically when you're making content, you should be acting as if no one has heard of you when you're making the content. So doing less of the like behind not like less of the behind the scenes, but just the way you frame even a BTS video needs to be as if someone who's never heard of you would still find this interesting. Right. Like the whole inside jokes and the things that you think are cute that like you're it's just because of the way that content is being served. It's not being served to your followers anymore. I think you should do both. I think you should have some of that for the people that do know who you are to feel even closer. You get content for to bring people in, cold leads, and then you got you want to, you know, get your warm people into the to be hot. I just I just think maybe there's other ways to deepen the connection with existing audience, like stories, Instagram stories are not gonna be shown to non-followers for the most part, I'm pretty sure, unless like some algorithm thing has changed, right? Yeah.

So it's like that's a way to kind of deepen that connection that's a little more inside jokey. Uh obviously, live streams on Instagram, like I, you know, I know lives on TikTok we just talked about are a little more also like just, you know, people can discover you who don't know who the fuck you are, but like Instagram lives is a good example. Um broadcast channel deepen the connection with the you know existing audience members, right? I just don't think every post has to have the goal of going viral. I'm not saying every but I do think that I even saw Tom the Mailman who's like an artist that I love. Love Tom. He just on his new rollout, he's been posting a lot of content where the title text is talking to a from the lens of like to a new audience, a new fan. Sure. That that's very popular right now. Exactly. That's one of the ways. But I love him, and I didn't give a fuck. Sure. I I love him. I'm an existing audience member. I didn't care that it was projecting to someone who doesn't know who Tom the mailman is. But like, say you went to his last concert and he said some like weird phrase or some some inside joke thing, and then he posted a piece of content. Like, remember when I said, and you could be like, Yeah, Tom, I do remember that.

Hell yeah. But I think that if the thing that he said was like funny enough, it could also appeal to someone who's new. Like I think there's just like the bl the happy happy medium, right? Of like not trying to be so like meta or something, right? Whatever the term is, it's like this thing was from the thing that from the thing. It's like no one fucking knows the thing, you know what I mean? Yeah, or they might forget because we're all busy and we're just scrolling and we forgot that he even said that at the concert. You know what I mean? So it's sad. I kind of like the I think there's a balance. I kind of like that. I think the overwhelming majority should be assuming that you're reaching a brand new audience. Yeah, yeah. So I don't know. I just like found that interesting. It it depends on how big you are. I think. Like if you're still in the discovery phase, I would try to, you know, obviously. I I I usually follow like an 80-20 rule, you know, like how much you know do I want 20% of the post to be focused on my current audience and maybe 80% for the explore tabs. See, I like that.

I like that. That's good. I'm a fan of that. That's good. Yeah, yeah. So, all right. Do you recommend any content pre-release for emerging artists? If you're emerging, uh, only promote what's out, you know, like build a data, find out who your fans are right now. Don't really, you know, stay consistent, but like I think artists move on from songs too too fast. You know, it's part of that, you know, like artists will have a new song and they'll just go straight into it without really uh thinking about the previous one. So I wouldn't promote something that's not out. I'll take everything that you currently have out and try to make more people listen to that because that's gonna give you more data on who your potential fans are and what's working. So by the time you have a new song and you want to release it, you know exactly what to do. Yeah, it's crazy. So Wiley from Atlanta, he's an artist here that we had on the podcast a while back. Oh, he's from Atlanta. Okay. Wait, there it is. Okay, people might not know that we're based in Atlanta, you dumb fuck. We just talked about that.

Talk to people like they have no idea. This is their first episode, Henry. Jesus Christ. Or is this the 20? Exactly. I don't know. No, but the point being, he has a song called Pink Skies. All right, he's he quoted, I think, Pink Skies pays my rent every month because it has like 30 million streams, it's consistently bringing in X number of streams. I listen to it all the time, still, it's several years old at this point. I have never seen him in the three years I've known him promote it? Promote pink skies. Yeah. It's a goddamn shame. I literally saw a pink sky, and if you know pink sky, twisted up with the blue, it was like the lyrics. I saw the pink and blue cotton candy colors in the sky the other night, and I was like, huh, Wiley, it'd be really fucking easy to just sit in front of the sit in front of the fucking pink and blue sky and sing your little soulful ass off and bring in some huge new audience. Because it's also proven people love the song. Oh, they do.

