Ice Spice = INDUSTRY PLANT?

Do you use food delivery apps? What do you mean? Like Uber Eats, Grubhub, et cetera? yeah, of course. I'm a lazy shithead, yeah. Right, yeah. You're millennial. Who likes to spend money unnecessarily? Yeah. Have you logged on and seen like weird sounding restaurants that you've never seen in person before that have like strange names that look like they were just kind of created by like an AI ChatGPT type of thing? Do you know what I'm talking about? I mean, yeah, I just figured that that was just a restaurant I've never heard of that you know was new in town. No, no, no. What do you mean? I got obsessed and I kind of deep dived into what's called ghost kitchens. Have you heard of ghost kitchens? Well, yeah, I've yeah, I've heard the term. Heard the term. So like Mr. Beast did it with Beast Burger. Okay. So they're not real restaurants. They operate out of like existing restaurants or like trailers or just random fucking places, but it's becoming like an epidemic. It's getting out of hand.

How does it actually work? So you basically can start a restaurant, but it can be like anything. It's stupid. Like there's examples where one location can have like 40 restaurants within that same restaurant. They can have some of the same uh items, even and they operate like just through these like weird little places that aren't actually restaurants that don't look like restaurants. So let me tell you how I like became to do it. I saw um Noah Schnapp from Stranger Things. He plays Will Byers is the main. So he's getting into the game. What do you mean? Like he just owns a brand that is Tender Fix by Noah Schnapp. Popped up on my Uber Eats. Wow. And the marketing was good. The pictures look pretty good. I was like, let me check this shit out. I ordered it. It was very average. It was mid. Dare I say mid. I look it up.

Come to find out. Tender fix by Noah Schnapp are run out of IHOPS. No. The fucking IHOP. So that's how IHOP's surviving right now. Fixed up these restaurants. Bro, there's places like they're slanging Will Byers' food. Yes, bro. And they can make extra money from it. They use his likeness to get like more sales. It's crazy, bro. Like, but how did you find that out that it was an iHop? I deep dove into ghost kitchens. That's why I know everything about it. Is this a subreddit or something? Like, is this publicly available? I I watched a YouTube video. I read a couple articles. It's it's like serious and how like fake these restaurants are. It's weird. They can like dodge like health inspections in weird ways because they're not real restaurants. And one restaurant could get like 40 places on your Uber Eats screen. Imagine being like a mom and pop restaurant trying to compete with that. You know what I mean? There's Chili's, has like ghost restaurants. So what kind of food did he have? Tenders.

Tender fix. It's called Tender Fix. Oh, I'm over here thinking Tinder. Oh, no. Not Tinder fix. No. no, not Tinder Fix, no. Yeah. I was like, I didn't know if it was like his ploy to get you to order his food while like on a Tinder date. Uh literally, that's right. It's like 18 years old. I don't know. That's that's legal. So I've seen like super mega Dilla, where they just do like quesadillas. I think that's run out of like a fucking Applebee's. So is this just a marketing ploy at this point? Cosmic Wings is run out of an Applebee's. Pasquale's Pizza and Wings are run out of Chuck E. Cheese's fucking cheese, bro. I shit you not. It's just a new way. There's these virtual dining tech startup companies that are coming in and making and just basically taking advantage of the order delivery apps by buying up all the real estate by having an insane number of restaurants show up that it's like that are all saying they're like within 0.5 miles of you. They'd put them anywhere.

And they have this some of the same items that ran out of fucking existing restaurants. Wow. And yeah, Mr. Beast, I think, opened a door here. He or he knew that this was happening. I don't know. That guy continues to prove to be a genius. So you and I could create a one more time menu or restaurant. Serve it out of here. Out of iHop. Out of iHop, sure. Anyone that wants to do it. Out of an Applebee's. Yeah, Denny's, I think, is doing it, which is just crazy. Is that who we should hit up? Maybe. I don't. I mean, I would not respect myself, but it's the new like frontier of this virtual dining shit, bro. I don't think it's good for the consumer, man. I'm gonna have to look into this. You should, man. Ghost kitchens. Ghost kitchens. Beware. I'm calling it early in April of 2023. Ghost kitchens are gonna be an issue by the end of this year. Yeah. Never did I think we'd talk about ghost kitchens. There it is. So yeah, that's my spiel for today. Yeah, yeah. So you know I went to the wedding last weekend. Lesbian wedding. Yep. yep.

