Is Social Media RUINING Music?!, Should Engineers Get Splits? & Ludacris’ Fall from Heaven

So I told her, like, I appreciate the chicken sandwich, but is it really your pleasure? Are you actually getting pleasure out of this? Oh God. Welcome back to another episode of the One More Time Show. Jim's takes a little bit of bullshit. Sprinkle of bullshit. That's how we do. All right, I'm gonna kick this off. We just posted a clip from our interview with the No Labels Necessary podcast. Shout out Sean and Ja'Cory. Yep. They are music marketing and branding experts. And this specific clip was uh titled Why Do Artists Hate Content So Much? Yeah. Making it. specifically. Making content. Sorry, yeah. Why do artists hate making content so much? Yes. Okay. And and brand man Sean, who once again has run, you know, tons of successful marketing campaigns for artists. Uh they have a great YouTube channel, great podcast. They're they're really sharp dudes. Um he had some choice words. Choice words. Choice words. The the one chosen word that I could think of was entitled. Entitled. Sure. Okay. So basically the uh the summary of the clip was that, you know, artists like why do they dread making content so much? And it's that, you know, they feel entitled and that their fans don't give a fuck about the fact that like they don't want to post some, you know, 15, 30 second videos of them trying to make, you know, you know, market their music, uh, because the fans are working regular degular jobs.

Uh the artists are, you know, supposedly in the field that they want to be in. So if it if it takes making content to to have the career of your dreams, is that such a bad gig? Yeah, you know. And and he ended the clip with go fuck yourself. He did. So that was the other choice words that he had. It was in the it was in, you know, the from the perspective of the fans commenting. He wasn't necessarily calling anyone out and saying that to anyone in particular, Yeah, but maybe. just to defend Sean. But maybe. clearly it was a very polarizing uh piece of content, which tend to do very well, and we got a lot of comments. For sure. Yep, yep. So so we kind of wanted to just like use this episode to break down some of the responses that we got. Um, because they were all over the fucking board to be honest. All over. right? So the the you know, one side of the spectrum was like great point, shit. Oh my god. I'm gonna start making content. Light bulb It's on. Fine, I'll do it. You know, like they were convinced, they were sold.

They were like, All right, fine, I get it. Great perspective, great opinion. Needed to hear this, needed to hear this is a classic. Realest shit on IG. I think that was my favorite. This is realest shit I've seen on Insta in a while. Yeah. He knows the fucking specifics. pretty much. He's not even reading it off his phone. We're gonna read a few, but I remember that one. I get it. Yeah, yeah. So that one is is uh great. There was another one though that basically was like, I don't hate it. I'm nervous for the world to see me, honestly. And I do think that there's a lot of people out there fair that despite them being artists, we all think that artists are these showmen, right? Like that they should be comfortable putting themselves out there all the time. It's really not the case. Yeah, a lot of them are introverts. Most of them, I would say. Uh yeah, I'd say a hefty majority of artists are introverts, and so like we get it. We we we want to be empathetic towards like this is hard, like being on camera, you know, filming yourself, posting that stuff. Like it's it's hard enough to like, you know, get the courage up to to put your art out there, and now you have to like do this whole other gig that that is marketing your music through content and putting yourself out there on video.

It's like I we we just want to say like we get it. Especially because the amount of time that you can take putting into your music, you know, you can sit there in the studio behind closed doors, you know, maybe drop one album a year and make sure it's just flawless and beautiful, and it perfectly represents you and your artistry, and then some marketer or your label exec comes along and says, Hey, do that with videos, but post three of them a day. And you're like, fuck, you know, like, how can you possibly have the same level of care? Uh so yeah, as you said, um, very empathetic. And I'm probably gonna take the role of like defending the artist side here, I have a feeling in this debate. But um also before we say anything else, I want to get this just out of the way. This podcast is primarily for people who are trying to, it's not even primarily 100% for people who are trying to make a career out of music. There's a lot of people that I think were in our comments who just loved making music for the music and were especially mad. If you are a hobbyist and you don't want to let content or any of the other shit that comes along with building a successful career out of music influence you in any way, we fully support that 100%.

