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#102February 9, 202370 minInterview

Park3r Interview: NBA YoungBoy Release Strategy | Donda Sessions

Park3r is 1/3 of the group 6lement alongisde Twan da God and DXB. We dive into NBA Youngboy's release strategy, signing a publishing deal with APG, the Donda sessions in ATL, Beethoven, and much more!

Find the guest:Park3r on Instagram

Full transcript

Timestamps jump to that moment on YouTube.

0:00

Building with an artist is actually easier. You think so? Yeah, man. We supposed to be trying to get a Drake placement, like trying to shop through 40 different niggas, then maybe he here and this AR passed to this AR. Yeah. And they work at epic, but you know, he fucked with future. So, you know, they like best friends over here at FBG, bro. It's just like, bro, shoot your shots. But once you send that pack, you can't really do nothing about it. There's more luck involved, maybe. Even if you say, like, you might catch a Drake placement today, folks, it's gonna be like, okay. You just another guy on Drake album. You didn't make Drake 40, still gonna be 40. One more time. Spin the rock, spin it. Ladies and gentlemen, welcome back to the One More Time Podcast. I'm Playback Ben here with my co-host. Henry with a three, aka The Trap Jack Black. Trap Jack Black, who do we have in the hot seat? Hey, Welcoming in on episode 91 of the One More Time Podcast legendary comedian. You've seen him on TV and commercials, all around social media.

1:01

Drewski in the motherfucking building. It's an honor, Drewski. For real. Going on tours and fucking with Kyle Roger and him, you know. Right. Now shout out Drew. Yeah. For sure. Yeah, for sure. In all seriousness, we have super producer. We got Parker spelled with a three. We got the three squad in the building Three team, baby. What's that, how's it. Yeah, what's good? What's good, man? Come on, man. Good energy, man. Good energy right now. Yes, sir. He's produced hits for NBA Youngboy, Cowboy, OMB, PZ, Too Many to Name. Yeah. I want to start off this episode by just getting this out of the way, man. What's good? Why be better? Why be better? Why be better? Hey. It's become like a meme. You got bombs on there like flicks. Yeah. Right. Yeah. Why be better? Why be better? Why be better? Hopefully that keeps the YB fans listening. Uh yeah. But no, so obviously we'll get into your, you know, production career, right? But what I, you know, we were just talking about this off camera. What I found most interesting about kind of your come up and you know your journey so far is you were basically one half of a poppin' YouTube channel, Kel and P. Yeah. Shout out Kel and P. Assumedly

2:07

you were the P. Yeah. Mr. Parker. I'm saying I've been P before, you know what I'm saying? Yeah, yeah. So you guys got almost, I guess 200k subs in less than two years. Yeah, which is quite fire, a quick trajectory on YouTube. What made you want to start like making YouTube videos? Well, like me and Kel, like, you know, we went to school together at Morehouse, and uh, we'd just be cracking jokes, you know, in the dorm and shit, making each other laugh. So it was like, we'll probably make some other people laugh too, because we be rolling on the floor for dying and shit. So we just made a YouTube. We was like, fuck it, let's do it. Damn. If we're gonna do it, we gotta do it for real. Did y'all buy like a camera or any type of gear? First, you know, we off the iPhones. Sure. We're still on the iPhones. It's working. Henry. You know what I'm saying? Sorry, sorry, our secret's out. You gotta blow the cover, man. These are Sony DSLR cameras. Sure, sure, sure. They are high quality lenses. What what was the most viral video that you guys have done?

3:05

That's probably a diamond sensor for real. Yeah, I don't I didn't even look at the numbers in a long time. What is the highest video or what now? But exposing the uh fake diamonds. Yeah, but it's like doing that probably wasn't even like the funnest thing, like it was really like doing skits and stuff early on, like the stuff that wasn't even getting views because we did it for us because we made each other laugh. It was never for to get a whole bunch of views. That should just come with it. We was like, oh, we probably could make some money with it. But you know, as long as we make each other laugh, it's cool. Yeah, I mean, so you guys really only did it for about two years and change, right? Yeah. Which I'm trying to wrap my head around this, right? You have this popping channel, you're getting views, you know. What happened? yeah, like why stop? Really, I just wanted to switch directions and you know, get back on music, you know. Yeah. Because I was doing music before the YouTube and stuff. And that's always my main passion so I had to switch get gears, get back.

4:03

Yeah. So consider doing any like music related stuff on YouTube, you know? Yeah, for sure. Some, like cook ups or anything like that. I got a video right now, like breaking down like one of the gunboy songs I did. Yeah, gotta do that. People love seeing how hit songs are made. Yeah, but I I do want to get back on the YouTube. That shit is just time consuming, man. It is, man. Holy shit. That shit's a real job. Like, it's a fun job, it's a real job. Yeah. Who's really editing everything? And it's just like I'm real detail oriented. So, like, one, it's like it costs to pay people to edit the shit. Yep. And even when you do, it's just like they don't do what you want to do. They never do it. Like, how part of it is like the comedic timing when you edit things. Yes. And like the memes I would put in, like the uh little SpongeBob meme Yeah. like it was a lot of memes we blew up just off of those videos and shit that came with it. Or two weeks later. Exactly. There's a lot of like, you know, this is one of the favorite shows, Spongebob growing up. So it was just a lot of stuff going into YouTube or whatever. So yeah, trust me.

5:00

I mean, so you know, I've worked with artists or whatever, and I have a newfound, like empathy for content creators and artists who need to put out content because obviously, you know, definitely need that. We've been busting our balls, putting out content, bro, and it is no joke. This shit is not for the faint of heart. Yeah. It's not. it is tough, it is a grind. It's like mentally tough as well because like you work so hard on this piece of content and it fucking flops, and you're like, what the fuck just happened? Like, I thought that was a banger video. The audience or the algorithm did not agree. And then the ones you least expect to do any views fucking go, right? Isn't that the same with beats sometimes? You spend like hours working on like a masterpiece beat, and then the artist never wants it, and then this like five-minute beat, they're like, That's hard. Load that up. Some of the simplest shit. Well, it's just like the process with it produces, like you copy people's shit, try some shit, copy shit, try shit. Yes, and then you make beats to impress other people and producers, and you realize nobody cares, no one. And you go back, and then you be like, Man, my beats good, and then you fuck around to start again, and you make some simple shit and then success.

6:07

Yeah, I there's a meme that's like exactly like that. The steps are becoming a successful producer. Yeah, I've seen that. Yep. So when you were doing the fake diamonds, you know, videos, like I didn't get through all of them. There was like 14 parts, like 15 parts, you know. I did watch a couple of various of your favorite rappers on that, yeah. Did you catch any notable oh yeah, for sure? Oh, yeah. So if it's publicly out there, like who Nah, there was certain things I didn't want to go there with them, yeah. Because the artists, they shit was supposed to be real. So I wanted to put on, them, you know, shine the light, and you know, it helps us get views or whatever. But it was just like when this shit is fake, it was just like I ain't gonna tell nobody, bro. Like, you know what I'm saying? Oh shit, that's nice, edited it out, yeah. Yeah, yeah, yeah. Because that would have been the shit that so who knows how big the videos could have been. He got 200k by being ethical, right? Exactly. Or I guess I don't even know if it's ethical or just a good homie. Nice. Exactly. I ain't gonna do you like that. Like, wow, that's cool. I don't need the views that bad.