Hashtag lesbian wedding 2023. Exactly the same as a normal wedding. Just like we thought, yeah. Really, no real difference beside besides like a few title changes, you know, like best, you know, man was best dude for one. And like it was just dude. Yeah, it's kind of corny, but it wasn't. Was there an I pronoun I now pronounce you? Just wife and wife. Yeah. Just you know, bride and bride, kiss the bride and bride, you know? Yeah. Just simple. Really simple shit. Yeah. No earth-shattering uh differences between between a heterosexual and this lesbian wedding. Good to know. Good to know. But what I was thinking about is I asked my wife, hey, you know, we're going to this wedding this weekend, my hair was getting kind of long. I was like, you know, should I get a haircut? And she was quickly just like, yes, fuck yeah, cut your stupid long fucking hair. It is mighty short now. Yeah, it's it's high and tight right now. High and tight. So I started thinking about man, when I went to get a haircut, pretty much like the day before we're leaving town for a wedding, a public event where I'm gonna have to meet people I've never met before and just got nervous for you and take pictures. I was like, I fucking rolled the dice, dude.

Well, you don't have like a go-to, you don't have a regular. So here's the thing about my go-to, right? I go to a sweet little place called Little Scissors. Little scissors. Run by some very friendly Asian women. Okay, but there's about six of them in the place, right? And some people are very particular about okay, I'm only going to Sophia, or I'm only going to Lee, or I'm only going to. You know what I mean? You just want to get in and out. You'll take anything. Whoever the fuck is open. You need a gal. Sit me down. You need to have a gal, I think, if you want that confidence level to go up. Yeah, well, once again, day before the wedding, Henry. I didn't have the luxury of time. Right. So I'm getting in and getting out. And thankfully, I mean, I look amazing, if I must say so myself. But but I just was like, man, haircuts. There's a reason why people do have like their go-to barbers for sure and their go to people. I mean, it is rough out there, man. If you get a bad haircut, it's over.

Your shit is fucked for a week, borderline. I mean, you're not. You gotta figure out like a sh a cool shorter hair haircut. You either have to get way more haircuts than you actually need to be paying for, aka you're you're barely getting them cut. Yeah. Or you're going, you know, pretty substantial. Have you ever had a fixed cut? You ever gone in and been like, look, this other place fucked it up. I need you to make this better. Oh, that's that's my wife. Really? She's fixed my hair. Yeah. And she's not even obviously, you know, trained or anything to do with this. She has no qualifications to fix my hair. She could see that it was fucked up. But basically, what so what I've done in those circumstances, and you might, you know, attest to this, is that if you get a fucked up haircut, honestly, probably any any race, but I just thought it was applicable to white people because that's my experience. You're just buzzing it at that point. Just buzz it. Can't go wrong. That's the fix. It's that, oh, you you fucked up my trim. Like, I'm gonna have you're forcing me into a buzz now. It's the only way to like keep it even.

Yeah, and to not fuck it up again. Right. And anyone can do a buzz. Yeah. Yeah. I used to have barbers for sure. Like, I've needed my guy or my gal, like pulling up to me, even. That used to be tight. But um, you know, I'm pretty big into hats. So like I have a level. of the hair. It's just a bonus. It's a nice bonus of uh of you know, if I do get a bad haircut, well, I'm wearing a hat out for a week every day for a month, like whatever it takes. So I have a little less stress, so I can go to like a great clips or yeah, or something like that, you know, and not have that level of anxiety that I just got from you telling that story. Yeah, man. It was I just I didn't realize what I was doing, yeah, until I thank God walked out of there unscathed, and I was like, Wow, I really dodged a fucking bullet here. But because you're in some wedding photos and shit. Oh, of course. Yeah, yeah. I mean, this is like my best, you know, best friend, you know, family friend. My sister was the matron of honor. Like, you know, my best friend is the bride's brother or one of the bride's brothers. Lesbian wedding.