We love that for you. Please keep doing you, King. But like, seriously, this is for the people that want to make this something that they can do instead of the bullshit jobs that the fans have, you know, in the other scenario. So with that being said, yeah, we can move on. No, it's a good disclaimer because I I do think that we do have a lot of people that hop in our comment section, like not understanding that like our content is for people that are trying to turn this this creative, you know, uh outlet into a career, like into a money-making career. There's a lot of music people, but we are here for the people that add the word business after music. It's absolutely music business. Um, so another comment that we got that I totally uh understand, and this is probably the hardest part. This is shit that you and I struggle with because we're content creators ourselves, obviously, right? I simply don't have good marketing ideas or don't have the budget for it. Sure. So I I I want to smack the budget thing out of this equation because like you have an iPhone, you have time. Well, I don't know how much, I'm not saying how much time, but you have an iPhone, you have time.

Um, there's a ton of content. There's more content, ideas that you can come up with that require just you with a phone and just some, you know, time to edit it yourself, right? Some creativity, honestly. And some creativity. Yeah. There's enough ideas of those that are free in essence that I don't want to really talk about budget. Like, that's not what I'm really focused on. But I do think that the whole like ideation process. Sure. Yeah. What do I post? What do I make? That's tough. It is because it's different for everyone. It totally depends on your brand and the story that you're trying to tell. And the song. And the music. Yeah. Absolutely. There's so many fucking factors. Everyone's like, Do you have any content ideas? And it's like, yeah, of course, we can help, right? Like, but we need to know what it is that you're trying to accomplish, like who your target audience is, what the song's about, who you are, right? Like, there's so many things that come into play. Yes. Uh, because you know, Henry and I have just finally, I would say, as of recently, really understood like who y'all are as our community, right? And so we're trying to make as much content that we know serves you guys, right?

And your like uh journeys, I guess, as creatives, trying to figure this shit out. Uh, but it took us a while, right? So I think there's a lot of stuff where it's it's trial and error, too. Like, absolutely. No ideas of bad ideas, like cliche as that sounds. And then what that boils down to is, and what I think the root of a lot of artists' problem is with content, is being scared to look funny or be judged. I think people, you know, naturally care what other people think about them. And so they're afraid to be judged, they're afraid to get 50 views on a reel, they're afraid to get a hundred views on a TikTok because they think they're better than that, and their music is better than that. And if we could just remove that little piece of, I don't want to say ego, but I do. I'll say it. Remove that little piece of ego. Because we all have it. It's anxiety almost, you know. It's like it's just it's the fear of what other people think. If I mean, shout out Lil Man Jay, like whose episode I think will be out by the time this is out. Maybe, maybe not.

But if it's coming. This kid doesn't give a fuck what you think about him, man. Not at all. And he's winning because of it. He's absolutely crushing. And there's just these veteran ass rappers that make insanely good music that still just care what other people think and aren't willing to try shit to see what works, and as a result, end up, you know, thinking themselves out of making anything, and then they have no content. Now no one's listening to this beautiful music. And you know, I think the listeners are the victims in that scenario, right? Yep, no, absolutely. So I think you just said something that that uh sparked, okay. So that's so this is a comment that kind of piggybacks perfectly off what you were just saying. Okay. Of how, you know, Lil Man Jay might not be the most seasoned rapper. He's still honing his craft as an artist, yes, but he's a fucking machine when it comes to content creation, right? Okay, so yes, fearless and just consistent and understands what content works. He studies this shit, he tweaks it, he revises it, and he gets it, you know, better and better and better.