7:07

no, whatever. So he's YouTube money's pretty good, though, man. Like YouTube, as far as like social media is paying out for views and stuff. Nah, not facts, but it sounds like that was clearly not a leading like passion point for you. Yeah, yeah. Like I don't really want to expose them folks like that. Yeah, and just the YouTube thing. I mean, regular people, like no one cared. They're just like, all right, that's funny, whatever. Get a laugh. they show their homies. Some people that even got exposed, they laugh at the shit and be like, I know, and they embarrass themselves on the video on purpose. Yeah, that shit was funny. So I did see you expose, obviously, like you know, regular people, right? But I was wondering. I never like it tricked nobody, like most people like when we started like getting popular, we came up for the video, ask you already know what's going on. And I don't just pop on people with a camera, like I'd be like, yo, you trying to do this video, right? Yeah, like I asked them, yeah, before we even go on there. So they were completely fine with the fact that they knew what they were wearing was fake, and that they were about to get exposed. I mean, I didn't tell them I was gonna test their diamonds, but I was like, I agreed to do this YouTube video,

8:07

Blah blah blah. I'm about to do a public interview. Yeah, yeah, but I don't just run up and be like, yo, you know what I'm saying? Right. And they just be like, what the fuck? Like, who's my baby mom, family, my wife, whatever. You know what I'm saying? Yeah, and you don't want to become just the gotcha reporter, you know, that's just like popping up, exposing people. No one likes those people. Yeah, so obviously, you got like hella rappers though in the videos, like you know, you got Lil Baby, Lil Keed. Like, did the YouTube... Rest in peace, Keed. Yeah, rest in peace, Keed. Big RIP. Free thug. He was wearing some like Mario costume or something in that video. What was that for a music video? Yes, music video. Okay, I was like, either this was Halloween or he was on a music video. Yeah, that's the homie, man. Yeah. That was a music video stuff, man. Okay, that was funny. Um, so did the YouTube content like meeting again? Is did that help the music? Yeah, yeah. Yeah. There was a lot of times it was like I might pull it up on these folks and like, yo, I got beats too, like on the side, or like I would sneak beats into videos back then and shit like that. Like all the background music, like producing this shit.

9:11

Like some of them would be just like my throwaway beats where it was just like I needed to just, you know, get something on the back without paying somebody else for the music and they copyright strike you and all that. Right. Yeah. So so what's an example where like it led to uh maybe like a song? Is there any example where it led to like a song coming out? Uh shit. I would say Rylo murder. Okay. Him and Ardo Wick. Yeah. All right. I don't know if that's the first time. Nah, nah, because my homie Twan, like he was having him at the studio and shit. But every time you see somebody just reinforce your relationship. So it's like, oh, I know him from this, but he was over here and he tested my dime. So it's like one music video shoot, like that one with baby. Like, I had him um I had seen Rylo like at Linux or whatever, I put him on the diamond test or whatever too. But when I had seen him with Baby at the other music video shoot, we had pulled him over to the car, me and my manager Don. We had pulled him over to the car and shit to listen to beats and shit. So then I was just able to, you know, text him, send him beats and shit all the time.

10:10

But that moved a lot of folks too, like uh songs that never came out and shit like that, were, like polo G shit like that. Like I met like a lot of other rappers and shit, just getting my name out there. Yeah, just building brand, you know? Yeah, and he's I love that point about the more someone sees you, but, like you know, yeah, just because you met someone once that they might not work with you, but you start like fourth, fifth time. Like, like this guy keeps popping up. Exactly. It's like, why are you going here? What does he do? Yeah, I mean, He funny as hell, man. like folks like see me being around and shit too. Especially once the shit blew up. Rapper Slick wanted me around. And they watched my videos too. Yeah. So, like, it was funny as hell. Cause like we went with Yachty. Yachty was like, Yeah, I be watching y'all shit, man. Like, I'm a fan. Like, and that was just always fun, like seeing other rappers and you know, comedians, whoever else we put on there, and just be like, yo, I'm a fan of y'all. Just like vice versa. Yeah. So what's Kel? What's Kel doing now? Kel's still working on um acting, the writing and stuff. We actually wrote a whole like full-length uh feature film and shit together.

11:12

Wow. Yeah, just on the low. We're trying to shop our like script and shit around right now. So is it a comedy? Yeah, it's got comedic shit in it, of course, because it's just funny. Yeah. But like it's really like a coming of a coming of age story where these folks kind of like are like, I don't want to say like spy kids type shit, but it's not spy kids, like they're like, I don't know how to explain it. Yeah. What what made you what like prompted you to do that? Um, like I don't know. I just feel like I'm an artist in all forms of it. Yeah. So like I like drawing, painting, like making music beats, like the film shit. Like when we was doing the YouTube shit, like I started getting better once we started buying cameras and lenses and really knowing how to edit and do stuff like that. Like that's part of that was part of my creative outlet. Yeah. Storytelling, it seems like is a big part of it. Exactly. So it's really just all art. And that was just another art form. Like, shit, let's write a script. Fuck it. Yeah.

12:07

You know, one thing I'll say about y'all's YouTube channel, like your titles and your thumbnails were fire, bro. Appreciate it. Did you know that that those were so important? Yeah, hell yeah, we were doing our research. Yeah, yeah. And like I was definitely like, okay, like this is you know, it wasn't just like, oh, these guys caught like some viral moments or whatever. Like purpose, yeah, yeah, exactly. Like, like y'all were clearly putting in the research to your point of like what works on the on the platform, and like yeah, y'all were definitely nailing the the titles and the thumbnails, like some of them were just so raunchy and like hilarious, crazy. Yeah, asking like my you know friend for head or something, but I don't even know. Like just give me the yeah, exactly the thumbnail, yeah. Yeah, super like pushing the limits. Get the right screenshot, pushing the limits, yeah. Pushing the limits. Is that you gotta ask yourself like would I click that? And you see something like that. Like, what is it? All right, let's try it. Yeah, for sure. So your group, six element, yeah. Well, what's the meaning behind the name?

13:07

So, six element, the sixth actual element is carbon, right? Mm-hmm. And the fiber of life, it's everything. Exactly. So you explained it for me. So if the element carbon is that to life, we feel like we are essential to music. That's essential to life. That we're essential to music. Okay, so that's kind of the meaning behind it. That's fire. Dope. And so it's you, Twan to God, and then DXB. And like, how did y'all all link? Like, what's the origin story of like you three? Me and Twan, we met through uh my mentor, Big Czar, where I used to intern at uh the Hustle Gang studios over here on the east side, like Scott Dale. I used to intern over there, so uh he used to come through and stuff, and he got his own studio and we linked up more and just start working more and more. And then Don, like we actually played like AAU basketball together. We was like 10, 11 years old. Nice.

14:02

What team y'all play for? It was uh Peach State Warriors, okay. Yeah, yeah. All right, we're fired too. Yeah, is that Don? Like Don. Yeah, yeah, yeah. He was playing basketball. My guy, but then like we um we linked back up in college and shit. And I was like, bro, I know you from somewhere, bro. He was like, probably. And so every day I just came back in, I was like, yo, did you play football for these things? He was like, nah. Did you go to this elementary school? I was just trying to figure out, like, because it was just like, you know, like the high school, like it was like four years. It was like we wasn't, you know. Because you went to the same high school. Nah, nah, nah. We didn't. Uh we didn't. Like I was saying, we was playing basketball in middle school. Yeah, and then college. Exactly. We got you up in college. So I was like, bro, I know you like and I actually fuck with you. Like, you my friend. You don't even know it. Like it's it's weird. Like, I don't know, like, if we just grew up that much in four years, or like we just look that different. Yeah, was it the beard or something? Like, maybe I don't know.

14:59

I was just like, bro, I know you, bro. Like, you're my friend. Um trust me, we're friends. Exactly. But we then was like, yeah, we played basketball at Peach State Warriors, blah, blah, blah. He was like 11 years old. He's like, bruh, oh shit. Then we just did he put two and two together though? Yeah, yeah. Okay. So he finally came around and like, okay, we are friends. Didn't just trick someone into believing. I was like, this guy's friend game is on point. He's like, he's like gonna pressure us and be like, yo, we're friends. Yeah. He did come in today saying, you know, I've been here before. Maybe that's not even true. He's he's plays doing running that game. But you're right. I name dropped enough people, y'all know. You did. Yeah. This is how he has so many friends, bro. I tell you. I remember, I remember brainwashes them into believing that we've known each other for years. It's a good strategy. That's great. I've been outside for a long time, man. So I'm curious though, right? Like, why why form an official group, right? As opposed to, you know, there's tons of people.

16:00

Shit, we were, you know, supposed to have another producer on later who has a very regular and frequent collaborator and like partners, right? That they basically do all their shit together, but they don't have the like official, like formalized group structure. Like why see where the six elements like my third group? Okay. Not in music, but I guess in my life or professional college plus career, right? Yeah. So I understand like having a partner like in any like business or anything, like always helps. So like six Six Element, Kel and P, and I even had this group called AUC2 in college. Me and my boy Taiwan. We used to throw parties. And the main thing around that was just like posting everything so everyone would know around the city what was going on. There was just like who was freshmen, there would be like certain um fraternity parties that you didn't know about because you were just a freshman, and I'm just like trying to be uh Robin Hood to my class, like here's the flyer, everyone's going, You know what I'm saying?