Right, yeah. That happens. Yeah. Um, anyway, so for this episode, we wanted to we've just been dissecting the rise to fame of our friend Ice Spice. This is Ice. ISIS. Mrs. Gaston. Yeah, Isis Gaston. Yeah. So for those that aren't familiar, the ice came from short version of Isis, which is her government. Yep. And she's been public about this. We're not that creepy. Um Wikipedia. And she just she just picked Ice Spice as her like social media handle. Yeah, yeah, thought it was cute, whatever, like before she even started rapping type shit. How lucky is that, by the way? Like the name you pick in like high school just to be your online name happens to work out for you. Yeah, I mean, mine would have been Mr. McTizzle, 22. Like that would be what I would be going by right now. I actually am going by my middle school. name. Yeah. Me and Ice, you know, got a lot of like, Yeah. But man, I mean, we just realized that, you know, we've covered her honestly a few times just in like short form content. And she's impossible to miss.

She's she's just moment after moment after moment. I mean, you know, we talk about what makes an artist successful, and in this day and age, it really is their ability to create moments, right? Like social media and then in real life moments for themselves, right? Because who said music moments in an interview recently? That was a good one. Maybe Jason. Fuck, maybe, yes. Music moments. Yeah, music moments of just being in the right places with the right. It's just all about storyline, right? I mean, she's done a perfect job of having her story evolve with her. And I think the general consensus of what we, you know, wanted to talk about is really that she started off as someone who everyone thought would be in our face one day and poof into oblivion the next, right? And I'm not saying she's had this, you know, long career yet. It's still a very short time that she's been relevant.

But it's already longer than people thought. It's way longer than people thought. And the heights that she's reached and the moments that she's been able to create is just fucking phenomenal. So the question has now become why is it so perfect? Does that make you suspicious? Yeah, and what are the I don't know that I dove into it much. Like, did you see, are there conspiracy theories about this? Obviously, industry plant comes to mind immediately, you know. Um, does someone just, you know, a label or someone in power want to take someone who already maybe like she had been going viral on TikTok for doing essentially thirst traps, um, and then wanted to start. Which we're all here for. Sure. No, no, no, Listen, listen, but you gotta, yeah, you gotta wonder how so perfectly calculated everything is. I mean, like New York Times, you know, wrote about her before, like they write about a lot of people. It's kind of strange.

Drake obviously caught wind of her uh pretty early. Um, how are all these things lining up so perfectly? I mean, the term industry plant gets a lot of you know, flack, but there are degrees of that being true, whether you think so or not. Like there are careers that were kind of set up to be successful before they even started. That is a real thing. Because it's like a label who wants to capitalize off an artist could sit around and wait for an artist to make all the perfect moves, or they could take someone who they see having potential to do it and just work them through the system. Yeah, but my biggest argument to the industry plant conversation, bro, is that if it was that easy to just line up all the perfect moves to create something like an ice spice right now, they would do it time and time again. I think they probably have tried. I think they I think it fails.

I think there's people that were set up to do that, and maybe it didn't work. Yeah, but and so but that's why I have such an issue with the term industry plant. Because I think it's a fucking I think it's it's kind of a toxic term. It's a bullshit term. It kind of is, but the theories behind it I think have some truth. I do. In what sense? In that just that they're set up for. for greatness, bro, like from the beginning. In comparison to those that have to earn it. I think some people have hidden advantages, maybe by the powers that be. I think it's very possible. If you're if I'm a label but okay, let me ask you this. How do you think those people, these industry plants, how do you think they get to be chosen as an industry plant? They get a letter from the Illuminati in the mail, and they gotta sign it in blood, my G. No, because I mean the reason I ask is that someone from said label would have had to see and discover the potential that was Isis Gaston. Yeah.