It already worked. It got 30 million streams on its own without you doing shit borderline. Like I mean, right. I will definitely say that if something's working, just lean into that. Forever, bro. He should be promoting pink skies once a week for the rest of his fucking life and pay your rent and be maybe a down payment on a new house. Like on the vacation house, let's look forward. No, for sure. So uh how often do you think artists should be releasing music? Because you kind of hinted at like they put something out and then they kind of give up on it too quickly. But what what release cycle do you recommend? I would go with at least uh because you know, uh a lot of people do this where they do it like every four to six weeks because uh Spotify editorial playlist, like they rec they need at least six weeks in advance before you you know, while you're pitching and stuff like that. So typically, if you ask anyone who's like a professional, they'll tell you every six six weeks because you can um pitch to editorials and you have enough time for them to respond and possibly put you on some of those playlists. But um typically I tell people, even if you're releasing a lot of music, that you don't have to promote every single song, you just have to make something blow up.

Because at the end of the day, if you're building your catalog and you're taking this music seriously and you're putting out quality music, eventually, you know, the song that you're promoting, whichever song it is, if it takes off, it's gonna bring fans to all the other content. So yeah, it's like well, yeah, to all the other music, right? Yeah, that's that's the thing, bro. Like if I'm a catalog, if I find a new artist off of one song because that that you know, you had the right piece of content with the right song and it converted me as the right target audience. I I ultimately, if I if you brought me into your Spotify, I'm not gonna just listen to that one song. Right. If I like it, definitely I'm gonna check out another. Unless that's the only song you got up. I'm just saying, like which is you know, why you should probably be dropping a little more exactly. But but to his point, like if you find something that's working, maybe like fuck promoting the other ones that weren't working at content wise, because maybe they are good songs, and like that's great, someone will like them, but it doesn't mean that like you have to be promoting those all the time either. Right.

And you know, you have to look at your songs kind of like songs are not content, but you have to look at it kind of like you know, there's cold audiences, there's warm audiences. Like my fans might like this type of song, but it might not be something that goes viral. You know, you have to know which when to feed your audience and when to you know reach new people, you know. And I think there has to be a little balance between the boat, you know. Agreed. Yeah, I think that's that's true too, is that some songs are gonna just be, you know, even talking about the 80-20 rule, right? They're gonna be for the 20. Yeah, yeah. They're not gonna be good songs to maybe bring new people into your world. But it should probably be one out of every five songs, right? Right. You definitely have to feed that audience because that core audience, that 20%, you're gonna make 80% of your revenue from that 20%. That's a good point. You know, while he's paying his rent on that. So definitely you know makes a lot of sense so I think we all preach consistency you need to be posting consistently you need to be releasing music consistently that's like what a lot of us music marketing folks talk about right I think we're so annoying yeah I think I just said it out loud and I was like I fucking hate us um but for our artist friends who we want to try and uplift and empower right this is it's difficult man to stay consistent with both the content and the music and all the fucking administrative shit that you gotta do to just be an artist and collect your money that you're barely making to get by do you have any like tips or tricks or even like tools or systems that you've put in place to help artists stay consistent because I think it's easy to like tell them to do it. And I don't think we always do a good job of being like here's how you can how you can do it right so this is usually what I do so um typically when I tell an artist like like you know batch recording is one thing like you could just you know when you're off on a certain day you can just shoot a you know a hundred videos or whatever change outfits and do all that and just kind of have all that content ready beforehand because I think the biggest problem with a lot of artists who are trying to make it they're not like fully living it so it's like they can't just document what they're doing.