17:01

We lit. But that's a cheat code, too. Exactly. Back to lots of this guy's he's smart, ultimate friendmaker. He knows how to make friends. This guy gets it, man. For sure. man. So like going back to that, like having different groups and stuff like that, like I feel like it's just essential. Like someone that you can rely on and someone that can rely on you and bring fresh ideas. And outside of that, it helps with branding. Yes. Also, if you don't notice every rapper in Atlanta, you know, they be trying to say they have gang affiliation. But that's what helped folks in the industry. Like when you think about um Thug, you think YSL. Um, you think about like future you think free man gang. Like, when you think about oh, I say like Hustle Gang, Travis Scott, Cactus Jack, like Savage Slaughter. Gang. Yeah, That's what I'm saying. Slaughter Gang. 4PF. Exactly, 4PF, Lil Baby. Like Everyone has a brand behind them, and you're always strong with a brand. You know what I'm saying?

17:58

If you notice rappers, like I'm not gonna say certain names, but like careers would be up here, and you know, because they don't have a brand behind them, like or a group of people, like we gotta know who your circle is, or branding just it makes something bigger than you. Yeah, the ceiling, is higher on a group than any one person can be. Yeah, so so I know you know Twan's a producer, yeah, right. DXB, also okay, okay, so artists, right? So what's what's y'all's workflow like? You know what I mean? So make music, yeah, yeah. Because like a lot of the shit recently that's been coming out with you know, Lodarius, whoever, right? Like, you know, a bunch of artists, right? Like, it's been in the six element like brand. So, you know, maybe before it was like Parker or like Twan or whatever, like it's very much so now coming out. It was Twan's idea to do the group. Like, okay. At first, I didn't even want to do the group. I was like, what was your hesitation?

18:56

I don't know. I was just like, I don't know, I didn't do groups before, but I was just like, I just always been dolo producing. So I was like, let me just do this dolo or whatever. And I was just like, nah, I probably need to do this shit as a group too. This shit that helped brand we'll go farther together. You know what I'm saying? And you're still you too, you still have your own shit. going on. Yeah, You just gotta build the shit together. You gotta trust each other. Yeah, yeah, trust is big. yeah, for sure. Y'all trust each other, right? For sure. Some well, yeah, depends. No, most definitely. Y'all understand branding? It does, it does help. I will say that you know, as much as I like to think that I can find like the motivation within myself or whatever, it's just lonely, bro. If you're doing it on your own, too. What? Yeah, it's hard. Yeah. You'll get distracted and just the bedroom producer by himself. You know, it's like, damn. And it's always something exciting. And he's like, yo, bro, blah, blah, blah. I just cut on this, and they finally got released. oh shit. I get news from someone else.

19:55

That's not just me is having to do this, do this, do this, do this. It's like, uh, dang, you know, you know, it's exciting knowing this is another half. Yeah, yeah, it it definitely allows you to kind of multiply your efforts, first of all. Especially when we're in different places, yeah. We could be doing two sessions at once at the same time. Like, I might be in LA, so I might be here in Atlanta. We're working two different artists at the same time. Like, yeah, and and I guess like in this day and age, there's gonna likely be multiple producers already on a hit record. Exactly. So it's almost like Might as well be the homies. Exactly. Yeah, like at first I was thinking about like man, I was very conscious about that. Yeah, because I'm I I kind of first thought about it and I was like, man, he's just like giving up the bag. Like, you know, I was like, he's fumbling the bag, like bro, he could just gotten that hit by yourself, bro. But but then I was like, well, no, because most you know, records these days easily have two, if not three, four fucking, you know, it gets crazy sometimes. Yeah, yeah, yeah.

20:54

That's that's interesting. So the group six element, that is who signed a partnership with Rock Nation, right? It's Twan. Twan signed the deal, with Roc Nation. Okay, but everything we do is just branded. Six Element. All right. Shout out to Roc. That's all they need to know. is six element. Yeah, yeah, for sure. We just that's one of the main things our group like, we just pride ourselves on being selfless. You know what I'm saying? It's like every time we post a placement, it's produced by six element. You know what I'm saying? Like it's not. Then everyone can post it. Me, yes. Yeah, look, me and Antoine. Yeah. Also it's too many words, it's too much shit. Strong branding is this uh six element in it. Like when y'all post shit together one more time, you know what I'm saying? Yeah, that's true. Yeah, it's not you and him, this and that. See, with the YouTube shit, it was like that's that was our name, Kel and P. So you know, it was whatever. But yeah, In terms of producing this shit, it's just like all y'all need to know is the six element. For sure. And it's a little easier to bring other people on board to have six element than it would be Kel and P like.

21:55

Exactly. Like you can't bring people like you can claim something, yeah. You can get a chain with six element on it, like what's up, my name is Marcus from Kellen P. Exactly. From another dude's name. Like what so what what was the nature of the the deal with Rock? Was that a management deal or a publishing deal or uh no? He did uh a pub deal. Okay, okay, cool. So all right, so they have a publishing rock nation. I'm pub with uh APG. Okay, yeah, yeah. Cause I was gonna ask about that. So you know, let's just talk about, you know, either if you want to speak on behalf of like what happened with the rock deal or even just APG, since you obviously that was like for you. Like, how how did those conversations go? Like, what's the process of like getting shopped around for pubs? Yeah, it's a long process. We learned a lot of things. Um are they hitting you up? Yeah, yeah, yeah. And um, certain situations we hit them up, like it was more deals and stuff out on the table and stuff like that. But we just had to go with what situation just fit us best, you know.

22:55

Yeah, yeah. Yeah, what what were your decision making criteria, right? Like man, there was a lot of shit where it was just whack contracts. It was just like it was no decision. It was just like eh. Yeah. Y'all trying to get me, huh? Exactly. No, sir. Not today. No, yeah, we're always trying to like put people on game though. So what what kind of thing? Once again, you don't need to give specifics, but like what kinds of things were maybe included in what you would just immediately pass on, right? Like man, well, there's um like MDRC deals and shit like that, where um back in the day, like before streaming, they would have to do like, oh, say produce one album, but like it would be 100% of records, and it'd be like 10 records. So nowadays when people would collab, two, three people on a record, and you're also only getting 50% of that record because that's the producer side. So I'm a get like if I do like say just get a half and half, I'm gonna get 25% for this one song. I would basically need four songs to get one record.

23:55

So yeah, four times the amount of And I have to get 10 of those. Yeah. Exactly. And it doesn't even matter if you get a hit or not. This shit could recoup the money ten times over. But the contract says you need this many records. Okay. You know what I'm saying? It didn't matter. Yeah, that's that's shit. Yeah, so there's like a lot of loopholes and shit like that. I just had one contract that was like that. I was just like, Yeah, hell no. Yeah, what about like uh the actual people? Like just talking to people, you is yeah, some people were shady and just get better vibes from some people too. I had to say, some people wanted to own too much. Some people wanted to own. They was like, Yeah, you want your producing song, writing this, this, this, that, that. And it was like, Yeah, even you as a DJ, you merch touring, like as a three sixty. I was like, yo, like, I don't even DJ. Like, what the hell is that? It was just in case, you know, you blow up in your brand, you get the million dollar DJ shows in the next yeah. Yeah. Kayoki. Yeah, we wouldn't present it to that. Nah, man. Damn. It's crazy. Yeah, like, you know, shout out Mike Karen and the team over at APG.

24:54

Like, I mean, I feel like once again, I'm sure there's examples where artists or producers, songwriters have signed with APG and not been, you know, happy about the decision. But like everything I see, it seems like they're building like such a good team over there and roster. I'm definitely satisfied. with that. Yeah. You know what I'm saying like I talk to my team every day. Yo. Yeah, Like What does a team look like for someone who like signs a pub deal? You know, what I mean, like, like just so people are aware. Depends on your own situation. Yeah. Every pub company is different. So I know some people to be like, damn, y'all got this, this, this, this. Y'all got all these perks and stuff. Join the good team. You know what I mean? Like, it's just certain situations, it's like everything is not gonna be the same. For I can't say what your deal is gonna look like over there, and how my experience is. So also the difference is whether they like you or not. You could be signed and not be the favorite. Get shelved quick. Exactly. I even like shelving because you can't really get shelved as a producer. That's up to you to get placements and shit. True. But it's like they can the people in the building can want to help you more or not want to help you.