Um, this comment was that guy at the bank, because basically we referenced someone who's a fan that maybe has a regular job at a bank or works at McDonald's or whatever, right? That guy at the bank would also be mad if the scope of his job responsibilities was constantly expanding and his paycheck was simultaneously getting smaller. Okay. So he's afraid of change. He's she's fee, he's fearful of change, man. And and I just don't understand how you can even really comment that to be honest. Like, I'm not gonna sit here and you know call the guy out, John dot Franco dot music. But like, but like I'm just saying, I mean, like, what did he think? The industry was gonna like industry always changes. Has he not witnessed the evolution of music in his lifetime? Like did he just like I don't know how old he is. Maybe he's like 10 years, he might be 10 years old. There was MTV, there was radio, there was Myspace, there was mixtapes, SoundCloud, there was mixtapes, there was the blog era. There's it's always gonna be something different, and it's just it happens to be social media right now. So yeah, I think if you're afraid of you know change in general, and you're not willing to study the shit and see what's working right now and adapt and fit your brand into the mold of what's happening right now, you're gonna have a super tough time with this shit, man.

Absolutely, man. Because yeah, in in early 2010s, the way to blow up was absolutely to borderline spam the living shit out of every single blog on the internet. Yeah, that was that was that was it. That's how you won. Because that's how we were all as consumers finding and listening to music. Yes. So it was simple. It was that was the thing. Yeah, all right. Now the thing is make fucking content. Like I we don't we didn't pick the rules. Don't get mad at us. I love the commenters that think that are like you guys are the reason that like we didn't we're not the reason that all the eyeballs happen to be on social media in 2023. We didn't make social media We get mad at Zuckerberg. We would love for you guys to just know that our podcast exists and us not to have to make any fucking content around it. We'd love it. It'd be amazing. We could just sit here and talk all day and y'all would just find us and you'd just magically be fans of us and listen to every episode, but it's just not how it fucking works. Yeah. So we're trying to help people understand like these are the the rules of the game as it sits today. Yeah.

How do we how do we elevate? Like how do we find our fans? How do we nurture the fans, right? Yeah, it's eyeballs and it's attention. It's where who are the people that are gonna be the fans of your music and where are they diverting their attention to every day? And you got to put yourself and your music in front of those people as much as possible. And 99 times out of a hundred, those people are on social media. And if you're not making content, it's gonna be a lot harder for them to discover you. Absolutely. So then there was there were two more I want to uh you know touch on before we move on. Um, there's one that basically is like I think a lot of us just haven't figured out the content formula that works for us. It can get frustrating and make us just want to focus on the thing we know how to do best, which is make music. That's like a winning comment. Sure. It's it's just acknowledging the issue. And the issue is that like if you're not good at it, and maybe the first thing that you tried didn't work, you're gonna stop because you just sort of like, oh fuck, like that first thing didn't work, like I don't want to try. I never wanted to do this, fuck all this.

Yes, it's dead it. It's like the easiest way to give up, like super quickly. Yes, and as cliche as it is, like keep going. Yeah, you're gonna figure it out. Like you and I have a music producer engineer, and now I'm fucking I have Photoshop and Final Cut on my computer, and I'm editing clips all day. Like, I didn't expect for this to happen. I didn't necessarily want this to happen, but I have a dream that the One More Time podcast gets really big and we help out the more people than any podcast has ever helped in the history of podcasting. So I fucking downloaded Final Cut, goddamn it. You know what I mean? Like you're not trying to make it happen. Yes, for sure. No, and I think that's something that we did was you know, we kind of drank our own Kool-Aid in this sense where it was like we posted fuck tons of shit for a long time before we actually figured out like what actually worked. We got better and better and better. We studied people's clips that were going viral, that were doing well. We're still figuring it out. We're always figuring it out. It's a constant battle of trial and error. But you know what we've done? We've gotten better.