To even want to make her this quote unquote industry plant. Yeah. I mean, because it's not fucking cheap. If you're paying New York Times to do whatever they did, you're you're allegedly paying Drake maybe to do whatever he did to co-sign her. I mean, which I don't even think he would he doesn't need your fucking money I think he maybe wanted to sign her, you know, committee. I think he might have wanted to sign her and then found out she was already signed because she was actually signed early, and a lot of people didn't know that. Yeah, I just still think that it's like, look, prove that you have something to offer. Prove that you have something that fans are gonna give a flying fuck about. Yeah. Well, I feel like you're increasing your chances of maybe, you know, if there is this whole, you know, system of choosing who it is that we're deeming worthy of being an industry plant, they're not just fucking taking, like they're not closing their eyes and no, she had a thing. She took New York drill, which is popularized by you know the late pop smoke, and that is usually talking about very violent topics and made it just a thing about being a baddie and doing what she wants and and do it and not talking about those same themes, but taking that same soundscape and flipping it, which was a unique thing already. Incredible.

All powered her for that. Incredible. I think that was genius. You know, what I mean? innovative as fuck. For sure. She literally capitalized on what it is that's trending right now all across music, which is what drill music. And flipped it and made it. And she took also what was capital, or she also took what was trending in rap music right now, which is bad bitch, the Nicki's, the Cardi's, the female rappers are trending, period. The Meg the Stallions. The female rappers are killing it, man. Shout out to y'all. I'm loving it, honestly. I'm here for it. I am absolutely all my support. Yeah, because I mean, that's what I think was once again, whether it was some genius AR or marketing executive or just some fucking homie of hers that, you know, or in my mind, of course, the best case scenario is like shout out to Isis Gaston coming up with this style of hers and being true to herself. I think she did come up with the style for sure. I was telling you, I think yesterday about Virgil Abloh's theory of taking something that's already popular, and I think he called it like a three percent or something, just changing it a little bit and making it something that people already like, but putting your spin on it. So it's just different enough.

But it has a built-in fan base, you know, of people that already liked the original thing. Yeah, and I think for me, I'm still most impressed by her ability to have turned haters, doubters, people that were clowning the fuck out of her in the beginning, right? When she first came out, um, to now, like she just has won their, you know, you know, she's basically won them over. She's got the right attitude about it for sure. Cause you know, Drake flew her out, they hung out, whatever, and then he like I guess unfollowed her the next day. And was that it was that a thing? That was a real thing. Like just unfollowed her the next day, and they like pressed her on a radio show about it. And and she was very, you know, like, yeah, I don't I don't know why I did that. You know, it's all love, but yeah, I I don't know. She could have very easily, you know, gone crazy with it and and started something or taking it the wrong way, or a lot of people make assumptions that turn out to not be true, and we just talking about that earlier too. So I think she has the right attitude for this shit, honestly. Like, yeah, I mean, she definitely seems built for this shit.

Once again, I don't know her personally at all. I'm I'm going completely off of just you know what I can see and like deduce from you know the internet shit that that that's out there. But for me, yeah, I mean, whether it's like the interviews that she's done, um, she's dealt with some like real shitty crowds that haven't seemed to really phase her. Twitter blasted her for like the Houston performance that yeah, no one was really moving or saying any of the words, but you know, shit they do now. Yeah, bro. Munch came out in August. Like, she's brand ass new, yeah still it's crazy. And I think you know, we did the New York rapper draft. Go check that shit out on TikTok. Our drafts go crazy. Yes. Um, so we did the New York rapper draft in the comments. Supporting Ice Spice. Like, where's Ice Spice? Why isn't she in your top 10? For like a New York goat. I like, come on. Yeah, like she's got one EP out of six songs. But what's funny is that I think you and I are even perfect examples, or at least I'll speak for myself. You you can chime in.