Like me I would tell my artists to book studio sessions book you know collaborative events go to events do all these things so you can have stuff to document along the way. So, like schedule, you know, one one day you can go and maybe shop for clothes for your new music video or something like that. You know, I'm going uh, you know, something like that, and you can document that as you're doing it. But if you're not like if you're not living it, you're not scheduling those events, you're not going to the studios, you're not doing all those things. It's hard to, you know, have that mindset of what to post and you know what type of content to put out. So I just technically tell people to document. You go, you either live this life and just document everything you're doing, you're writing a song, freestyling, stuff like that. Like, I don't know if you know who Superstar Pride is. Remember that guy that went to uh jail, the TikTok rapper? He uh, but he had a song. He would literally, literally all he would do is just freestyle on the phone and just millions of views, and and sometimes he would be in the studio freestyle and just little stuff like that that are uh you know, uh create activities that are rap or music related and just document those activities no matter what happens. So, what's the most creative promo tactic you've seen an artist use recently?

I've seen someone do uh a uh private IG to share like snippets and exclusive content and stuff like that. So like uh what they would do is um share uh share like uh cover arts of songs and stuff that they were thinking about doing and just kind of getting people's input on what they think they should do with the song and stuff like that, just kind of keeping people involved in the process, and then you know, by the time the song is out, all those people who felt like they helped them make decisions and stuff like that for the song kind of engage in it. I think that was pretty clever. Okay, private IG page. secret Instagram, yeah. Yeah, yeah, yeah. Outside of content, are there any things that you've seen either your own clients do or just like you know, even artists like LaRussell or whoever, are there any like outside of content marketing um that you've seen people do? Definitely with the playlist, so. So a lot of people, what they'll do is they'll create their own playlist, but they'll make it seem like someone else owns it or or you know it's not owned by them, and they'll throw their music on there. And some people do this with uh YouTube too.

Like they'll have like movie clips, like I don't know if you know who cigarettes after sex is that band. I think I've heard of it, but maybe I heard you talking about them at some point. I don't know. It's like very niche, but it's also uh a big part of you know a big part of the people that listen to them are people who found them on like YouTube and all these playlists that were based around specific themes that a lot of the labels that are probably pushing a lot of these artists own. So what like for example, let's say say you have music that is good for gaming, you can create a game and Spotify playlist, and you can create a visualizer that you're not in, and no one knows you're a part of this playlist, and you can promote it on Facebook and stuff like that, and you can build up the the followers. And you put your music next to bigger artists' music and that's actually searches together. Right. That's actually how you change your fans also like section. So uh when you I've been able to change people's fans also like section to any artist with the playlist. Wow.

Whoa. So I want to be next to Drake. Yeah, like literally I have I have people, I have people's songs uh like a lot. I don't know, uh, EDM artists do really good with ads. So that's one thing that uh uh like it's a higher rate of engagement. Why is that? Any idea? I think people people in that crowd are not opposed to, you know, uh they just if the music is good, they don't care how it's put in front of it. Who the artist is or something like that. Right, right? Who it is and it's true. Fuck. Hip hop sometimes. their voice isn't in it. It's also so it's easier. Yeah. Yeah, interesting. Um all right, awesome. Well, Henry, I think we've entered a final segment of the podcast. Oh shit. Oh shit, it's my favorite. Let's get it. Ho ho ho ho, bitch. Take me. Who are you calling a ho? It's gonna be a three-part rampage. I'm just gonna start with some short answer questions. I will describe the other two parts as we go. Let's get started. Starting with on a scale of one to 10, rate Ben as an interviewer. I'll give him a 10.

God, Henry, this is really backfiring on you these last couple. I got an 11. You guys have a great, a great vibe. Like, I just can't, you know, this is my first in-person interview, and I felt very at home. We didn't even say that this is the first in-person interview by the time. I thought you were giving me a I wasn't. I thought you were giving me a little no, dap up thing. I'm not, you can stop at any moment. Okay, well. Thanks for coming, man. First in-person interview from their promo guide. Yeah. And gave you a 10. Jesus. I guess he has nothing to base it off. I'm gonna do a compilation of all these answers, by the way. They're fire. Yeah. What would you say are the three most common things that you see artists getting wrong when they're marketing their music? Just quick things they could fix. Uh the first thing is you know, not understanding who likes their who who's actually following them and and engaging in what they're already doing. You know, a lot of them are just putting out stuff that whatever it is on their mind, they just put it out, you know. So one mistake is like you wanna you wanna have that brand identity, and you wanna have you want to stick to that. You want to make sure everything aligns with that.