That's all that matters. Is like if you're getting better. Yeah. Like, and you get better by doing it consistently. That's just the anything you do in life, you can't get worse by doing it more. You literally, it's impossible. So content's no different. If you're the worst ever, then you might stay at the same level. But that's very unlikely. God damn it. Why you gotta put it like that? Um, all right, all right. So uh see the last one. This kind of ties into it. Um I might have one I want to read here. I'm enjoying reading these comments. Okay, okay, for sure. Yeah, so it's it's dreaded because artists overthink making content. Um, and and they're most trying to portray a lifestyle that's not really them. Uh, it's that saying, just you know, just be the content, be yourself and express yourself. That's literally all you have to do when it comes to content. People overthinking it. Um, turn your life, your passions, your personality. Like, there's a way to convert that into content. You don't need to overthink this so much. Like, you need to just look at yourself in the mirror, like, who am I? What do I stand for? What am I into? And then start trying shit.

So I think like that that's a good one. You know what's great uh on that note is shout out Haley Knox. Oh my god. Liked an old post of ours today, My crush. Don't tell my wife, y'all. Do not tell my wife, y'all. Luckily, she doesn't listen to the podcast. She hasn't listened to an episode since episode one. But in the entire clip, you're talking about like Haley basically makes a bunch of content where she's actually performing the music and playing different instruments and doing new ways. She's not really doing like anything else. She's not following trends or just making up skits and shit. She's like performing and making and producing music in her content. And so if you just love the music and that's all you love and you don't want to try anything else, that shit worked for her. Like you can make it happen. You can still be creative and and make the music still the focus. But for sure. flex that creative muscle, you know, still in a way that looks good in videos and written words and pictures. Cause that's what's winning. Yeah, absolutely.

No, I mean I think that she's nailed content, man, because she's been so authentically herself, which is just a girl who can like, you know, create her own music. She's got a beautiful voice, she's showcasing that on every track. Um, she's in different settings, but it's like, you know, she she probably didn't figure that out that that video uh formula worked for her until probably posting a shit ton of other videos that didn't work for her, right? So everyone sees the result that works, and they don't really know what the actual process was or journey was to get there, right? I got everyone sees our clips doing good for us now, and they're like, Oh, you're killing it on Instagram, you're crushing it on TikTok, blah, blah, blah. It's like, guys, like we fucking sucked originally. Like, we didn't know what we were doing, we weren't getting any traction, we were ready to quit, but we kept going and we kept trying new shit, and then eventually something popped, and we were like, huh. Like, let's let's double down on that. Why did that work? Let's see. let's make more shit like that. For sure. All right, you got any more you want to read? Um shout out, brother Seb. You guys are what's wrong with the music industry now.

Okay, moving on. All right, so wait. Okay. Okay. one more from this. I was like, we're not gonna. I already called out john.franco.music in case y'all forgot. But we haven't even mentioned our boy, Highway Classics, yet. Love Highway Classics, he's always always coming in with a hot take. Stirring the fucking thing pot. He stirs the pot in, and we love that for him. Tends to disagree with everything what we're saying, but it's cool. Cause he, you know, he's just expressing his opinion in in a non-hostile way. I mean he said, uh it's kind of hostile. Well, he's passionate. He is. I don't fuck with him. And he said, he said, tell a chef to make content. Oh. Which I just look immediately at guys like Gordon Ramsey, who has like 15 million followers on Instagram posts every day. Guys like Josh Weissman, who I found on TikTok. I don't even cook. Like I do HelloFresh with recipes. I know nothing about cooking. This guy, Josh Weissman, made such great content that I followed him and I and I keep up with him. And then eventually it led me to his YouTube channel, and I subscribed to his YouTube channel. Now I'm watching long form cooking content because this guy's content was so fucking good. Now he has a best-selling cookbook.