25:56

at all. They couldn't bring you less opportunities to put you in less rooms. It could be based on you performing, your consistency, your attitude, are you hard to deal with, work with? Like people don't want to work for you or help you or with you when you're not enjoyable to work with, or that you don't have a a name that holds weight, reputation, you know, just good name. For sure. You know, yeah, man. Like face cards, everything. Yes, I was gonna say, like, just even in in all industries, to be honest, like doing business with people, like people buy from people, people help people, right? Exactly. Like at the end of the day, you might not even be the highest performer at that time. But if you're a lot easier to deal with than some other people, you're the first person on their mind, you're just like, Yeah, we should invite Parker to this thing going on. We should you know have him come out for this. For sure. Thinking about you. Yep, yep, definitely. So with Twan over at Roc Nation, I gotta ask. Yeah, have you guys been to a Roc Nation brunch yet? Oh shit, the brunch is, we're about to find out have to find out.

26:54

It's gonna be Grammy weekend next week. Okay, yeah. All right. Okay, how about how about this one? Uh a million dollars or dinner with Jay Z. I think Jay-Z would say take the million. Yeah, so then you get in the same way. Yeah, so we're gonna have dinner with Jay-Z anyway. Right. Jump on one. Yeah. I love it. I love it. So uh 50 Cent just came out and said that Eminem has had a bigger impact on hip hop than Jay-Z. How do you do you agree or disagree with that? Who do you think's had a bigger impact on hip hop? Business wise or actual art. Yeah, I guess this is up for you know interpretation, but just who do you think has had a bigger impact on hip hop, Eminem or Jay-Z? I feel like it's I feel like it's Jay for sure. Like, I don't feel like that's the question, but not saying like belittling what Eminem has done at all, because you know, he's great. He's sold the most records. If we had a hall of fame, he'd

27:53

definitely be in. We need to start a hip hop hall of fame, get like rock and roll, man. That's all right. We need that, but um, like you know, all the records he's sold, the people he's influenced, like uh not even just like how he raps, but you know, you can hear it sometimes in like a Chance the Rapper or something like that, or even like the the substance and stuff he like um like talks about, or like how he dressed at a certain period of time, or his content, it could be related to like a Juice WRLD or like an X or something like that. You can see something from him in there, but at the same time, like Jay-Z, he's just like the magnum opus, like he's the rapper's rapper, like every big rapper now, like the J. Cole's the Kendrick's, all of them, the the Kanye's, the Drake's, everyone's like get influence from him and just his metaphors and how easy and just digestible shit was, but still lyricists at the highest level, you know what I'm saying? So I will I will say this. Jay-Z, I think has aged better. And you got everyone want to be a billionaire.

28:53

That's the goal. Right. Exactly. M has not obviously and he made a few billionaires too, you know what I'm saying? That's correct. Oh, that's he's got another B. He's got about the other B, yeah, and then Reed and Ye got a bean. Yeah, yeah. Those ones are hot. For sure. I think that like, you know, Jay-Z now can like hop on a track and he's he's done better in his older age, I would just kind of say, right? Is that he's kind of aged better from a you know, a rapper perspective. And then you take his like entrepreneurial like endeavors and like what he's built as a businessman. Exactly. And that's tough to, you know, outweigh like the impact that that has versus like what Eminem has done, like kind of more specifically within rap, you know. Well, you know what you guys haven't talked about is the global impact. We're over here in America, and you like I would say Jay-Z impacted the culture, yeah, maybe more, but as far as just hip hop. Jay-Z made hip hop bigger. But but around the globe, I I would say Eminem made made hip hop more global, easily. Sold the most records.

29:54

He's got everyone's heard of him around the world. So so Ray Daniel. How many Grammys Jay got? Yeah. Yeah. Yeah. But who cares about Grammy? But who cares about the Grammys? Fuck the Grammys, honestly. But yo, so Ray Daniels. I ain't say fuck the Grammys. I ain't saying that publicly. That's because he's close, he's closer to getting one than we are. Yeah. Yeah. I know some voters. Exactly. I know we had Jets and Mays manager. Just kidding, Grammy. Just kidding. Yeah, we had Jets and Maids manager TP on. He was like so kosher and like cool and collected about the Grammys when we were talking shit. Because he's nominated. He was like, I mean, like, you know, it's just like they just do their job. Man, we dream about that shit, man. Hell nah, want the Grammy. For sure. No, but uh, but Ray Daniels had a really hot take saying that if Eminem was black, like no one would like care as much, essentially. And like, it was just a really hot take. I don't even know if I want to weigh in as a white person. What does that mean, though?

30:50

He just basically said that like the fact that Jay-Z, out of the like more quantity of people that have tried to make it in rap being black, right? The fact that he got to where he is is more impressive and more impactful than like Eminem, of course, basically being like one of the first white rappers to, you know, I mean get to a certain level. I don't think Eminem would deny that, but probably not, yeah. That never took away nothing from his skill, like you know, that's where He would still be. That's where a lot of people A legend, regardless. that's where a lot of even black people were like, stop it, Ray. Like, stop it. Like, just stop. Yeah, he's still him, Ray. Yeah, like you know, you could put whatever skin color, you could make him fucking red or yellow, it doesn't fucking matter. He could wrap his ass off. man. Exactly. I do. He's a rapper, man. He's a real artist. Ray's good for a hot take for sure. Oh, yes. I love a good Ray Daniels hot take. Um, so yeah, a couple of your top placements are with NBA Youngboy. How did those records come about? Was that through APG? APG, yeah.

31:50

APG directly and indirectly. Okay. Like one of my ARs named Eli. Um, he had walked me into the room with who I was trying to pull up on. No cap. So like I have he walked me in there, He's like, yo, Parker's got some beats. He just signed, blah, blah, blah, blah. All right, I bet. So I gave him no cap some beats and shit. He rapp on a few of them. And um, in the process, like, this was one of the like hardest things to ever get him to rap on the beats. Like, I've never had someone go through this many beats. Like, I sent probably like 100, 200 beats. Like, I'm I'm in the session with him, but like his engineer is cheese. And I'm airdropping him like 100, 200 beats. He's just listening, listening. Like, eh, next. Mind you not, he's a little, you know what I'm saying? Trying to, you know, chilled out. Like, he probably did a few songs already. Like, he might be burnt already in the studio system. I'm like, man, I'm trying to get a placement.

32:46

Like, right. I don't care. I'm hyped. I'm going up. It's 3 o'clock in the morning, but I'm turned up. He's like, wake up, no cap. I sent him probably like, 100, 200 beats. And cheese, uh, shout out to Cheese engineer. He's also young boy's engineer, too. Okay. So, like, young boy, I think he was still uh locked up at the time. So he was a no cap, no cap like primary engineer at the time. Yeah. So with having those 100, 200 beats on his laptop, he was like, yo, these hard. Like, I'm gonna get these to YB. And he just blessed me, you know, just been a good friend of me ever since then. Yo, shout out the engineers for real for always being the like unsung heroes. Yeah, facts placing beats, like getting people in the room, making records sound fire, like getting the best takes. out of artists. He's a real producer too, though. Like he's a real like producer, producer first. Like, he's gonna be the one giving me the intel and like, okay, these are the vibes right now. And a little bit more like that, but a little bit less like this with this influence. Like, it's a real producing.

33:44

Like, damn, shout out Cheese. I'm telling you. Sounds like my kind of guy. Yeah. Absolutely. So the records I got out with him right now, co-produced with Cheese. Okay. All right, dope, dope. Um, so you know, we had a uh a discussion about this on another episode of the pod. Uh, you know, YB obviously has just released an insane amount of music. Yeah, Eight projects last year. Yeah, that that dude is like never letting up when it comes to just dropping, dropping, dropping, dropping, Stand up in the bed. yeah. Yeah, and then you got Playboi Carti who drops once every, I don't even know. It's just a lot of folks like that though. It's a lot of folks like that. Yeah, but but the the point that we were trying to make is like which strategy are you more of a fan of? Like the staying on their ads and just feel like it's whatever works for you. Yeah. If Youngboy, you know, running the bag up by dropping a whole bunch and he get out of deals faster and recoup and get bad from YouTube and all these other sources. Like, I feel like it's it's hard.