You got two more. Uh two more, I would say is running ads before the music is is all the way good or promoting. Um, so like people will rush themselves. You know, if they have a song that's not all the way mixed and mastered and stuff like that, they'll just kind of try to put it out and try to make it blow up right away. And a lot of times those guys get a lot of results because they're good at marketing, but they haven't like you know fully worked on the product. The Music isn't good yet. Right. And the third thing I would say is uh not taking advice. Like people, you know, not not they don't want to learn from people, you know. A lot of people don't want to go and find the person that's already done it and ask them for help. They want to kind of you know do it on their own and and and and be like a lone wolf, as you guys mentioned, you know. So I think you know, asking for help and going to the right people for guidance, people have already done it. That's very important. I love how he literally said like the music has to be good, bro. Like sometimes we we start there, we glaze over that a little bit.

Do the greatest promotion marketing tactics in the world. If your shit is trash, it's not gonna work. Might not work. Anyway, you can put any two artists, alive or dead, together to make a collab album. Who are you putting together? Oh get inside the promo gods musical. Who does he listen to? My favorite artist is like Tupac Biggie, so it's like yeah. Damn, Tupac Biggie. Oh, is that who we're going with? So I I I would love that. That would be a uh, you know, I mean, music to my end. I like listen, when I when I drove drive sometimes back and forth from like I used to drive from like Cali to Pennsylvania and stuff. I'll listen to Tupac all the way, like non-stop. Like a 16 hour drive? Like, 24. Oh my gosh. The whole discography. It's it's a 35-hour drive if you sleep, but you know, I went straight listening to the whole album. Shit. I I let like, like when I grew up, Tupac was like very huge. Because I was into rap more than anything. Yeah, yeah.

And Tupac was the person like a lot of people from my culture would play, you know, that are not necessarily from America, but their background, they they liked hip hop, and Tupac was the guy. He was global, bro. He was. No, he was. Absolutely. That's Fire, man. 24 hours straight of Tupac is wild, though. And I was I was enjoying the whole ride. I bet you were, promo. Good words. Is there a productivity hack or tip or some kind of trick you use to stay so consistent on social media? Is there like a I know you mentioned batch creating is kind of one of those things? And you mentioned AI. Yeah. Also, yeah. So this is what I do. Like, if someone's coming fresh out the gate, I'll tell them, yo, come up with some content that aligns with your brand and make it something that people would ask questions or something about. You know what I'm saying? Like, I'll it's like sometimes I'll tell people, hey, what happens when you don't register your song? Oh, someone else takes the royalties. Then they'll ask me, How do you register a song? Then I'll go into that and then I'll answer that.

Then it'd be like, then they'll be asking me what's the difference between this distributor and that, and you know, and like it just keeps getting more and more questions, and I have like endless content. I can literally go in my comment section and have enough content for two years to talk about, you know, with questions. So what I try to do is get people to engage in the content and kind of see which type of direction uh they're going into as far as like what they want to know about you and just kind of lean into that with your content. It's a good one. Let the audience handle it, man. I love that. Yeah. What is uh one of your most controversial music takes right now? Let's get to the clickbait. Oh, one one thing I said was uh create a song, name it after a famous person, yeah, and then and then run ads to target their audience. Like literally, this song. If you if you make a good song named after a famous person and you put them in the cover and you run ads to target their audience, like you'll a lot of people will engage. Like that's fire. We literally made a post about that. We did about fucking Billie Eilish, Armani Blanco, fucking Kalani by Jordan Addison Rae. Addison Rae. Armani White?