This is amazing. Because he made double down on content. So it's like, yeah, tell him he didn't have to be told. He started making content and he's fucking winning because of it. And you want to know what I think his business did? It probably tripled. Quadrupled. Not even, bro. It's so much more than 100x? Okay. Sorry. probably a thousand X. Like it's not even close. So he would have been a successful, like, oh, I make a good living as a chef. He would have just worked in a kitchen and got a paycheck. Like now he doesn't even need to fucking have a job. He is the job. His brand, his identity is the job. And to me, that's way cooler than fucking clocking in, bro. Like, I know, bro. He should just be allowed to cook in the kitchen. Shouldn't have to fucking make any p okay. Sorry. I don't want to I don't want to. I don't want to be condescending because it's hard. It's hard. It's hard. All right. So we're moving on. I don't know. That was kind of takes, but we're gonna move into a uh take that I came across recently. Okay. Uh I can't remember who posted this. I'm I'm pissed. I'm sorry, whoever it was. If you if you're a fan of the podcast and I stole this, you know, concept or conversation topic for you. Let us know. We'll put you in the caption.

we will definitely we will definitely credit you. Yeah. Um, it was just basically about, you know, should engineers uh be on a split sheet. Whoo! So for those that aren't familiar, a split sheet is basically how is the song's pie gonna be split when it comes to to money right typically it's referring to publishing right which is the kind of making of the actual music and it's not really on the the master recording side so it's basically should an engineer be it a recording engineer who's tracking the vocals or be it a mix engineer or be it a mastering engineer doesn't really matter in this conversation should an engineer be on a split sheet our friend Henry here is an engineer by trade he does all of those three types of engineering so I like my I'd love to just start with you and understand like you know what what's your what's your soul say when I ask that question no no I've I've been thinking about this for quite some time so I glad you brought glad you brought it up um so in in 2023 and actually this has been happening for a lot longer than just this year but the engineers um of yesteryear if you will. oh my god someone used that on a podcast recently and I was like oh yeah, that's a good one um had a lot less to do with the creative decisions aka the production of the record they still you know obviously a record sounds way better when it's mixed correctly and they're still vital um but they you know but traditionally they would get the song and they would just move the faders and EQ this and press this a little bit and take exactly what they got and make it sound as good as they can and that's why they would get paid a one time fee traditionally for a mix or an hourly rate if you're recording because they have one job that's very standard. And so I understand where it came from that they wouldn't be included um in the splits these days, engineers are a lot more involved.

Artists have like that one engineer that they fuck with the most that gets them. They're generally giving feedback on vocal takes, they're dropping the beat, they're making suggestions, they're doing all types of things that are should be considered production. And any other, you know, a guy, if a guy in the room suggests a line, he's getting points. So like, why why would the engineer not get points for doing things that clearly impact um the outcome of the record and how it sounds? So yeah, I think it makes sense that any person, if they affected how the song sounds in any way, that they should be included in the success or the flop of that record. Um, do I think they automatically deserve a split all the time? Not necessarily, because I think some of the beauty of engineering is that you do get paid upfront automatically. I enjoy getting my hourly rate. Uh if you come in and record trash, I'm still getting paid. It's no gamble there.

If you if you suck at marketing the music and it gets no streams, if you make no content. Yeah, yeah, just to come full circle already. My money. Yeah. So, So, what I would like to see is uh I think there should be an option, you know. I think I think it should be more standardized. I think we should see a lot more of it. Um, and this is happening now. A lot of engineers do do this. Well, they might they might do a mix for free in exchange for a split, or a recording engineer might record for free in exchange for a split. And I think that's dope. See, that's that's it for me. To have the option. Right? It's just it's business. Yeah. It's less negotiate. Do you believe in the record? Do you want to be included in the back end? It's your choice, or do you just want a little upfront cash where you're guaranteed a minimum, but then you're capped? Or, you know, if this shit wins a Grammy, like, you know, and you guys you got zero percent of the pie, you gotta live with that. Yeah. So I think if we start standardizing that more and just being more open and having that discussion and tightening the relationship between engineer and artists because people are doing it, but I think a lot of people don't know that people are doing it. So we gotta talk about it.