I think I'm a perfect example of someone who was literally looking at those comments like this is a fucking joke. Like, you mean the like the munch girl? But we posted that before the EP was even out. Yeah, she had no music in there. Yeah, yeah. And so I was just basically like, this is ridiculous. Like, you know, but there's ha ha ha. Yeah, exactly. I was basically like, ha ha ha ha. Yeah. But then just like Joe Budden got caught singing the lyrics to Munch on his podcast. Yeah attitude. Bro, I do it. Yeah. I'm not even fucking kidding. Guys do it You thought I was feeling you. You thought you gotta do like the little lip smack and shit. Even the uh even the Breakfast Club interview, I think when um she, or it wasn't Breakfast Club, it was it. Um she did some radio interview where they were like asking her about the title of the album, and it's like you have to like roll your eyes. It's called like, you know, it's not just called like it's called like oh wow, yeah. That's okay.

That's the album, the EP, that's what it's called. Yeah, man, because you know, like I said, shout out to her creating these moments. I mean, first and foremost, I think the one that really sent her into like the next stratosphere was obviously Munch, right? I mean, that was just such a controversial, you know. She created that word. She literally created the word. That's amazing. If you create an urban dictionary word that ends up being completely viral as fuck, like you're doing Urban Dictionary, that's a word in that's an English word now. Is it gonna is it in Webster? It will be. It's no one's gonna stop using it anytime soon. It's making next year's submissions. Maybe maybe a couple years. 2025? We'll see. Yeah, I would say that's a good bet. Yeah, for sure. for sure. Yeah. But yeah, so I mean, you know, starting off with that, which obviously she had been putting out a few things before that, obviously on social media that were catching buzzes, but that was like the big first one that like cemented her even into the conversation. Then she goes and does, you know, the pink Pantheress, uh, you know, boys a liar remix, right? Part two.

Yeah, then she does the whole thing with the Spongebob flip on the bikini bottom track. You know, we talked about that because then she plays into this whole like she had a crush on Spongebob, like right. She's just creating all these moments. Then you got her and Nikki twerking their freaking asses off in front of the camera, breaking the internet. And you know the uh Princess Diana video? Exactly. And doing the Princess Diana remix, you know, with Nikki, announcing the fact that they have a partnership business-wise. I mean, the Drake thing of people thinking she's dating Drake because they're at OVO fest together, chilling or whatever. I mean, she's just crushing it, done an amazing job. I think that what I'm worried about for her is that she's done so many things so uh quickly that have been so massive, right? And so like breaking the internet, uh, you know, wise, right? That I'm fearful it's gonna be tough. I mean, we said that six months ago, too.

You're right so it's like if she just keeps going and keeps going I don't know man she's this is how Cardi B started she was the Bronx you know girl rapper at the time and people were like she's trash she's not gonna stay and she's fucking Cardi B now like so let me ask you this do you think she'll be in the conversation for one of the green the one of the greatest female rappers of all time I'd say it's much too early to say much too early to say I'm personally her music's not even for me I I love what she's doing I hope she is successful and love it and you know keep doing you ice but you know it's it's not for me so it's but just in the GOAT conversation you know or at least even in her niche yeah I'd say she need a lot more than like some singles and a six song EP out let's see what the debut album's talking about you know yeah damn I guess we're still judging people by albums huh? Dude Munch came out in August of 2022. Yeah doesn't it seem like longer not even a year she's been just in our faces for so long she's a baby like forever. That's insane brand new to this shit man. We'll be paying attention though. yeah I can't wait to see what Ice Spice does yeah as always please like comment and subscribe if you fuck with this episode we are dropping these internal podcasts every week and until next week Henry what are we doing getting out of here getting the fuck out of here peace peace y'all time she light one more time one more time