Did you say Armani Blanco? Sorry, Armani White. You said the Spanish word for white instead of white. What the hell? I was doing I was using Duolingo, use promo code. I just flipped to Spanish out of nowhere, Armani Blanco is crazy. Um yeah, no, that is that is a good one. Why did I say that? I have no idea, but it's been a long day. Speaking Spanish. Let's just move on. Um, in the holiday spirit, uh, let's invent a holiday. What day is it? What are we celebrating? I don't know if there's a music day, but uh there should be international music day. International music day, and you know, maybe people just display how good, you know, everyone just shares their content and and you know their their art with each other, and it would be a great holiday, I think. You know, parades. What day of the year would it be? I'll go with my birthday June 14th. Okay.

That's solid. I don't think there's Too much going on around then. I mean, yeah. You got Juneteenth, pretty close. True. True. I mean, I love the only reason why I do this is because I love like musical types of I mean, I I listen to music all day. Like really all day. I'll wake up and I'll smoke, listen to music for you know, answer all my calls, listen to music. I mean, my text and just music like if I could listen to music and just smoke all day, you would that's it. Until I'm dead. we should have got you a joint for this interview. This is crazy. I mean, We screwed up. Last one of the short answer. What is your favorite curse word? Fuck. Part one. That dramatic pause. That was great. Yeah, that was great. who doesn't love fuck? I mean, you can say fuck about anything. Yeah. You can. Fucking anything. You see? I just did it. Fucking right. Part two is the this or that with promo god. I'm gonna give you two choices. You just gotta pick one.

Here we go. Starting with drums or melodies. Melodies. Hooks or verses. Verses. Instagram or TikTok? Instagram. Rock, paper, or scissors. Rock. Vlogs or podcasts? Podcast. Very good, very good. Discover new artists or binge your favorites. Discover new artists. Inspirational quotes or memes? Inspirational quotes. International markets or local focus? International. Hashtags or no hashtags. Depends on which platform. But no. No hashtags. No. And finally, become a full-time artist or leave the music industry forever. Full-time artist. Let's go. He's already got a name. I think he's go by promo guy. He probably has like bars, bro. Probably got some albums in the tuck, I bet I would venture to guess. Uh-huh.

I don't know. He doesn't want to tell us about it right now, but that's okay. We'll move on. No, but uh I did dibble and dabble in music a little bit, you know, because I was always in the studios. But one thing I uh people really loved my lyrics and stuff like that, but one thing they didn't like my flow and stuff wasn't all the way perfect. So it was like that was always the one thing people were trying to help me with, you know. But uh I eventually uh, you know, I I did get a lot of traction and stuff like that. My numbers were really good. Like I created the podcast based around people knowing me as a musician. It wasn't too long ago. Um, I used to go by Daydreamer. Um, I was kind of like, I wasn't really taking it seriously, but I was using it as a way to promote myself and get other people to buy my services, if that makes sense. So I did that for a while. Yep. Promo guy became an artist just for the promos. And little to know in fact, he also used to be an engineer. That's right. Yeah. He's in Pro Tools, doing the damn thing. The final part is the word association. I'm gonna say one word, and you just give me the first word that you think of right back off the top of your head. As little thought as possible.

We're gonna get into the subconscious of promo god right here. Let's go. Starting with music. Uh fuck. My my brain fuck Fuck is good. No, that works. That works. Family, love. Elbow. Ouch. Crack. Uh no. Rabbit. Hole. Elon Musk. Spaceships. Hollywood. Uh Los Angeles. Salt. Vinegar. Facebook. Meta. Rolex. Watches. Gen Z. Uh 17 years. I don't know how I I don't even know what age range they are, but ain't either, bro. Spotify. Uh Bad Guy. Cryptocurrency. Scam. Lil. Lil.

What was that? Lil Wayne. Promo. Promo God. Let's go to Rampage. Collab of the Century. It's official. Collab of the Millennium. Let's go. Man. As always, please like, comment, subscribe. If you fuck with this interview. Come back. We are here each and every week. Thank you. We have special guests like Promo God and Santa Claus all at the same damn time. Merry Christmas. We'll see you guys at our December 14th concert in Atlanta, Georgia.