34:42

Like, more power to him. Cause a lot of folks, the truth is, like, folks be trying to like down them, like, oh, he's doing this because he dropped so much. But do you even have a cult fan base where they're gonna even give a fuck after the 10th album of the year? Yeah, you know what I'm saying? And they doing numbers every single time. Yeah. You know what I'm saying? And same with Carti. It's like he delays the drop, delay, delay, delay, delay. So it's both sides. But they care so much that they're still. Both fan bases are cult fan bases. Exactly. both fan bases care. You know what I'm saying? One fan base just likes being fed a whole bunch of music, you know what I'm saying? And they'll go through it and they're gonna like the music every time. And the other fan base is like, they just waiting. Okay, but no, it's gonna be hard. Say this. Say I'm a young artist. You just discovered me. Yeah. And I'm just putting all my faith in you. You're giving me all the beats, and I'm I don't know how to do it. I just know how to rap really well, maybe. And I'm just imagining me knowing. I'm imagining you knowing how to rap really well. It's funny. Keep going. and I'm basically just leaving it up to you on how my career, how this is gonna work.

35:41

Yeah, how often are you telling me I should drop? Oh, we dropping because you don't have no fans yet. Yeah. So early on, you gotta flood. Even if you can be like, oh man, I didn't drop five projects this year. Nobody heard them bitches. Yeah. So nobody knows, and nobody give a fuck. The Rick Rubin, Rick Rubin quote too, we just saw today. It was like you just get a rhythm, get start getting a rhythm of releasing, just start doing it. Once you got some fans, and you can hold out for anticipation for projects and shit, and then you can do shit like that. Yeah. And then drop more or less based off of what the market's doing. Yeah. But so why do you think it is that Cardi can be like, is there anything you can point to that, like, you know what I mean? I feel like half of uh his brand is just being mysterious. Like, yeah. You don't know what's going on, he's not tweeting, he's not doing nothing. Yep. Like, I don't think Youngboy, does Youngboy have an Instagram? No. No, I don't think. so. You know what I mean? I don't think so. Yeah, He don't. Sometimes he's on the uh the label page, that's what it is. Yeah. And he does have one, but I think it's usually DIY. He'll get his message out when he needs to get his message out.

36:40

And you're gonna know, right? Yeah. It's just interesting, right? Like, I just wonder if Cardi tried to adopt YB's approach. Would he flop? Hell no. So then I don't get why. Then I don't understand why. he wouldn't. The thing about Cardi is he releases a lot of music. Unreleased. That's the difference. They still listen to music all the time. Yeah. It's just not on Apple Music. Okay, that's the funny. That's the funniest take ever. Exactly. Yeah. They're just screen recording live. Exactly. On Reddit Looking at all the snippets. on Reddits and shit. Hackers going into his shit. Okay, see that? Okay, well. There you go. he's like, he's figuring out a way to like he's like, man, YB's kind of doing something. Like, how can I do that without like actually doing it that way? Okay. okay. Interesting. I think we all agree though, if you don't have that crazy fan base, drop music. Just start getting in the rhythm of dropping music, let it out.

37:38

You'll make more. You know what I mean? So, so just to kind of take it back a little bit, like how did music play into your like upbringing, right? Like, what role did music play in the household? Like, you know, you coming up. I feel like it was a big role, but I feel like damn near everybody in the music industry is like, oh yeah, like they played music all over the house. Like, I feel like everyone damn near the world likes music. For sure. I got a couple homies. that don't like music. I do too. Which is crazy. I'll be like, you're weird. You're weirdo. Anything? Like this is some natural shit. Like, I feel like this is some human thing to just want to move. Just wanna. But yeah. I don't know. Yeah, it played a big uh part of growing up because um, like one, you know, like everybody, yeah, my parents are playing all the hits in the house when growing up and waking up Saturday morning. But also that like they found like I had like this preschool class when I was like two years old, and we had this little music time thing where there was, like these bells, like a different notes and shit. So I like pick up the bells and like ring little like lullabies with the bells and shit.

38:40

And he was like, oh, he's musical. Like he's been doing a little ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, like, The little bells, there was different notes. And I never wanted music time to be over. When she'd come to like pick me up, I'd be like, I want to stay in the music room. Like so, like, I remember early on, like, um, like I mean, like my five-year-old birthday, like, I asked for a piano and guitar and shit like that. So, okay, so yeah, like that that shows because yeah, like a lot of people. Those ask for toys, I'd be like, yo, I want a piano. Exactly. That's that's different. That's different. That's a very good sign that you're actually like into this. It's also a very expensive gift for a five-year-old. They're like, Jesus Christ. Like, can I just got you the G.I. Joe? Get him the Walmart little keyboard first, maybe. no, I I do really enjoy. So I have an eight-month-old, and I he he does music time, which basically is just him chewing on the rattle or whatever, right? But it is just like I'm hoping he like That's real shit, though. I'm hoping he is that like two-year-old because he does like hit on the bongos and stuff already at like that young age. Does he love it? yeah.

39:42

Like, kids will tell you exactly who they are. You just have to expose them to enough things where they can find like they can communicate with you. Like, I like this a lot. You know what I'm saying? Yeah, so so when did music become something like personal to you? You know what I mean? I feel like it was like that since I was like five. Yeah. Okay. Then like in kindergarten and shit, Okay, wow. my music teacher, like he was really teaching like music theory, like at five years old. Like he was way too advanced with what the fuck was going on. But like he helped out a lot because like he was really teaching us like scales and like what stanzas were and like on bead gakuff and you know uh major scales and shit, and showing us like the timing, and like this is a whole note, this is a half note, there's a quarter note, there's a quarter rest, this is a half-rest, this is you know what I'm saying? Holy shit. The hat on top, the hat upside down. So like I was reading and understanding sheet music by the time I was six years old. Oh, damn. And I can write my own sheet music by the time I was six. Wow. Exactly.

40:37

What instruments did you end up playing in the band? Okay. Yeah, I mentioned band later, when I took trumpet as my primary. Okay, nice. Yeah, I was a sax guy myself. Alto. Nice. Yeah, yeah. I was in the jazz band for sure. Snare drum, baby. Uh so shout out Morris. Brown. Shout out drumline. I may or may not have thought this was some drumline merch, but uh turns out it's a real school. It's an Actual Morris Brown basketball. Shout out Morris Brown, man. Shout out to number 40, whoever that was. I went to Morehouse, yeah, shit. Shout out Morris Brown. That's hard. That's hard. So you know, at one point, did you actually start making beats though? Uh craziest thing, that shit took that was like the hardest shit. Like, I could play real instruments. Some folks would be like, it's backwards as fuck because like I could really write sheet music and play real instruments, understand it and conduct and all this shit, but I could not understand FL. Yeah. It's totally different. I was like, dude, this shit look complicated as a bitch. Like, I know this. Like, I understand that.

41:36

But like, what's quantizing? Doing this clicking and all that shit. I not understand that shit. So it's crazy because uh Donovan that was here that I'll tell you about, like, shout out my boy J Express. But um uh he was he was teaching me. Oh, so that's not the Don you were talking about earlier? No, no, Don's his uh manager slash business partner. Another Don. Jay Express. I was thinking of Jay Express. You were talking about earlier gotcha. Okay, so him like he was just showing me stuff. We played football together since we was like nine or whatever, and like just went to school and all that together. But um, like he was showing me FL early on, probably it was like I don't know, late middle school or early high school or something like that. Okay, and he was just showing it to me, and uh, I tried to understand, install it on my shit, fuck around, delete it. I was like, Yeah, I don't know how this shit works. But on top of that, like then I understand the patterns, and I was like, bro, I don't want to do this because it's not sounding like fucking Kanye. Like it's not sounding like what's in my head. Like I know I can be like this in my head. I know I can be Timberland and Pharrell in my head, but I didn't know I needed sounds, I needed certain drum kits and I'm like, yo, I'm trying to make it with these poo-ass, poo-ass sounds.

42:43

So I was like, man, fuck that shit. But I picked it back up again actually in college. Okay. Yeah, I tried it, it fucking clicked. Nice Bear is over with. That's that's dope. Yo, the uh story that you're telling kind of reminds me of, I think producer guy literally just posted this uh this video. I tried like five times. Did not do it. It was basically how the beat sounds in my head. This is for new producers, how the beat sounds in my head, and it's like this just fucking beat. Amazing. It's just Smacking, right? And then he's like, I run to the studio and it like shows the guy like walking to the studio, like opening a bunch of doors to get to the studio, and then it goes final product, and it's just like complete ass. And like, you know, he's like basically the point was just not being able to get the ideas out of your head into the program. Now I can do that. You know, I would assume so. And incorporate real instruments and shit because yeah, how often are you doing that? All the time. Okay, Wow. you're having like session players, Session players. Are you bringing out the trumpet? Play some shit myself. It's rare, but I'll do it though. We need that. Yeah, I'm trying to get that trumpet pack. What's up? Or like I got a homie like named like Johan Lennox, and he does.