And let's let's also focus on our community right now, right? Like a lot of y'all are independent, you're on your own, you're financing your own career, budget comes up time and time and time again. Like, I don't have any money to do X, Y, Z. and like we get it. Everyone's gotta pay bills, provide for their family. Music streaming doesn't pay dick. So, like a lot of y'all are not seeing all the revenues that you want to see from your music yet. So it's like, how do I make the music with no money? How do I market the music with no money? So we understand that. I I don't think enough independent artists are getting creative with the way that they structure their deals, and that includes engineers. Yeah, like imagine uh, you know, studio time and mixes are a huge line item that always gets brought up on the on the budget, right? Like an independent artist is like, well, I gotta pay for studio time and I gotta pay for the mix, and it's like we get it. But do you have to pay upfront? If you find if you have an engineer that believes in your music and is willing to negotiate, I thought which I think is way more possible and plausible than people think it is, honestly. You could give a videographer three, five percent of the song to do your video for free.

I mean, just artists are so creative in music. Shout out to Sean one more time, yeah. Uh, and less creative in other aspects. It's like be creative with your business, be creative with your content. Like, this is all creativity. For sure. Yeah, yeah. No, I mean, for me, I think it it needs to be more uh frequent of a conversation, that's all, right? There's never gonna be a standard, just like producers don't get standard, you know, master points, they don't get standard publishing. It really depends on who's who's working together, right? Like people have different, you know, forms of leverage. Like, like not everyone's gonna be treated the same in any negotiation in business ever, right? So this goes for that too, right? Like, yes, should they be on the split sheet? Maybe, right? Like, that's the answer, honestly, because it's like to your point, if you just go in, have someone track your vocals, they don't really say anything. You're telling them exactly what to do, like, hey, go back, like, let me get that again, and you just do your thing without any input from them, Fuck it. they don't deserve it. They don't deserve it, and they probably don't want it. They don't even care. They don't care, they're just there to clock in and clock out and get their hourly hourly rate, which is totally fine.

Same thing on the mixing, right? If you just basically say, Hey, I want you to just make this sound a little more higher quality. I don't need you to do any fucking special shit, no beat drops, no this, that, and the third, no creative decisions, really, other than just like tighten this shit up, make it sound like it's hitting a little bit, uh, you know, tighten everything up. Um, you know, once again, pay them their their rate, work for hire, get the fuck on with your life. No split sheet needed. But I think this conversation is for the people that are are trying to build together, man. Like, there are engineers that are so locked in with their artist homies and so locked in with their producer homies, right? That like, why not figure out like, hey, I only want to make money if you make money, type shit. You know what I mean? Because like that's how it's gonna get real big, you know what I mean? Um so that that's where it's gonna be selected, right? Like, you really got to think through who are these people, right? You can't do this for everyone. We had this discussion when I first started working with you as an engineer and producer. It's like, can't give free beats, can't give free sessions, free mixes to everybody, right?

But you can pick those like select few that you really truly believe in that you're willing to make that that you know, gamble and like take the risk on and get creative with this shit and you know, be on the split sheet as opposed to taking their hourly money, you know what I mean? And a way to get creative when you're offering your engineering services is to maybe have one price, or maybe it's the same price, but you could have one option that is mixing exactly what you give me, and I'm just mixing it and I'm sending it back, or this, you know, but I also get X percent of the record, and I'm gonna do everything that I can to make this the best song possible. And if you don't like some things, then I'll change it back and we'll work together and we'll you know go through a few versions of this song to where we think this is the greatest possible version. And I think you'd be surprised how many artists would go for that, you know, just to have another ear, another professional ear on the record, give up a tiny percent that I think they will appreciate if the song does well, and then just win together, man. And and you know what they're gonna do more so more often than not if they have an actual vested stake in the success of the record, they're gonna fucking talk about it.