43:42

You know Johan? Yeah, he's dope. man. He does orchestral compositions and shit. And I'd be like, he was on the metro shit. Yeah, I'd be like, I need um like some strings for this. Can you write a string part for this? But he'll send it back. I'll look at it, I'd be like, yeah, shit, dope as fuck. Yeah, bro. Send off instrumentalists, send it back, he'd be like, ah, nah, actually tweak this, do like a whole measure right here, do this, and do the little hard mind. do a raise the fifth on this, blah blah blah, change shit. You know what I'm saying? Yeah. And send it back and be crazy. Like, but that's knowing how to communicate in both worlds. Like, yo, no, I need this shit not to just be loud. Like, I need like, I need you to do a forzando right here. Like, I don't need to just I need you. Like, you know what I'm saying? Like, you know what I'm saying? It's knowing how to communicate with actual instruments. I feel that's make you better producers. Yeah, being able to speak the language. Quincy Jones shit. You know what I'm saying? Like knowing the real music and knowing the computer too. I got a question.

44:39

I'm a myriad. How often um do you have that idea in your head and you run to the studio to start it versus just kind of sitting down, like, all right, I'm gonna make something and just seeing what comes out? Uh more recently, like this past month, I've been just like prepping my days on like what I want to make, and I'll just like make a few ideas and list to them a bunch of times, and if it's actually dope, by like third or fourth day, I'll develop it all the way out. So I just filter out the bullshit. But you know, sometimes I just go to the computer, I might just click on some shit and it'd be fucking amazing. Yeah, or I'll have to dig through samples and find something, or get some loops from the homies or something, different ways. You gotta switch it up. I think they're both important. Yeah, gotta mix it up for sure. Yeah, so so I mean, I think you were alluding to this answer, but like how important or how valuable do you think your music background, right? Like playing instruments, understanding sheet music, melodies, scales, all that shit. Like, how much is important as fuck? No, nobody tell you that shit.

45:36

Yeah, it makes you more versatile to produce it. Like when you get in certain rooms with them old school folks, and you know what you're talking about, you get respect a lot faster. Yeah. Like your beats might be smacking, but it's just certain things you just gotta be able to communicate. And it's just like, I don't see why people would not want to better themselves. Like, even if you don't know theory, it'd be like rapper's favorite shit to brag about is like, bro, you know how to count bars. I mean, you're lying. You rap 12s every day. You know what a 12 bar feel like, man. You know what that shit sounds like. It's not lying to these folks. But some people at the on the other coin, some people are successful without knowing any of that stuff. I feel like folks know something, man. I feel like someone like maybe maybe like a Ronnie, you know, um, just who was just like on his laptop speakers, you know, making like just super crunchy, distorted 808. Even knowing something on there and be like, if you can hear something and have an ear for it, you still Some people just have ears. That's still theory, like, oh, I know that this sounds like the right 808. It just feels like it.

46:33

They'd be like, I don't know, numbers. Like, nah. And you identify the root note of the scale. Yeah, that's what you do. Without knowing it. Exactly. But you knew it. Yeah. Exactly. It's in you. You don't know what it's called, but you know it. Exactly. You can hear it. Yeah. how much do you think the like technical knowledge around music theory do, you know, can that ever get in the way? Because sometimes breaking the rules works, right? I mean, this is coming. Not knowing. Yeah, like this coming from the non-creative. Yeah, you can just do shit. I'm not saying like everything just gotta be fucking Beethoven and shit. Yeah. But even like back then. Yeah. like not formulaic, you know what I mean? Even back then, that's what they were to those other like um composers back then. Like Beethoven, them folks is like different. Like them folks is like way ahead of their time because you got to think back then when they was making music, everything was going through like the church and shit. So there was no just regular like consumer music. They weren't just making songs to make songs. Everything was like a form of like a Catholic gospel, like hymn or you know, some type of orchestral arrangement or something, some big shit for like an opera or something.

47:38

So everything back then was just like real bright, sunny, happy and shit. And this man comes out with uh uh the saddest Dun, dun, dun, dun. Yeah, he comes out with the fifth, yeah, and he's like what the hell? What type of devil knows that? So he's completely different. Like he's not going with what everyone else is doing, but that's why he's lasted like a million generations. Yeah, I was like thousands of years. I don't even remember when Beethoven was there. But it's like a knowing the rules first before you break them, kind of thing, right? Because I think not knowing the rules and just breaking them accidentally. I don't know if he knew the rules or not. Like I don't know. either. he just heard that in his head and was like mm, mm, mm, mm. Mm, mm, mm, mm, mm, mm. that shit hard. Maybe so. I'm going to lay that shit. That is so you are a producer that is like pinning shit too. Right in songwriters, yeah. How important do you think how valuable do you think songwriting is? Trying to get records out. Yeah. That's the most important shit.

48:35

Yeah, man. Like, you don't want to just make beats all day, and a lot of folks make beats uh for other producers and shit. Yeah, I'd be like, I'd be asking myself all the time, like, how many folks can you hear rapping on this beat? Right. I thought it was just 808s just going stupid and shit, but it was just like, oh, I can might only maybe get it to this one artist if the perfect situation is, but like if this is open and digestible, it's like 20 different, 30, different 40 and then 50, and then 100 different artists that can hop on it. Yeah, You know what I'm saying? and beats with like big leads on it, that's like that the that lead is the lead. It's like the vocal needs to be the lead, Exactly. it needs to sound like it's missing something. You need space, you need to, one more time. You know what I'm saying? One more time. You need space. You know what I'm saying? Man, That's one of the most important things you take away from Drake. Yes. His songs got space, man. And he doesn't do stacks or ad-libs or any of that shit. It's crazy. I love all that shit, but when it works for you works for you. You know what I'm saying? Yeah. He's got an amazing voice. Yep. That people obviously love to hear. Yeah. What I'm saying? what's your favorite song that you've actually helped uh write, not just made the beat that's come out that's you know produced and and uh and or written by you. I don't know.

49:39

I never spoke on any of the songs I wrote, so I'm just gonna keep that like that. Oh yeah, Mm. This is out of respect for art. What's the deal with that? I don't know. What the fuck is that about? Artists uh are embarrassed to admit that. Especially, I guess, mainly in hip hop, too, right? Like pop artists aren't fucking like capping about that. They're like, I didn't write that shit. Yeah, yeah, exactly. Like, yeah, I got like ten fucking normal things. Yeah, Michael Jackson didn't write thriller, didn't like it's fine. But it's just like It's fine. I don't know. Like folks still got that pride and shit now. So, you know, I'm just in their world, you know, they the artist, whatever. So I'm just respecting them. I feel like Parker has too much respect. He needs a we need to unleash like the savage Parker. Yeah, exactly, man. Exactly. I might be way farther, man. That's what I'm saying. Yeah, I gotta do it. Nah, for sure. no, it's interesting though. Like, how do we change that though? Because if everyone's kind of like you, and I'm not like throwing shade at you particularly, but just like if everyone is taking this, like, I'm not gonna fucking say it. Like, you know, what I mean? I mean, there'll be a certain point in my career where it's just like I wrote that.

50:40

Okay, so you're waiting for now I can stand on that shit, and it's just like people still gonna want to come to me just because the songs are that good. You know, and they know they're gonna get a hit when they come to me. Yeah, but until that time comes, you know what I'm saying? It's produced by 6M. There you go. There you go. So that's all you need to know. Yeah, so we also had this, you know, discussion with um a couple other past guests. Like, what do you think is better? Building with an artist or catching a major placement? Building for sure. Yeah. Yeah. I feel like people say that, but they don't under actually understand the process of that shit. Like it's hard as fuck. Like, and the craziest thing is like building with an artist is actually easier than you think so. Trying to, yeah, man, These folks be trying to get a Drake placement, like trying to shot through 40 different niggas, then maybe he here in this AR passed through this AR. Yeah. And they work at Epic, but you know, he fucked with future. So, you know, they like best friends over here at FBG, bro. it's just like, bruh, like that shit be hard.

51:38

Like, shoot your shots, but once you send that pack, you can't really do nothing about it. There's more luck involved, maybe. Exactly. It's just like you just gotta have confidence. You made some fire ass shit. But even if you say like you might catch a Drake placement today, folks, it's gonna be like, okay. Yeah. It's just that dude, XYZ, blah, blah, blah, hard drums. Well, like, I don't know. I'm like, You just another guy on Drake album. You didn't make Drake 40, It's still gonna be 40. 40 is still 40. Because he made Drake. I didn't say made Drake, but they was, you know, partners together coming up. For sure. You know, they help each other. It's about us. so who are some of the artists that you're most locked in with right now that you're trying to build with? Uh I wouldn't say nobody like I'm trying to build. I'd say we are building. Okay. But uh, yeah, I would definitely say DSB, this insects element. So I would say Ryan Trey, Lido, LaDarius, Baby Jungle, for sure. Yeah, yeah.

52:35

Yeah, I feel like you've had a few LaDarius recently. I got a roster right now, you know. I'm trying to push, you know. I just need somebody catch one. We just need one and the whole circle gonna be lit. Yeah, you know, what does that process look like, right? Like, you know, sitting down with like a LaDarius or whatever, right? Or being in sessions with him, like how does the whole building, you know, process look in in reality, you know what I mean? Just gotta be in with folks early before like some artists, you gotta be in with them before they even believe it they self, you know what I'm saying. I'd preferably work with people that believe in themselves which should make it easier. Yeah, but um are y'all hanging out like outside the studio, yeah, yeah, yeah. Every artist, uh not the same, but you know, you got your relationship with each of them and shit. Yeah, yeah. I I just always wonder like, are you the type of producer that is you know challenging them and pushing them, or are you trying to just like enable whatever it is that they want? Nah.

53:31

Nah. Also talking to the managers of NRs, like what do they need? Like asking the label what do you feel like the vision is and be like, oh, we're missing these type of records to take them to the next level, so I'm gonna give you those. So now it's just like uh you can get all this other stuff from everyone else. Well, you come to me, but I get the ones. I'm about to get in the records, like, okay, saying we're gonna develop a song. See, that's like a nice, like probably underrated strategy as far as I don't know that a lot of producers are going to like the labels, you know what I mean, and understanding like because once again, if an artist is signed, if the label's not excited about what the fuck is being made, exactly, they ain't gonna put their effort into it. We already talked about that. Period. So you might as well get the backing of the label by giving them some shit that like aligns with their vision for the artist, right? Yeah, yeah. Yeah, I never really thought about it that way, you know what I mean? Because like, as much as you do want to also give the artist what the artist, you know, is is trying to achieve. Get a label what they want, man. But you know, when you're signed, I mean, I'm just gonna call it what it is.

54:32

Like you got a boss, you gotta you'll get it bag quicker getting the label what they want. I promise you. Believe that. I promise you as much as we all love to hate on labels. Um, you know, they're definitely adding fuel to the fire. Thanks. So um, you were at the Donda sessions, I saw like not that the views of Ye reflect the views of the one more time podcast, but but that was still obviously a very cultural moment uh, you know, here at the Mercedes Benz Stadium in Atlanta. Like, what was your experience? I was sleeping? That's crazy. Yeah, I know like um that little ass room he was in. Yeah, he was really in there, just yeah. It was just the fact that like just being up there was just crazy, and like uh like you got the little shirts and everything, and we had got this like certain color that was like, yeah, don't give these shirts to nobody because no one has this color of this one. Like you feel like special.

55:31

It's like only like 40 people got this t-shirt. It's lit. You know what I'm saying? But no, no, otherwise, like being in the sessions and shit is just crazy. It's just like a lot of people all working on the same shit. And I think uh Mike Dean talked about this uh about them working on uh Yeezus or Beautiful Dark Twisted Fantasy. They had like Hell day for like drums or Hell week for drums. Yeah, where they went through uh redoing it over and over 25 times with different drums on the same melody. See, instead of just Ye and and Mike doing it, it's 30 producers. Yeah, so that's crazy. that's what it was like. So you might you might fuck around and have like 10 versions for each, you might have 300 different versions of the songs. Like for real. Damn, yeah, and you're just hoping that get a bunch of different producers to do drums over the same melodies. You're just hoping some shit go on there. You're, like you're writing the songs and just hoping, like, oh, he'd take this little hook part and it goes on. Yeah. I had some ideas cut and shit like that, but nothing made it out over there. Yeah.

56:29

But but still, just like what was the energy like in those in those sessions? Man, that shit crazy. Like, I know uh, like the first day there, right? Like, they had asked me, He was like in the other room for like Ye. and like he needed like a piano player, whatever. And I was just like, like, I could play a little something, like, that'd be fine. But like, would ye need? Yeah, I'm not the guy. Like, I know Fuse that really do this for real. Like, I call in somebody, he's like, nah, he needs it right now. And like Don my manager, he's looking at me like, bro, tell these folks you like really do this. I'm like, man, like I'm out of keys. Well, like I can do something for you, like, but I ain't finna just like no fuck ups, just yeah, be crazy on here, just like them folks on Instagram bring us in the mall or wherever they at. Like, you know what I'm talking about. Yeah, when they sit down next to each other and playing duets, yeah. Yo, his manager, Don's like, shut the fuck up. He's the piano man. Exactly. Like, the spirit was just gonna come on me. Yeah, yeah.

57:25

As soon as I hopped down, I'm like, man, I don't know if I had this man yell at me like this. He finna embarrass me. Like, he ain't finna remember just The dude that said he played piano. Right. And I was like, nah, we ain't gonna do that. Yeah, that's funny. a little stressful, maybe. Yeah, yeah. I was like, yeah, I'm good. So what's you know, what are you most excited about coming up? Uh I don't know, I just be excited every day, wake up, making music, man. And shit, just keep doing what you're doing. Yeah, it's paying the bills. I'm excited every day. I wouldn't, I'm gonna say it's one thing, but um uh I could say one thing I am excited about uh Ryan Trey album. Okay, coming out soon. Yeah, we've been working on it for like a year. Okay, wow. Yeah, it's crazy. We've got some crazy shit lined up on there, crazy features, all that. Like a release date? Don't surprise us, don't have release date. It was supposed to come out in January, but it's it's in January now. Yeah, and I know it's not so I'm gonna let him tell his information to his fans. Yeah, for sure. I ain't gonna put it on here. For sure. No, definitely. We always try to we try to get an exclusive out of people sometimes. Man, that's an Expensive rollout, man.

58:23

I ain't finna fuck it up. No, that could lead to He'll let y'all know. We're not calling Parker back. Exactly. Yeah, is it still like surreal for you that you've been able to turn music into your career? Yeah, and it was crazy because like it was really a seamless transition from like the YouTube and shit. Like I was like throwing parties to make money into like YouTube to music. It was just like never skipped the beat. Yeah, yeah, did it almost feel like you just blinked and that shit happened? Yeah, because when I was doing the YouTube, it's just like I was making enough money where I could just not have a job. I could just be in the studio all day. Yeah, so from Morehouse, you didn't have a regular job. No, like you were just creator, whether it was the YouTube and then lit on the YouTube and was just in the studio. And then by the time like I was just like, all right, I'm actually just done with this. Like YouTube is just like I'm making money producing. So it was just like Damn. Perfect. Signed the deal, too. It was like too talented to bag groceries, man. Man, I've done it before.

59:21

I'm bagged groceries. I worked at Kroger in like 2018. Nice. The one in Tucker, right there? Nah, nah. It was like in Gwinnett, dude. Okay. I was like, bruh, like, this shit ain't it. That's the one who's going to hire me. Yeah, yeah, he kind of UPS wouldn't need to hire me over on a full industrial. I'm like Oh, shit. UPS hire everybody, man. We working folks over there. Yeah, I mean, you're definitely not like a grocery bagger, but you could be like the cart guy, you know. what I mean? I worked in. I worked in the produce department. It's Like out in the parking lot. Yeah, I worked in produce. Okay. You know, stacking banana crates. Right. There you go. Getting your asparagus and your kid, right? Well, you've come a long way, my friend. Yeah, make sure apples is turned to the right side so they don't see the shit on the other side. Yeah, yeah. Attention to detail. Attention to detail. Yeah, for sure. Well, Henry, we've entered a final segment of the podcast. Tell this man where we're at. Parker, we are at the rapid fire rampage. Okay. It's gonna be a three-part rampage. Oh shit. Um shit. Yeah, okay.