They're gonna talk about it. They're gonna become a marketer of this song. Inevitably, right? It's like a given, you know? So, I mean, if they make content, but right full circle, first of all. Maybe their engineer will make all the content for you because they have five percent. All right, all right. So, you know, just to wrap up the episode, uh, just a couple of you know, a couple of bullshit uh items on the uh on the list. Mine was uh Atlanta Falcons recently celebrated the 50 years of hip hop. Yes, and I don't know if you saw the footage. Ludacris Ludacris was fucking, he was brought down from the damn uh heavens of the Mercedes Benz Stadium in Atlanta. Bro, him trying to dance in that harness looked pretty stupid. I'm gonna say that. If anyone can make it look okay, it was ludicrous with a fro. Like that's like the only person and the only hairstyle giant fro luda. Yeah, like that. It's the it's the Luda that we know and love, obviously. But man, seeing all those people that are a part of our city's, you know, hip-hop culture, like it was, you know, it it was moving. I'm not gonna lie, like you know, not to get like sentimental, but for real, it was like, dude, so many legends, yes, all in one place, supporting a team that doesn't usually win.

And we beat the Saints. And we beat the Saints, bro. And I don't even care about the Falcons, but I was like pumped. I was like, this is amazing. Just seeing the you know, T.I., you know, bringing out the Falcons to bring them out. Yes, uh, like just Luda coming from the ceiling, jeezy, jeezy, killer Mike was there. I mean, our our guy Scotty ATL that we interviewed, he was there. I mean, just everyone was there, man. Um, it was it was really special. Uh so I just wanted to like make sure that if y'all haven't seen the ludicrous like coming down from the ceiling on a harness, looking like a damn, I don't even know, like a Broadway or like an actor in a musical or something like that. He looked like a fighting baby to me. I don't I don't know, but it was you know, this is the idea. It was dope. Yeah, I wonder what he's thinking, like looking back at the footage. He's trying to do. Just the flailing. Anyways, what's been going on with you, bro? Um, okay, so we are recording this on Cyber Monday. Okay. I'm just curious. So, did first of all, did you see the the viral shit about Target putting um signs, price tags in front of their old price tags that says Black Friday deal, but it's the same price on so many items, just completely complete ripoff. Who how how do they how did they uncover this?

Someone just people on TikTok, people would like just go film and move the Black Friday price tag out of the way, and the regular price tag would be behind it with the same amount. But who even thought to move the price tag? I don't know. Someone that knew there was some bullshit going on. People are out here, bro. so I mean, yeah. How how much do you participate, I guess, in Black Friday, Cyber Monday? Not at all. You didn't buy anything? Not one thing, bro. Not a thing. I'm is it because you think it's kind of scammy bullshit? It's because I have too much money. No, I'm just kidding. No, I just don't buy anything, bro. My wife, my wife probably went crazy. Oh, okay. She probably went crazy. She does the buying in the family. It's yeah, like I see the money floating out of my account, obviously. But but no, I mean, I just don't buy anything. I wear the same clothes every day. I don't yeah, like I don't, I don't, I don't buy anything really. Yeah. So I bought an air fryer and some more fitted caps. So we'll see. Okay, we'll see how it goes.

Do you have an air fryer? Uh no, but I've heard good things. Me too. I feel like I'm way behind on this one. I'm excited. I feel like I thought you were upgrading. This is a new air fryer. Never had an air fryer. Oh my god. Looking forward to this. All right, as always, this is an audio only exclusive episode. Exclusive, exclusive, exclusive. So, yeah, subscribe. Or no, it's not subscribe. It's follow on Apple Podcast, follow on Spotify, and leave us a reviews. Ever since I've started asking people to leave uh five star reviews, we've only been getting more five stars. Okay. And we're and our numbers are going up on the reviews. Okay. So y'all are actually tuning in and appreciating me putting us ourselves out there asking for the reviews. So yeah, as always, do that. Until next time. We're getting out of here. We're out of here. Peace. Bye. Bye. Bye. Bye. Bye. Bye.