1:00:18

No, we're good. We're gonna start with some short answer questions. Alright. So is it Yes or no? No. So these are these will be way harder than that part. A little harder than that. Yeah. And then a this or that, where it's two choices, and you just pick one of the choices. Okay. And then finally a word association. I'm gonna say one word and you just say the first word off the top of your head. The goal here is to not think too much. You just like boom, you know, whatever your soul tells you. Okay. You will be graded by the. So I just say whatever that comes to my mind right here. So the first one, I'm just gonna ask some questions. Okay. It's real simple. And then, and I'll explain them as we go. Part one, short answer questions. Yeah, yeah, I was like, way to confuse the fuck out of him, Henry. Let's do it. I should explain them one at a time. Yes. Kind of a bombard. It's a lot to digest. Yeah. Parker, what is one of the craziest things that you believe in? Craziest thing I believe in? I mean, conspiracy theories or anything like that. Oh, hmm. I feel like scientists overlook uh alien planets and shit because they're so focused and selfish that they think that aliens only need oxygen and water to survive when they're fucking aliens. They don't need water and oxygen.

1:01:25

So all them planets you're trying to find that got water on it to look for some beings, like you skipped over everyone else. Yeah. Interesting. Like rocks could be alive on another planet. Interesting. Pretty cool. All right. If it could only be one season in Atlanta year-round, what season are you going with? Spring. I don't know the pollen, bro. I was gonna say fall. Yeah. Fall's cool too. Yeah. Same thing with the pollen. Because it'd be down there summer sometimes in fall. Right. Yes. Right. We have some hot days in October. Then it could be cold. You know what I'm saying? Yep. Tell us about a moment in your life where you were incredibly afraid. Afraid. Damn. I don't know. Like some physical fear? Like something like someone actually hurting me or some shit. No further information provided. This is all the information. I don't know if there's any point. Like I was just scared. I can't just name, like, the biggest one. It's a time where you were just like feeling very afraid. Like maybe when you caught a rapper like with fake diamonds or something, you know what I'm saying?

1:02:25

I'm never afraid of that. I don't know. I know I just don't like spiders though. So when you see a spider. I don't like spiders. All right. I'm not gonna be like, you know what I'm saying? I'm be like on the outside, I'm going to be like, nigga, it's a spider. But on the outside, I'll be like, man, fuck that. Yeah. In my mind, I'm gonna be like, man, hell no. Okay, okay. Spiders and aliens, man. This guy does super alien guy. So you have a lot of talents. What is something? But let's go. Let's flip it. What is something that you are simply bad at, no matter how much you try to improve? Yeah. Try to do it. I don't know. I don't think about stuff I'm just bad at because I'm bad at. Oh. I won't say I'm bad. I'm bad for other people like playing Madden or some shit like that. You smoked in Madden. Yeah, especially the Madden now. Like that should be different than playing football, man.

1:03:24

Don't put you on the sticks. It's a real video game, man. It's a video game. It's not football. Right. Yeah. If you had two extra noses, where are you putting them on your body? I feel like on my dick. That's your voice. So you can like know if you gotta clean or clean up or something? No, no, not for me. It's just okay. Same thing to you. I don't know where else I would put the nose. I don't know. That's kind of great. Like, what? Oh, No. No. No. No. yeah. You got two heads. She's like, what's wrong? You're like, that smell. You got to put a nose on the other hand, man. My dick nose said that it's not. You got one more. You gotta put one more. somewhere. One more nose. Where's it going? I don't know.

1:04:20

Maybe my hands. Hand nose. Yeah. That might be annoying though. Every time you touch something, you just smell it. It's just like, I don't know. Yeah, it's true. It should be safety, though. Yeah, like. Nope, not eating that. I felt like those are the most practical things. It's practical. Yeah. Um, we're gonna need your phone for this one. Got the phone on you? Pull it out. Let's go to the call log. Oh shit. Mm-hmm. Who we call it? Last phone call you made, not including Ben, if you were on the way here. Last phone call? Last phone call you made. Who was it? What were you talking about? I was just calling Twan. What you talk about? Some giant placement you got going on? Nah, I don't. Damn, why was I calling? I think I gotta go to the guitar center or some shit after here. Okay. Yeah. I need to go to Guitar Center too, actually. He's not lying. Twan. My mom, a whole bunch of nans. Bunch of moms. Oh, yeah. Mine's equal. Yeah. Call your moms. Last one of the short answer. What is your favorite curse word? Shit. I don't know. That's good. It might be fuck. I don't know. I don't know.

1:05:17

I think mine's shit too, though. Shit is just so versatile. There's something nice about shit. Man, we got an alien, guy on our hands. It might be fuck. I don't know. That was pretty good first part. Pretty good for this. Pretty good. You know, maybe a seven out of ten. There's room for improvement here. Um we're moving on to the this or that. I'm just gonna give you two choices. Pick the one that speaks to you. You can deal with it. Exactly. Don't copyright my voice. Don't copyright my voice. Yeah. Exactly. Uh huh. Drums or melodies. Melodies. Sample or from scratch. Scratch. EQ or compression. EQ. Eight bar verse or 16 bar verse. Eight. Salsa or guac. Guac. Instagram or Twitter. I don't know. Damn. Twitter. You already went with the gram. It's Switching it last minute switch.

1:06:16

I don't know. Twitter funny. Yeah. Twitter. I'm gonna Twitter. Instagram for business, for sure. a pleasure. For sure. For sure. Good answer. Mm-hmm. Falcons or Hawks? It's depressing. Yeah. Yeah. Which one is the least depressing? The Hawks the least depressing. Yeah, they went on a little run lately. They really never let me down. They ain't never been up that high. Let me down. Yeah, and they just stay bad. You know, Falcons were rising up, but they also fall. Yeah. You know what I mean? The Hawks are Very hard. Such a sad answer. Sad question. Yeah. I guess I'll set them up. Chickens on your farm or cows? Chickens on my phone. Your farm. Oh, or cows. Raising beef or eggs. Probably beef. To make more money. Yeah, business. I'm having Wagyu. You know what I'm saying? Oh, shit. I like it. And I can get milk and make cheese from the milk and that's a lot of

1:07:13

shit. I mean, you can make eggs from the chicken, but they just be sitting in their own shit. You know, you'd seen the video. Get eggs and get chicken. Yeah. So I don't know. Moving on. Strip club or house party? House party. Severely crack your phone screen right now, or give yourself a moderate to severe paper cut. Damn. Paper cut. Just doing it. Yeah, it's a paper cut, though. Yeah. Giving it to yourself. I think you can try to give yourself a paper cut. That shit just happened. Yeah. It's never happened. on purpose. They're like, oh, mom. And then, put a fucking piece of paper. It's the new emo. She dumped me. Yeah, exactly. Just like, goddamn. Are we going to sneeze, ketchup or cry milk? Sneeze, ketchup.

1:08:12

He tried to get it. He tried to get you. Yeah. Last one of the this or that. Start producing exclusively for death metal bands or leave the music industry. Produce a death metal bands. Let's go. It's in him. He can't do anything else, Henry, at this point. I love it. Part two, pretty solid. Pretty solid. It's gonna come down to the word association. I just say a word, and you just say the first word, maybe two words, right back off top of your head. Simple. Starting as always with hip hop. Hip hop. Oh, yay. Salt. Pebble. Gray. Black. Mentor. Czar. Swallow. Spit. Jesus. Blunt. Smoke. Copyright. Infringement. 808.

1:09:08

Mafia. Cousin. Kwame. Sweat. Drip. AR. 15. Podcast. One more time. One more time. Cryptocurrency. LeBron. Crypto Arena. Oh. Yeah. Because we were just talking about it. Exactly. Nice. Japan. Yasuke. Lil. Bill. Lil Lil Bill. Is that an artist? No, no. Like the Bill Cosby. Uh cartoon. Oh, yeah. Lil Bill with the bald head. Lil Bill. He seems like he's definitely gonna say Darius here. Nope. Couple more here. Yeah. Only fans. I want a porn. Korn. No, porn. Korn. That's the new. Just bleep that out right quick. No, it's fine.

1:10:06

Six. Element. Let's go. Let's go. This has been Parker with a three of six elements. With a motherfucking three. We appreciate you coming on the show, man. As always, please like, comment, and subscribe. We appreciate the support. Thank you again, my friend. Until next week, Henry, what are we doing? Getting out of here. We're getting the fuck out of here. Peace. Peace.